Do you target expired listings in your marketing campaigns? If so, you are probably in violation of CRMLS Rule 12.11. Though not a new rule, this rule has been misunderstood in the real estate community for a while and CRMLS is beginning to crack down on violations.
CRMLS Rule 12.11 states that “the purpose of the MLS is to market properties and offer compensation to other Broker Participants and RE Subscribers for the sole purpose of selling that property, and that sellers or properties filed with the MLS have not given permission to disseminate the information for any other purpose. “
Translation: the MLS is for selling property, not for generating leads. According to an OC Realtor article published in the March/April issue, a local association could fine an agent up to $15,000 for violating the rule.
And yet, there are times when a listing may have expired or been cancelled because of issues with the agent. Those sellers may still want to sell their home, but with someone different. How do you, a successful real estate agent, tell owners of cancelled or expired listings that you are available to sell their home successfully?
You farm. You market consistently to the same geographic area. When an expired or cancelled property comes up in your farm, your name and brand will already be well known and your consistently mailed pieces will tell the owners that you are an experienced agent they should contact.
One more thing. While targeted cancelled or expired listings is against CRMLS policy, there are other types of targeted marketing campaigns that are legal. You can target a mailing campaign to a specific audience based on age, income, marital/family status. You can mail a campaign just to renters or just to owners of small starter homes. Targeted mailing campaigns are incredibly effective and we’d love to give you more guidance on this. Give the marketing experts at One Step Services a call at 949-587-5301 or email email@example.com
These content ready postcards are easy to personalize and mail to a farm or social list. Order by April 5th to ensure timely delivery through standard bulk mail.
Download the 2019 Easter Postcard Order Form
Anaheim Angels. LA Dodgers. San Diego Padres. We’ve got all your Southern California fans covered with our 2019 baseball schedules. We’ve done all the hard work for you, you simply tell us which schedule you want, we’ll add your photo, logo and contact info. Then we’ll print and mail for you!
Click below to download an order form. Or just email firstname.lastname@example.org and request an order of baseball schedule postcards.
What’s the biggest mistake businesses make when it comes to direct mail marketing? Inconsistency. In the past 9 years that I’ve worked for a direct mail marketing agency, the mistake I see repeated time and time again, the one that causes the most frustration and biggest lost of money, is inconsistency.
Businesses send out 2-3 mailings and expect that people will rush their store or website. Not true. Most people don’t start to recognize a brand or pay attention to their marketing until the 5th or 6th mailing. And it sometimes takes more mailings to get someone to take an action.
But it’s hard to be consistent! Yes, I know. That’s why so many people fail. BUT, if you have a strategy, the right tools, and a solid marketing team behind you, you can, in fact, do it.
Mail smaller quantities more frequently. We see it all the time. A business has a budget for 10,000 mailings and they decide to send all 10,000 at once in hopes of boosting business. BAD IDEA! Like I said earlier, people don’t pay attention to the first, second or even third mailing. You have to
So, instead of sending all 10,000 at once, it is better to choose a group of 1,000 or 2,000 recipients and mail to that group 5-10 times.
Plan your mailings in advance. If you think you’ll find time to sit down each month and decide on a mailing, you are wrong. You might remember the first and second month, but then you’ll get distracted by actually running your business and you’ll forget all about it.
So make a plan! Decide exactly what you want to mail for the next 6, 9 or 12 months. You can simply write down the ideas, or actually have the cards designed ahead of time.
Include digital marketing touchpoints. I love direct mail marketing with my whole heart. I also love digital marketing. And while it is possible to be successful using just one, combining the two is the ultimate recipe for success.
You can pretty easily convert your mailing content into content for emails, blogs, and social media. Repurposing the content cuts down on time invested and dramatically increasing your opportunity for revenue growth.
Get help. It is possible to do direct mail marketing entirely on your own. But why would you want to? Our expert staff handles everything from graphic design to print to mail. We can remind you every month to order a mailing or we can create an entire multi month campaign at once and mail based on your directed schedule. Our primary goal is to keep you mailing consistently so that you see RESULTS!
Give us a call at 949-587-5301 or email email@example.com to set up your next direct mail marketing campaign.
We’ve got a brand new batch of content ready postcards ready for you to order, personalize and send! Just download the March Content Ready Order Form fill it out and email it to firstname.lastname@example.org. If you have any questions, give us a call at 949-587-5301.
Our first direct mail postcard is a lead generation postcard explaining the benefits of working with an experienced real estate agent as opposed to FSBO. This is a great postcard to mail to a farm, or to the homes surrounding your current listing.
Our second postcard is an information postcard telling recipients a little bit about how the new tax law affects them as homeowners. This card is perfect for sending a social sphere as well as a farm.
Hello, Newsletter subscriber! Thanks for clicking the link. You now have first look, exclusive and FREE access to 21 content ideas for spring. Use this guide for direct mail, social media, email, and your blog. And if you need help creating the content, we are always here to help! Just call us at 949-587-5301 or email@example.com
And now, without further ado, 21 Spring Content Ideas
The selling season is fast approaching. If you are looking to increase leads and stand apart from your competition, consider a branded promotional item.
Below are ideas for mailable promotional items. Most of these will fit in an envelope and can be customized with your company information and branding.
To get a pricing quote, email us at firstname.lastname@example.org. Please include the product you are interested in, the quantity that you need, and when you need it by. Don’t see what you want? Tell us what you are looking for and we can provide a quote.