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Apr 14 2017

Mother’s Day and Lead Generation Postcards for Spring

Mother’s Day Direct Mail Postcards

Whether you’re trying to generate leads, or simply wishing the moms and mom figures in your life a nice holiday, these postcards are a perfect way to touch base with your farm, social list, past clients and leads.

Download Mothers Day Postcards Order Form

MothersDayQueen MothersHeart

 

Spring lead generation postcards

Spring with spring break in full swing (or just ending) many people are already thinking about summer. Travel plans, warmer days, palm trees…sweet dreams are made of these. Get them thinking about selling their home as well with these lead generation real estate postcards. Looking to educate your recipients? Go with “4 reasons to sell this summer.” Want something quick and easy to read to pique their interest? Send out the “Navigating real estate” card.

Download 4 Reasons and Navigate Order Form

4Reasons_Summer Navigate

Apr 11 2017

Ways to Engage Your Geographic Farm This Summer

ways to engageAt One Step Services, we are all about real estate farming. We truly believe it is one of the best ways for a real estate agent to market their business. And while direct mail is the backbone of farming, other channels, such as door knocking and social media, are also important.

One of those other channels is neighborhood involvement. If you send out postcards every month saying how much you love the community, how involved you are, etc, then you need to show it! And summer is a great time to get out and get involved.

Engaging with your community allows you to:

  • Stay in contact with past clients (those buyers you moved into the neighborhood).
  • Meet new prospects face to face, learn about them, and target your marketing to them.
  • Build trust in you and your brand. When people see you putting your words into action, they’ll trust you more and will be more likely to do business with you.

Here are some ideas to get you engaged with the community this summer:

Neighborhood Scavenger Hunt. There are so many ways to do this, a simple search on Pinterest will lead to lots of ideas. This idea would be especially effective if you have a lot of new people who have moved into the neighborhood in the past year. It will help them discover new places and people in their new neighborhood.

Icecream Social. Everyone loves free ice cream! Simply set up a table in your driveway (or on a street corner) with ice cream supplies and some homemade signs. This works great as a last minute idea. Just do it in the evening as everyone is driving home from work and school and you won’t need to send out invitations.

Driveway Movie Night. This is great if you live in the neighborhood, or have a good friend that does. Set up a projector and show a movie on your garage door serve up popcorn and drinks, and encourage everyone to bring chairs and blankets. This is an easy low cost way to bring the neighborhood together.

Neighborhood Improvement Project. It can be as simple as a trash pick up day or something a little more complicated like fixing the yard of a neighbor in need. Whatever it is, getting everyone to rally around a cause that improves their community is great for morale, and property values.

Sponsor an HOA event. Every Easter, my HOA hosts an egg hunt at the clubhouse. One of the local real estate agents sponsors it. Her name is on the promotional material, and the day of the event she passes out prizes to each of the kids. Most people in the neighborhood recognize her name and brand, and many are friends with her. This annual event is a great way for her connect with old clients and new prospects.

Hand out Pop Bys. – Pop bys are little gifts you leave on doorsteps. The longer summer days give agents extra time to do some door knocking, and the gifts a great way to get prospects to remember you. Lots of agents hand out small yard flags for 4th of July. Other fun summer ideas would be a bottle of bubbles, a packet of seeds, a shovel and pail, insulated cups with your logo, reusable grocery bags. Make sure the gifts are relevant and can be used by people in your farm.

We’d love to hear your ideas. Tell us, what do you do to engage your farm?

Apr 06 2017

Generate leads from people in a season of change

Our Seasons of Change postcards target recipients who are going through big life changes that may motivate them to sell their home. We have one for relocation, one for downsizing and one for moving into a bigger house. Choose the one most relevant to the most people on your list in order to generate leads.

Download the Seasons of Change_Spring Order Form and either email or fax it back to One Step Services.

 

NEW HOME

This postcard can be effective on a wide variety of people, but you’ll most likely find people in their 30s and 40s relating to it. People well into their careers who may need to move for work, people with kids looking to move closer to family, people looking to move to a more affordable town, all of these people will identify with this card and call you to help them relocate.

spring lead generation postcards real estate

 

NEED MORE SPACE

This postcard is great for young families, singles, or couples living in condos or townhouses. It gets them thinking about the need for a bigger home.

real estate direct mail postcard

 

DOWNSIZE

Do you have a lot of contacts that are empty nesters, retirees, or seniors? This postcard will motivate them to sell that big single family home and move into something more manageable.

real estate postcards spring

 

 

Mar 31 2017

April newsletter freebie

EmailFreebie_SpringColoringContest

Mar 29 2017

4 Ways To Save Money On Your Next Mailing

save on direct mail

In order to be successful with direct mail marketing, you need to be consistent. If you find yourself low on funds, you may be tempted to skip a mailing. DON’T! This will lead to inconsistency and loss of the momentum you’ve already gained. Instead, consider cutting costs with these tactics.

  1. Convert color postcards to black and white. You can convert one side or both. Many people choose to just convert the back to black and white, since most of the card is taken up by text and address anyways. At One Step, this one change will save you about 8 cents a card. You can also convert both sides to black and white to save even more. Just be aware that some of the design may be compromised once the color is taken out. If possible, tell your designer ahead of time that you want the postcard to be able to print well in black and white so that they can design accordingly.
  2. Check for quantity discounts. At One Step Services, we offer discounts for 500+, 1000+, 1500+, 2000+. In some cases, ordering more will actually save you money. For example, if you are ordering 475 full color 8.5×5.5 postcards, you’ll actually save about $10 if you bump your order up to 500.
  3. Clean your mailing lists. It’s a waste of money to send a mailer to bad addresses. A bad address is any address that doesn’t fit into your target market. For example, if you are a real estate agent looking for listings, you won’t want to send the postcard to renters. You also don’t want to send to people who have asked to be taken off your list, or to addresses that are undeliverable. Regularly clean your list to make sure you aren’t wasting money.
  4. Order smaller postcards. At One Step Services, we have a lot of different postcard sizes. If you need to trim your budget, consider going with a smaller postcard, especially for mailers who’s main job is to simply build brand awareness and trust. For example, perhaps you go with an 8.5×5.5 postcard for your mailings about community events and testimonials, but go back to your 10.5×5.5 for your Just Listed card so that you draw extra attention to it.

Don’t let a tight budget keep you from doing your marketing. The more you put your name out there, the more business you’ll get. Call our friendly customer service reps at 949-587-5301 or email info@onestepservices.com to discuss specific ways to cut costs on your next mailing.

Mar 20 2017

Holiday Greetings and Lead Generation Postcards for Spring

The first day of Spring is March 20, Easter is April 16 and we’ve got direct mail postcards to celebrate both! And of course, we’ve got a lead generation postcard for all you real estate agents. The market is ramping up, time to get those listings!

Download Easter and Spring Postcard Order Form

Happy Easter

A great way to touch base with past clients. Can be used by real estate agents or small businesses. As always, if you don’t like the text you can provide you’re own.

easter direct mail postcards

Happy Spring

If you want to celebrate the season with being specific to Easter, these cards are for you. Can be used by real estate agents or small businesses.

spring direct mail postcards

Peeps Wanna Buy Your Home

This Easter themed real estate postcards is great for generating leads. Let owners know that demand for their homes is high, which could result in hefty profits.

real estate easter postcards

Mar 16 2017

Instagram, Baby Moccs and a Mom Marketer’s Weakness

I’ve never been particularly fond of moccasins, and I’ve always thought baby shoes were a waste of money. But I’m currently obsessed with Freshly Picked baby moccasins. This, dear reader, is a story about storytelling and how one shoe company has used it to to build an incredibly successful business.

I was introduced to Freshly Picked at a friend’s baby shower, when my son was two and my daughter was simply a twinkle in my eye. While I wasn’t super impressed with the look of moccasins, the idea of soft soled shoes appealed to me. I quickly followed them on Instagram while I munched on cake. When I got home, I looked at the website and saw that the cost averaged $60. Sixty bucks for baby shoes? No thanks.

But I never unfollowed them. I watched as they released new designs and I started to actually like the look of the shoes. I saw pictures of chunky legged babies and energetic toddlers living fantastic lives, so it seemed, because of the moccs. I read testimonials from other moms claiming these were the best shoes ever. And now, as we approach my daughter’s first birthday, I am saving up to give her a pair of Freshly Picked moccs. I’ve caught the bug, and I’m not even sorry about it.

Surely, a company hasn’t turned me into a believer simply through their Instagram feed? They have. Honestly, it’s the only interaction I have had with them. Here’s how they did it:

Powerful visual storytelling

They’ve dubbed their shoes “memory keepers.” After a while, the baby’s footprint will appear at the bottom of the shoe. Their instagram feed is full of mom’s sharing old pairs of moccs that they hang onto because they love the footprint. It reminds them of park days, birthdays, first steps, first vacations, games of tag with siblings. Other FP posts show pictures of these events, smiling babies on a swing, sleeping newborns, big kids walking off to kindergarten. Scrolling through their feed is like looking at photo albums of a million happy, healthy, mocc wearing babies. Who doesn’t want that story for their kids? And while I know my kids can be perfectly happy without these shoes, cute shoes certainly don’t hurt.

Focused messaging

About 90% of Freshly Picked posts are about their moccasins. Whether it’s introducing a new design or showcasing a babe wearing their shoes, it’s mocc talk most of the time. When they do sway from the messaging, they still remain in the same sphere of family and baby products. This is important because it builds brand consistency, reinforces the message, and reduces risk of conflict or offense. As the old adage goes, do one thing and do it well. They do moccs and they don’t pretend to do anything else.   

Lots of engagement

I think they average one contest a week. And generally they are the same…in order to enter, you have to like their post and tag a friend. My friend and I tagged each other in every contest for a  year before one of us won (she did, not me. Sad day) And we could tag multiple friends for multiple entries, so I introduced a few friends to the brand through tagging. Those are simple actions for followers with a big impact for the brand. They have 724,000 followers. If even just 10% of those followers tagged one friend every contest, that’s exposure to 72,400 new followers every contest.

Freshly Picked not only encourages engagement from their followers, they do their part to engage as well. They respond to comments and questions on their posts, they like comments, and they repost photos of their customers sporting the moccs.

Through this engagement, they have created a community. While their Instagram feed is definitely a place where they introduce new product, advertise sales and encourage people to buy, it doesn’t FEEL like one big advertisement. It feels like a community, like a series of small stories. That’s why I keep following.

As someone who works in marketing, I like to consider myself immune to the “tricks of the trade.” But the truth is, the tricks work. Which is why baby girl will be getting a pair of ridiculously priced moccs on her first birthday. Sometimes, you just  gotta give into the emotional marketing, even if you know better.

Freshly Picked Baby Moccasins freshlypicked • Instagram photos and videos

Mar 09 2017

Lead Generation Postcards for Retirees and So Cal Residents

Download the Downsizing and ListingShortage Order Form

Downsizing

This unique lead generation postcard is specifically for recipients that are retirees or empty nesters. It highlights the benefits of selling their current home and buying a smaller one. Not sure who to send this to? We can give you some guidance on how to get a list of people who may have been ready to downsize.

downsizing postcardMarket Update: Listings Shortage

Recipients really appreciate being informed of the local market. These numbers show that its a sellers market with low inventory and high demand. Get this card out today be prepared for phone calls!

MarketUpdate

 

Mar 07 2017

Baseball Schedule Postcards Ready To Order

Celebrate baseball’s opening day by mailing the complete season schedule for the Angels, Dodgers or Padres. These pieces provide valuable information that recipients are likely to keep around for a while, so they are perfect  for building name recognition. Opening day is the beginning of April, so order today to ensure timely delivery.

Download Baseball Schedules 2017 order form

baseball schedule dodgers baseball schedule padres baseball schedule angels

Mar 07 2017

4 Reasons To Start Farming Today

At One Step Services we are huge supporters of geographic farming for real estate agents. It’s simple, affordable and effective. If you haven’t yet, we highly encourage you to make farming a central part of your 2017 marketing plan. Here’s why:

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