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Apr 22 2019

2019 MOther’s Day Postcards

Apr 09 2019

April 2019 Lead Generation Postcards

OSS_0419_NewSeason 

Mar 29 2019

Free download: 2nd quarter marketing schedule

Marketing Schedule 2019 2nd quarter

Mar 29 2019

Violating this CRMLS Rule Could Cost You $15,000

Do you target expired listings in your marketing campaigns? If so, you are probably in violation of CRMLS Rule 12.11. Though not a new rule, this rule has been misunderstood in the real estate community for a while and CRMLS is beginning to crack down on violations.

CRMLS Rule 12.11 states that “the purpose of the MLS is to market properties and offer compensation to other Broker Participants and RE Subscribers for the sole purpose of selling that property, and that sellers or properties filed with the MLS have not given permission to disseminate the information for any other purpose. “

Translation: the MLS is for selling property, not for generating leads. According to an OC Realtor article published in the March/April issue, a local association could fine an agent up to $15,000 for violating the rule.

And yet, there are times when a listing may have expired or been cancelled because of issues with the agent. Those sellers may still want to sell their home, but with someone different. How do you, a successful real estate agent, tell owners of cancelled or expired listings that you are available to sell their home successfully?

You farm. You market consistently to the same geographic area. When an expired or cancelled property comes up in your farm, your name and brand will already be well known and your consistently mailed pieces will tell the owners that you are an experienced agent they should contact.

One more thing. While targeted cancelled or expired listings is against CRMLS policy, there are other types of targeted marketing campaigns that are legal. You can target a mailing campaign to a specific audience based on age, income, marital/family status. You can mail a campaign just to renters or just to owners of small starter homes. Targeted mailing campaigns are incredibly effective and we’d love to give you more guidance on this. Give the marketing experts at One Step Services a call at 949-587-5301 or email info@onestepservices.com

 

Mar 21 2019

Hippity Hoppity Easter Postcards Are On Their Way

These content ready postcards are easy to personalize and mail to a farm or social list. Order by April 5th to ensure timely delivery through standard bulk mail.

Download the 2019 Easter Postcard Order Form

 

Mar 14 2019

2019 Baseball Schedules ready to order

Anaheim Angels. LA Dodgers. San Diego Padres. We’ve got all your Southern California fans covered with our 2019 baseball schedules. We’ve done all the hard work for you, you simply tell us which schedule you want, we’ll add your photo, logo and contact info. Then we’ll print and mail for you!

Click below to download an order form. Or just email info@onestepservices.com and request an order of baseball schedule postcards.

Baseball Schedules 2019

Mar 05 2019

How To Avoid The Biggest Mistake Business Make In Direct Mail Marketing

What’s the biggest mistake businesses make when it comes to direct mail marketing? Inconsistency. In the past 9 years that I’ve worked for a direct mail marketing agency, the mistake I see repeated time and time again, the one that causes the most frustration and biggest lost of money, is inconsistency.

Businesses send out 2-3 mailings and expect that people will rush their store or website. Not true. Most people don’t start to recognize a brand or pay attention to their marketing until the 5th or 6th mailing. And it sometimes takes more mailings to get someone to take an action.

But it’s hard to be consistent! Yes, I know. That’s why so many people fail. BUT, if you have a strategy, the right tools, and a solid marketing team behind you, you can, in fact, do it.

direct mail marketing

Mail smaller quantities more frequently. We see it all the time. A business has a budget for 10,000 mailings and they decide to send all 10,000 at once in hopes of boosting business. BAD IDEA! Like I said earlier, people don’t pay attention to the first, second or even third mailing. You have to

So, instead of sending all 10,000 at once, it is better to choose a group of 1,000 or 2,000 recipients and mail to that group 5-10 times.

plan direct mail in advance

Plan your mailings in advance. If you think you’ll find time to sit down each month and decide on a mailing, you are wrong. You might remember the first and second month, but then you’ll get distracted by actually running your business and you’ll forget all about it.

So make a plan! Decide exactly what you want to mail for the next 6, 9 or 12 months. You can simply write down the ideas, or actually have the cards designed ahead of time.

use digital and direct mail marketing together

Include digital marketing touchpoints. I love direct mail marketing with my whole heart. I also love digital marketing. And while it is possible to be successful using just one, combining the two is the ultimate recipe for success.

You can pretty easily convert your mailing content into content for emails, blogs, and social media. Repurposing the content cuts down on time invested and dramatically increasing your opportunity for revenue growth.

Get help with direct mail marketing

Get help. It is possible to do direct mail marketing entirely on your own. But why would you want to? Our expert staff handles everything from graphic design to print to mail. We can remind you every month to order a mailing or we can create an entire multi month campaign at once and mail based on your directed schedule. Our primary goal is to keep you mailing consistently so that you see RESULTS!

Give us a call at 949-587-5301 or email info@onestepservices.com to set up your next direct mail marketing campaign.

Feb 28 2019

New Direct Mail Postcards For Lead Generation and Education

We’ve got a brand new batch of content ready postcards ready for you to order, personalize and send! Just download the March Content Ready Order Form  fill it out and email it to info@onestepservices.com. If you have any questions, give us a call at 949-587-5301.

Our first direct mail postcard is a lead generation postcard explaining the benefits of working with an experienced real estate agent as opposed to FSBO. This is a great postcard to mail to a farm, or to the homes surrounding your current listing.

 

 

 

 

 

 

 

 

 

 

Our second postcard is an information postcard telling recipients a little bit about how the new tax law affects them as homeowners. This card is perfect for sending a social sphere as well as a farm.

 

Feb 21 2019

21 Marketing Ideas for Spring!

Hello, Newsletter subscriber! Thanks for clicking the link. You now have first look, exclusive and FREE access to 21 content ideas for spring. Use this guide for direct mail, social media, email, and your blog. And if you need help creating the content, we are always here to help! Just call us at 949-587-5301 or info@onestepservices.com

And now, without further ado, 21 Spring Content Ideas

Feb 21 2019

Add These Promotional Items To Your Spring Marketing Strategy

The selling season is fast approaching. If you are looking to increase leads and stand apart from your competition, consider a branded promotional item.

Below are ideas for mailable promotional items. Most of these will fit in an envelope and can be customized with your company information and branding.

To get a pricing quote, email us at info@onestepservices.com. Please include the product you are interested in, the quantity that you need, and when you need it by. Don’t see what you want? Tell us what you are looking for and we can provide a quote.

Silicone Phone PocketSize: 2 1/4″ W x 3 3/4″H
Qty: Minimum 250
Adheres To Back Of Your Phone With Strong Adhesive. Perfect For Carrying Identification, Room Keys, Cash Or Credit Cards. Silicone Material

Seed Packets
Size: 3.25″ w x 4.5″ h
Qty: Minimum 100
Culinary Herbs are always in season.
Seed packets work great for direct mail inserts. Add Your 4 Color Logo and Tagline to our Photo and Layout Format. Customize our design with your four color digital art in three imprint areas.

House Jar Opener
Size: 4.75″x4.75″
Qty: Minimum 350
Item: #J133
Quality rubber, huge imprints make Jar Openers your best value; Screened imprints for crisp, opaque copy; Hundreds of uses; last for years;

Luggage TagSize: 4 1/4″w x 2 7/8″h
Qty: Minimum 250
This simple, yet functional luggage tag securely closes with an elastic band. Imprint Methods: Pad, Digital Direct Printing, Screen, Debossing

6 inch Ruler Die Cut
Size: 18-20 square inches
Qty: Minimum 150
Custom designed ruler; printed exclusively with our Digitek, 4/C process method directly on plastic with a high gloss laminated finish. Our custom, die cut rulers are truly one of a kind. Very easy to hand out at trade shows and perfect to send by mail.