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Jun 22 2017

Stay top of mind with these summer real estate postcards

Download the Pool Tips + Whats Your Next Move OSS Order Form

Share important pool safety tips in with this postcard, which also has a strong call to action on the back. Postcards like this are important for building trust and staying top of mind with owners who aren’t ready to sell right now.

direct mail postcards

You don’t want people calling any real estate agent, you want them calling you! This lead generation postcard tells homeowners why you are the most qualified agent to sell their home.

postcard marketing

Jun 12 2017

4th of July direct mail postcards for real estate agents, small business owners and non profits

Not every marketing piece has to be a sales pitch. Sometimes its nice to simply connect with your customer base and wish them a happy holiday. This helps build brand recognition and trust. Our 4th of July postcards do just that. Use our greeting or create your own. Choose from a rustic flag postcard or one that celebrates the nostalgia of childhood summers.

Download the order form and email it to info@onestepservices.com 4th of July Order Form

Jun 06 2017

Newsletter Freebie: Bucket List Social Media JPEGS

Simply click on a photo to see a bigger version, then right click on the photo, hit save as, and save to your desktop. Then upload to your social media channel of choice! Please note that these jpegs are very low resolution and if you try to print them, you’ll be disappointed with the results. Let us print them for you, and mail them too! Here’s the order form Summer Bucket Order Form

 

San Diego County Bucket List

Los Angeles County Bucket List

Orange County Bucket List

Jun 06 2017

Tip Tuesday: What NOT to post to your business social media profiles

Our lives are lived online. We post the mundane details and the life changing events. But, there is such a thing as oversharing, particularly on your business page. Posting certain things could jeopardize the safety of you and your family, unnecessarily upset a lot of followers, or detract from your main brand message. Here are a couple tips on what you should keep off your business social pages.

  • Personal details. Things like where your kids go to school, where you live, the fact that you eat at the same breakfast spot every Thursday, should all be kept OFF of your business page. You don’t know who is monitoring your activity and may want to use that information to harm you and your family.
  • Vacation details. Don’t post when you are going on vacation or where. If necessary, Avoid posting pictures until after you are back. Believe it or not, there are people who track when people go on vacation so they can rob them.
  • Strong political or religious views. Occasionally something may come up in the news that is political or religious in nature but also directly related to your business or industry. In that instance, it may be good to comment in a moderate, rational manner to open up a discussion amongst your followers. But most of the time, your opinions about religion and politics are better left offline. No need to frustrate or annoy customers over something not even related to your business.
  • Your net worth. Most people are not posting a specific number of their net worth. But all those pictures of your new car, new jewelry, kitchen remodel, vacations, etc speak volumes about what you’re worth. Again, robbery and identity theft are big concerns here. You don’t want to make yourself a target.

BONUS TIP

  • Watch what others are posting about you on Facebook. This only applies to your personal FB profile, but you can set up filters so that nothing gets posted to your timeline without your consent. And on any social media channel, if someone posts to their profile something about you that makes you feel uncomfortable, ask them to take it down.

Have you ever posted something to your business profile that you later regretted? Let us learn from your mistakes, share in the comments below.

Image courtesy of photostock at FreeDigitalPhotos.net
Jun 06 2017

High Demand and Home Safety Order Form

HighDeman+SecureHome_OSS-OrderForm

Jun 06 2017

Direct Mail Postcards: Summer Bucket List

School’s out and parents are looking for activities. Be a helpful resource with this Summer Bucket List postcard. Choose your county and we’ll provide 5 county specific activities. Or, if you have your own activities, we can plug those in as well.

These postcards are great “sticky pieces” meaning they are likely to stay in recipients’ hands for a while, giving your name and brand repeat exposure.

Download Summer Bucket Order Form

 

Jun 01 2017

Four Instagram post ideas for nonprofits

I think Instagram is the best social media channel for nonprofits. It’s simple photo + story format make it very easy to operate and manage. Using hashtags can easily get your content in front of more eyeballs. And the feed isn’t cluttered with fake news links and obnoxious ads like Facebook.

Over the next couple week’s we’ll be doing a series of posts about how nonprofits can use Instagram. Today we are starting with the basics…what to post! Have more ideas? Share them with us in the comments below. Don’t forget to include your Instagram handle so we can follow you.

Staff Bios

Snap a photo of a staff member and write a little blurb about them. Doesn’t have to be extravagant or detailed, just a little something to help followers get to know the organization better. Include things like their job description, how many years they’ve worked/volunteered, their most memorable moment with the organization, hobbies, pets, family, etc. Keep it light, informal and funny.

PROTIP: Warn your staff a day or two before you plan to take the pictures otherwise you’ll hear a bunch of “I’m not camera ready” excuses.

#TBT

It stands for Throw Back Thursday and it’s a great way to educate followers about the history of your organization. Go way back into the archives and dig up some old photos of the founders, early days working out of a garage, old events, etc.

PROTIP: #TBT posts are perfect for advanced scheduling. Find a stack of 10-20 photos, write up the captions, and schedule them to publish throughout the year.

Inspirational Quotes

Was there a particularly powerful quote shared at the last team meeting? Do you have a certain song on repeat during your work day? Share your inspiration with your followers. Include a personal note about specific ways that inspiration is helping you get through the day.

PROTIP: Sites like Recite.com allow you to turn those quotes and lyrics into graphics perfect for Instagram.

Impact Stories

The most important things to share with your followers are the various ways your organization impacts individuals and the community. You should be constantly gathering these stories so that you have a bank of them to share. Did you just build a house for an Army Veteran? Post a picture of the house and the story of why your organization built that specific house for the specific person. Are you making blankets for premature babies? Take a picture of volunteers sewing together and tell your followers where the blankets are going.

PROTIP: Always make sure you have someone’s permission before posting their picture and sharing their story. Let them see all content before posting to ensure they are 100% comfortable with what is being shared. Their well being is more important than any marketing strategy.

**BONUS** Reposts

Repost what people are posting about you. It’s super easy and helps build a relationships with your followers.

PROTIP You can’t repost within the Instagram app, you need a third party app called RepostApp.

NEED HELP?

We can help you create a content calendar and create the actual posts. Give us a call at 949-587-5301 or email info@onestepservices.com

May 26 2017

Free “Thank You” email headers

If you are unable to download, simple right click and hit “save image as.”

May 25 2017

Cool your jets: How one encounter can change your client’s perception

About a year and a half ago, my husband and I switched mobile carriers. We did it primarily to save money, as the one we were with was getting crazy expensive. We knew that coverage wouldn’t be as great, but we aren’t world travelers. So as long as we could text and surf the web within the 15 mile radius in which we live our lives, we didn’t care. We wanted to save money.

The actual plan was significantly cheaper. The phones, however, were not. And by the time you added phone payments, and taxes and services, our monthly payments were the same. This was not properly explained to me at the time of signup. Nor was it properly explained to me that at the end of our 18 month “lease” we would still owe quite a bit of money on our phones. On top of that, our data connection was poor and our phones consistently dropped calls even at our house. These little surprises made me angry, to say the least. But after a couple fruitless calls to customer service, I eventually just gave up trying to get solutions.

I read just the other day that it’s not the customers that are complaining that you need to be worried about, it’s the customers that aren’t saying anything. This is 100% true. I never even talked to a rep about the bad connections because I was so peeved at them for scamming me on price. I just wanted to pay off the phones and switch back to my original carrier. And that’s exactly what I would have done. Except…

Today I had to call customer service. And I was lit. The woman on the other end was very professional. She listened to my complaints. Some she was able to resolve, others she explained more thoroughly so they weren’t AS annoying as I had thought. She brought my anger down from a 9 to a 5 (since the insanity that was the 2016 presidential election, I can’t seem to get it down below that). I don’t love our current carrier. I’m not going to start recommending them to all my friends. But one interaction with a competent customer service rep got me to rethink my decision to leave, at least for the time being.

Readers, do not underestimate the power of one positive connection with a client. Every time you pick up the phone, send an email or type a text, assume that THAT is the interaction that could make or break the relationship with that customer. Also, keep an eye on those silent customers. The ones who aren’t interacting with your brand at all, who are placing fewer orders, who aren’t recommending you the way other clients do. Reach out to them and find out what you can do to turn them into brand enthusiasts.

Have you ever had an encounter with customer service or an account rep completely change your view of a company? Tell us the story in the comments below.

May 24 2017

Free marketing tools for nonprofits

Thank you for subscribing to Marketing Mentor for Nonprofits. Below is the free infograph we promised, describing 4 fantastic and free tools that every nonprofit marketer should have in their arsenal. Of course, we at One Step Services are an important tool as well and our free consultation is a great way to get started with us. Call us at 949-587-5301 or email info@onestepservices.com to book your appointment today.

Good Cause Marketing