Click the link below to download our list of 25 summer content ideas. Great ideas for social media, newsletters, direct mail postcards and blogs!
Videos are an important part of any marketing strategy, and with today’s technology, it’s fairly easy to create a good quality video with just your phone. Of course, there are several occasions that require a professional videographer such as an event, high end real estate virtual tour, commercial campaign, etc. But if you are simply doing a a short video for your blog, social media or email marketing, there’s no reason you shouldn’t use your phone.
In most cases, however, it’s best not to just whip out your phone and shoot. A little preparation, and a few tools, can take your videos to the next level and increase your view rate and the impact on viewers.
Write out a plan
What are you going to film? What movements are you going to make? What are you going to say at what parts? Before you hit record, have a detailed plan written down so your video is polished, concise and impactful.
Invest in a handheld tripod and microphone
When shooting a video on your phone, the two most important accessories are a handheld tripod, to help keep a steady hand, and a microphone, to reduce background noise. Both are fairly inexpensive and will make a huge difference in video quality.
Make sure your area is well lit
Turn on all the lights in a house. Open up all the windows. Go outside. Do whatever you need to do to brighten up the space. Nobody will watch a dark video.
Put the video in focus
With most phones nowadays, getting a focused shot is as easy as touching the screen on the spot that you want to focus on.
Do not digitally zoom
If you want to get a close up of something, physically walk up to it. Digital zoom lessens the visual quality of the shot.
Mail 300+ Postcards and get 100 Postcards Free
Promo expires April 30, 2018. Free postcards are printed only. If you want to mail the 100 free postcards, postage and mailing fees will apply. You can choose to have the postcards printed and returned to you. In that case, a nominal shipping fee may apply.
Mother’s Day is Sunday May 13. We recommend mailing postcards standard mail two weeks before the holiday to increase chance of timely delivery.
Download the Mother’s Day Postcard Order Form
This real estate themed postcard is sales centric with a strong call to action.
This classic Mother’s Day postcard can be used in any industry to wish recipients a wonderful holiday.
The envelope. The sports jacket of the direct mail world. Done properly, it can enhance your mailings and increase open rates. Done incorrectly, and it’s a first class ticket to the trash. So this month, our Tip Tuesday is dedicated to giving you some ideas on how to make the most of your direct mail envelope.
If I’ve said it once I’ve said it a million times. Brand your mailings, people. Put a logo in the return address box. Get a stamp with your tagline or motto and stamp the back flap. Put a line of your signature color along the bottom. Anonymous envelopes look like bills and credit card offers. They get thrown in the trash. Let people know who the envelope is from.
In addition to telling people who the envelope is from, you need to tell them why they need to open it. Put a call to action right on that baby. Ask a question. Make a compelling statement. Let them know there’s a free offer inside. Make it short, simple and powerful.
When I was a kid I got quite a bit of personal mail. Birthday cards, postcards from friends, notes from my grandparents. Now, I’m lucky if I get a few Christmas cards. SO, when I see an envelope with a handwritten address, you better believe I open that up. Its usually just a note from my accountant or dentist telling me I need an appointment, but still. Handwritten = open.
Color attracts eyeballs. In a stack of white envelopes, your bright orange one is going to stand out and pique the recipient’s curiosity. While colored envelopes are a little more expensive than white, it is still a very simple and cost effective way to make your mailings unique.
Order 200+ mailed postcards and we’ll waive the design fee!
Expires April 13, 2018.
Download Tax season postcard order form
While these postcards can be sent any time of year, they are particularly relevant to tax season. As recipients are getting their refunds, they may be thinking about doing some home improvement and the Home Improvements ROI postcards gives excellent guidance on which improvements will increase resale value.
The New Tax Law postcard gives some clarification as to how the new law effects homeowners in 2018 and beyond.
These “sticky pieces” are perfect for building brand awareness and trust. Recipients will keep these baseball schedule postcards on hand and refer back to them often, each time being exposed to your brand, photo and name.
We’ve done the hard work for you! Just download the 2018 So Cal Baseball Schedule Postcards Order Form , fill it out, and email to firstname.lastname@example.org or fax it to 949-452-0381.
Our 2018 Spring/Easter postcard line has something for everyone…real estate calls to action, general spring greetings and a general Easter greetings. Picks the one you think your audience will be most responsive to and we’ll do the rest.
Download a Spring/Easter Postcard Order Form. Fill it out, and email it back to email@example.com or fax it to 949-452-0381.
It’s not too late to create a real estate marketing plan for 2018. And we’ve got a FREE tool to help you do it. Our 2018 Marketing planner allows you to plan when you will send postcards, emails, place ads, post to social media, door knock, warm call, etc. It provides a great birds eye view of your marketing for the year.
Download One Step 2018 Marketing Planner
We also have printed planners available. Just ask for one next time you come to the office, or we can ship one with your next order. Just let us know!
Direct mail is still a relevant, effective marketing strategy. When done consistently, and when seen as a partner to digital instead of a competitor, direct mail generates leads, increases sales, drives traffic to websites, and increases brand awareness and trust.
If you’re ready to get started with direct mail for real estate, or you want to start again, we’ve got THE EASIEST solution for you.
Are you ready?
1. Pick a postcard (or postcards) from the options below.
2. Fill out the order form (or forms)
3. Submit your order form with your agent photo (if we don’t already have it)
4. Approve your proof when we send it
5. Answer the phone when recipients call you!
That’s it! No content creation, no trips to the post office, to applying stamps. We do it all. Scroll down to see all of the BHHS templates we have ready to mail for you!
Buyers Connect Campaign
These postcards let homeowners know you have qualified buyers looking to purchase their home. They encourage homeowners to contact you about selling.
Download Buyer Connect Order Form
Home’s Value Campaign
We watched the presentation for your new Home Valuation Site and it is so cool! These postcards direct people to your Home Valuation Site and help you make the most of that tool.
Download Home’s Value Order Form
Core Values Campaign
This series of postcards demonstrates the core values of Berkshire Hathaway HomeServices California Properties. It allows you to utilize the power of the BHHS brand to gain listings.
Download Core Values Order Form
Looking for something more custom?
We offer fully custom design services and can create a unique logo and brand just for you. We can then take that brand and convert it into powerfully effective direct mail postcards, property flyers, signs, stationery, etc. Give us a call at 949-587-5301 to set up your free consultation.