I frequently participate in forums on Alignable, asking and answering marketing questions. I occasionally bring bits of the forum here to the blog. Today, I’ll be expanding on an answer I gave to a print company about setting up a business blog.
How can i start a daily blog related to my business and products? should i just do it on Facebook and use my business page as the “blog” or should i create an actual new site for the blog, then share that link on my Facebook/LinkedIn business page?
Like many others, I would recommend integrating the blog with your actual website. If you don’t have a website, or you are looking to revamp, WordPress and Wix are easy to use, very affordable (sometimes free) and have blog integrations. Our current blog and website are set up on WordPress and I love it. It’s very versatile and if you have a bit of time to learn, or a bit of money to hire a professional, you can do some really stuff.
And yes, you definitely need to be sharing your blog posts on social media. You can set it up so that when you publish a post it automatically goes to social channels, but I also recommend manually posting to increase visibility and engagement.
I blog for a print company and have a few additional insights to share.
1) It takes quite a while to see ROI on a blog. I was blogging regularly for about 3 years before I started to see it make any difference.
2) Most likely you will burn out trying to do a daily blog, especially if you have a lot of other responsibilities in the company. I recommend starting with once a week, or once every other week.
3) Pinterest has been the most effective social media platform for promoting our blog. I always put a picture with every post and then put that picture on Pinterest and often get at least 1-2 clicks to our website.
4) In addition to blogging educational articles, I blog about new products with pictures included. I use a lot of key words in these articles and this has really increased our visibility. Many people who call us from the website do so because they saw one of the product articles.
The summer is already coming to an end. Time to pack up the beach gear, get out the school supplies, and get back on a regular marketing schedule. These back to school postcards are a great way to connect with your geographic farm or social list. Your clients are getting back into a routine, time to get back on their radar!
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The preseason starts August 12th! Football schedules are sticky pieces, meaning recipients are likely to keep them around for awhile and get repeat exposure to your name! Plus, they are relevant to a wide variety of audiences. Order today.
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