A few years ago, Dawn Stanley, VP of Sales for Sweet Chills yogurt brands, came to One Step Services with a simple request. She needed flavor tags to promote new flavors on the company website. She loved the finished product, and we loved designing with pictures of tasty froyo. Since then, we have created dozens of different marketing products for this California based frozen yogurt company.
Sweet Chills is a parent company to two different yogurt brands. A big part of our job is ensuring brand consistency on each piece. This includes the correct use of colors, fonts and logos. One Step’s graphic design work includes template pieces and fully custom creative work.
Our regular work for Sweet Chills includes flavor tags, web banners, promotional flyers, point of sale signage, cup designs and static clings. When they create a new flavor, or run a promo, One Step Services designs and prints the promotional collateral.
In addition to typical work, the One Step designers have created some pretty unique products for Sweet Chills. Dawn is extremely creative and we love taking her big ideas and making them a reality. Last year, she needed branded signage for a trade show. She had three requirements:
- A map
- The tagline “Locally Connected, Globally Sourced.”
- Made of a material that people could stick pins in
Our design team went to work on the design, while our production team tossed around ideas on how to print the sign. The finished product, shown below, was printed on foam core with holes drilled in the corners and across the top. The Sweet Chills team hung it from hooks placed on their partition wall at the trade show.
Other unique products One Step has created for Sweet Chills includes a car wrap, product labels, and a credit card holder.
Do you have a cafe, restaurant, dessert shop or food company that needs promotion? Call One Step Services today at 949-587-5301 or email info@onestepservices.com to set up your free consultation.
My brother got married a couple weeks ago to a wonderful woman in an absolutely beautiful ceremony. I can’t think of any other event that brings together so many business, large and small, at once. The caterer, the florist, the venue, the DJ, the dress salon, all of these businesses contributed to making the event special. Afterwards, I looked up every vendor whose name I could remember, and wrote a nice review on Yelp or Facebook. As someone who is in marketing, I know how crucial those reviews and testimonials are, particularly for small businesses that deal in very personal services like weddings.
I hope that all of you, dear readers, are actively asking for and gathering testimonials on a regular basis. If not, shoot me an email and we can chat about it (brianna@onestepservices.com). If you are, I want to give you some tips on how you can repurpose those testimonials and make them even more powerful tools in your marketing toolbox.
Turn your testimonials into visuals.
Using a program like Canva or PicMonkey, turn testimonials into visuals you can easily post to social media.
Expand testimonials into case studies.
If you have a client with a unique need, ask to use them as a case study. Describe the need, document your process, and write about the solution you created. Be sure to use photos, videos and direct quotes from the client.
Collect video testimonials.
In addition to asking for written testimonials, ask clients for video testimonials. Post these to social media, on your website and on your YouTube channel.
Use testimonials throughout marketing materials.
Don’t regulate them to just a page on your website. Put them on postcards, listing presentations, brochures, letters, etc.
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