Mother’s Day Direct Mail Postcards
Whether you’re trying to generate leads, or simply wishing the moms and mom figures in your life a nice holiday, these postcards are a perfect way to touch base with your farm, social list, past clients and leads.
Download Mothers Day Postcards Order Form
Spring lead generation postcards
Spring with spring break in full swing (or just ending) many people are already thinking about summer. Travel plans, warmer days, palm trees…sweet dreams are made of these. Get them thinking about selling their home as well with these lead generation real estate postcards. Looking to educate your recipients? Go with “4 reasons to sell this summer.” Want something quick and easy to read to pique their interest? Send out the “Navigating real estate” card.
Download 4 Reasons and Navigate Order Form
At One Step Services, we are all about real estate farming. We truly believe it is one of the best ways for a real estate agent to market their business. And while direct mail is the backbone of farming, other channels, such as door knocking and social media, are also important.
One of those other channels is neighborhood involvement. If you send out postcards every month saying how much you love the community, how involved you are, etc, then you need to show it! And summer is a great time to get out and get involved.
Engaging with your community allows you to:
- Stay in contact with past clients (those buyers you moved into the neighborhood).
- Meet new prospects face to face, learn about them, and target your marketing to them.
- Build trust in you and your brand. When people see you putting your words into action, they’ll trust you more and will be more likely to do business with you.
Here are some ideas to get you engaged with the community this summer:
Neighborhood Scavenger Hunt. There are so many ways to do this, a simple search on Pinterest will lead to lots of ideas. This idea would be especially effective if you have a lot of new people who have moved into the neighborhood in the past year. It will help them discover new places and people in their new neighborhood.
Icecream Social. Everyone loves free ice cream! Simply set up a table in your driveway (or on a street corner) with ice cream supplies and some homemade signs. This works great as a last minute idea. Just do it in the evening as everyone is driving home from work and school and you won’t need to send out invitations.
Driveway Movie Night. This is great if you live in the neighborhood, or have a good friend that does. Set up a projector and show a movie on your garage door serve up popcorn and drinks, and encourage everyone to bring chairs and blankets. This is an easy low cost way to bring the neighborhood together.
Neighborhood Improvement Project. It can be as simple as a trash pick up day or something a little more complicated like fixing the yard of a neighbor in need. Whatever it is, getting everyone to rally around a cause that improves their community is great for morale, and property values.
Sponsor an HOA event. Every Easter, my HOA hosts an egg hunt at the clubhouse. One of the local real estate agents sponsors it. Her name is on the promotional material, and the day of the event she passes out prizes to each of the kids. Most people in the neighborhood recognize her name and brand, and many are friends with her. This annual event is a great way for her connect with old clients and new prospects.
Hand out Pop Bys. – Pop bys are little gifts you leave on doorsteps. The longer summer days give agents extra time to do some door knocking, and the gifts a great way to get prospects to remember you. Lots of agents hand out small yard flags for 4th of July. Other fun summer ideas would be a bottle of bubbles, a packet of seeds, a shovel and pail, insulated cups with your logo, reusable grocery bags. Make sure the gifts are relevant and can be used by people in your farm.
We’d love to hear your ideas. Tell us, what do you do to engage your farm?
Our Seasons of Change postcards target recipients who are going through big life changes that may motivate them to sell their home. We have one for relocation, one for downsizing and one for moving into a bigger house. Choose the one most relevant to the most people on your list in order to generate leads.
Download the Seasons of Change_Spring Order Form and either email or fax it back to One Step Services.
This postcard can be effective on a wide variety of people, but you’ll most likely find people in their 30s and 40s relating to it. People well into their careers who may need to move for work, people with kids looking to move closer to family, people looking to move to a more affordable town, all of these people will identify with this card and call you to help them relocate.
NEED MORE SPACE
This postcard is great for young families, singles, or couples living in condos or townhouses. It gets them thinking about the need for a bigger home.
Do you have a lot of contacts that are empty nesters, retirees, or seniors? This postcard will motivate them to sell that big single family home and move into something more manageable.