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One Step Services
Jul 21 2016

Why Use An Email Marketing Agency

direct mailAt One Step Services, we use email marketing to promote our products and services. Typically, the job of creating and sending those emails belongs to me, the Communication Strategist. I consider myself a decent email marketer. I’ve read articles, I pay attention to the send reports, I keep our lists clean and organized. Plus, I have a great software program, iContact, to help me stay on top of everything. When it comes to keeping our current client base informed, my efforts do the job.

However, I recently learned that I’m not very good at converting leads. We had a list of warm leads and I was so excited to get an email out to them and watch the phone ring. But that didn’t happen, not even once. I got ZERO response on that first email.

So, I decided to bring in a professional and turned to the team at MAB Digital Marketing. I’ve been in marketing long enough to know that there is a lot of psychology that  goes into it. What I didn’t know, is that the psychological “rules” that apply to print marketing don’t necessarily apply to email marketing. So while the email I sent out would have made a great printed piece, it wasn’t so good for email. The guys at MAB made a more minimalist design, reworded my calls to action, swapped out graphics and changed the placement of buttons. The email certainly looked better, but I was still a little doubtful.

MAB set it up so that I got a notification anytime somebody clicked on a button in the email. The day the email was sent out, I got 6 notifications in the first hour. The notifications kept popping up, and at the end of 24 hours we had had 70 clicks off a 2500 list, which is very impressive. The sales team was then able to follow up with those leads.

While I still use iContact and my own expertise to send emails to those who are already our clients, I leave conversion campaigns to the professionals. If you have been using email marketing for a while and haven’t gotten the results you want, or if you are new to email marketing and don’t know where to start, I encourage you to contact MAB. Like One Step, they thrive on custom jobs. They’ll sit down with you to discuss your specific needs and goals, and create a plan to meet those needs and goals. Plus, they’ll work with us to get all your branding files and print marketing content so that your email marketing corresponds with your print. Visit their website www.mabdigitalmarketing.com for more info. 

Jul 18 2016

Real Estate Marketing Postcards: Back To School Series

It’s hard to believe, but Back To School Season is already upon us. And although your marketing audience may be busy with shopping and last minute vacations, we have a series of postcards that will grab their attention, expose them to your brand and give them valuable information.

Back To School Time

Order this card by downloading the Back To School Time Order Form. Order by August 26 and receive 10% off printing

Remind your audience exactly when the first day of school is with these customizable direct mail postcards. Simply indicate the area, school district and first day of school date on your order form, and we’ll put that information on the postcard. This postcard also tells your audience that you’re a neighborhood specialist who can help them buy and sell a home.

Back To School postcards

Back to School Apps

To order this card, download Back To School Apps and ABCs of Real Estate OrderForm and email to info@onestepservices.com or fax it to 949 452 0381. Order by August 29th and receive 10% off printing costs.

If you’ve been sending a lot of real estate centered postcards recently, consider sending this useful information postcard that discusses helpful back to school apps. Even people who aren’t remotely interested in selling their home will find this postcard interesting and when they take the time to read it, they’ll learn your name and your brand.

BackToSchool_Apps

Selling Your Home? It’s as easy as ABC

To order this card, download Back To School Apps and ABCs of Real Estate OrderForm and email to info@onestepservices.com or fax it to 949 452 0381. Order by August 29th and receive 10% off printing costs.

This lead generation postcard has a bright back to school theme and give specific information for those thinking about selling their home. The call to action, along with your photo and contact information on the back, are sure to get your phone ringing.

BackToSchool_SellingHome

Jul 13 2016

7 Ways To Legally Grow Your Email Marketing List

7 Ways to Legally grow your email marketing listIf you read our last post about the CAN-SPAM Act, you know that sending unsolicited emails is a big no-no. If you’re going to send people emails, particularly marketing emails, you need to get their permission first. Buying a list of emails, or sending marketing emails to your personal contacts or clients who haven’t asked to receive those types of emails, is illegal. Using these practices can result in your email being blacklisted, your account being shut down, and/or being fined.

So what’s a real estate agent or small business owner to do? There are several ways that you can invite people to subscribe to your list. Once they subscribe, you are free to send them marketing emails until they unsubscribe.

Put a signup form on your website. Many service providers make it easy to create a signup form that you or your webmaster can put on your website. Place it somewhere highly visible, like the homepage, and couple it with an offer, such as a free ebook, and you’ll see a lot of success. The nice thing about this is that once you set it up, you don’t have to think about it much. Leads will consistently trickle in

Collect business cards. Have you ever gone into a deli and seen a fishbowl full of business cards? Usually the deli holds a drawing once a month for a free office lunch and people drop in their business card in hopes of winning. Simply dropping a card in a fishbowl does not constitute as giving permission to send marketing emails. However, you can email each of those people once, thank them for their submission, and ask if they would like to subscribe to your mailing list.

Put a signup form on social media. Many email service providers make it easy to create a signup form that you can post to Facebook and other social media outlets. This is a great strategy because many people who follow you on social media are already familiar with your brand and enjoy interacting with your business, so they are likely to sign up for emails and then engage with them.

Send a direct mail postcard encouraging signups. Direct mail does not have the same opt in rules as email does. You can send a postcard to anybody (excluding those who have put themselves on the Do Not Mail list) which makes it a great venue to ask for subscribers. This is particularly effective if you have been mailing to a certain group of people for a while, and they are familiar with your business.

Send an opt in invitation to your personal contacts and past clients. Just because you have permission to send personal or business related emails to a person does not mean you can start sending them marketing emails. You can, however, ask those people if they would like to receive marketing emails. Remember to offer an incentive to encourage them to sign up.

Ask people to sign up for emails after they place an online order. There have been several times when I’ve gone to check out and have been asked to check a box to receive promos and coupons. If it’s a site I know I’ll use again, I almost always click yes. Who doesn’t love coupons?

Have a signup sheet at a tradeshow or open house. How many times have you been to an event, spoke with a vendor and thought “I’d like some more info about this business”? It happens to me often. You as the vendor are missing a golden opportunity if you aren’t asking for the email addresses of those interested in your business. Have a signup sheet out, and after you wrap up a conversation point to it and say “If you’d like more info, please join our email list.”