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Jun 08 2018

Postcards For 4th of July Direct Mail Marketing

These festive direct mail postcards are perfect for small business and real estate agents to send to their geographic farm, social list, current clients and potentials.

Order by July 19, 2018 to ensure timely delivery.

Download the 4th of July Postcard Order Form Fill it out, and email it info@onestepservices.com. If you would prefer to place your order over the phone, please call us at 949-587-5301.

Jun 07 2018

One Step Now Offers EDDM Services

One Step Services now offers full EDDM services. We handle everything from the design and print, to the bundling and post office delivery. Our prices are not only competitive, but often cheaper than other mail houses. Call us at 949-587-5301 or email info@onestepservices.com for a quote!

What is EDDM?

Every Door Direct Mail (EDDM) is a direct mail marketing program created by USPS. It allows businesses to send high volume mailings to local areas at a cost that is often cheaper than standard marketing mail.

EDDM works quite different from priority mail and standard marketing mail (aka bulk mail). The biggest difference is that EDDM is mailed to entire carrier routes, not to specific addresses. With standard mail, you are able to address every piece with a name and properly formatted address. Pieces are then delivered to those addresses, allowing you to pick and choose which specific people you want to mail to.

With EDDM, you choose a carrier route and all pieces are delivered to every single home on the carrier route. The pieces are addressed to “Local Postal Customer.” There can be no exclusions except for businesses and P.O. Boxes. You pick and choose carrier routes, not specific addresses within those routes.

Let’s say, for example, you have a list of past clients. Most of these clients live in the same city, and you find mail carrier routes that include all of those addresses. If you use EDDM, not only would you be mailing to your past clients, you’d be mailing to every other residential address on that route. There is absolutely no way to exclude residential addresses through EDDM. As stated earlier, you can choose to exclude business addresses and P.O. Boxes if you want.

EDDM has many benefits particularly to businesses who want to do high volume local mailings. Depending on your current mail marketing strategy, you may find that EDDM is cheaper and easier to execute than standard marketing mail. EDDM is particularly beneficial to businesses in the following industries: restaurant, automotive, home improvement services, gyms and fitness clubs, dry cleaners and nonprofits.

One Step Services has been a direct mail marketing agency in business in South Orange County for over 25 years. Call us at 949-587-5301 or email info@onestepservices.com for an Every Door Direct Mail quote. 

Jun 01 2018

25 Ideas For Summer Content Marketing

Looking for ideas of things to post to social media, put in your email newsletter, put on direct mail postcards or post to your blog? Look no further. Here are 25 Ideas to get you through the summer. And if you need help converting any of these into direct mail postcards, just let us know! 01

Community Info

  • Midterm Elections voter guide. No need to be divisive or state a specific political belief. Simply let people know when the elections are, share a voting guide or instruct them on how they can register to vote.
  • Schedule for concerts and movies in the park. Almost every city offers free summer concerts. Share the schedule for your city.
  • Kids activities. Parents will appreciate a handy resource that gives information on different camps, classes and activities to keep their kids busy this summer.
  • Small business promotion. Do you have a Sunday Brunch spot? Is there a store downtown you always go to for gifts? Promoting small business in your community benefits everyone. Talk to the business owners and they may be willing to offer your recipients and followers an exclusive discount.
  • 4th of July celebrations. Residents want to know when and where the parades, fireworks, and festivals are happening.
  • Current events update. Is there a new shopping center being built? Is road construction set to begin? Let the people know!
  • Beach Guide. Which is the best beach for kayaking? Bonfire? Where can people camp? Don’t assume this is just for coastal agents, in fact, those that do business in the Inland Empire may have more success with this as their recipients aren’t as familiar with beaches as coastal residents.
  • Summer Bucket List. Make a list of the must do things in your community and share with your audience.

Homeowner Info

  • Pool safety tips. So Cal families are in the pool all summer. They’ll appreciate a reminder on how to stay safe and prevent drownings.
  • Energy saving tips. Give homeowners some innovative ways to keep their electric bill as low as possible during the summer months.
  • Home security tips. Remind people of the best ways to secure their home before going on vacation.
  • Warm weather home improvements. People don’t think about it much, but summer is actually the perfect time to seal windows, repair roofs, clean gutters, etc. Give homeowners a guide of improvements best done in the summer.
  • Summer design trends. What paint colors are trendiest? What’s the best way to design a deck? Give your residents some summer makeover inspiration.

Real Estate Info

  • Testimonials. Share testimonials from past clients.
  • Market update. Share information about the specific neighborhood you specialize in. The more specific the better.
  • Home Valuation. Invite owners to your website to find out how much their home is worth
  • Recent solds. Share photos, prices and days on the market for your recent solds.
  • Seller mistakes. Share the most common mistakes sellers make and how to avoid them.
  • Why use an agent? Educate your audience on the benefit of using a real estate agent as opposed to selling themselves.
  • Downsizing. After the kids graduate, many people start thinking about downsizing. Let them know that you’d love to help them get into a better home.
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