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Jun 06 2017

Direct Mail Postcards: Summer Bucket List

School’s out and parents are looking for activities. Be a helpful resource with this Summer Bucket List postcard. Choose your county and we’ll provide 5 county specific activities. Or, if you have your own activities, we can plug those in as well.

These postcards are great “sticky pieces” meaning they are likely to stay in recipients’ hands for a while, giving your name and brand repeat exposure.

Download Summer Bucket Order Form

 

Jun 01 2017

Four Instagram post ideas for nonprofits

I think Instagram is the best social media channel for nonprofits. It’s simple photo + story format make it very easy to operate and manage. Using hashtags can easily get your content in front of more eyeballs. And the feed isn’t cluttered with fake news links and obnoxious ads like Facebook.

Over the next couple week’s we’ll be doing a series of posts about how nonprofits can use Instagram. Today we are starting with the basics…what to post! Have more ideas? Share them with us in the comments below. Don’t forget to include your Instagram handle so we can follow you.

Staff Bios

Snap a photo of a staff member and write a little blurb about them. Doesn’t have to be extravagant or detailed, just a little something to help followers get to know the organization better. Include things like their job description, how many years they’ve worked/volunteered, their most memorable moment with the organization, hobbies, pets, family, etc. Keep it light, informal and funny.

PROTIP: Warn your staff a day or two before you plan to take the pictures otherwise you’ll hear a bunch of “I’m not camera ready” excuses.

#TBT

It stands for Throw Back Thursday and it’s a great way to educate followers about the history of your organization. Go way back into the archives and dig up some old photos of the founders, early days working out of a garage, old events, etc.

PROTIP: #TBT posts are perfect for advanced scheduling. Find a stack of 10-20 photos, write up the captions, and schedule them to publish throughout the year.

Inspirational Quotes

Was there a particularly powerful quote shared at the last team meeting? Do you have a certain song on repeat during your work day? Share your inspiration with your followers. Include a personal note about specific ways that inspiration is helping you get through the day.

PROTIP: Sites like Recite.com allow you to turn those quotes and lyrics into graphics perfect for Instagram.

Impact Stories

The most important things to share with your followers are the various ways your organization impacts individuals and the community. You should be constantly gathering these stories so that you have a bank of them to share. Did you just build a house for an Army Veteran? Post a picture of the house and the story of why your organization built that specific house for the specific person. Are you making blankets for premature babies? Take a picture of volunteers sewing together and tell your followers where the blankets are going.

PROTIP: Always make sure you have someone’s permission before posting their picture and sharing their story. Let them see all content before posting to ensure they are 100% comfortable with what is being shared. Their well being is more important than any marketing strategy.

**BONUS** Reposts

Repost what people are posting about you. It’s super easy and helps build a relationships with your followers.

PROTIP You can’t repost within the Instagram app, you need a third party app called RepostApp.

NEED HELP?

We can help you create a content calendar and create the actual posts. Give us a call at 949-587-5301 or email info@onestepservices.com

May 25 2017

Cool your jets: How one encounter can change your client’s perception

About a year and a half ago, my husband and I switched mobile carriers. We did it primarily to save money, as the one we were with was getting crazy expensive. We knew that coverage wouldn’t be as great, but we aren’t world travelers. So as long as we could text and surf the web within the 15 mile radius in which we live our lives, we didn’t care. We wanted to save money.

The actual plan was significantly cheaper. The phones, however, were not. And by the time you added phone payments, and taxes and services, our monthly payments were the same. This was not properly explained to me at the time of signup. Nor was it properly explained to me that at the end of our 18 month “lease” we would still owe quite a bit of money on our phones. On top of that, our data connection was poor and our phones consistently dropped calls even at our house. These little surprises made me angry, to say the least. But after a couple fruitless calls to customer service, I eventually just gave up trying to get solutions.

I read just the other day that it’s not the customers that are complaining that you need to be worried about, it’s the customers that aren’t saying anything. This is 100% true. I never even talked to a rep about the bad connections because I was so peeved at them for scamming me on price. I just wanted to pay off the phones and switch back to my original carrier. And that’s exactly what I would have done. Except…

Today I had to call customer service. And I was lit. The woman on the other end was very professional. She listened to my complaints. Some she was able to resolve, others she explained more thoroughly so they weren’t AS annoying as I had thought. She brought my anger down from a 9 to a 5 (since the insanity that was the 2016 presidential election, I can’t seem to get it down below that). I don’t love our current carrier. I’m not going to start recommending them to all my friends. But one interaction with a competent customer service rep got me to rethink my decision to leave, at least for the time being.

Readers, do not underestimate the power of one positive connection with a client. Every time you pick up the phone, send an email or type a text, assume that THAT is the interaction that could make or break the relationship with that customer. Also, keep an eye on those silent customers. The ones who aren’t interacting with your brand at all, who are placing fewer orders, who aren’t recommending you the way other clients do. Reach out to them and find out what you can do to turn them into brand enthusiasts.

Have you ever had an encounter with customer service or an account rep completely change your view of a company? Tell us the story in the comments below.

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