Several of our real estate clients have great success with targeted mailings. These mailings target the houses surrounding their current listings. The idea is that if you sell a home, the easiest place to get another listing is in that same neighborhood. Neighbors talk and pay attention to real estate activity in their neighborhood, so if you do a good job on one house chances are other owners are going to hire you to sell theirs.
The key to a successful targeted mailing is frequency. Typically you are mailing to fewer houses than a farm, but you should be mailing more frequently. Mail once a week or once every other week from the time the house lists until Escrow closes for maximum impact.
Here is a list of the most important postcards in a targeted mailing campaign.
- Just Listed and/or In Escrow
- Open House
- Just Sold
- Ready to sell?
If you’d like to mail a few more times, either during the listing/escrow process or afterwards, here are a few more ideas:
- Market Update
- Testimonial from the sellers
- Biography or “About Me”
- Community info (event schedules, coupons to local businesses, etc)
- Meet your new neighbors
- I have buyers looking for a home like yours
At One Step Services, we can create all of these postcards for you, as well as a mailing schedule so you don’t have to think about every individual mailing. Just place one order and we’ll take care of everything. Give us a call at 949-587-5301 or email firstname.lastname@example.org.