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Sep 25 2018

Order Customized Candy For Halloween

These customizable candies are perfect for the holidays! Hand them out to trick-or-treaters, include them in gift bags, or attach them to holiday postcards for a fun walk and drop piece. Full color customization allows you proudly display your logo and visual brand.

Download the OSS Candy Order Form and email it back to info@onestepservices.com or fax it to us at 949-452-0381

Choose milk or dark chocolate. Outer wrapper customizable with full color.

1 oz package of gummy bears with full color customizable wrapper

Sep 25 2018

BOO-Tiful Halloween Postcards for your direct mail marketing

Halloween is one of our favorite marketing holidays. It’s a fun, care free holiday with lots of opportunity for creative marketing. These postcards are perfect for sending to your farm and/or social list. All of them have specific real estate calls to action, but the text on the back can be customized to fit just about any industry.

Ordering is easy! Just download the 2018 Halloween Postcards Order Form fill it out, and email it back to info@onestepservices.com. You can also fax it to us at 949-452-0381.

Sep 11 2018

Keep Your Marketing Momentum With These Fall Lead Generation Postcards

Although the traditional selling season may be coming to a close, it’s important to keep your marketing momentum going. There are people out there who will need to sell their home in the 4th quarter, and we want them to sell their home with you! So order one, or two, of these fall themed lead generation postcards and mail to your farm and social list.

Download the Fall Lead Generation Postcard Order Form fill it out and email it to info@onestepservices.com.

WHEN IS THE RIGHT TIME TO SELL? NOW!

WAITING FOR A SIGN?

 

ARE YOU READY TO SELL?

Sep 05 2018

Holiday Hang Tags With Your Real Estate Brokers Branding

These hang tags are branded with broker brands. Choose from one of three messages: Welcome Home, Thank You, and Happy Holidays. They are perfect for client gifts! Attach them to a bottle of wine, tie them to a basket or tape to a package. The back of each tag is blank with room for a handwritten note.

These tags are size 2″ wide and 6″ tall printed on 16pt matte paper so they are sturdy. There is a hole drilled in the center so you can thread a string through (string not included).

Want a hang tag with a custom design? Just email info@onestepservices.com

Ready to order a template piece? Choose your broker below, fill out the order form, and email it back to info@onestepservices.com

Berkshire Hathaway HomeServices

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Century 21

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First Team

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Realty One

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Regency

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Pacific Sotheby’s

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Aug 14 2018

5 Instagram Post Ideas for Real Estate Agents

Instagram is a fantastic social media channel for real estate agents. It’s simple photo + story format make it very easy to operate and manage and the photo focus is perfect for showcasing houses. Using hashtags can easily get your content in front of more eyeballs. And the feed isn’t cluttered with fake news links and obnoxious ads like Facebook.

If you are new to Instagram, or if you just need some ideas to spice up your feed, here are 5 ideas to get you going.

  1. A Little Bit About Yourself (and your team!)

Like all social media, Instagram is a personal platform. What differentiates your feed from the feed of all other real estate agents? YOU! So don’t be afraid to post photos of the things that make you, you. Do you collect bird houses? Do you play in an adult soccer league? Going to your 15 year college reunion? Post it! You never know when someone will see it, relate to it, and decide that because of it, you are the one they want to sell your home! 3.

PROTIP: If you are part of a team, share photos of them too!

2. Places of Interest in the Community

Local restaurants. Your favorite walking spot. A popular park. A hidden gem in downtown. As you are out and about in your community, take pictures of various places of interest and post them with captions about why you love those spots and/or why your followers should go visit!

PROTIP: Ask local business if they’d like to partner with you by offering exclusive discounts to your followers. Start with something simple like 10% off lunch when someone shows the restaurant your Instagram post.

3. Home Decor Inspiration

You know how important staging is. Give your followers some tips and inspiration by posting photos of great interior design. Use your own work, but don’t be afraid to repost the work of others as well! Just be sure you give them credit.

PROTIP: Apps like RepostApp make reposting other people’s content, and giving them credit, really easy!

4. Testimonials

They are one of the most powerful marketing tools and you should be posting them EVERYWHERE! For Instagram, the photo would ideally be a photo of the people giving you the testimonial. But if you don’t have that, you can create a visual with one specific part of their testimonial. If the testimonial giver is also on Instagram, tag them so they can see the post and possible share it with their followers!

PROTIP: Using an online app like Canva to turn words into visuals.

5. Listings

You were worried I was going to go an entire post without talking about listings, weren’t you? Never fear! You absolutely should post your listings and open houses to Instagram. But don’t make it just another MLS listings (they can find that just about anywhere). Instead of posting a ton of pictures at once with a generic description, focus on unique aspects of the house. Does it come with a cool chandelier? Post that with some explanation. Does the backyard look like a resort? Write a post about that. Its better to do multiple posts focused on different  features than one post with a ton of pics.

PROTIP: Make sure you’re using those high quality professional photographs you paid for!

NEED HELP?

We can help you create a content calendar and create the actual posts. Give us a call at 949-587-5301 or email info@onestepservices.com

Aug 14 2018

2018-2019 Football Schedules Direct Mail Postcards

Are you ready for some football? These postcards give the full NFL schedule for the Chargers or Rams. Theses “sticky” postcards stay on people’s fridges and on their desks, giving repeated exposure to your brand and lots of encouragement for recipients to call you! Football season starts in early September, so order and mail these today!

Download the 2018-2019 Football Schedules Order Form

Aug 13 2018

Back to School Lead Generation Postcards

Three designs to choose from. All postcards achieve three specific marketing goals: exposing your target audience to your name/face/brand, explaining to your target audience what you do, encouraging your target audience to contact you. Whether you choose a card that gives helpful back to school info, or one that explains the basics of real estate, you’ll generate leads and interest with these direct mail postcards.

Download order form Back to School Postcard Order Form

Jul 16 2018

Marketing Case Study: Sweet Chills Frozen Yogurt

A few years ago, Dawn Stanley, VP of Sales for Sweet Chills yogurt brands, came to One Step Services with a simple request. She needed flavor tags to promote new flavors on the company website. She loved the finished product, and we loved designing with pictures of tasty froyo. Since then, we have created dozens of different marketing products for this California based frozen yogurt company.

design frozen yogurt flavor tags

Sweet Chills is a parent company to two different yogurt brands. A big part of our job is ensuring brand consistency on each piece. This includes the correct use of colors, fonts and logos. One Step’s graphic design work includes template pieces and fully custom creative work.

design print business cards

Our regular work for Sweet Chills includes flavor tags, web banners, promotional flyers, point of sale signage, cup designs and static clings. When they create a new flavor, or run a promo, One Step Services designs and prints the promotional collateral.

point of sale flyers

In addition to typical work, the One Step designers have created some pretty unique products for Sweet Chills. Dawn is extremely creative and we love taking her big ideas and making them a reality. Last year, she needed branded signage for a trade show. She had three requirements:  

  • A map
  • The tagline “Locally  Connected, Globally Sourced.”
  • Made of a material that people could stick pins in

Our design team went to work on the design, while our production team tossed around ideas on how to print the sign. The finished product, shown below, was printed on foam core with holes drilled in the corners and across the top. The Sweet Chills team hung it from hooks placed on their partition wall at the trade show.

Other unique products One Step has created for Sweet Chills includes a car wrap, product labels, and a credit card holder.

Do you have a cafe, restaurant, dessert shop or food company that needs promotion? Call One Step Services today at 949-587-5301 or email info@onestepservices.com to set up your free consultation. 

Jul 10 2018

Tip Tuesday: How to creatively use your testimonials as marketing tools

My brother got married a couple weeks ago to a wonderful woman in an absolutely beautiful ceremony. I can’t think of any other event that brings together so many business, large and small, at once. The caterer, the florist, the venue, the DJ, the dress salon, all of these businesses contributed to making the event special. Afterwards, I looked up every vendor whose name I could remember, and wrote a nice review on Yelp or Facebook. As someone who is in marketing, I know how crucial those reviews and testimonials are, particularly for small businesses that deal in very personal services like weddings.

I hope that all of you, dear readers, are actively asking for and gathering testimonials on a regular basis. If not, shoot me an email and we can chat about it (brianna@onestepservices.com). If you are, I want to give you some tips on how you can repurpose those testimonials and make them even more powerful tools in your marketing toolbox.

Turn your testimonials into visuals.

Using a program like Canva or PicMonkey, turn testimonials into visuals you can easily post to social media.

Expand testimonials into case studies.

If you have a client with a unique need, ask to use them as a case study. Describe the need, document your process, and write about the solution you created. Be sure to use photos, videos and direct quotes from the client.

Collect video testimonials.

In addition to asking for written testimonials, ask clients for video testimonials. Post these to social media, on your website and on your YouTube channel.

Use testimonials throughout marketing materials.

Don’t regulate them to just a page on your website. Put them on postcards, listing presentations, brochures, letters, etc.

Jun 21 2018

Brightly Colored Direct Mail Postcards Standout in the Mailbox

These brightly colored, summer themed postcards are sure to standout in the mailbox and grab the eye of recipients. The messaging is crafted specifically to generate real estate listing leads. These direct mail postcards are the perfect way to touch base with your geographic farm or social list this summer.

SPECIAL OFFER: When you mail 200+ postcards, you’ll receive a free digital version you can use on blogs, emails, and social media. Valid until July 6, 2018.

Download Summer Postcard Order Form

FLAMINGO SEEKING NEW LAWN

 

 

FISHING FOR NEW HABITAT

 

SUMMER SWEET DEAL

 

Good Cause Marketing