Download the Pool Tips + Whats Your Next Move OSS Order Form
Share important pool safety tips in with this postcard, which also has a strong call to action on the back. Postcards like this are important for building trust and staying top of mind with owners who aren’t ready to sell right now.
You don’t want people calling any real estate agent, you want them calling you! This lead generation postcard tells homeowners why you are the most qualified agent to sell their home.
Not every marketing piece has to be a sales pitch. Sometimes its nice to simply connect with your customer base and wish them a happy holiday. This helps build brand recognition and trust. Our 4th of July postcards do just that. Use our greeting or create your own. Choose from a rustic flag postcard or one that celebrates the nostalgia of childhood summers.
Download the order form and email it to email@example.com 4th of July Order Form
School’s out and parents are looking for activities. Be a helpful resource with this Summer Bucket List postcard. Choose your county and we’ll provide 5 county specific activities. Or, if you have your own activities, we can plug those in as well.
These postcards are great “sticky pieces” meaning they are likely to stay in recipients’ hands for a while, giving your name and brand repeat exposure.
Download Summer Bucket Order Form
I think Instagram is the best social media channel for nonprofits. It’s simple photo + story format make it very easy to operate and manage. Using hashtags can easily get your content in front of more eyeballs. And the feed isn’t cluttered with fake news links and obnoxious ads like Facebook.
Over the next couple week’s we’ll be doing a series of posts about how nonprofits can use Instagram. Today we are starting with the basics…what to post! Have more ideas? Share them with us in the comments below. Don’t forget to include your Instagram handle so we can follow you.
Snap a photo of a staff member and write a little blurb about them. Doesn’t have to be extravagant or detailed, just a little something to help followers get to know the organization better. Include things like their job description, how many years they’ve worked/volunteered, their most memorable moment with the organization, hobbies, pets, family, etc. Keep it light, informal and funny.
PROTIP: Warn your staff a day or two before you plan to take the pictures otherwise you’ll hear a bunch of “I’m not camera ready” excuses.
It stands for Throw Back Thursday and it’s a great way to educate followers about the history of your organization. Go way back into the archives and dig up some old photos of the founders, early days working out of a garage, old events, etc.
PROTIP: #TBT posts are perfect for advanced scheduling. Find a stack of 10-20 photos, write up the captions, and schedule them to publish throughout the year.
Was there a particularly powerful quote shared at the last team meeting? Do you have a certain song on repeat during your work day? Share your inspiration with your followers. Include a personal note about specific ways that inspiration is helping you get through the day.
PROTIP: Sites like Recite.com allow you to turn those quotes and lyrics into graphics perfect for Instagram.
The most important things to share with your followers are the various ways your organization impacts individuals and the community. You should be constantly gathering these stories so that you have a bank of them to share. Did you just build a house for an Army Veteran? Post a picture of the house and the story of why your organization built that specific house for the specific person. Are you making blankets for premature babies? Take a picture of volunteers sewing together and tell your followers where the blankets are going.
PROTIP: Always make sure you have someone’s permission before posting their picture and sharing their story. Let them see all content before posting to ensure they are 100% comfortable with what is being shared. Their well being is more important than any marketing strategy.
Repost what people are posting about you. It’s super easy and helps build a relationships with your followers.
PROTIP You can’t repost within the Instagram app, you need a third party app called RepostApp.
We can help you create a content calendar and create the actual posts. Give us a call at 949-587-5301 or email firstname.lastname@example.org
About a year and a half ago, my husband and I switched mobile carriers. We did it primarily to save money, as the one we were with was getting crazy expensive. We knew that coverage wouldn’t be as great, but we aren’t world travelers. So as long as we could text and surf the web within the 15 mile radius in which we live our lives, we didn’t care. We wanted to save money.
The actual plan was significantly cheaper. The phones, however, were not. And by the time you added phone payments, and taxes and services, our monthly payments were the same. This was not properly explained to me at the time of signup. Nor was it properly explained to me that at the end of our 18 month “lease” we would still owe quite a bit of money on our phones. On top of that, our data connection was poor and our phones consistently dropped calls even at our house. These little surprises made me angry, to say the least. But after a couple fruitless calls to customer service, I eventually just gave up trying to get solutions.
I read just the other day that it’s not the customers that are complaining that you need to be worried about, it’s the customers that aren’t saying anything. This is 100% true. I never even talked to a rep about the bad connections because I was so peeved at them for scamming me on price. I just wanted to pay off the phones and switch back to my original carrier. And that’s exactly what I would have done. Except…
Today I had to call customer service. And I was lit. The woman on the other end was very professional. She listened to my complaints. Some she was able to resolve, others she explained more thoroughly so they weren’t AS annoying as I had thought. She brought my anger down from a 9 to a 5 (since the insanity that was the 2016 presidential election, I can’t seem to get it down below that). I don’t love our current carrier. I’m not going to start recommending them to all my friends. But one interaction with a competent customer service rep got me to rethink my decision to leave, at least for the time being.
Readers, do not underestimate the power of one positive connection with a client. Every time you pick up the phone, send an email or type a text, assume that THAT is the interaction that could make or break the relationship with that customer. Also, keep an eye on those silent customers. The ones who aren’t interacting with your brand at all, who are placing fewer orders, who aren’t recommending you the way other clients do. Reach out to them and find out what you can do to turn them into brand enthusiasts.
Have you ever had an encounter with customer service or an account rep completely change your view of a company? Tell us the story in the comments below.
Download the Fathers Day Order Form and either email it to email@example.com or fax it to 949-452-0381
A simple, classic Father’s Day postcard that is perfect for your social list or farm. We can also convert this to an EDDM size.
This lead generation postcard is Father’s Day themed. Use light humor, an adorable picture and the upcoming holiday to encourage recipients to call you for their real estate needs.
I’m a little late to the party, but I finally saw the live action Beauty and the Beast last weekend. You guys, I’m OBSESSED! The costumes, the music, the scenery. Emma Watson and that spunky, kind, fearless personality. Dan Stevens with that voice and those eyes! I love it more than a grown woman probably should but, whatever. The world is a dark place, just let me be happy.
So why am I gushing about a Disney film on a marketing blog? I’ll be honest, I was actively looking for an excuse to research the movie and listen to the soundtrack while at work. BUT ALSO, it occurred to me that remaking a movie is a lot like rebranding a company. And since the remaking of Beauty and the Beast was successful, I figured there were some lessons that could be applied to rebranding a company, something we do a lot of here at One Step Services.
Make new friends, but keep the old. I’ve watched enough bonus features to know that without composer Alan Menken and lyricist/executive producer Howard Ashman, Beauty and the Beast wouldn’t have been the blockbuster that it was. So it makes sense that they brought Menken back to rearrange original songs and compose new ones for the live action remake.* The new songs fit seamlessly with the original and the movie is once again a musical masterpiece.
When rebranding your company, think very hard about what elements you want to keep and what you want to ditch. Then decide who of the “old friends” is going to help you maintain this new vision, and who is going to detract from it. And whether you’re keeping the old or hiring the new, make sure everyone is loyal to and passionate about the brand. You’re going to have a hard enough time getting clients on board with this new brand, you don’t want to also be fighting employees, vendors and business partners.
If it’s broken, fix it. As a child, Beauty and the Beast was perfect. But rewatching it as an adult, I notice a couple of plot holes. Like, why exactly does Belle fall in love with Beast? She was terrified of him and angry, and all he has to do to win her over is save her from some wolves and throw a snowball at her? It sounds more like Stockholm Syndrome than love. Apparently I was not the only person who had this thought because the character of Beast is much more developed in the new movie, as is his relationship with Belle. There were several other plot holes that were patched up in the remake.
Before you rebrand, it’s important to know what’s working for your company and what isn’t. The rebrand should fix the things that aren’t working. Perhaps your logo looks outdated. Maybe your customer service policy needs to be changed to better fit your new customer database. Maybe your company mission has changed and you need a new slogan to reflect that. Maybe you are recovering from a major PR fiasco. Whatever the case, look at the rebrand as an opportunity to fix what is broken.
Test your audience. In an interview, Dan Stevens explained that he was originally topless when he transformed back into the prince. However, the test audience said that was inappropriate for a kids movie.** So they reshot it.
Once you decide what needs to be fixed and you come up with a solution, you need to make sure that solution is going to be effective for you. You’ve got to test it. Obviously, you can’t please everyone, nor should you try. But it’s always a good idea to run tests to make sure you are getting things right with most people.
If you’re ready to rebrand yourself and/or your company, give One Step Services a call at 949-587-5301. Come in for a free consultation with our graphic designers who can help create a new visual representation of your new brand. Now if you’ll excuse me, I’m going to go listen to Evermore one million times and cry at my desk.
*Side Note: Howard Ashman died 8 months before the original animated Beauty and the Beast was released. The story of how his battle with AIDS affected his creation of Beauty and the Beast is fascinating and heartbreaking. Another interesting tidbit, the lyricist for the new songs on the new Beauty and the Beast was Tim Rice, who worked with Menken on songs for Aladdin. So, still an old friend of Disney. See? I told you I watch a lot of DVD bonus features.
**Boo! Those people are no fun!
The unofficial start of summer is just around the corner! Whether you want to mail a serious tribute to those honored on Memorial Day, or a light hearted lead generation postcard, we’ve got you covered.
This month’s Tip Tuesdays are all about improving ROI. ROI stands for Return On Investment. The success of most marketing campaigns is determined by ROI. Did you make more money than you spent? Did you make enough money to make the investment of resources (time, money, manpower) worth while?
Improve ROI with a clear call to action and enticing incentive. Why are you running this particular marketing campaign? Do you want people to visit your website? To call you and set up an appointment? To refer you to their friends? Whatever action you want people to take, be very clear in telling them what that action is. Every postcard, flyers, email, social media post should have a clear call to action. It also helps if you have an incentive. This could be something big like a discount or free gift. Or something simple answers to their questions. Don’t just tell them to do something, give them a reason to do it.
Improve ROI by cleaning your list so you don’t mail to unresponsive addresses. It costs money to send emails and postcards. So don’t waste money on unresponsive addresses. Regularly go over your databases and delete addresses that are unresponsive, or that have asked not to be contacted, or that no longer meet the qualifications of your target audience. You’re marketing campaigns will be much more effective if they are being seen by people who are likely to respond to them.
Improve ROI by personalizing your mailings with variable data. Variable data is data that changes based on the recipient. It can be something as simple as a first name. You send out a letter that is exactly the same for every person except that the greeting changes, ie Dear Molly, Dear Matthew. You get the idea. The use of variable data can actually get very complex . But if you have the data, agencies like One Step Services can get it onto a card for you. Why variable data? People respond much better to messages that are personalized to them. We are almost constantly bombarded by marketing through email, social media, television, print and mail. We have learned how to tune it all out. But when something uses our name or other personal information, we pay attention.
Improve ROI by targeting your mailing with a specific message meant for a specific audience. You need to know who you are marketing to, and you need to know what messages are relevant to them. For example, if you are mailing a postcard to a farm filled mostly with young families living in town homes, an effective postcard would be one that talks about the benefits of upgrading to a larger house. You would not want to send this postcard to a community of retirees. Send relevant messages, through direct mail, email, social media ads, etc, and you’ll get a better response.
Improve ROI by branding all your mailers and including your name and photo/logo. People do business with people they trust. The more people see your branding, the more they’ll begin to trust you. Every time they are exposed to your marketing, the chances of them contacting you increase. Case in point. I sent a series of 3 branded emails to a list of nonprofit organizations. About half the list opened the emails but did not contact us. So I sent them a sample packet. From that, I got one response (so far). People need repeat exposure before they act.