Halloween is one of our favorite marketing holidays. It’s a fun, care free holiday with lots of opportunity for creative marketing. These postcards are perfect for sending to your farm and/or social list. All of them have specific real estate calls to action, but the text on the back can be customized to fit just about any industry.
Ordering is easy! Just download the 2018 Halloween Postcards Order Form fill it out, and email it back to email@example.com. You can also fax it to us at 949-452-0381.
Although the traditional selling season may be coming to a close, it’s important to keep your marketing momentum going. There are people out there who will need to sell their home in the 4th quarter, and we want them to sell their home with you! So order one, or two, of these fall themed lead generation postcards and mail to your farm and social list.
Download the Fall Lead Generation Postcard Order Form fill it out and email it to firstname.lastname@example.org.
WAITING FOR A SIGN?
Are you ready for some football? These postcards give the full NFL schedule for the Chargers or Rams. Theses “sticky” postcards stay on people’s fridges and on their desks, giving repeated exposure to your brand and lots of encouragement for recipients to call you! Football season starts in early September, so order and mail these today!
Download the 2018-2019 Football Schedules Order Form
Three designs to choose from. All postcards achieve three specific marketing goals: exposing your target audience to your name/face/brand, explaining to your target audience what you do, encouraging your target audience to contact you. Whether you choose a card that gives helpful back to school info, or one that explains the basics of real estate, you’ll generate leads and interest with these direct mail postcards.
Download order form Back to School Postcard Order Form
My brother got married a couple weeks ago to a wonderful woman in an absolutely beautiful ceremony. I can’t think of any other event that brings together so many business, large and small, at once. The caterer, the florist, the venue, the DJ, the dress salon, all of these businesses contributed to making the event special. Afterwards, I looked up every vendor whose name I could remember, and wrote a nice review on Yelp or Facebook. As someone who is in marketing, I know how crucial those reviews and testimonials are, particularly for small businesses that deal in very personal services like weddings.
I hope that all of you, dear readers, are actively asking for and gathering testimonials on a regular basis. If not, shoot me an email and we can chat about it (email@example.com). If you are, I want to give you some tips on how you can repurpose those testimonials and make them even more powerful tools in your marketing toolbox.
Turn your testimonials into visuals.
Using a program like Canva or PicMonkey, turn testimonials into visuals you can easily post to social media.
Expand testimonials into case studies.
If you have a client with a unique need, ask to use them as a case study. Describe the need, document your process, and write about the solution you created. Be sure to use photos, videos and direct quotes from the client.
Collect video testimonials.
In addition to asking for written testimonials, ask clients for video testimonials. Post these to social media, on your website and on your YouTube channel.
Use testimonials throughout marketing materials.
Don’t regulate them to just a page on your website. Put them on postcards, listing presentations, brochures, letters, etc.
These brightly colored, summer themed postcards are sure to standout in the mailbox and grab the eye of recipients. The messaging is crafted specifically to generate real estate listing leads. These direct mail postcards are the perfect way to touch base with your geographic farm or social list this summer.
SPECIAL OFFER: When you mail 200+ postcards, you’ll receive a free digital version you can use on blogs, emails, and social media. Valid until July 6, 2018.
Download Summer Postcard Order Form
FLAMINGO SEEKING NEW LAWN
FISHING FOR NEW HABITAT
SUMMER SWEET DEAL
When it comes to direct mail marketing, the United States Postal Service offers several different options. The two most cost effective are standard marketing mail (aka bulk mail) and Every Door Direct Mail (aka EDDM). With standard mail, you provide names and addresses for each piece. With EDDM, you choose one or more carrier routes and your piece is delivered to every single address on that route. Each program is effective, but for very different reasons.
Why use EDDM?
Businesses who want to target a local audience, but do not need to target a specific audience based on different demographic data, find EDDM very effective. For them, EDDM is less expensive and easier to execute than standard mail.
EDDM is easier for many business because it doesn’t require addresses. Obtaining a database of addresses can be expensive, and formating the addresses onto a mailing piece difficult and time intensive. If you don’t want to bother with all of that, EDDM is the way to go. You simply choose carrier routes through the USPS website and don’t have to deal with addresses.
Restaurants, automotive shops, home services, and gyms have found EDDM particularly effective. These brick and mortar businesses send large mailings to homes on carrier routes close to them and often receive a great response.
Why use Standard Mail?
Business with a direct mail marketing strategy centered on unique mailing pieces, or dependent on specific targeted databases, have found standard mailing to be the most effective program.
Standard marketing mail allows for a much wider variety in size and shape of mailing piece than EDDM. Businesses who want to mail a variety of postcard sizes and shapes, as well as unique pieces like booklets, envelopes, folded pieces, and lumpy mail, need to use standard mail.
Some businesses have a database of past clients, current clients and leads that they keep up to date. They create campaigns specific to this audience, they may even use variable data to make the mailings highly personalized. These businesses will want to continue using standard mail as EDDM does not allow them to mail to a database. Standard mail is also the best way to mail for business that want to target audiences with very specific demographic criteria. For example, if a business ONLY wanted to mail to people in a certain age group, or with a certain income, etc., they would need to purchase a database that matches that demographic and send to the database through standard mail.
Many of One Step Services’ real estate agents send to geographic farms, social lists and absentee owners. All of these effective strategies require standard marketing mail.
Can you use both?
Absolutely! There is no reason why a direct mail marketing strategy can’t include both EDDM and standard marketing mail. You just need to be strategic about what pieces you send through each program. Our customer service staff at One Step Services can help you create and execute a comprehensive strategy that effectively targets the correct audiences and gives you the best return on investment. We design, print and mail all types of direct mail marketing pieces. Give us a call at 949-587-5301 or email firstname.lastname@example.org to set up a consultation appointment.