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Oct 24 2018

The difference between a 5 star rating and a handwritten thank you note

I tried a new auto mechanic this week. The auto shop I had gone to for years switched ownership and I wasn’t thrilled with the new management. Plus, I needed a shop closer to work. So I tried one of the many near the office and one highly recommended by my boss.

When I walked into the Finishline front office, I was immediately struck by the framed thank you notes hung on the walls. Many of these notes were handwritten. It was incredible to me that people had actually taken the time to handwrite a note to their mechanic. I’ve written online reviews for my mechanic, but a handwritten note? That beast of a task is reserved for friends and family. As I started to read the testimonials, it became clear that John, the owner, wasn’t just a mechanic. He was a friend, a friend people trusted with one of their most important worldly possessions.

I was feeling pretty good about my decision to come to Finishline. John gave a me a detailed quote before starting the work. He charged a fair price. He got the job done quickly. He was kind, respectful, and friendly.  

Everything John did was worthy of a 5 Star Yelp Review. But I still wasn’t understanding the handwritten thank you notes. But at the end of the transaction, John handed me the keys and mentioned that he had noticed that one of the tires on the stroller in the back of the car was flat, and he filled it up. I couldn’t believe he had even noticed the flat tire, much less taken the time to refill it. Talk about going above and beyond. Right there, he earned a lifelong customer and a handwritten thank you note.

Service is the most important part of your brand. Make sure it’s excellent!

Oct 22 2018

2018 Thanksgiving Cards Are Ready To Order

Our brand new Thanksgiving Designs are ready to order! Purchase mailable cards that we address, stamp and deliver for you. Or, choose print and return cards that you can place on gifts, stamp yourself, or hand deliver.

The order form has a choice of messaging for the back, or you can provide your own messaging.

Each design is available as an 8.5×5.5 postcard, a 5×7 folded card or a 4.25×5.5 folded card. Envelopes are available for folded cards.

Thanksgiving Postcards

Download the Thanksgiving Postcard order form

8.5×5.5

Thanksgiving Folded Cards

Download the order form Thanksgiving Folded Cards Order Form

Choose from 5×7 or 4.25×5.5

Oct 10 2018

Don’t Mail That! How One Step Services helps you avoid costly mailing mistakes

About a month ago, we had a client order a first class mailing with a letter and an insert stuffed in an envelope. It was pretty straight forward, just print, stuff and apply the first class stamp. But as our fulfillment division was stuffing, one of our conscientious employees noticed that the envelopes felt heavy. She weighed it an realized it was too heavy for just one stamp but didn’t need two full stamps. It needed a stamp and a half.  

A quick trip to the post office and we had the proper stamps. We applied them and the mailing went out without a hitch.

Can you imagine, though, if the client had handled that themselves? Stamped all those envelopes with just one stamp, put it in the mailbox, and then got them all returned? It would have been a huge waste of money and the mailing would have been significantly delayed.

A couple weeks later, we had another client order a bulk mailing. At the last minute, they cancelled the mailing and just ask us to print the job. Not a problem, but we did ask why as it is an unusual thing for clients to do.

Turns out, the client had purchased 10 cent bulk mail stamps from the post office and planned to simply put one on each envelope and drop it in the mailbox. We explained that it didn’t work that way. First of all, you can’t put bulk rate mail in the regular post office box, you have to submit it with proper paperwork to a specific location. Second, 10 cents is not the FULL cost to send bulk mail. That stamp was just an add on, meant to be added to an existing stamp when something like weight caused a price increase at the last minute.

At the end of it all, the client was incredibly grateful we had asked the right questions and stopped them from making a costly mistake. We ran the job through regular bulk mail and everything went smoothly.

It may be tempting to handle your own direct mail marketing. However when you increase the amount of pieces mailed, you also increase cost, rules, and opportunities for error. A professional mail house like One Step Services will create a mailing campaign for you that is cost effective and follows all the rules, ensuring a smooth campaign with a great return on investment. Call us today for a free consultation and quote!

Oct 08 2018

Daylight Savings Reminder Postcards

We’ve got two fantastic direct mail postcards for you to send out this week! One is an effective lead generation postcard that gives reasons for homeowners to sell during the holiday season. The second is an adorable reminder that time change is coming on November 4. Whichever postcard you choose, you’ll be getting your name and branding in front of potential clients, increasing brand recognition and exposure so that when people think about selling their homes, they think of you!

Download the order form here Time Change and Reasons to Sell Order Form 2018

Oct 03 2018

October Tip Tuesday: Add pizzaz to your pieces this holiday marketing season

Direct mail increases during the holidays. During the summer maybe your piece was 1 of 5 in the mailbox, and now its 1 of 10. It’s time to move beyond the cardstock postcard and a little pizazz to your pieces. Below are five ideas that deal with paper, finishes and packaging. Has a full service graphic design agency, One Step Services can also give you lots of creative design ideas specific to your brand. Just come in for a consultation!    

A beautiful design can be enhanced with beautiful paper. Sometimes something as simple as going with a thicker stock can make a difference. But when you really want to make an impact, consider a different colored or textured paper. The possibilities are endless and we have lots of samples you can look at before making a decision.

There are so many ways to personalize a piece, but the goal is always the same: to make a connection with the recipient. They don’t need another ad, they need a solution to their problem, or a note . You can add variable data so the piece looks like it was custom created for a specific person or group of people. You can add your handwritten signature or a personal note. With the holidays just around the corner, this is the perfect time to share a photo of you, your staff, and/or family in a holiday card.

A specialty finish enhances the way a piece feels and grabs recipients attention through touch. With so many One of the many benefits of direct mail is that it is tactile. As wonderful as digital is, there is an effect on the brain that it misses because it doesn’t engage the sense of touch.We have samples of all these finishes in our office, feel free to come by anytime and check them out before ordering.

Rectangular postcards are the bread and butter of direct mail marketing. Spice things up by cutting your postcard into a unique shape. It could be something basic like a circle, or something that is unique to your company and brand.  

It may seem counterintuitive, but if you want your piece to stand out, consider covering it up. An interesting package can create a sense of mystery that prompts special attention. Put it in a envelope with a creative call to action. If it’s a formal piece, like an invitation, use an inner envelope or a pocket as well. Roll the piece up and put it in a tube, or use a thin box. Make the piece lumpy by adding a small promotional item.  

Sep 25 2018

Order Customized Candy For Halloween

These customizable candies are perfect for the holidays! Hand them out to trick-or-treaters, include them in gift bags, or attach them to holiday postcards for a fun walk and drop piece. Full color customization allows you proudly display your logo and visual brand.

Download the OSS Candy Order Form and email it back to info@onestepservices.com or fax it to us at 949-452-0381

Choose milk or dark chocolate. Outer wrapper customizable with full color.

1 oz package of gummy bears with full color customizable wrapper

Sep 25 2018

BOO-Tiful Halloween Postcards for your direct mail marketing

Halloween is one of our favorite marketing holidays. It’s a fun, care free holiday with lots of opportunity for creative marketing. These postcards are perfect for sending to your farm and/or social list. All of them have specific real estate calls to action, but the text on the back can be customized to fit just about any industry.

Ordering is easy! Just download the 2018 Halloween Postcards Order Form fill it out, and email it back to info@onestepservices.com. You can also fax it to us at 949-452-0381.

Sep 11 2018

Keep Your Marketing Momentum With These Fall Lead Generation Postcards

Although the traditional selling season may be coming to a close, it’s important to keep your marketing momentum going. There are people out there who will need to sell their home in the 4th quarter, and we want them to sell their home with you! So order one, or two, of these fall themed lead generation postcards and mail to your farm and social list.

Download the Fall Lead Generation Postcard Order Form fill it out and email it to info@onestepservices.com.

WHEN IS THE RIGHT TIME TO SELL? NOW!

WAITING FOR A SIGN?

 

ARE YOU READY TO SELL?

Sep 05 2018

Holiday Hang Tags With Your Real Estate Brokers Branding

These hang tags are branded with broker brands. Choose from one of three messages: Welcome Home, Thank You, and Happy Holidays. They are perfect for client gifts! Attach them to a bottle of wine, tie them to a basket or tape to a package. The back of each tag is blank with room for a handwritten note.

These tags are size 2″ wide and 6″ tall printed on 16pt matte paper so they are sturdy. There is a hole drilled in the center so you can thread a string through (string not included).

Want a hang tag with a custom design? Just email info@onestepservices.com

Ready to order a template piece? Choose your broker below, fill out the order form, and email it back to info@onestepservices.com

Berkshire Hathaway HomeServices

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Century 21

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First Team

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Realty One

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Regency

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Pacific Sotheby’s

OSS_HangTags_OrderForm_Sothebys

 

 

Aug 14 2018

5 Instagram Post Ideas for Real Estate Agents

Instagram is a fantastic social media channel for real estate agents. It’s simple photo + story format make it very easy to operate and manage and the photo focus is perfect for showcasing houses. Using hashtags can easily get your content in front of more eyeballs. And the feed isn’t cluttered with fake news links and obnoxious ads like Facebook.

If you are new to Instagram, or if you just need some ideas to spice up your feed, here are 5 ideas to get you going.

  1. A Little Bit About Yourself (and your team!)

Like all social media, Instagram is a personal platform. What differentiates your feed from the feed of all other real estate agents? YOU! So don’t be afraid to post photos of the things that make you, you. Do you collect bird houses? Do you play in an adult soccer league? Going to your 15 year college reunion? Post it! You never know when someone will see it, relate to it, and decide that because of it, you are the one they want to sell your home! 3.

PROTIP: If you are part of a team, share photos of them too!

2. Places of Interest in the Community

Local restaurants. Your favorite walking spot. A popular park. A hidden gem in downtown. As you are out and about in your community, take pictures of various places of interest and post them with captions about why you love those spots and/or why your followers should go visit!

PROTIP: Ask local business if they’d like to partner with you by offering exclusive discounts to your followers. Start with something simple like 10% off lunch when someone shows the restaurant your Instagram post.

3. Home Decor Inspiration

You know how important staging is. Give your followers some tips and inspiration by posting photos of great interior design. Use your own work, but don’t be afraid to repost the work of others as well! Just be sure you give them credit.

PROTIP: Apps like RepostApp make reposting other people’s content, and giving them credit, really easy!

4. Testimonials

They are one of the most powerful marketing tools and you should be posting them EVERYWHERE! For Instagram, the photo would ideally be a photo of the people giving you the testimonial. But if you don’t have that, you can create a visual with one specific part of their testimonial. If the testimonial giver is also on Instagram, tag them so they can see the post and possible share it with their followers!

PROTIP: Using an online app like Canva to turn words into visuals.

5. Listings

You were worried I was going to go an entire post without talking about listings, weren’t you? Never fear! You absolutely should post your listings and open houses to Instagram. But don’t make it just another MLS listings (they can find that just about anywhere). Instead of posting a ton of pictures at once with a generic description, focus on unique aspects of the house. Does it come with a cool chandelier? Post that with some explanation. Does the backyard look like a resort? Write a post about that. Its better to do multiple posts focused on different  features than one post with a ton of pics.

PROTIP: Make sure you’re using those high quality professional photographs you paid for!

NEED HELP?

We can help you create a content calendar and create the actual posts. Give us a call at 949-587-5301 or email info@onestepservices.com

Good Cause Marketing