One Step Services now offers full EDDM services. We handle everything from the design and print, to the bundling and post office delivery. Our prices are not only competitive, but often cheaper than other mail houses. Call us at 949-587-5301 or email firstname.lastname@example.org for a quote!
What is EDDM?
Every Door Direct Mail (EDDM) is a direct mail marketing program created by USPS. It allows businesses to send high volume mailings to local areas at a cost that is often cheaper than standard marketing mail.
EDDM works quite different from priority mail and standard marketing mail (aka bulk mail). The biggest difference is that EDDM is mailed to entire carrier routes, not to specific addresses. With standard mail, you are able to address every piece with a name and properly formatted address. Pieces are then delivered to those addresses, allowing you to pick and choose which specific people you want to mail to.
With EDDM, you choose a carrier route and all pieces are delivered to every single home on the carrier route. The pieces are addressed to “Local Postal Customer.” There can be no exclusions except for businesses and P.O. Boxes. You pick and choose carrier routes, not specific addresses within those routes.
Let’s say, for example, you have a list of past clients. Most of these clients live in the same city, and you find mail carrier routes that include all of those addresses. If you use EDDM, not only would you be mailing to your past clients, you’d be mailing to every other residential address on that route. There is absolutely no way to exclude residential addresses through EDDM. As stated earlier, you can choose to exclude business addresses and P.O. Boxes if you want.
EDDM has many benefits particularly to businesses who want to do high volume local mailings. Depending on your current mail marketing strategy, you may find that EDDM is cheaper and easier to execute than standard marketing mail. EDDM is particularly beneficial to businesses in the following industries: restaurant, automotive, home improvement services, gyms and fitness clubs, dry cleaners and nonprofits.
One Step Services has been a direct mail marketing agency in business in South Orange County for over 25 years. Call us at 949-587-5301 or email email@example.com for an Every Door Direct Mail quote.
Looking for a fun, eye catching postcard to send to your list of past clients? Father’s Day is Sunday June 17th. These Father’s Day direct mail marketing postcards are the perfect way to touch base with your farm or social list.
Father’s Day is June 17th. Order by May 31 for timely delivery. Mail 200+ and we’ll waive the design fee!
Download Fathers Day Postcards Order Form
Give Dad A New House
Happy Father’s Day
Real Estate agents its selling season! We’ve got some fantastic postcards with strong calls to action that will motivate people to list with you!
For this month only, mail 200+ postcards and we’ll waive the design fee! Just download the order form below, fill it out and email back to firstname.lastname@example.org.
Customizable Market Update
Most real estate agents report that market updates are their most popular direct mail piece. This postcard makes market update stats easy to read and understand. Simply provide info for your specific area and we will plug it in!
Why sell this spring?
This brightly colored infograph clearly explains why now is the best time to sell
This beautiful postcard is a great way to touch base with your farm or social list and remind them that you are available to get them into the home of their dreams.
Videos are an important part of any marketing strategy, and with today’s technology, it’s fairly easy to create a good quality video with just your phone. Of course, there are several occasions that require a professional videographer such as an event, high end real estate virtual tour, commercial campaign, etc. But if you are simply doing a a short video for your blog, social media or email marketing, there’s no reason you shouldn’t use your phone.
In most cases, however, it’s best not to just whip out your phone and shoot. A little preparation, and a few tools, can take your videos to the next level and increase your view rate and the impact on viewers.
Write out a plan
What are you going to film? What movements are you going to make? What are you going to say at what parts? Before you hit record, have a detailed plan written down so your video is polished, concise and impactful.
Invest in a handheld tripod and microphone
When shooting a video on your phone, the two most important accessories are a handheld tripod, to help keep a steady hand, and a microphone, to reduce background noise. Both are fairly inexpensive and will make a huge difference in video quality.
Make sure your area is well lit
Turn on all the lights in a house. Open up all the windows. Go outside. Do whatever you need to do to brighten up the space. Nobody will watch a dark video.
Put the video in focus
With most phones nowadays, getting a focused shot is as easy as touching the screen on the spot that you want to focus on.
Do not digitally zoom
If you want to get a close up of something, physically walk up to it. Digital zoom lessens the visual quality of the shot.
Mail 300+ Postcards and get 100 Postcards Free
Promo expires April 30, 2018. Free postcards are printed only. If you want to mail the 100 free postcards, postage and mailing fees will apply. You can choose to have the postcards printed and returned to you. In that case, a nominal shipping fee may apply.
Mother’s Day is Sunday May 13. We recommend mailing postcards standard mail two weeks before the holiday to increase chance of timely delivery.
Download the Mother’s Day Postcard Order Form
This real estate themed postcard is sales centric with a strong call to action.
This classic Mother’s Day postcard can be used in any industry to wish recipients a wonderful holiday.
The envelope. The sports jacket of the direct mail world. Done properly, it can enhance your mailings and increase open rates. Done incorrectly, and it’s a first class ticket to the trash. So this month, our Tip Tuesday is dedicated to giving you some ideas on how to make the most of your direct mail envelope.
If I’ve said it once I’ve said it a million times. Brand your mailings, people. Put a logo in the return address box. Get a stamp with your tagline or motto and stamp the back flap. Put a line of your signature color along the bottom. Anonymous envelopes look like bills and credit card offers. They get thrown in the trash. Let people know who the envelope is from.
In addition to telling people who the envelope is from, you need to tell them why they need to open it. Put a call to action right on that baby. Ask a question. Make a compelling statement. Let them know there’s a free offer inside. Make it short, simple and powerful.
When I was a kid I got quite a bit of personal mail. Birthday cards, postcards from friends, notes from my grandparents. Now, I’m lucky if I get a few Christmas cards. SO, when I see an envelope with a handwritten address, you better believe I open that up. Its usually just a note from my accountant or dentist telling me I need an appointment, but still. Handwritten = open.
Color attracts eyeballs. In a stack of white envelopes, your bright orange one is going to stand out and pique the recipient’s curiosity. While colored envelopes are a little more expensive than white, it is still a very simple and cost effective way to make your mailings unique.
Order 200+ mailed postcards and we’ll waive the design fee!
Expires April 13, 2018.
Download Tax season postcard order form
While these postcards can be sent any time of year, they are particularly relevant to tax season. As recipients are getting their refunds, they may be thinking about doing some home improvement and the Home Improvements ROI postcards gives excellent guidance on which improvements will increase resale value.
The New Tax Law postcard gives some clarification as to how the new law effects homeowners in 2018 and beyond.
These “sticky pieces” are perfect for building brand awareness and trust. Recipients will keep these baseball schedule postcards on hand and refer back to them often, each time being exposed to your brand, photo and name.
We’ve done the hard work for you! Just download the 2018 So Cal Baseball Schedule Postcards Order Form , fill it out, and email to email@example.com or fax it to 949-452-0381.