These “sticky pieces” are perfect for building brand awareness and trust. Recipients will keep these baseball schedule postcards on hand and refer back to them often, each time being exposed to your brand, photo and name.
We’ve done the hard work for you! Just download the 2018 So Cal Baseball Schedule Postcards Order Form , fill it out, and email to firstname.lastname@example.org or fax it to 949-452-0381.
Our 2018 Spring/Easter postcard line has something for everyone…real estate calls to action, general spring greetings and a general Easter greetings. Picks the one you think your audience will be most responsive to and we’ll do the rest.
Download a Spring/Easter Postcard Order Form. Fill it out, and email it back to email@example.com or fax it to 949-452-0381.
It’s not too late to create a real estate marketing plan for 2018. And we’ve got a FREE tool to help you do it. Our 2018 Marketing planner allows you to plan when you will send postcards, emails, place ads, post to social media, door knock, warm call, etc. It provides a great birds eye view of your marketing for the year.
Download One Step 2018 Marketing Planner
We also have printed planners available. Just ask for one next time you come to the office, or we can ship one with your next order. Just let us know!
This year is already gearing up to be a busy and exciting one in real estate. Get your audience motivated to sell with these 2018 Market Forecast postcards. Or, send them a little love through Valentine’s Day postcards. Either way, you’ve got to get your name in front of their eyeballs so that when they sell this year, they sell with you!
Hello and welcome to Mailbox Monday. My name is Brianna, I’m the marketing strategist here at One Step Services. Today I’m going to be looking at a piece of direct mail that I received that shows how you can use direct mail to drive traffic to your website or app.
So NextDoor is an app that people in the same neighborhood can join and then they can talk to each other about whats going on in the neighborhood. I received this envelope and the thing that stuck out to me was this cute little doodle. It made it personable and caught my attention.
The piece itself came from someone specific. It was her first and last name and the street she lived on. A lot of times we talk about personalizing the piece to the person that you are sending to, which is extremely important. But you can also personalize who it is coming from, and the fact that it came from a specific person as opposed to just the generic NextDoor App, I thought was really effective and helped build that trust factor that’s so important in marketing.
Something else about this piece is the code. The code allows you to track the effectiveness of a specific piece. So if I go to NextDoor and I join and I use this code, they are going to know that I came from that specific mailing. It just helps them to track the response to the mailings that they are sending out. And of course just some verbiage here, very simple, very straightforward that explains what the app is and encourages me to join.
So this is a great example of a way that you can combine your digital and your direct mail and you can use your direct mail to drive traffic. This is particularly effective if you don’t have email addresses of people. It’s also effective because the mailbox is less crowded than the inbox. So if you are really looking to grab people’s attention, you actually have a much better chance of doing that with direct mail than you do with an email. Those are some tips for you. Hopefully you can incorporate them into your next direct mail piece. Have a great day!
Olympic schedules are very popular mailing pieces. Recipients find the information valuable and they are likely to keep the pieces, giving you more brand exposure. The Olympics start February 9th, so order now!
On January 1, many homes became expired listings. These owners make a great target audience for direct mail marketing. Send these postcards to generate leads.
Hello and welcome to Mailbox Monday. My name is Brianna, I’m the marketing strategist here at One Step Services. Today I’m going to go through a direct mail postcard that I received in my own mailbox and just point out the really good things about it and give you some takeaways that you can apply to your next mailing.
I got this postcard from Amazon, Amazon Prints, I am a client of theirs already. I keep all of my photos on Amazon’s photo cloud. So I was a perfect target audience for this offer. Right away I’m going to tell you the two key things about this are the timing (when it landed in my mailbox) and the offer. Everything else about this piece is nothing special. It’s printed on pretty cheap paper, the design is nothing to speak of, but it was an effective mailing piece because of when it landed in my mailbox, which was in November, and just like it says just in time for gift giving season. That was exactly the time I was thinking about presents and what I wanted to get people. The timing of this piece was very effective as was the offer. 40% off is a fantastic offer. It is very compelling. Typically, sometimes 10%, sometimes even 15% off, is not going to compel somebody to take action but a 40% off offer is incredibly compelling.
So those are the two things about this. You know, sometimes it doesn’t take a whole lot, sometimes it’s just something very simple. The right offer at the right time sent to the right audience for a piece to be effective. The last little thing I’ll point out is its always nice when you can address your mail piece to an actual person and instead of “current resident” or something generic like that.
So there you go. Just some of the benefits of this direct mail postcard that hopefully you can takeaway and apply to your next postcard.
Back in October, I did a Facebook Live event showcasing our holiday marketing products. It was our first FB Live event and I wasn’t sure how it would turn out, but it was great! About 10 of you logged in and listened, participated, and won some great prizes.
We decided Facebook Live Events are something we want to do on a weekly basis. These events will cover a variety of topics related to marketing for real estate agents, non profits and small businesses. We’ll discuss print and direct mail extensively, as well as digital and social marketing channels. Engagement is encouraged, so come with questions and don’t be afraid to engage in the comments section. We’ll also be doing giveaways and contests at most events.
We’d love to have you join us every week! If you’d like regular email reminders about these events, please sign up below. We’ll send an email one day before every event with a quick summary of what will be discussed. If you miss an event, you can always catch the replay on our Facebook Page.
Unlike other holidays, it’s socially acceptable to wish people a Happy New Year a couple weeks past the actual holiday. If you weren’t able to send out Christmas cards, these Happy New Year postcards are a great way to reach out to your farm or social sphere.
SPECIALS: Order 200+ and we’ll waive the production fee.
Download the New Years 2018 Post Card Order Form
Amid the hustle and bustle of the holidays, don’t forget to keep the work hustle going. There are only 14 days left in 2017, and here are five things you can easily do in the next two weeks to ensure 2018 starts strong!
Order your save the dates. Spring is the big fundraising season for many nonprofits filled with galas, charity walks and golf tournaments. Although the event may be months away, NOW is the time to start marketing for it. Get your save the dates and invitations ordered. If you work with a mailing house, like One Step, you can also schedule those mailings for the future. Now is also the time to start working on programs, signage, emails, social media posts, and ads.
Clean your contact lists. Every direct mail piece, every email, every phone call, every door knock costs time and money. Stop wasting money on emails sent to bad addresses, postcards sent to people who no longer live at that address, or cold calling people who are not part of your target audience. Now is a great time to go through your lists and get rid of bad contacts, as well as add new ones you’ve made over the years.
Write new case studies or gather testimonials. What big projects did your organization accomplish in 2017? What were your significant impacts? Write those up as stories or case studies while they are fresh in your mind, and then you have impactful content ready for 2018. Now is also a great time to reach out to individual people who were impacted by your organization…recipients, employees, community members, donors, volunteers…and ask them for testimonials about your organization. Consider getting written and video testimonials.
Consider your brand. Take at a look at your visual brand and your messaging. Does it still reflect the values and goals of your organization? Does it convey the message you strive to live out in the day to day? If not, now is a great time to tweak it, or revamp it altogether.
Schedule your January marketing pieces. Order your direct mail postcards, write your email newsletter, schedule your social media posts and get that newspaper ad submitted. When everyone else is scrambling to get their stuff out that first week of January, you’ll already be done and strategizing for the next month.