Want to make the most out of the holidays? Download our 2017 direct mail marketing schedule. We tell you what to mail every week, taking into account deadlines for holidays. Our schedule includes our content ready postcards as well as full custom content. Pick and choose what you want, or simply give us a call and ask us to set up weekly mailings based on the schedule. We’ll handle everything for you!
Download 15 Weeks of Holiday Mailing_OSS
Looking for a fun way to connect with donors and potential donors? Looking to touch base with your database and warm them up for the holiday giving season? These Halloween postcards are a great way to kick off your holiday fundraising and marketing campaigns.
These postcards are content ready, meaning all design and messaging has been created and set. However, if you have your own messaging, we are happy to replace our messaging with yours at no additional cost.
To order, simply fill out a Nonprofit Halloween postcards order form and email it to email@example.com. Questions? Shoot us an email or call 949-587-5301.
Our Halloween postcards are fun and festive, with carefully crafted messaging to generate phone calls or drive traffic. They are an eye catching relevant way to tell people about your real estate business.
Here are 5 ways to use Halloween postcards:
- Send to your real estate farm.
- Send to list of past and current clients.
- Having an event? These can easily convert to invitations
- Hand out with candy to trick or treaters
- Use digital versions in emails and on social media
Plus, if you place a mailing order of 300+ before by September 29th, you’ll get 100 free print and return postcards. Download the order form Halloween Postcards fill it out, and email to firstname.lastname@example.org
Sometimes buyers are hesitant to sell because they don’t think buyers are interested. This postcard lets them know that you have interested buyers and motivates them to give you a call.
Download Buyers and Boxes Postcard order form
Many homes in Southern California have more equity than owners realize. This postcard encourages recipients to contact you to find out the value of their home.
Download Money Tree Postcard order form
Whether you are a real estate agent thanking clients for their business, a nonprofit asking for donations, or a small business promoting a sale, holiday mailings are crucial for client/donor relations.
Chances are, you don’t want to send the exact same holiday cards to everyone. There are some people you may want to send handwritten, very personable cards too. There are others you may want to send a postcard to, with automated personalization using variable data. And there may be a good chunk of your list that is going to a beautifully crafted email.
Also, keep in mind that you can change the list based on the holiday. For example, if you want to touch base on Thanksgiving and Christmas, you can save money by sending everyone an email on Thanksgiving but doing cards and postcards for Christmas (or vica versa).
How you divide your list will depend on your sales goals and your budget. But it’s a vital first step when planning your holiday marketing strategy.
The direct mail pieces that stick out the most are those that have a handwritten addresses and a colorful envelope. While it does cost extra than a regular mailing, it’s actually one of the easiest and most cost effective ways to make your mailing stand out. And you can save even more money by hand addressing yourself.
One Step Services does offer hand addressing and hand stamping as a service. Just make sure you get your order in early (like, October) so there is plenty of time to get everything set up and sent out.
Variable data allows us to customize any piece quickly. This is a great tool for those who want to customize their big mailings printed on our digital press. Perhaps you are a nonprofit wanting to thank a donor. We can create a template letter and insert individual names and donation amounts. Or maybe you are a retail wanting to give different discounts depending on buying patterns. Simply give us a spreadsheet with the person’s name and the discount they should get, and we’ll insert that variable data into a templated piece.
The way you send over variable data is extremely important. Be sure to talk with one of One Step Services’ customer reps before placing an order to be sure everything goes smoothly.
It can be something as simple as a coupon or store credit, or something a little more elaborate like a gift basket. Check out our recent article about client gifts we’ve given for more inspiration.
It’s a good idea to choose gifts that will remind the recipient of your company. Include a handwritten note and business card with food gifts. Put your logo on office supply gifts. Or send a free product or sample to entice them to order again.
Summer is over and we are speeding towards the holidays. Every year, I make the mistake of waiting too long to come up with client gifts and at the beginning of December there is great snarling and gnashing of teeth as I curse last minute shipping costs. But not this year! This year I am determined to have the gifts picked out and bought and landing on clients’ doorsteps before Thanksgiving.
If you’re trying to get ahead of the game as well, here are some client gift ideas for you. All of these are ones we’ve bought in the past and they’ve been a big hit. Got another idea? Share it in the comments below.
- A giant fortune cookie with a customized fortune from Fancy Fortune Cookies.
- Champagne gummy bears from Sugarfina
- Customized desktop notepads and notepad holders from One Step Services
- Decision paperweight from Uncommon Goods
- Branded reusable grocery bags from 4imprint
Here are few more gifts that are a bit more expensive and personalized. We’ve sent these to consultants, vendors, even our boss.
- Jerkygram from Mancrates
- Custom Bobblehead (can’t remember which company we used, but there are lots of different ones).
- Custom tie from Zazzle
- Personalized lifetime artwork from Your Memory Lane
Do you have a farm with many first time home owners? They may be wanting to sell but are nervous about the process since they’ve never sold before. Send them this postcard to assure them that you will walk them through the process and give them all the info they need to make an informed decision.
Download First Time and Fix It order form
Not every postcard needs to be a sales solicitation. It’s a good idea to send useful, relevant information to your recipients in order to build brand trust and recognition. This Fall Fix It postcard is perfect for just that.
Download First Time and Fix It order form
Nonprofits always receive 20% off list prices at One Step Services
#GivingTuesday is a social media movement intended to kick off the holiday giving season by raising awareness of charities, their specific missions and needs. We’ve created a series of pre designed printed and digital products you can use to participate in #GivingTuesday and increase awareness, engagement and fundraising for your organization.
Check out products. You can see bigger version of each one by viewing the order form. To place an order, simply fill out the form and email to email@example.com. You can also call 949-587-5301 with any questions.
This 3 postcard mailing campaign educates recipients about #GivingTuesday and drives them to your specific website where they can donate or learn more about your organization.
Choose from 3 different designs, but the messaging is the same. These handouts invite recipients to participate in #GivingTuesday by donating to your organization or volunteering. The piece drives people to your website and social media channels.
Download the Giving Tuesday Handouts order form
#GivingTuesday is a social media campaign, so to take full advantage of the movement you need to have a presence on social media! Purchase these images and use them in emails and across social media channels to increase engagement.
Download the GivingTuesday digital images order form
Do you have your own real estate app? It’s such a valuable tool for your buyers and sellers. But have you ever thought about using it for lead generation?
Using our promotional products, you can advertise your app to people who aren’t even clients yet. It’s possible that a valuable app like yours is just the thing that convinces them to list or buy with you.
We have three different products: postcards, business card backs and sign riders. Order just one or all three and we’ll customize with your information.
Download Agent App Order Form
I frequently participate in forums on Alignable, asking and answering marketing questions. I occasionally bring bits of the forum here to the blog. Today, I’ll be expanding on an answer I gave to a print company about setting up a business blog.
How can i start a daily blog related to my business and products? should i just do it on Facebook and use my business page as the “blog” or should i create an actual new site for the blog, then share that link on my Facebook/LinkedIn business page?
Like many others, I would recommend integrating the blog with your actual website. If you don’t have a website, or you are looking to revamp, WordPress and Wix are easy to use, very affordable (sometimes free) and have blog integrations. Our current blog and website are set up on WordPress and I love it. It’s very versatile and if you have a bit of time to learn, or a bit of money to hire a professional, you can do some really stuff.
And yes, you definitely need to be sharing your blog posts on social media. You can set it up so that when you publish a post it automatically goes to social channels, but I also recommend manually posting to increase visibility and engagement.
I blog for a print company and have a few additional insights to share.
1) It takes quite a while to see ROI on a blog. I was blogging regularly for about 3 years before I started to see it make any difference.
2) Most likely you will burn out trying to do a daily blog, especially if you have a lot of other responsibilities in the company. I recommend starting with once a week, or once every other week.
3) Pinterest has been the most effective social media platform for promoting our blog. I always put a picture with every post and then put that picture on Pinterest and often get at least 1-2 clicks to our website.
4) In addition to blogging educational articles, I blog about new products with pictures included. I use a lot of key words in these articles and this has really increased our visibility. Many people who call us from the website do so because they saw one of the product articles.