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Dec 29 2015

3 Reasons to Update Your Visual Brand

In “Romeo and Juliet” Juliet declares that “a rose by any other name would smell as sweet.”  But if a rose was called a skunkberry and had sand paper petals, do you think it would still be a popular choice for romantics? Probably not. While the essence of the rose would be the same, its outward appearance would change people’s perceptions drastically.  
Does your company’s outward appearance, it’s visual brand, match it’s internal essence? If it doesn’t, then you are being perceived incorrectly and probably loosing a lot of potential business you don’t even know about. It’s time to update.
3 Reasons to Update Your Visual Brand
  • You have changed the products and services you offer. An IT company went from focusing on niche services to offering a full range of IT services. We updated their brand to communicate that change.
  • You are targeting a different audience. When a real estate agent moved her business, her target audience changed. We updated her brand to appeal to the new audience, but kept enough of the original elements so as not to alienate her loyal long time clients.
  • Your brand is simply too old. Neon colors were all the rage in the 80s, but now those colors come across as obnoxious and juvenile. If your brand has outdated elements, its time to give it a modern look that will appeal to a modern audience.

Need a new look?
At One Step Services, we specialize in visual branding. Come in today and let us give your brand a facelift so that it better communicates what your business is really all about. To set up an appointment, call 949-587-5301 or email info@onestepservices.com

-Brianna

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