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Dec 17 2017

5 things nonprofits can do now to prepare for a successful 2018

Amid the hustle and bustle of the holidays, don’t forget to keep the work hustle going. There are only 14 days left in 2017, and here are five things you can easily do in the next two weeks to ensure 2018 starts strong!

Order your save the dates. Spring is the big fundraising season for many nonprofits filled with galas, charity walks and golf tournaments. Although the event may be months away, NOW is the time to start marketing for it. Get your save the dates and invitations ordered. If you work with a mailing house, like One Step, you can also schedule those mailings for the future. Now is also the time to start working on programs, signage, emails, social media posts, and ads.

Clean your contact lists. Every direct mail piece, every email, every phone call, every door knock costs time and money. Stop wasting money on emails sent to bad addresses, postcards sent to people who no longer live at that address, or cold calling people who are not part of your target audience. Now is a great time to go through your lists and get rid of bad contacts, as well as add new ones you’ve made over the years.

Write new case studies or gather testimonials. What big projects did your organization accomplish in 2017? What were your significant impacts? Write those up as stories or case studies while they are fresh in your mind, and then you have impactful content ready for 2018. Now is also a great time to reach out to individual people who were impacted by your organization…recipients, employees, community members, donors, volunteers…and ask them for testimonials about your organization. Consider getting written and video testimonials.

Consider your brand. Take at a look at your visual brand and your messaging. Does it still reflect the values and goals of your organization? Does it convey the message you strive to live out in the day to day? If not, now is a great time to tweak it, or revamp it altogether.

Schedule your January marketing pieces. Order your direct mail postcards, write your email newsletter, schedule your social media posts and get that newspaper ad submitted. When everyone else is scrambling to get their stuff out that first week of January, you’ll already be done and strategizing for the next month.

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Good Cause Marketing