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May 07 2013

App Review: Woobox Helps You Run Successful Facebook Contests

social media marketingA couple months ago, we decided to run some contests on the One Step Services Facebook page. Facebook has a lot of rules for running contests, one of them being that you have to run it through a third party app. You can have someone create this custom app for you or you can subscribe to a service. After weighing the pros and cons, we decided it was a better use of time and money to subscribe to a service.

The service we choose was Woobox. Woobox is fully compatible with Facebook as well as Twitter, Pinterest, Instagram and YouTube. It allows you to run a variety of different contests including photo contests, video contests, sweepstakes, pin it to win it, coupons and deals. So far we’ve used Woobox to run a photo contest and sweepstakes and we’ve been very pleased with the results.

Easy to use

Woobox is very user friendly and requires no special technical skills. You really only need to know how to fill out online forms and check boxes then Woobox does the rest. And if you do get stuck, there are tutorials and pop up help boxes to guide you through. Once the contest is going, Woobox has an easy to understand analytics platform that shows you who has entered the contest.

Easy to customize

Woobox has three different design options. You can use their default settings, which only require you to input text. If you prefer a little more customization, you can create images with your branding and the necessary text. Thirdly, for those of you who are super tech savvy, you can create HTML pages that work within the framework of the app.

For the first One Step contests, I simply used the default settings. It was functional, but didn’t look very interesting. For the second contests I had the graphic designers create images with our brand and the wording I wanted. That worked out much better for us.

If you decide to use Woobox and you need some images created, just let us know

Easy to integrate

Although the contests are run primarily on Facebook, it’s super easy to advertise them and integrate them with other social media outlets. Woobox provides links so you can share the contest on Twitter and makes it easy for contestants to share the contest on their own Twitter profile. The app can also integrate with Pinterest. The next contest we plan on running is the Pin it to Win it contest, in which contestants pin our pins to their pinboards for a chance to win.

Easy to pay for

Woobox has a variety of affordable plans. If you’re just getting started, I recommend going with the Starter 1k plan. It allows you pay monthly and run 1 contest per month, as long as you have fewer than 1,000 Facebook fans. There are other plans available, including a yearly plan if you intend to run a lot of different contests.

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One Comment

  1. Sonburst CommunicationFebruary 11, 2014 at 2:10 pm

    We use Woobox for all of our contests. As you have said, it is easy to sign up for and simple to use. Check out one of our recent contests here

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