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May 21 2013

Bulk Mail: What Is It? How Does It Work? How Much Does It Cost?

bulkmailgraphic2Our clients often have questions about the bulk mail discount. They want to know how to qualify for the discount, how long it takes to get delivered, and how much it costs. Since we get these questions frequently, we decided to answer them in this article. If you have any other questions about bulk mail, feel free to leave them in the comments below or call us at 949-587-5301.


What is bulk mail?


Bulk mail is a cost effective way to send mass mailings. When you send personal mail, stick a stamp on it and drop it in the mailbox, you’re paying the single piece rate. However, businesses that send out massive amounts of mail can qualify for the bulk mail rate, which is significantly cheaper.


How does bulk mail work?


Bulk mail is cheaper than single piece mail for two reasons. Bulk mail is for large mailings of 200 or more standard marketing pieces. There are quantity limitations for other types of mail, but most the mail we prepare and process falls under the standard marketing pieces category and requires at least 200 pieces in order to qualify for the bulk mail discount.


The second reason bulk mail is cheaper is because the customer does a lot of the work that would normally be done by the post office. In order to send bulk mail, you must sort the mail by carrier route, take the mail directly to the post office, ensure the addresses are accurate, get a mailing permit and prepare the proper paperwork. It’s a lot of work, and many businesses and individuals find it easier to hire a mailing house like One Step Services to prepare and process bulk mail for them. However if you want to send bulk mail in house, USPS has a lot of online information to help you.


How much does bulk mail cost?


The price for bulk mail is cheaper than single piece, however, the price varies based on the size and shape of the pieces you are sending out and where they are being sent to. If you are using a mailing house, they’ll be able to tell you how much your specific pieces will cost to send bulk mail. If you’re sending it out yourself, consult the USPS website or simply go to your nearest post office and ask for information.


How long does it take to deliver bulk mail?


On average, bulk mail takes 1 week to be delivered, although it may take up to two weeks. This is just a general estimate, however, and there are a lot of factors that can influence delivery time. For example, during election season there is often a delay in delivery standard marketing pieces because priority is given to political mailers. There is also a delay during the Christmas season due to the large amount of mail being sent. As a general rule, we tell our clients to plan for a delivery time of 2 weeks. We also recommend that clients include their own address in the mailing list so that know when the pieces were actually delivered.


Ready to get started with your direct mail marketing campaign? We handle everything from design to printing to mailing. Additionally, we’ll help you stay consistent in your marketing by setting up a mailing schedule and contacting you whenever it’s time to mail. And of course, we know how to prepare your mail to get the bulk mail discount.  

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One Comment

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