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One Step Services
Nov 09 2012

Creating a Business Brand- The Visual Representation

The past few weeks we’ve been talking about creating a unique business brand. As a business owner, you need to first identify your target audience, or ideal client, and then craft a core branding message. Once that’s done, it’s time for the fun part- the design! Most of you aren’t graphic designers so you won’t be the one actually creating the brand. However, your input will strongly influence the type of designs that are created for you.

Before you meet with a graphic designer, consider the questions below. You may not be able to answer all of them, but if you start thinking about the visual elements of your brand beforehand you’ll be able to give the graphic designer a good idea of what you want.

  • What colors do you like? What colors do you think will best represent your business and why?
  • Do you want a logo?
  • Do you like simple, minimalist and modern or loud and busy?
  • Do you want to use images in your branding? Do you prefer photos or illustrations?
  • Who is your target audience and what visual elements will appeal to them?
  • What does your business do and how can you represent that visually?
  • Which brands of other businesses do you like? What do you like about them?
  • Are there any particular images that you like or that you think represents your business?
  • Where do you do business? What are some ways you can visually represent that location?

If you need a graphic designer to create a business brand, or to update a current brand, give us a call at 949-587-5301. Our talented team of graphic designers would love to sit down with you and create a brand that clearly communicates what your company is all about. If you’d like to see samples of brands we’ve created for other people, view our postcard sample gallery.

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