Direct Mail 101: Where Can I Get A Mailing List?
In a past article titled Direct Mail 101: To Whom Should You Send Mail, I wrote about different types of lists real estate agents can send direct mail too: geographical farms, social lists and mixed lists. I mentioned that title companies are great resources for obtaining address databases for geographical farms.
I recently spoke with Cindy Mutz, a sales representative for California Title Company, about how agents can obtain a list from Cal Title. Of course, different title companies handle things differently and we can’t guarantee the services of any title company. However, this interview with Cindy should enlighten you to the ways a title company can help you compile a direct mail marketing list.
Can you pull information for all neighborhoods in California?
Yes. We work primarily with agents and information in San Diego, Los Angeles, Orange, Riverside and San Bernardino counties. However we have sister companies across the state that can pull information for us from any city in California.
How can the lists be segregated?
We can only segregate lists based on geographical location. For example, we can pull all the addresses within a certain zip code, tract or set of map coordinates. The list might include information such as number of bedrooms and square footage, so once the agent gets the list he or she may be able to segregate it based on those factors.
What information does the database contain?
The database contains the full name of the resident, so agents can choose to mail to the specific name or to “resident.” It also includes when the home was purchased and for what price. For some homes we are able to provide square footage and number of bedrooms, but this is not always the case.
How often is the information updated?
We update our information monthly. If a real estate agent already has a list, we can send them the comps, or sales, so they can see which houses have changed ownership in x amount of time.
Do you charge for databases?
No. It is a free service we provide to our clients. Just contact your representative and they can pull a list for you. Also, there is no limit to how many lists can be pulled. However, there is a lot of information in each database. If you’re just starting out, I recommend only pulling a few lists so you don’t feel overwhelmed!
Any advice for agents who are just starting out in direct mail?
I highly recommend using a direct mail service like One Step Services. Sometimes agents want to save money by mailing themselves, and we provide mailing labels for them to do so. However, they still have to pay for printing and postage, which is a bulk of the cost. Plus, the post office has strict guidelines for bulk mailing and if you don’t meet those guidelines they won’t mail your piece. On top of all that, there is the enormous amount of time your spending to address pieces when you should be working with clients. At the end of the day, I think you’ll actually save money and be more productive if you work with a company that specializes in direct mail marketing.
If you’re a real estate agent working in Southern California, we recommend using California Title Company. You can contact Cindy Mutz at 949-795-7803 or firstname.lastname@example.org for more information. And if you need a direct mail company, you know who to call 🙂