Four Instagram post ideas for nonprofits
I think Instagram is the best social media channel for nonprofits. It’s simple photo + story format make it very easy to operate and manage. Using hashtags can easily get your content in front of more eyeballs. And the feed isn’t cluttered with fake news links and obnoxious ads like Facebook.
Over the next couple week’s we’ll be doing a series of posts about how nonprofits can use Instagram. Today we are starting with the basics…what to post! Have more ideas? Share them with us in the comments below. Don’t forget to include your Instagram handle so we can follow you.
Snap a photo of a staff member and write a little blurb about them. Doesn’t have to be extravagant or detailed, just a little something to help followers get to know the organization better. Include things like their job description, how many years they’ve worked/volunteered, their most memorable moment with the organization, hobbies, pets, family, etc. Keep it light, informal and funny.
PROTIP: Warn your staff a day or two before you plan to take the pictures otherwise you’ll hear a bunch of “I’m not camera ready” excuses.
It stands for Throw Back Thursday and it’s a great way to educate followers about the history of your organization. Go way back into the archives and dig up some old photos of the founders, early days working out of a garage, old events, etc.
PROTIP: #TBT posts are perfect for advanced scheduling. Find a stack of 10-20 photos, write up the captions, and schedule them to publish throughout the year.
Was there a particularly powerful quote shared at the last team meeting? Do you have a certain song on repeat during your work day? Share your inspiration with your followers. Include a personal note about specific ways that inspiration is helping you get through the day.
PROTIP: Sites like Recite.com allow you to turn those quotes and lyrics into graphics perfect for Instagram.
The most important things to share with your followers are the various ways your organization impacts individuals and the community. You should be constantly gathering these stories so that you have a bank of them to share. Did you just build a house for an Army Veteran? Post a picture of the house and the story of why your organization built that specific house for the specific person. Are you making blankets for premature babies? Take a picture of volunteers sewing together and tell your followers where the blankets are going.
PROTIP: Always make sure you have someone’s permission before posting their picture and sharing their story. Let them see all content before posting to ensure they are 100% comfortable with what is being shared. Their well being is more important than any marketing strategy.
Repost what people are posting about you. It’s super easy and helps build a relationships with your followers.
PROTIP You can’t repost within the Instagram app, you need a third party app called RepostApp.
We can help you create a content calendar and create the actual posts. Give us a call at 949-587-5301 or email firstname.lastname@example.org
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