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Jul 02 2013

Have You Been Consistent In Your 2013 Marketing?

direct mailWe’re halfway through the year. How are your direct mail marketing efforts coming along? If you aren’t getting the results you want, it might be because you aren’t mailing as often as you should.

The key to success in direct mail is consistency. You must consistently send branded pieces to the same people in order to increase brand awareness, gain trust, establish yourself as an expert and get the phone to ring. If you aren’t mailing at least once a month, you aren’t being consistent.

If you can’t afford to mail that often, consider walking and dropping your pieces instead. This way your marketing is still getting in the hands of your audience and you save on postage costs.

Get back on track and start mailing today.

Need help staying on track? We can call or email you reminders whenever it’s time to mail. Just let us know when you want to mail, i.e. the first and third Tuesday of every month, and we’ll remind you when it’s time to prepare that mailing piece. Call us at 949-587-5301 or email and ask to be put on our call list.

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