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Jul 16 2018

Marketing Case Study: Sweet Chills Frozen Yogurt

A few years ago, Dawn Stanley, VP of Sales for Sweet Chills yogurt brands, came to One Step Services with a simple request. She needed flavor tags to promote new flavors on the company website. She loved the finished product, and we loved designing with pictures of tasty froyo. Since then, we have created dozens of different marketing products for this California based frozen yogurt company.

design frozen yogurt flavor tags

Sweet Chills is a parent company to two different yogurt brands. A big part of our job is ensuring brand consistency on each piece. This includes the correct use of colors, fonts and logos. One Step’s graphic design work includes template pieces and fully custom creative work.

design print business cards

Our regular work for Sweet Chills includes flavor tags, web banners, promotional flyers, point of sale signage, cup designs and static clings. When they create a new flavor, or run a promo, One Step Services designs and prints the promotional collateral.

point of sale flyers

In addition to typical work, the One Step designers have created some pretty unique products for Sweet Chills. Dawn is extremely creative and we love taking her big ideas and making them a reality. Last year, she needed branded signage for a trade show. She had three requirements:  

  • A map
  • The tagline “Locally  Connected, Globally Sourced.”
  • Made of a material that people could stick pins in

Our design team went to work on the design, while our production team tossed around ideas on how to print the sign. The finished product, shown below, was printed on foam core with holes drilled in the corners and across the top. The Sweet Chills team hung it from hooks placed on their partition wall at the trade show.

Other unique products One Step has created for Sweet Chills includes a car wrap, product labels, and a credit card holder.

Do you have a cafe, restaurant, dessert shop or food company that needs promotion? Call One Step Services today at 949-587-5301 or email info@onestepservices.com to set up your free consultation. 

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