October Tip Tuesday: Add pizzaz to your pieces this holiday marketing season
Direct mail increases during the holidays. During the summer maybe your piece was 1 of 5 in the mailbox, and now its 1 of 10. It’s time to move beyond the cardstock postcard and a little pizazz to your pieces. Below are five ideas that deal with paper, finishes and packaging. Has a full service graphic design agency, One Step Services can also give you lots of creative design ideas specific to your brand. Just come in for a consultation!
A beautiful design can be enhanced with beautiful paper. Sometimes something as simple as going with a thicker stock can make a difference. But when you really want to make an impact, consider a different colored or textured paper. The possibilities are endless and we have lots of samples you can look at before making a decision.
There are so many ways to personalize a piece, but the goal is always the same: to make a connection with the recipient. They don’t need another ad, they need a solution to their problem, or a note . You can add variable data so the piece looks like it was custom created for a specific person or group of people. You can add your handwritten signature or a personal note. With the holidays just around the corner, this is the perfect time to share a photo of you, your staff, and/or family in a holiday card.
A specialty finish enhances the way a piece feels and grabs recipients attention through touch. With so many One of the many benefits of direct mail is that it is tactile. As wonderful as digital is, there is an effect on the brain that it misses because it doesn’t engage the sense of touch.We have samples of all these finishes in our office, feel free to come by anytime and check them out before ordering.
Rectangular postcards are the bread and butter of direct mail marketing. Spice things up by cutting your postcard into a unique shape. It could be something basic like a circle, or something that is unique to your company and brand.
It may seem counterintuitive, but if you want your piece to stand out, consider covering it up. An interesting package can create a sense of mystery that prompts special attention. Put it in a envelope with a creative call to action. If it’s a formal piece, like an invitation, use an inner envelope or a pocket as well. Roll the piece up and put it in a tube, or use a thin box. Make the piece lumpy by adding a small promotional item.
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