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One Step Services
Jul 13 2017

Successes and failures of our first Twitter contest

I just ran @OneStepServices first Twitter contest and thought I’d share my thoughts and findings while they are fresh in my mind.

The Contest

The contest was super simple. Every time someone retweeted us, they’d be entered to win a $10 Starbucks gift card. I planned ahead and made sure I could just email the gift card, since I didn’t want to deal with actually purchasing and mailing one. The contest lasted one hour, from 12-1pm. I used #RTtoWin

During that hour, I was on Twitter the entire time. I was retweeting others, posting lots of original tweets, liking tweets. No real strategy here, just spent an hour being engaged in the community.

The Results

I only had 1 person retweet within the allotted hour. I did, however, get 15 new followers. This took our overall following up to 500 which was exciting for me. Many of those followers were other marketing companies, which is good for networking, not so good for making money. But two were potential clients. I made sure to follow those two back and add them to lists to make it easier to stay engaged with them.

Our impressions also increased significantly. The day before, our tweets were getting about 465 impressions. During the contest, they were getting 1,359 impressions. That’s an almost 300% increase. Not too shabby.

The Conclusion

I think simply engaging in the community for an hour straight was more effective than the contest itself. While I don’t think it would be worth it to do this every day, I definitely see value in doing it once or twice a week.

I’ve gotten pretty good at using effective hashtags that get the attention of our target audience. I will continue to use those AND increase the use of photos. Readers, I didn’t use a single photo until 45 minutes into the contest. HUGE FAIL! I should have been tweeting photos from the beginning.

What I’ll do better next time

I think I need to give the contest a little more time. Perhaps a 12-5pm time frame. If that doesn’t work, I’ll try the morning. But I definitely don’t think an hour was enough. I also think I need to promote the contest ahead of time and create a unique hashtag to pique the interest of our followers.

I’m about to read an article from my favorite social media marketing gurus, Social Media Examiner, about how to effectively run a Twitter contest. I’m sure they will give me some more ideas of ways to improve next time. I plan on holding another contest next week so stay tuned!

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