How To Use Personal Correspondence For Your Business
For some people, the thought of maintaining consistent personal correspondence with their sphere of influence is a daunting task. Perhaps you don’t think you have the time, or you don’t think you’re good at written communication. Despite your fears, personal mail can be a powerful way to build and maintain relationships with clients, promote your business and get referrals. Here are some tips to make personal correspondence easier.
Buy branded stationery. As I mentioned above, the point of personalized email is twofold: build relationships and promote your business. One of the more subtle ways to promote your business is with branded stationery. At One Step Services we design note cards, thank you cards, letterhead and envelopes to match your business brand.
Create a letter writing station. Sending personal mail is easier if you have the materials on hand. Always have a stack of personalized note cards, a variety of birthday cards and some holiday cards ready to send out. And don’t forget stamps and pens! Designate an area where these materials can be easily found anytime you need them.
Send all birthday cards at once. Everybody has those months that are full of birthdays. Instead of having to remember each individual date and trying to get a card to each person on time, write up all your birthday cards at the beginning of the month. You can spread out the mailings if you want, but you’re more likely to get them all out if they’re written at once.
It’s the thought that counts. Personalized correspondence isn’t like formal marketing; people aren’t going to scrutinize every word. Recipients care more about the message being heartfelt than brilliant and they are going to appreciate that you took the time to write a personal note. So take a deep breath, grab a pen, and start writing!
If you need branded stationery made, give us a call at 949-587-5301! We design and print letterhead, note cards, envelopes, holiday cards and notepads.