Instagram is a fantastic social media channel for real estate agents. It’s simple photo + story format make it very easy to operate and manage and the photo focus is perfect for showcasing houses. Using hashtags can easily get your content in front of more eyeballs. And the feed isn’t cluttered with fake news links and obnoxious ads like Facebook.
If you are new to Instagram, or if you just need some ideas to spice up your feed, here are 5 ideas to get you going.
- A Little Bit About Yourself (and your team!)
Like all social media, Instagram is a personal platform. What differentiates your feed from the feed of all other real estate agents? YOU! So don’t be afraid to post photos of the things that make you, you. Do you collect bird houses? Do you play in an adult soccer league? Going to your 15 year college reunion? Post it! You never know when someone will see it, relate to it, and decide that because of it, you are the one they want to sell your home! 3.
PROTIP: If you are part of a team, share photos of them too!
2. Places of Interest in the Community
Local restaurants. Your favorite walking spot. A popular park. A hidden gem in downtown. As you are out and about in your community, take pictures of various places of interest and post them with captions about why you love those spots and/or why your followers should go visit!
PROTIP: Ask local business if they’d like to partner with you by offering exclusive discounts to your followers. Start with something simple like 10% off lunch when someone shows the restaurant your Instagram post.
3. Home Decor Inspiration
You know how important staging is. Give your followers some tips and inspiration by posting photos of great interior design. Use your own work, but don’t be afraid to repost the work of others as well! Just be sure you give them credit.
PROTIP: Apps like RepostApp make reposting other people’s content, and giving them credit, really easy!
They are one of the most powerful marketing tools and you should be posting them EVERYWHERE! For Instagram, the photo would ideally be a photo of the people giving you the testimonial. But if you don’t have that, you can create a visual with one specific part of their testimonial. If the testimonial giver is also on Instagram, tag them so they can see the post and possible share it with their followers!
PROTIP: Using an online app like Canva to turn words into visuals.
You were worried I was going to go an entire post without talking about listings, weren’t you? Never fear! You absolutely should post your listings and open houses to Instagram. But don’t make it just another MLS listings (they can find that just about anywhere). Instead of posting a ton of pictures at once with a generic description, focus on unique aspects of the house. Does it come with a cool chandelier? Post that with some explanation. Does the backyard look like a resort? Write a post about that. Its better to do multiple posts focused on different features than one post with a ton of pics.
PROTIP: Make sure you’re using those high quality professional photographs you paid for!
We can help you create a content calendar and create the actual posts. Give us a call at 949-587-5301 or email firstname.lastname@example.org
As a real estate marketing agency, we are dedicated to providing real estate agents with a variety of tools to make marketing easier. In addition to graphic design, print and mailing services, we also provide content for marketing materials. Every month we write a generic real estate information pieces that agents can send on their direct mailing postcards.
We’ve decided to take our content services a step further and provide agents with informative real estate articles that they can easily retweet to their audience. Unlike most articles we share over social media, which are written to give advice to real estate agents, these articles are written for homeowners, investors and renters. We tweet them every morning at 6:00am so they are ready for when you start your work day. After quickly reading the article, simply hit the retweet button, or put the article link in a new tweet with your own commentary. If you miss any of our real estate retweetables, simply check the blog every Monday and we’ll have the previous week’s retweetables ready and waiting for you.
Tips for using One Step’s Real Estate Retweetables
- Read before you publish. We read all the articles before we publish them to make sure there isn’t anything glaringly wrong with the article, i.e. inappropriate content, cursing, incoherent writing, or obvious lies. However, we are marketing experts, not real estate experts. So we highly recommend that you read the articles before publishing to ensure your publishing content that is true to your knowledge.
- Keep your audience in mind. We tweet a variety of different articles and not every article is going to be of interest to everyone. You know your followers and what they’re interests are, so only retweet the articles you think they’ll find useful.
- Add your own commentary. When you’re in a rush, it’s tempting to simply hit the retweet button. This is perfectly acceptable for some tweets, but whenever possible, you should try and add your own commentary to the tweet. You can ask a question, share additional information or share an example from your own business that illustrates what the article is talking about. Adding your own commentary will increase the value of your tweets as your no longer simply sharing a link but also sharing your own expertise.
- Spread the word. We’d love to provide valuable content for hundreds, even thousands, of real estate agents. So the next time you’re on Twitter, maybe you could encourage your colleagues to follow us and/or read our blog? We’d be eternally grateful 🙂
And now, without further ado, this week’s Real Estate Retweetables
3. Homeowners Face Soaring Homeowners Insurance Costs via Realtor Mag
4. Huntington Beach June Calendar of Events via HuntingtonBeachEvents.com