I frequently participate in forums on Alignable, asking and answering marketing questions. I occasionally bring bits of the forum here to the blog. Today, I’ll be expanding on an answer I gave to a landscape design business about generating leads.
Can anyone recommend good lead generating tools/techniques for a custom home building and landscape design business?
My boss got her backyard completely remodeled a few years ago. Just a few months later, the next door neighbors also redid the backyard. About a year later, the neighbors across the street revamped their front yard. Typically, when one neighbor does something to upgrade their home, it inspires others in the neighborhood to do the same. Therefore, if you work with homes, either as a contractor, landscaper, real estate agent, house cleaner, etc, your BEST place to find leads is in the neighborhoods where you are already working. So, here are some ideas for generating leads from the neighborhood in which you are working.
Numero uno is signage! Stick a sign in the homeowners lawn to let ALL the neighbors know who you and what you’re doing. If they want similar work, they know who to call. You can do a simple coraplast sign, or you can do a large sign with an attached box for flyers or business cards.
Do a direct mail or walk and drop campaign. I recommend doing one at the beginning of the job and one at the end. I once received a mailed card from a solar panel company. They told me they were going to be in the neighborhood installing and that they’d love to stop by and give me an estimate. This was an incredibly effective message, especially since I had been under the impression my neighborhood didn’t allow solar panels. Another effective mailing would have been if they had gathered a testimonial from that client and sent it out once the job was done.
Introduce yourself. You may not have time to walk the entire neighborhood, but you can take an hour and just walk the street. Even if you don’t consider yourself a sales person, you’ll be surprised how far a casual introduction and a business card can go. You don’t have to make hard sell, just introduce yourself, chat with people about their needs, and leave them with a card or brochure so they know how to contact you.
Give your client a referral discount. Your customers are your best sales people. Do a great job on their house, and they’ll naturally recommend you when asked. But if you offer some sort of incentive, they’ll talk about you even when they aren’t asked! And their personal testimonial will go a long way in convincing neighbors to pick up the phone.
Do you have any other tried and true lead generation strategies for people working on homes? Let us know in the comments below. And if you need signs, postcards, business cards, brochures, flyers or ANY other print marketing to promote your real estate business, landscape business, or home contractor business, talk to us! We offer free consultations, competitive pricing and high quality custom design products that cannot be beat.