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Jul 13 2017

Successes and failures of our first Twitter contest

I just ran @OneStepServices first Twitter contest and thought I’d share my thoughts and findings while they are fresh in my mind.

The Contest

The contest was super simple. Every time someone retweeted us, they’d be entered to win a $10 Starbucks gift card. I planned ahead and made sure I could just email the gift card, since I didn’t want to deal with actually purchasing and mailing one. The contest lasted one hour, from 12-1pm. I used #RTtoWin

During that hour, I was on Twitter the entire time. I was retweeting others, posting lots of original tweets, liking tweets. No real strategy here, just spent an hour being engaged in the community.

The Results

I only had 1 person retweet within the allotted hour. I did, however, get 15 new followers. This took our overall following up to 500 which was exciting for me. Many of those followers were other marketing companies, which is good for networking, not so good for making money. But two were potential clients. I made sure to follow those two back and add them to lists to make it easier to stay engaged with them.

Our impressions also increased significantly. The day before, our tweets were getting about 465 impressions. During the contest, they were getting 1,359 impressions. That’s an almost 300% increase. Not too shabby.

The Conclusion

I think simply engaging in the community for an hour straight was more effective than the contest itself. While I don’t think it would be worth it to do this every day, I definitely see value in doing it once or twice a week.

I’ve gotten pretty good at using effective hashtags that get the attention of our target audience. I will continue to use those AND increase the use of photos. Readers, I didn’t use a single photo until 45 minutes into the contest. HUGE FAIL! I should have been tweeting photos from the beginning.

What I’ll do better next time

I think I need to give the contest a little more time. Perhaps a 12-5pm time frame. If that doesn’t work, I’ll try the morning. But I definitely don’t think an hour was enough. I also think I need to promote the contest ahead of time and create a unique hashtag to pique the interest of our followers.

I’m about to read an article from my favorite social media marketing gurus, Social Media Examiner, about how to effectively run a Twitter contest. I’m sure they will give me some more ideas of ways to improve next time. I plan on holding another contest next week so stay tuned!

Jun 06 2017

Direct Mail Postcards: Summer Bucket List

School’s out and parents are looking for activities. Be a helpful resource with this Summer Bucket List postcard. Choose your county and we’ll provide 5 county specific activities. Or, if you have your own activities, we can plug those in as well.

These postcards are great “sticky pieces” meaning they are likely to stay in recipients’ hands for a while, giving your name and brand repeat exposure.

Download Summer Bucket Order Form

 

May 16 2017

Father’s Day Direct Mail Postcards

Download the Fathers Day Order Form and either email it to info@onestepservices.com or fax it to 949-452-0381

A simple, classic Father’s Day postcard that is perfect for your social list or farm. We can also convert this to an EDDM size.

 

 

 

This lead generation postcard is Father’s Day themed. Use light humor, an adorable picture and the upcoming holiday to encourage recipients to call you for their real estate needs.

Apr 14 2017

Mother’s Day and Lead Generation Postcards for Spring

Mother’s Day Direct Mail Postcards

Whether you’re trying to generate leads, or simply wishing the moms and mom figures in your life a nice holiday, these postcards are a perfect way to touch base with your farm, social list, past clients and leads.

Download Mothers Day Postcards Order Form

MothersDayQueen MothersHeart

 

Spring lead generation postcards

Spring with spring break in full swing (or just ending) many people are already thinking about summer. Travel plans, warmer days, palm trees…sweet dreams are made of these. Get them thinking about selling their home as well with these lead generation real estate postcards. Looking to educate your recipients? Go with “4 reasons to sell this summer.” Want something quick and easy to read to pique their interest? Send out the “Navigating real estate” card.

Download 4 Reasons and Navigate Order Form

4Reasons_Summer Navigate

Apr 11 2017

Ways to Engage Your Geographic Farm This Summer

ways to engageAt One Step Services, we are all about real estate farming. We truly believe it is one of the best ways for a real estate agent to market their business. And while direct mail is the backbone of farming, other channels, such as door knocking and social media, are also important.

One of those other channels is neighborhood involvement. If you send out postcards every month saying how much you love the community, how involved you are, etc, then you need to show it! And summer is a great time to get out and get involved.

Engaging with your community allows you to:

  • Stay in contact with past clients (those buyers you moved into the neighborhood).
  • Meet new prospects face to face, learn about them, and target your marketing to them.
  • Build trust in you and your brand. When people see you putting your words into action, they’ll trust you more and will be more likely to do business with you.

Here are some ideas to get you engaged with the community this summer:

Neighborhood Scavenger Hunt. There are so many ways to do this, a simple search on Pinterest will lead to lots of ideas. This idea would be especially effective if you have a lot of new people who have moved into the neighborhood in the past year. It will help them discover new places and people in their new neighborhood.

Icecream Social. Everyone loves free ice cream! Simply set up a table in your driveway (or on a street corner) with ice cream supplies and some homemade signs. This works great as a last minute idea. Just do it in the evening as everyone is driving home from work and school and you won’t need to send out invitations.

Driveway Movie Night. This is great if you live in the neighborhood, or have a good friend that does. Set up a projector and show a movie on your garage door serve up popcorn and drinks, and encourage everyone to bring chairs and blankets. This is an easy low cost way to bring the neighborhood together.

Neighborhood Improvement Project. It can be as simple as a trash pick up day or something a little more complicated like fixing the yard of a neighbor in need. Whatever it is, getting everyone to rally around a cause that improves their community is great for morale, and property values.

Sponsor an HOA event. Every Easter, my HOA hosts an egg hunt at the clubhouse. One of the local real estate agents sponsors it. Her name is on the promotional material, and the day of the event she passes out prizes to each of the kids. Most people in the neighborhood recognize her name and brand, and many are friends with her. This annual event is a great way for her connect with old clients and new prospects.

Hand out Pop Bys. – Pop bys are little gifts you leave on doorsteps. The longer summer days give agents extra time to do some door knocking, and the gifts a great way to get prospects to remember you. Lots of agents hand out small yard flags for 4th of July. Other fun summer ideas would be a bottle of bubbles, a packet of seeds, a shovel and pail, insulated cups with your logo, reusable grocery bags. Make sure the gifts are relevant and can be used by people in your farm.

We’d love to hear your ideas. Tell us, what do you do to engage your farm?

Mar 16 2017

Instagram, Baby Moccs and a Mom Marketer’s Weakness

I’ve never been particularly fond of moccasins, and I’ve always thought baby shoes were a waste of money. But I’m currently obsessed with Freshly Picked baby moccasins. This, dear reader, is a story about storytelling and how one shoe company has used it to to build an incredibly successful business.

I was introduced to Freshly Picked at a friend’s baby shower, when my son was two and my daughter was simply a twinkle in my eye. While I wasn’t super impressed with the look of moccasins, the idea of soft soled shoes appealed to me. I quickly followed them on Instagram while I munched on cake. When I got home, I looked at the website and saw that the cost averaged $60. Sixty bucks for baby shoes? No thanks.

But I never unfollowed them. I watched as they released new designs and I started to actually like the look of the shoes. I saw pictures of chunky legged babies and energetic toddlers living fantastic lives, so it seemed, because of the moccs. I read testimonials from other moms claiming these were the best shoes ever. And now, as we approach my daughter’s first birthday, I am saving up to give her a pair of Freshly Picked moccs. I’ve caught the bug, and I’m not even sorry about it.

Surely, a company hasn’t turned me into a believer simply through their Instagram feed? They have. Honestly, it’s the only interaction I have had with them. Here’s how they did it:

Powerful visual storytelling

They’ve dubbed their shoes “memory keepers.” After a while, the baby’s footprint will appear at the bottom of the shoe. Their instagram feed is full of mom’s sharing old pairs of moccs that they hang onto because they love the footprint. It reminds them of park days, birthdays, first steps, first vacations, games of tag with siblings. Other FP posts show pictures of these events, smiling babies on a swing, sleeping newborns, big kids walking off to kindergarten. Scrolling through their feed is like looking at photo albums of a million happy, healthy, mocc wearing babies. Who doesn’t want that story for their kids? And while I know my kids can be perfectly happy without these shoes, cute shoes certainly don’t hurt.

Focused messaging

About 90% of Freshly Picked posts are about their moccasins. Whether it’s introducing a new design or showcasing a babe wearing their shoes, it’s mocc talk most of the time. When they do sway from the messaging, they still remain in the same sphere of family and baby products. This is important because it builds brand consistency, reinforces the message, and reduces risk of conflict or offense. As the old adage goes, do one thing and do it well. They do moccs and they don’t pretend to do anything else.   

Lots of engagement

I think they average one contest a week. And generally they are the same…in order to enter, you have to like their post and tag a friend. My friend and I tagged each other in every contest for a  year before one of us won (she did, not me. Sad day) And we could tag multiple friends for multiple entries, so I introduced a few friends to the brand through tagging. Those are simple actions for followers with a big impact for the brand. They have 724,000 followers. If even just 10% of those followers tagged one friend every contest, that’s exposure to 72,400 new followers every contest.

Freshly Picked not only encourages engagement from their followers, they do their part to engage as well. They respond to comments and questions on their posts, they like comments, and they repost photos of their customers sporting the moccs.

Through this engagement, they have created a community. While their Instagram feed is definitely a place where they introduce new product, advertise sales and encourage people to buy, it doesn’t FEEL like one big advertisement. It feels like a community, like a series of small stories. That’s why I keep following.

As someone who works in marketing, I like to consider myself immune to the “tricks of the trade.” But the truth is, the tricks work. Which is why baby girl will be getting a pair of ridiculously priced moccs on her first birthday. Sometimes, you just  gotta give into the emotional marketing, even if you know better.

Freshly Picked Baby Moccasins freshlypicked • Instagram photos and videos

Feb 24 2017

First Five Marketing Pieces For New Real Estate Agents

So you’re a new real estate agent? Congrats! We’ve worked with agents for over 20 years, and we know how much hard work goes into getting your license. Now that you have the license, and you’ve chosen a broker to work with, it’s time to start getting your name out there.

Marketing your real estate business can be overwhelming, especially at the beginning. There are SO MANY different strategies, products, channels and all of them promise success. However, you don’t have the money or time to try them all. So here are the 5 most important marketing pieces you need as a new agent. Invest in these and save everything else for when you close that first deal.

First Five Marketing Pieces for real estate agents

Order your business cards, signs, brochures, stationery, and listing presentation from One Step Services! We create custom designs that will set you apart from your competitors. We are also experts in real estate marketing strategy and can help you create and execute a long term marketing plan to generate leads and get referrals. Call us at 949-587-5301 to set up a free consultation.

Jan 20 2015

Tip Tuesday: What if I can’t afford direct mail?

If you can’t afford to mail pieces, walk and drop them instead. Not only is it cheaper, but it gives you a chance to meet some residents of your farm face to face and build relationship. Plus it’s great exercise!

TTJan2

Good Cause Marketing