Daylight savings is a great opportunity to touch base with your direct mail recipients. For one thing, it’s not an event many business capitalize on so there is minimal competition in the mailbox. Plus, it’s giving useful information without asking anything in return. This builds brand trust and loyalty. Third, its a piece that people are likely to keep around for a while as reminder to switch their clocks. This helps to build brand recognition, since every time they look at the piece they’ll see your brand!
We have two content ready time change postcards, ready to be personalized and sent out! Of course, as always, we can do custom work as well. To order a content ready card, simply download this Daylight Savings Postcard Order Form, fill it out and email to email@example.com.
As a real estate agent, the holidays provide quite a few unique marketing opportunities. Unlike retail businesses, this probably isn’t going to an incredibly busy time for you as far as listings go. So instead of pushing deals, sales and freebies, you’ll want to use this time to build and maintain relationships within the community and with past and current clients. If you aren’t busy with listings, focus on increasing your brand awareness and engagement so that when people decide to sell, you’ll be the one they go to.
Say “thank you.”
If you’re still in business, you have your clients to thank for it. So thank them! It’s important to touch base with all clients – whether it’s through email, direct mail, phone calls or in person – and let them know how much their business and referrals mean to you. We always release a variety of beautiful and uniquely designed postcards and holiday cards which are perfect for communicating with your farm or social list. We can also convert these designs to email headers and social media images.
For clients that have been particularly loyal, or given quite a few referrals, you may want to consider giving them a gift. We’ve found some truly unique client gifts over the years and shared them in a recent holiday giving blog post. You can also find more ideas by visiting our Pinterest page.
You can double your impact by partnering with a local nonprofit. It’s best to contact the nonprofit and ask how you can best support them this holiday season. Common partnership ideas include donating a portion of your profits, collecting donations on their behalf, or sponsoring one of their events. This increases your brand exposure, demonstrates your company values and, most importantly, helps improve the local community and benefits residents.
Engage the community.
There are so many opportunities for engagement during the holidays. Take advantage of the many community events to get to know fellow residents. This isn’t the time for a hard sell, but it never hurts to mention what you do and hand out a business card. Here are some specific engagement ideas:
- Hand out branded treats to trick or treaters
- Sponsor an HOA holiday party
- Hand out a holiday schedule of events while door knocking
- Go Christmas caroling
- If your neighborhood does Christmas lights, set up a hot cocoa station in the driveway
Don’t forget lead generation.
While fostering relationships will be your primary focus this holiday season, successful agents are still going after those listings in very specific ways. Many unique life situations could force a homeowner to put up a For Sale sign instead of Christmas tree, and you should be the one they call. Try some of these lead generation tactics specific to the holidays.
- Send a postcard or email detailing the benefits of selling during the holidays
- Make holiday open houses extra special with holiday cookies, hot cocoa, carols playing in the background, and some subtle holiday decorations.
- Call past clients to wish them happy holidays, update their contact information, and ask if they have any real estate needs.
- Follow up with leads and let them know about any special promotions or partnerships with nonprofits you have at this time.
- When you send Christmas cards to clients, tuck in a few referral cards that they can pass out to friends and family.
Need help creating a detailed marketing plan for the holidays? Call 949-587-5301 for a free consultation with One Step Services.
Want to make the most out of the holidays? Download our 2017 direct mail marketing schedule. We tell you what to mail every week, taking into account deadlines for holidays. Our schedule includes our content ready postcards as well as full custom content. Pick and choose what you want, or simply give us a call and ask us to set up weekly mailings based on the schedule. We’ll handle everything for you!
Download 15 Weeks of Holiday Mailing_OSS
Our Halloween postcards are fun and festive, with carefully crafted messaging to generate phone calls or drive traffic. They are an eye catching relevant way to tell people about your real estate business.
Here are 5 ways to use Halloween postcards:
- Send to your real estate farm.
- Send to list of past and current clients.
- Having an event? These can easily convert to invitations
- Hand out with candy to trick or treaters
- Use digital versions in emails and on social media
Plus, if you place a mailing order of 300+ before by September 29th, you’ll get 100 free print and return postcards. Download the order form Halloween Postcards fill it out, and email to firstname.lastname@example.org
Nonprofits always receive 20% off list prices at One Step Services
#GivingTuesday is a social media movement intended to kick off the holiday giving season by raising awareness of charities, their specific missions and needs. We’ve created a series of pre designed printed and digital products you can use to participate in #GivingTuesday and increase awareness, engagement and fundraising for your organization.
Check out products. You can see bigger version of each one by viewing the order form. To place an order, simply fill out the form and email to email@example.com. You can also call 949-587-5301 with any questions.
This 3 postcard mailing campaign educates recipients about #GivingTuesday and drives them to your specific website where they can donate or learn more about your organization.
Choose from 3 different designs, but the messaging is the same. These handouts invite recipients to participate in #GivingTuesday by donating to your organization or volunteering. The piece drives people to your website and social media channels.
Download the Giving Tuesday Handouts order form
#GivingTuesday is a social media campaign, so to take full advantage of the movement you need to have a presence on social media! Purchase these images and use them in emails and across social media channels to increase engagement.
Download the GivingTuesday digital images order form
Are you a real estate agent going after expired listings? Check our latest batch of content ready postcards, with postcards aimed specifically at owners of expired listings. Let them know that you have the tools and expertise needed to get that home sold.
Download Expired Listings Postcard Order Form
Not going after expireds? Not a problem. We also have a new traditional listings lead generation postcard. This “Choose Your Selling Adventure” postcard shows people that regardless of their situation, they need to give you a call!
Celebrate baseball’s opening day by mailing the complete season schedule for the Angels, Dodgers or Padres. These pieces provide valuable information that recipients are likely to keep around for a while, so they are perfect for building name recognition. Opening day is the beginning of April, so order today to ensure timely delivery.
Download Baseball Schedules 2017 order form
So you’re a new real estate agent? Congrats! We’ve worked with agents for over 20 years, and we know how much hard work goes into getting your license. Now that you have the license, and you’ve chosen a broker to work with, it’s time to start getting your name out there.
Marketing your real estate business can be overwhelming, especially at the beginning. There are SO MANY different strategies, products, channels and all of them promise success. However, you don’t have the money or time to try them all. So here are the 5 most important marketing pieces you need as a new agent. Invest in these and save everything else for when you close that first deal.
Order your business cards, signs, brochures, stationery, and listing presentation from One Step Services! We create custom designs that will set you apart from your competitors. We are also experts in real estate marketing strategy and can help you create and execute a long term marketing plan to generate leads and get referrals. Call us at 949-587-5301 to set up a free consultation.
We’ve got two new content ready postcards for you. These cards are perfect for:
- Agents who don’t currently have listings to advertise
- Agents establishing their presence and expertise in a new farm
- Agents who want to use direct mail to generate new leads
Download the March Content Ready Postcards Order Form. Fill it out and either email to firstname.lastname@example.org or fax it to us at 949-452-0381
Sell Sooner Rather Than Later
We all know that mid spring through summer is the most popular time to list. Encourage owners to get ahead of the game by listing now. This postcard gives 4 reasons why.
Don’t Chance Your Home
You don’t just want people to list their homes, you want them to list their homes with you. This postcard encourages them to list with you rather than try to sell by themselves or with an inexperienced agent.
As the year begins, many people are wondering if they should sell their home. They’re curious about the market, if prices will increase, what interest rates will be. Prove yourself an expert by answering some of their basic questions with these informational real estate marketing postcards. The strong call to action encourages recipients to contact you for even more information.
Download 2017 Real Estate Forecast Order Form
What To Expect: 2017 Real Estate Forecast
Are Rising Mortgage Rates Good For Sellers?
Looking for ways to spice up your direct mail marketing in 2017? Read our article 8 Ways To Spice Up Your Next Direct Mail Marketing Campaign or 15 Ways Real Estate Agents Can Use Direct Mail for inspiration. When you’re ready to put your ideas into action, call us at 949-587-5301 or email email@example.com