My brother got married a couple weeks ago to a wonderful woman in an absolutely beautiful ceremony. I can’t think of any other event that brings together so many business, large and small, at once. The caterer, the florist, the venue, the DJ, the dress salon, all of these businesses contributed to making the event special. Afterwards, I looked up every vendor whose name I could remember, and wrote a nice review on Yelp or Facebook. As someone who is in marketing, I know how crucial those reviews and testimonials are, particularly for small businesses that deal in very personal services like weddings.
I hope that all of you, dear readers, are actively asking for and gathering testimonials on a regular basis. If not, shoot me an email and we can chat about it (firstname.lastname@example.org). If you are, I want to give you some tips on how you can repurpose those testimonials and make them even more powerful tools in your marketing toolbox.
Turn your testimonials into visuals.
Using a program like Canva or PicMonkey, turn testimonials into visuals you can easily post to social media.
Expand testimonials into case studies.
If you have a client with a unique need, ask to use them as a case study. Describe the need, document your process, and write about the solution you created. Be sure to use photos, videos and direct quotes from the client.
Collect video testimonials.
In addition to asking for written testimonials, ask clients for video testimonials. Post these to social media, on your website and on your YouTube channel.
Use testimonials throughout marketing materials.
Don’t regulate them to just a page on your website. Put them on postcards, listing presentations, brochures, letters, etc.
These brightly colored, summer themed postcards are sure to standout in the mailbox and grab the eye of recipients. The messaging is crafted specifically to generate real estate listing leads. These direct mail postcards are the perfect way to touch base with your geographic farm or social list this summer.
SPECIAL OFFER: When you mail 200+ postcards, you’ll receive a free digital version you can use on blogs, emails, and social media. Valid until July 6, 2018.
Download Summer Postcard Order Form
FLAMINGO SEEKING NEW LAWN
FISHING FOR NEW HABITAT
SUMMER SWEET DEAL
These festive direct mail postcards are perfect for small business and real estate agents to send to their geographic farm, social list, current clients and potentials.
Order by July 19, 2018 to ensure timely delivery.
Download the 4th of July Postcard Order Form Fill it out, and email it email@example.com. If you would prefer to place your order over the phone, please call us at 949-587-5301.
Looking for a fun, eye catching postcard to send to your list of past clients? Father’s Day is Sunday June 17th. These Father’s Day direct mail marketing postcards are the perfect way to touch base with your farm or social list.
Father’s Day is June 17th. Order by May 31 for timely delivery. Mail 200+ and we’ll waive the design fee!
Download Fathers Day Postcards Order Form
Give Dad A New House
Happy Father’s Day
Real Estate agents its selling season! We’ve got some fantastic postcards with strong calls to action that will motivate people to list with you!
For this month only, mail 200+ postcards and we’ll waive the design fee! Just download the order form below, fill it out and email back to firstname.lastname@example.org.
Customizable Market Update
Most real estate agents report that market updates are their most popular direct mail piece. This postcard makes market update stats easy to read and understand. Simply provide info for your specific area and we will plug it in!
Why sell this spring?
This brightly colored infograph clearly explains why now is the best time to sell
This beautiful postcard is a great way to touch base with your farm or social list and remind them that you are available to get them into the home of their dreams.
Videos are an important part of any marketing strategy, and with today’s technology, it’s fairly easy to create a good quality video with just your phone. Of course, there are several occasions that require a professional videographer such as an event, high end real estate virtual tour, commercial campaign, etc. But if you are simply doing a a short video for your blog, social media or email marketing, there’s no reason you shouldn’t use your phone.
In most cases, however, it’s best not to just whip out your phone and shoot. A little preparation, and a few tools, can take your videos to the next level and increase your view rate and the impact on viewers.
Write out a plan
What are you going to film? What movements are you going to make? What are you going to say at what parts? Before you hit record, have a detailed plan written down so your video is polished, concise and impactful.
Invest in a handheld tripod and microphone
When shooting a video on your phone, the two most important accessories are a handheld tripod, to help keep a steady hand, and a microphone, to reduce background noise. Both are fairly inexpensive and will make a huge difference in video quality.
Make sure your area is well lit
Turn on all the lights in a house. Open up all the windows. Go outside. Do whatever you need to do to brighten up the space. Nobody will watch a dark video.
Put the video in focus
With most phones nowadays, getting a focused shot is as easy as touching the screen on the spot that you want to focus on.
Do not digitally zoom
If you want to get a close up of something, physically walk up to it. Digital zoom lessens the visual quality of the shot.
The Challenge: The Chanje Movement needed help promoting their first ever golf classic and gala. Previously, their big fundraising event had been a charity run which required very different promotional materials. They came to us with a vague idea of what they wanted, but didn’t know the details. Specifically, they needed guidance on their invitations, programs and signage.
The Solution: At One Step, we’ve created and printed marketing materials for several charity galas, including American Heart Association, so we had several different ideas for Chanje. We pulled out our stack of samples and discussed content ideas, design ideas, paper types and budget. Once we narrowed down the details, we brought in a designer who created a look for the event by expanding on the logo they had already created.
The Surprise: Two weeks before the event, we were discussing signage and the founder, Dave, expressed a desire for a sign that encouraged people to participate in child sponsorships. Their One Step account rep, Brianna, suggested printing on a white board sign so that the team could use markers to track progress.
The Result: The whiteboard sign was a huge hit. One Step printed a simple thermometer design on white board material, and the Chanje team wrote their goal and tracked their progress with erasable marker. They’ll be able to reuse this sign to future events. In addition, One Step created elegant invitations, event programs, sponsorship banners and signs for each golf hole. The Chanje Movement was incredibly pleased with the result.
The Testimonial: “Working with Brianna at One Step Services makes it easy for our small organization to increase our impact. When we need help with graphics & design or fresh ideas for our content or marketing, she is available – and they’re affordable and fast! We planned our first ever golf & gala fundraiser and their support made it possible to focus on sharing our vision and connecting with people. Knowing they are there for us gives me a confidence we have the support we need.” – Dave Brodksy