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Sep 25 2018

Order Customized Candy For Halloween

These customizable candies are perfect for the holidays! Hand them out to trick-or-treaters, include them in gift bags, or attach them to holiday postcards for a fun walk and drop piece. Full color customization allows you proudly display your logo and visual brand.

Download the OSS Candy Order Form and email it back to info@onestepservices.com or fax it to us at 949-452-0381

Choose milk or dark chocolate. Outer wrapper customizable with full color.

1 oz package of gummy bears with full color customizable wrapper

Sep 25 2018

BOO-Tiful Halloween Postcards for your direct mail marketing

Halloween is one of our favorite marketing holidays. It’s a fun, care free holiday with lots of opportunity for creative marketing. These postcards are perfect for sending to your farm and/or social list. All of them have specific real estate calls to action, but the text on the back can be customized to fit just about any industry.

Ordering is easy! Just download the 2018 Halloween Postcards Order Form fill it out, and email it back to info@onestepservices.com. You can also fax it to us at 949-452-0381.

Sep 11 2018

Keep Your Marketing Momentum With These Fall Lead Generation Postcards

Although the traditional selling season may be coming to a close, it’s important to keep your marketing momentum going. There are people out there who will need to sell their home in the 4th quarter, and we want them to sell their home with you! So order one, or two, of these fall themed lead generation postcards and mail to your farm and social list.

Download the Fall Lead Generation Postcard Order Form fill it out and email it to info@onestepservices.com.

WHEN IS THE RIGHT TIME TO SELL? NOW!

WAITING FOR A SIGN?

 

ARE YOU READY TO SELL?

Sep 05 2018

Holiday Hang Tags With Your Real Estate Brokers Branding

These hang tags are branded with broker brands. Choose from one of three messages: Welcome Home, Thank You, and Happy Holidays. They are perfect for client gifts! Attach them to a bottle of wine, tie them to a basket or tape to a package. The back of each tag is blank with room for a handwritten note.

These tags are size 2″ wide and 6″ tall printed on 16pt matte paper so they are sturdy. There is a hole drilled in the center so you can thread a string through (string not included).

Want a hang tag with a custom design? Just email info@onestepservices.com

Ready to order a template piece? Choose your broker below, fill out the order form, and email it back to info@onestepservices.com

Berkshire Hathaway HomeServices

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Century 21

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First Team

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Realty One

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Regency

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Pacific Sotheby’s

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Jun 21 2018

Brightly Colored Direct Mail Postcards Standout in the Mailbox

These brightly colored, summer themed postcards are sure to standout in the mailbox and grab the eye of recipients. The messaging is crafted specifically to generate real estate listing leads. These direct mail postcards are the perfect way to touch base with your geographic farm or social list this summer.

SPECIAL OFFER: When you mail 200+ postcards, you’ll receive a free digital version you can use on blogs, emails, and social media. Valid until July 6, 2018.

Download Summer Postcard Order Form

FLAMINGO SEEKING NEW LAWN

 

 

FISHING FOR NEW HABITAT

 

SUMMER SWEET DEAL

 

Jun 13 2018

EDDM or Standard Marketing Mail – Which Is Right For Your Company?

Should your company use EDDM, standard mail, or both? When it comes to direct mail marketing, the United States Postal Service offers several different options. The two most cost effective are standard marketing mail (aka bulk mail) and Every Door Direct Mail (aka EDDM). With standard mail, you provide names and addresses for each piece. With EDDM, you choose one or more carrier routes and your piece is delivered to every single address on that route. Each program is effective, but for very different reasons.

Why use EDDM?

Businesses who want to target a local audience, but do not need to target a specific audience based on different demographic data, find EDDM very effective. For them, EDDM is less expensive and easier to execute than standard mail.

EDDM is easier for many business because it doesn’t require addresses. Obtaining a database of addresses can be expensive, and formating the addresses onto a mailing piece difficult and time intensive. If you don’t want to bother with all of that, EDDM is the way to go. You simply choose carrier routes through the USPS website and don’t have to deal with addresses.

Restaurants, automotive shops, home services, and gyms have found EDDM particularly effective. These brick and mortar businesses send large mailings to homes on carrier routes close to them and often receive a great response.

Why use Standard Mail?

Business with a direct mail marketing strategy centered on unique mailing pieces, or dependent on specific targeted databases, have found standard mailing to be the most effective program.

Standard marketing mail allows for a much wider variety in size and shape of mailing piece than EDDM. Businesses who want to mail a variety of postcard sizes and shapes, as well as unique pieces like booklets, envelopes, folded pieces, and lumpy mail, need to use standard mail.

Some businesses have a database of past clients, current clients and leads that they keep up to date. They create campaigns specific to this audience, they may even use variable data to make the mailings highly personalized. These businesses will want to continue using standard mail as EDDM does not allow them to mail to a database. Standard mail is also the best way to mail for business that want to target audiences with very specific demographic criteria. For example, if a business ONLY wanted to mail to people in a certain age group, or with a certain income, etc., they would need to purchase a database that matches that demographic and send to the database through standard mail.  

Many of One Step Services’ real estate agents send to geographic farms, social lists and absentee owners. All of these effective strategies require standard marketing mail.

Can you use both?

Absolutely! There is no reason why a direct mail marketing strategy can’t include both EDDM and standard marketing mail. You just need to be strategic about what pieces you send through each program. Our customer service staff at One Step Services can help you create and execute a comprehensive strategy that effectively targets the correct audiences and gives you the best return on investment. We design, print and mail all types of direct mail marketing pieces. Give us a call at 949-587-5301 or email info@onestepservices.com to set up a consultation appointment.

Jun 08 2018

Postcards For 4th of July Direct Mail Marketing

These festive direct mail postcards are perfect for small business and real estate agents to send to their geographic farm, social list, current clients and potentials.

Order by July 19, 2018 to ensure timely delivery.

Download the 4th of July Postcard Order Form Fill it out, and email it info@onestepservices.com. If you would prefer to place your order over the phone, please call us at 949-587-5301.

Jun 07 2018

One Step Now Offers EDDM Services

One Step Services now offers full EDDM services. We handle everything from the design and print, to the bundling and post office delivery. Our prices are not only competitive, but often cheaper than other mail houses. Call us at 949-587-5301 or email info@onestepservices.com for a quote!

What is EDDM?

Every Door Direct Mail (EDDM) is a direct mail marketing program created by USPS. It allows businesses to send high volume mailings to local areas at a cost that is often cheaper than standard marketing mail.

EDDM works quite different from priority mail and standard marketing mail (aka bulk mail). The biggest difference is that EDDM is mailed to entire carrier routes, not to specific addresses. With standard mail, you are able to address every piece with a name and properly formatted address. Pieces are then delivered to those addresses, allowing you to pick and choose which specific people you want to mail to.

With EDDM, you choose a carrier route and all pieces are delivered to every single home on the carrier route. The pieces are addressed to “Local Postal Customer.” There can be no exclusions except for businesses and P.O. Boxes. You pick and choose carrier routes, not specific addresses within those routes.

Let’s say, for example, you have a list of past clients. Most of these clients live in the same city, and you find mail carrier routes that include all of those addresses. If you use EDDM, not only would you be mailing to your past clients, you’d be mailing to every other residential address on that route. There is absolutely no way to exclude residential addresses through EDDM. As stated earlier, you can choose to exclude business addresses and P.O. Boxes if you want.

EDDM has many benefits particularly to businesses who want to do high volume local mailings. Depending on your current mail marketing strategy, you may find that EDDM is cheaper and easier to execute than standard marketing mail. EDDM is particularly beneficial to businesses in the following industries: restaurant, automotive, home improvement services, gyms and fitness clubs, dry cleaners and nonprofits.

One Step Services has been a direct mail marketing agency in business in South Orange County for over 25 years. Call us at 949-587-5301 or email info@onestepservices.com for an Every Door Direct Mail quote. 

Jun 01 2018

25 Ideas For Summer Content Marketing

Looking for ideas of things to post to social media, put in your email newsletter, put on direct mail postcards or post to your blog? Look no further. Here are 25 Ideas to get you through the summer. And if you need help converting any of these into direct mail postcards, just let us know! 01

Community Info

  • Midterm Elections voter guide. No need to be divisive or state a specific political belief. Simply let people know when the elections are, share a voting guide or instruct them on how they can register to vote.
  • Schedule for concerts and movies in the park. Almost every city offers free summer concerts. Share the schedule for your city.
  • Kids activities. Parents will appreciate a handy resource that gives information on different camps, classes and activities to keep their kids busy this summer.
  • Small business promotion. Do you have a Sunday Brunch spot? Is there a store downtown you always go to for gifts? Promoting small business in your community benefits everyone. Talk to the business owners and they may be willing to offer your recipients and followers an exclusive discount.
  • 4th of July celebrations. Residents want to know when and where the parades, fireworks, and festivals are happening.
  • Current events update. Is there a new shopping center being built? Is road construction set to begin? Let the people know!
  • Beach Guide. Which is the best beach for kayaking? Bonfire? Where can people camp? Don’t assume this is just for coastal agents, in fact, those that do business in the Inland Empire may have more success with this as their recipients aren’t as familiar with beaches as coastal residents.
  • Summer Bucket List. Make a list of the must do things in your community and share with your audience.

Homeowner Info

  • Pool safety tips. So Cal families are in the pool all summer. They’ll appreciate a reminder on how to stay safe and prevent drownings.
  • Energy saving tips. Give homeowners some innovative ways to keep their electric bill as low as possible during the summer months.
  • Home security tips. Remind people of the best ways to secure their home before going on vacation.
  • Warm weather home improvements. People don’t think about it much, but summer is actually the perfect time to seal windows, repair roofs, clean gutters, etc. Give homeowners a guide of improvements best done in the summer.
  • Summer design trends. What paint colors are trendiest? What’s the best way to design a deck? Give your residents some summer makeover inspiration.

Real Estate Info

  • Testimonials. Share testimonials from past clients.
  • Market update. Share information about the specific neighborhood you specialize in. The more specific the better.
  • Home Valuation. Invite owners to your website to find out how much their home is worth
  • Recent solds. Share photos, prices and days on the market for your recent solds.
  • Seller mistakes. Share the most common mistakes sellers make and how to avoid them.
  • Why use an agent? Educate your audience on the benefit of using a real estate agent as opposed to selling themselves.
  • Downsizing. After the kids graduate, many people start thinking about downsizing. Let them know that you’d love to help them get into a better home.
May 23 2018

Father’s Day Postcards for Real Estate Agents

Looking for a fun, eye catching postcard to send to your list of past clients? Father’s Day is Sunday June 17th. These Father’s Day direct mail marketing postcards are the perfect way to touch base with your farm or social list.

Father’s Day is June 17th. Order by May 31 for timely delivery. Mail 200+ and we’ll waive the design fee!

Download Fathers Day Postcards Order Form

Give Dad A New House

Happy Father’s Day

 

Good Cause Marketing