Anaheim Angels. LA Dodgers. San Diego Padres. We’ve got all your Southern California fans covered with our 2019 baseball schedules. We’ve done all the hard work for you, you simply tell us which schedule you want, we’ll add your photo, logo and contact info. Then we’ll print and mail for you!
Click below to download an order form. Or just email email@example.com and request an order of baseball schedule postcards.
What’s the biggest mistake businesses make when it comes to direct mail marketing? Inconsistency. In the past 9 years that I’ve worked for a direct mail marketing agency, the mistake I see repeated time and time again, the one that causes the most frustration and biggest lost of money, is inconsistency.
Businesses send out 2-3 mailings and expect that people will rush their store or website. Not true. Most people don’t start to recognize a brand or pay attention to their marketing until the 5th or 6th mailing. And it sometimes takes more mailings to get someone to take an action.
But it’s hard to be consistent! Yes, I know. That’s why so many people fail. BUT, if you have a strategy, the right tools, and a solid marketing team behind you, you can, in fact, do it.
Mail smaller quantities more frequently. We see it all the time. A business has a budget for 10,000 mailings and they decide to send all 10,000 at once in hopes of boosting business. BAD IDEA! Like I said earlier, people don’t pay attention to the first, second or even third mailing. You have to
So, instead of sending all 10,000 at once, it is better to choose a group of 1,000 or 2,000 recipients and mail to that group 5-10 times.
Plan your mailings in advance. If you think you’ll find time to sit down each month and decide on a mailing, you are wrong. You might remember the first and second month, but then you’ll get distracted by actually running your business and you’ll forget all about it.
So make a plan! Decide exactly what you want to mail for the next 6, 9 or 12 months. You can simply write down the ideas, or actually have the cards designed ahead of time.
Include digital marketing touchpoints. I love direct mail marketing with my whole heart. I also love digital marketing. And while it is possible to be successful using just one, combining the two is the ultimate recipe for success.
You can pretty easily convert your mailing content into content for emails, blogs, and social media. Repurposing the content cuts down on time invested and dramatically increasing your opportunity for revenue growth.
Get help. It is possible to do direct mail marketing entirely on your own. But why would you want to? Our expert staff handles everything from graphic design to print to mail. We can remind you every month to order a mailing or we can create an entire multi month campaign at once and mail based on your directed schedule. Our primary goal is to keep you mailing consistently so that you see RESULTS!
Give us a call at 949-587-5301 or email firstname.lastname@example.org to set up your next direct mail marketing campaign.
We’ve got a brand new batch of content ready postcards ready for you to order, personalize and send! Just download the March Content Ready Order Form fill it out and email it to email@example.com. If you have any questions, give us a call at 949-587-5301.
Our first direct mail postcard is a lead generation postcard explaining the benefits of working with an experienced real estate agent as opposed to FSBO. This is a great postcard to mail to a farm, or to the homes surrounding your current listing.
Our second postcard is an information postcard telling recipients a little bit about how the new tax law affects them as homeowners. This card is perfect for sending a social sphere as well as a farm.
The days are about to get longer! These time change postcards are a great way to touch base with your geographical farm and/or social list. Be sure to order by February 18th to ensure timely delivery and to receive a discount!
Download the Time Change Order Form and place your order today.
Business Focused Mailed Pieces– these pieces promote your specific real estate business and their purpose is to familiarize people with your brand. While you are promoting your business, you want to make sure your doing so in a way that is relevant to recipients. The average person won’t care much about your list of awards, but they will care about what past clients have to say about you.
1. A large brochure that highlights all your sales of 2018
2. Testimonials from past clients
3. Send a personalized letter to your social list reminding them about your business and asking for referrals and repeat business.
4. On their one year purchase/sold anniversary, send a personal card to every client you worked with in 2018.
5. A small bio of you and any team members you may have. Include a business card that can be torn off and kept for future reference.
6. When you sell a home, send a personalized letter to surrounding neighbors introducing the new owners, briefly explaining the details of the sale and offering to help them sell their own home.
Real Estate Focused Mailed Pieces– these pieces talk about the industry in general and their purpose is to educate people about the industry and the processes of buying and selling a home. People who are considering a buy or sell will be particularly interested in these pieces.
1. A recent market update for that specific geographical farm
2. Find a relevant real estate article and rewrite it in a simple, easy to understand way
3. A list of questions frequently asked by your clients and your answers to them.
4. A checklist of things to do before putting a house on the market
5. A list of useful apps and online tools for buying and selling a home.
Community Focused Mailed Pieces– these pieces don’t talk much about real estate or your business, although your name, logo and photo should be on these pieces. Community pieces give helpful information about the surrounding community. The point of these is to grab the attention of people not interested in real estate at the time.
1. A list of community events taking place in the upcoming month or season.
2. A list of local small business and contractors that you have worked with and personally recommend. This could include housekeepers, plumbers, air conditioning specialists, doctors, dentists, etc.
3. Partner with a local business and send your recipients an exclusive coupon
4. Hold a coloring contest and mail the coloring page and entry form.
Need more ideas? Give us a call at 949-587-5301. Our customer service representatives will get to know your unique business and suggest creative and effective mailers to get your business booming.
Looking for some direct mail postcards, farming postcards or walk and drop pieces? Start the new year with a strong marketing strategy and our content ready postcards. This month, we are promoting Valentine’s Day postcards as well as one summarizing the 2019 Real Estate Forecast.
To order, simply download this Valentines and Forecast Order Form and email it back to us.
2019 Real Estate Forecast. Please note, this information is from last year and will be changed. You will see updated information when you place an order.
Happy Valentine’s Day
Looking to spice up your holiday mailings? Below are ideas for mailable promotional items. Most of these will fit in an envelope and can be customized with your company information and branding.
To get a pricing quote, email us at firstname.lastname@example.org. Please include the product you are interested in, the quantity that you need, and when you need it by.
We’ve just released 10 brand new holiday card designs! They span a wide variety of design themes including coastal Christmas, traditional holiday, modern magical and Hanukkah. Each design comes as an 8.5×5.5 postcard or a 5×7 folded greeting card with envelope. Select designs also come in small notecard size (4.25×5.5). Choose from 4 different messages or provide your own.
To order, simply download the order form below and return it to email@example.com. Call us at 949-587-5301 with any questions!
2018 Holiday Schedule Postcards Order Today!
Holiday schedules are a great way to connect with your farm, showing them that you are a community expert. These pieces are also effective because they are sticky, meaning people keep them around and reference them repeatedly.
We’ve done the hard work for you and pulled events from Orange, LA and San Diego counties. Simply choose your design and the county you want to feature, and we’ll do the rest! Want to feature specific events we missed? No problem, just email us the details and we’ll put it on the card for you.
Each design comes in 8.5×5.5 and 8.5×8.5. The smaller postcards feature 10 events, the larger ones feature 16.
Download the 2018 Holiday Schedule Postcards