These 2018 calendars are great for direct mail marketing or as walk and drop pieces. They provide a great return on investment because they are “sticky” meaning they stick around houses for a while and recipients refer back to them multiple times, therefore getting repeat exposure to your brand, your name and your message. Each design is available in two sizes, 4×9 and 8.5×11.
Download 2018Calendar Order Form
Our annual holiday schedules of events are ready to order! We’ve done things a little differently this year. Instead of choosing a city, you simply choose your county and we’ll put together a list of major events taking place in different areas throughout the county. Have some specific events you want featured? No problem, just send those over and we’ll put them on the card you choose.
These pieces are particularly effective because they are sticky, meaning people are likely to keep them around for a while and reference them more than once. Every time they do, they’ll be reminded of your name, your face and your brand. These pieces have a strong ROI and are a great way to wrap up your 2017 direct mail marketing efforts.
Each design is available as an 8.5×8.5 postcard or 8.5×5.5 postcard. As always, the production fee of $12 is waived when you order 200 or more. Additional bulk discounts apply for orders of 500+ and 1,000+. Download the order form and email it to firstname.lastname@example.org or give us a call if you have questions 949-587-5301.
If you are promoting a business, you are a content creator. Whether you write blog posts, send weekly emails, mail postcards, or post to social media, you are having to come up with content to share with your audience. The better the content, the more likely you are to
Step #1 – Make a list of types of content
This list will vary depending on what industry you are in and what type of business you are promoting. However, there are some general types of content that work well across the board. Testimonials and case studies make great content as do the answers to frequently asked questions. (Not sure what your FAQs are? Ask your customer service reps!) Other great content ideas include product promotions, event invitations, how to’s, top ten lists, and employee spotlights.
Step #2 – Create a list of content sources
Not all of your content has to be original. Your audience will appreciate you curated relevant content from trusted sources. Keep a list of sources that routinely publish good information on your industry. The easiest way to do this is with an RSS Reader <—- Go ahead and click that if you don’t know what an RSS Reader is. One of your primary sources should be us, One Step Services! Not only do we provide great content on our blog, monthly newsletter and social sites, but every month we release new content ready postcards that can be used for real estate agents, small businesses and nonprofits. Want to get the scoop when we release new designs? Sign up here
Step #3 – Give each day a theme
At One Step, Mondays are for motivational quotes, Tuesdays are for tips, Fridays are for fun. Giving each day a general theme or category makes it easier to decide what specific content needs to be published that day. I also give the months different themes. For example, in doing my planning for first quarter 2018 (ah, how are we already at the point of planning for 2018?) I decided that the theme for February will be the importance and relevance of Direct Mail. About 75% of the things I post that month will be related to that theme.
Step #4 – Create a content calendar
Once you have your list of content ideas and your themes set, it’s time to map it out. There are literally hundreds of different ways to do this. TBH, although I have been planning content for years, 2018 will be the first time I have to get every single thing down on a calendar to show the bosses. So my typical system of sticky notes and dreams isn’t really going to cut it. The first thing that I’m going to try is a color coordinated Google Spreadsheet. At first I was worried it would be a little to linear for my scattered creative brain, so far it’s working quite nicely. Want to see a sample? Email me email@example.com and I’ll be happy to share.
Step #5 – Write /create / find your content
I know what your thinking…why do I have to do so much work BEFORE I start creating content? The reality is that creating content isn’t that hard, but creating effective, consistent, purposeful content is. And in order to create that kind of content, you definitely need to plan ahead and do steps 1-4. The good news is, that those first steps get easier and easier the more you do them and it becomes quicker to finish them every month. So don’t get discouraged! The hard work at the beginning is worth it.
When you create your content, refer back to the list you made in step one. Find a specific testimonial to post, answer a specific FAQ, write out a case study. Something to keep in mind…don’t be afraid to be a little personal. You don’t need to share your martial issues or what you had for breakfast, but your experiences with other business, your opinions on relevant industry news, and your solutions to problems you’ve experienced in business can be extremely valuable to your recipients. This entire blog post, for example, is based on my personal experience of creating a content calendar for One Step.
Step #6 – Distribute your content
Once you’ve written your content, its time to publish it! Where you publish is an entirely new topic for another day, but whether it’s on social media, through a direct mail campaign, or a post to social media, you need to share that ish! And yes, you absolutely can share the same content over multiple channels. You worked hard to create that content gold, use it and reuse it in different ways to get the most out of it.
I frequently participate in forums on Alignable, asking and answering marketing questions. I occasionally bring bits of the forum here to the blog. Today, I’ll be expanding on an answer I gave to a landscape design business about generating leads.
Can anyone recommend good lead generating tools/techniques for a custom home building and landscape design business?
My boss got her backyard completely remodeled a few years ago. Just a few months later, the next door neighbors also redid the backyard. About a year later, the neighbors across the street revamped their front yard. Typically, when one neighbor does something to upgrade their home, it inspires others in the neighborhood to do the same. Therefore, if you work with homes, either as a contractor, landscaper, real estate agent, house cleaner, etc, your BEST place to find leads is in the neighborhoods where you are already working. So, here are some ideas for generating leads from the neighborhood in which you are working.
Numero uno is signage! Stick a sign in the homeowners lawn to let ALL the neighbors know who you and what you’re doing. If they want similar work, they know who to call. You can do a simple coraplast sign, or you can do a large sign with an attached box for flyers or business cards.
Do a direct mail or walk and drop campaign. I recommend doing one at the beginning of the job and one at the end. I once received a mailed card from a solar panel company. They told me they were going to be in the neighborhood installing and that they’d love to stop by and give me an estimate. This was an incredibly effective message, especially since I had been under the impression my neighborhood didn’t allow solar panels. Another effective mailing would have been if they had gathered a testimonial from that client and sent it out once the job was done.
Introduce yourself. You may not have time to walk the entire neighborhood, but you can take an hour and just walk the street. Even if you don’t consider yourself a sales person, you’ll be surprised how far a casual introduction and a business card can go. You don’t have to make hard sell, just introduce yourself, chat with people about their needs, and leave them with a card or brochure so they know how to contact you.
Give your client a referral discount. Your customers are your best sales people. Do a great job on their house, and they’ll naturally recommend you when asked. But if you offer some sort of incentive, they’ll talk about you even when they aren’t asked! And their personal testimonial will go a long way in convincing neighbors to pick up the phone.
Do you have any other tried and true lead generation strategies for people working on homes? Let us know in the comments below. And if you need signs, postcards, business cards, brochures, flyers or ANY other print marketing to promote your real estate business, landscape business, or home contractor business, talk to us! We offer free consultations, competitive pricing and high quality custom design products that cannot be beat.
We have added 5″x7″ foldover greeting cards to our Thanksgiving card collection. These unique designs are perfect for real estate agents, small business owners or nonprofit organizations. Each comes with suggested messaging, but you are free to submit your own if you prefer. Be sure to check out our 2017 Thanksgiving Postcards as well.
Our holiday postcards are the perfect way to wish clients, friends and family a wonderful holiday season. We have 9 designs to choose from and 6 different messages. Mail these, walk and drop them, or attach them to gifts. We can also convert any postcard design into a 5″x7″ foldover card.
Want something more custom? No problem. We can create completely custom cards that feature your brand, a family photo, whatever you want. Just shoot us an email with your vision and we’ll get it started firstname.lastname@example.org.
Also, keep in mind you can order as early as you want and set a future mail date. Mark this off your list TODAY so you can focus on baking and shopping and all that fun stuff.
Download the Holiday Card Order Form 2017
All postcards can be converted to a foldover. Here are just a few examples
Thank you to everyone who tuned in to our Holiday Marketing Kickoff, our first ever Facebook Live event! We are so thankful that you took time out of your day to view the video and engage with comments. On a personal note, I want to particularly thank you all for being so encouraging! I was very nervous about how this would go but you guys made it a lot of fun!
If you missed the live video, don’t worry. You can watch the recording on our Facebook page and get some great holiday marketing and gift ideas.
We talked about ALOT of stuff in that hour, so I’ve compiled all links, products, order forms, etc into one place so it’s easy to view! If you have any follow up questions, feel free to reach out to us on Facebook, through email email@example.com or call 949-587-5301.
Also, if you haven’t already, don’t forget to sign up for our monthly newsletter. We give lots of great marketing tips, for print, direct mail, social media and email. We also give free printables or exclusive discounts every month, and for October we are giving away free printable gift tags. Sign up by October 6 to ensure you get the October newsletter.
Prices list and special items pricing
Halloween Coloring Contest Sheet (100 sheets) – $30 + design time
Custom Looseleaf Notepads (250 sheets) – $40
Acrylic Notepad Holder – $10
Wine Bottle Boxes (excludes design time) – Qty 10 : $3.75 each – Qty 25: $2.85 each – Qty 50: $2.55 each – Qty 100: $2.45 each
4AllPromos.com (custom candy corn)
4Imprint.com (custom reusable grocery bags)
Fancy Fortune Cookies (giant fortune cookies)
Man Crates (gift boxes with “manly” gifts)
Your Memory Lane (custom personalized artwork)
Daylight savings is a great opportunity to touch base with your direct mail recipients. For one thing, it’s not an event many business capitalize on so there is minimal competition in the mailbox. Plus, it’s giving useful information without asking anything in return. This builds brand trust and loyalty. Third, its a piece that people are likely to keep around for a while as reminder to switch their clocks. This helps to build brand recognition, since every time they look at the piece they’ll see your brand!
We have two content ready time change postcards, ready to be personalized and sent out! Of course, as always, we can do custom work as well. To order a content ready card, simply download this Daylight Savings Postcard Order Form, fill it out and email to firstname.lastname@example.org.
Looking for a fun way to connect with donors and potential donors? Looking to touch base with your database and warm them up for the holiday giving season? These Halloween postcards are a great way to kick off your holiday fundraising and marketing campaigns.
These postcards are content ready, meaning all design and messaging has been created and set. However, if you have your own messaging, we are happy to replace our messaging with yours at no additional cost.
To order, simply fill out a Nonprofit Halloween postcards order form and email it to email@example.com. Questions? Shoot us an email or call 949-587-5301.
Our Halloween postcards are fun and festive, with carefully crafted messaging to generate phone calls or drive traffic. They are an eye catching relevant way to tell people about your real estate business.
Here are 5 ways to use Halloween postcards:
- Send to your real estate farm.
- Send to list of past and current clients.
- Having an event? These can easily convert to invitations
- Hand out with candy to trick or treaters
- Use digital versions in emails and on social media
Plus, if you place a mailing order of 300+ before by September 29th, you’ll get 100 free print and return postcards. Download the order form Halloween Postcards fill it out, and email to firstname.lastname@example.org