These brightly colored, summer themed postcards are sure to standout in the mailbox and grab the eye of recipients. The messaging is crafted specifically to generate real estate listing leads. These direct mail postcards are the perfect way to touch base with your geographic farm or social list this summer.
SPECIAL OFFER: When you mail 200+ postcards, you’ll receive a free digital version you can use on blogs, emails, and social media. Valid until July 6, 2018.
Download Summer Postcard Order Form
FLAMINGO SEEKING NEW LAWN
FISHING FOR NEW HABITAT
SUMMER SWEET DEAL
When it comes to direct mail marketing, the United States Postal Service offers several different options. The two most cost effective are standard marketing mail (aka bulk mail) and Every Door Direct Mail (aka EDDM). With standard mail, you provide names and addresses for each piece. With EDDM, you choose one or more carrier routes and your piece is delivered to every single address on that route. Each program is effective, but for very different reasons.
Why use EDDM?
Businesses who want to target a local audience, but do not need to target a specific audience based on different demographic data, find EDDM very effective. For them, EDDM is less expensive and easier to execute than standard mail.
EDDM is easier for many business because it doesn’t require addresses. Obtaining a database of addresses can be expensive, and formating the addresses onto a mailing piece difficult and time intensive. If you don’t want to bother with all of that, EDDM is the way to go. You simply choose carrier routes through the USPS website and don’t have to deal with addresses.
Restaurants, automotive shops, home services, and gyms have found EDDM particularly effective. These brick and mortar businesses send large mailings to homes on carrier routes close to them and often receive a great response.
Why use Standard Mail?
Business with a direct mail marketing strategy centered on unique mailing pieces, or dependent on specific targeted databases, have found standard mailing to be the most effective program.
Standard marketing mail allows for a much wider variety in size and shape of mailing piece than EDDM. Businesses who want to mail a variety of postcard sizes and shapes, as well as unique pieces like booklets, envelopes, folded pieces, and lumpy mail, need to use standard mail.
Some businesses have a database of past clients, current clients and leads that they keep up to date. They create campaigns specific to this audience, they may even use variable data to make the mailings highly personalized. These businesses will want to continue using standard mail as EDDM does not allow them to mail to a database. Standard mail is also the best way to mail for business that want to target audiences with very specific demographic criteria. For example, if a business ONLY wanted to mail to people in a certain age group, or with a certain income, etc., they would need to purchase a database that matches that demographic and send to the database through standard mail.
Many of One Step Services’ real estate agents send to geographic farms, social lists and absentee owners. All of these effective strategies require standard marketing mail.
Can you use both?
Absolutely! There is no reason why a direct mail marketing strategy can’t include both EDDM and standard marketing mail. You just need to be strategic about what pieces you send through each program. Our customer service staff at One Step Services can help you create and execute a comprehensive strategy that effectively targets the correct audiences and gives you the best return on investment. We design, print and mail all types of direct mail marketing pieces. Give us a call at 949-587-5301 or email firstname.lastname@example.org to set up a consultation appointment.
These festive direct mail postcards are perfect for small business and real estate agents to send to their geographic farm, social list, current clients and potentials.
Order by July 19, 2018 to ensure timely delivery.
Download the 4th of July Postcard Order Form Fill it out, and email it email@example.com. If you would prefer to place your order over the phone, please call us at 949-587-5301.
One Step Services now offers full EDDM services. We handle everything from the design and print, to the bundling and post office delivery. Our prices are not only competitive, but often cheaper than other mail houses. Call us at 949-587-5301 or email firstname.lastname@example.org for a quote!
What is EDDM?
Every Door Direct Mail (EDDM) is a direct mail marketing program created by USPS. It allows businesses to send high volume mailings to local areas at a cost that is often cheaper than standard marketing mail.
EDDM works quite different from priority mail and standard marketing mail (aka bulk mail). The biggest difference is that EDDM is mailed to entire carrier routes, not to specific addresses. With standard mail, you are able to address every piece with a name and properly formatted address. Pieces are then delivered to those addresses, allowing you to pick and choose which specific people you want to mail to.
With EDDM, you choose a carrier route and all pieces are delivered to every single home on the carrier route. The pieces are addressed to “Local Postal Customer.” There can be no exclusions except for businesses and P.O. Boxes. You pick and choose carrier routes, not specific addresses within those routes.
Let’s say, for example, you have a list of past clients. Most of these clients live in the same city, and you find mail carrier routes that include all of those addresses. If you use EDDM, not only would you be mailing to your past clients, you’d be mailing to every other residential address on that route. There is absolutely no way to exclude residential addresses through EDDM. As stated earlier, you can choose to exclude business addresses and P.O. Boxes if you want.
EDDM has many benefits particularly to businesses who want to do high volume local mailings. Depending on your current mail marketing strategy, you may find that EDDM is cheaper and easier to execute than standard marketing mail. EDDM is particularly beneficial to businesses in the following industries: restaurant, automotive, home improvement services, gyms and fitness clubs, dry cleaners and nonprofits.
One Step Services has been a direct mail marketing agency in business in South Orange County for over 25 years. Call us at 949-587-5301 or email email@example.com for an Every Door Direct Mail quote.
Looking for a fun, eye catching postcard to send to your list of past clients? Father’s Day is Sunday June 17th. These Father’s Day direct mail marketing postcards are the perfect way to touch base with your farm or social list.
Father’s Day is June 17th. Order by May 31 for timely delivery. Mail 200+ and we’ll waive the design fee!
Download Fathers Day Postcards Order Form
Give Dad A New House
Happy Father’s Day
Real Estate agents its selling season! We’ve got some fantastic postcards with strong calls to action that will motivate people to list with you!
For this month only, mail 200+ postcards and we’ll waive the design fee! Just download the order form below, fill it out and email back to firstname.lastname@example.org.
Customizable Market Update
Most real estate agents report that market updates are their most popular direct mail piece. This postcard makes market update stats easy to read and understand. Simply provide info for your specific area and we will plug it in!
Why sell this spring?
This brightly colored infograph clearly explains why now is the best time to sell
This beautiful postcard is a great way to touch base with your farm or social list and remind them that you are available to get them into the home of their dreams.
Mail 300+ Postcards and get 100 Postcards Free
Promo expires April 30, 2018. Free postcards are printed only. If you want to mail the 100 free postcards, postage and mailing fees will apply. You can choose to have the postcards printed and returned to you. In that case, a nominal shipping fee may apply.
Mother’s Day is Sunday May 13. We recommend mailing postcards standard mail two weeks before the holiday to increase chance of timely delivery.
Download the Mother’s Day Postcard Order Form
This real estate themed postcard is sales centric with a strong call to action.
This classic Mother’s Day postcard can be used in any industry to wish recipients a wonderful holiday.
The envelope. The sports jacket of the direct mail world. Done properly, it can enhance your mailings and increase open rates. Done incorrectly, and it’s a first class ticket to the trash. So this month, our Tip Tuesday is dedicated to giving you some ideas on how to make the most of your direct mail envelope.
If I’ve said it once I’ve said it a million times. Brand your mailings, people. Put a logo in the return address box. Get a stamp with your tagline or motto and stamp the back flap. Put a line of your signature color along the bottom. Anonymous envelopes look like bills and credit card offers. They get thrown in the trash. Let people know who the envelope is from.
In addition to telling people who the envelope is from, you need to tell them why they need to open it. Put a call to action right on that baby. Ask a question. Make a compelling statement. Let them know there’s a free offer inside. Make it short, simple and powerful.
When I was a kid I got quite a bit of personal mail. Birthday cards, postcards from friends, notes from my grandparents. Now, I’m lucky if I get a few Christmas cards. SO, when I see an envelope with a handwritten address, you better believe I open that up. Its usually just a note from my accountant or dentist telling me I need an appointment, but still. Handwritten = open.
Color attracts eyeballs. In a stack of white envelopes, your bright orange one is going to stand out and pique the recipient’s curiosity. While colored envelopes are a little more expensive than white, it is still a very simple and cost effective way to make your mailings unique.
These “sticky pieces” are perfect for building brand awareness and trust. Recipients will keep these baseball schedule postcards on hand and refer back to them often, each time being exposed to your brand, photo and name.
We’ve done the hard work for you! Just download the 2018 So Cal Baseball Schedule Postcards Order Form , fill it out, and email to email@example.com or fax it to 949-452-0381.