The summer is already coming to an end. Time to pack up the beach gear, get out the school supplies, and get back on a regular marketing schedule. These back to school postcards are a great way to connect with your geographic farm or social list. Your clients are getting back into a routine, time to get back on their radar!
Download Back To School Order Form. Fill it out and email it to email@example.com
The preseason starts August 12th! Football schedules are sticky pieces, meaning recipients are likely to keep them around for awhile and get repeat exposure to your name! Plus, they are relevant to a wide variety of audiences. Order today.
Download Football Schedule order form
I frequently participate in forums on Alignable, asking and answering marketing questions. I occasionally bring bits of the forum here to the blog. Today, I’ll be expanding on an answer I gave to a childcare center who needed ideas on how to promote a new location opening.
How do you alert others of a new location opening? We are opening a new location of our childcare center – Spectrum Station Barry Road. We are enrolling and hiring new staff. What is the best way you would suggest communicating this with the local community?
Alright readers, 10 points if you can guess what marketing tactic I suggest first. I’ll wait here.
Did you guess direct mail? Of course you did! We are all about direct mail here at One Step Services. But seriously though, direct mail marketing is PERFECT for this sort of thing. A 3 month, 6 month or even year long campaign to residents directly surrounding the new daycare center would be very effective. There are two ways to go about doing this, and you’d have to run the numbers to see what would be most cost effective. The first way is to use the US Postal Services EDDM program. With this program, you don’t address to specific people. You simply pick a carrier route (or multiple routes) in the area you want to target. The pieces are addressed with “postal customer” and every single house on the route gets a piece. The rates for EDDM are lower than first class or standard mail. If most residences in the routes you choose have children, then this is probably the best way to go. However, if there aren’t a lot of residences with kids, the second option may be better.
The second option is to purchase a targeted list. You can set geographic parameters, and also choose to only get addresses of residences with children. The list will have specific names and addresses. With this list, you know that each piece is going to a home with kids. Plus, you can use variable data to personalize the pieces which will give you a better return on investment. You’ll also receive standard mail discounts, which is cheaper than first class, not as cheap as EDDM. But if you are mailing to fewer houses, it might save you money overall.
In addition to direct mail, I highly recommend getting current staff, students and families on board with promoting the new site. I send my kids to daycare and would gladly share about my experience to friends and family on social media. I’d also write a review on Yelp or any other site. But, I’d have to be asked. This is key. Those parents and staff are busy, so you have to ask and then ask again. Send an email, post on the social media channels they follow, put a note in the kids cubbies or folders. And if you really want to amp up the referral game, offer a tuition or registration discount for families that get other families to sign up.
Are you a real estate agent going after expired listings? Check our latest batch of content ready postcards, with postcards aimed specifically at owners of expired listings. Let them know that you have the tools and expertise needed to get that home sold.
Download Expired Listings Postcard Order Form
Not going after expireds? Not a problem. We also have a new traditional listings lead generation postcard. This “Choose Your Selling Adventure” postcard shows people that regardless of their situation, they need to give you a call!
Summer is in full swing! And we know the beach is calling your name and you’re finding it hard to choose work over Pina Coladas, but it’s so important to keep marketing and prospecting even during the slower summer months. Our content ready postcards make it so easy. Just pick one, give us your info, and we’ll plug it in and mail it on your behalf. So go ahead, download an order form and submit it, then take a well deserved lounge by the pool.
Download the Pool Tips + Whats Your Next Move OSS Order Form
Download the Summer Bucket Order Form
Download the 4 Reasons and Navigate Order Form
Download the Summer BBQ Order Form
Download the HighDemand+SecureHome_OSS-OrderForm
Download the Pool Tips + Whats Your Next Move OSS Order Form
Share important pool safety tips in with this postcard, which also has a strong call to action on the back. Postcards like this are important for building trust and staying top of mind with owners who aren’t ready to sell right now.
You don’t want people calling any real estate agent, you want them calling you! This lead generation postcard tells homeowners why you are the most qualified agent to sell their home.
Not every marketing piece has to be a sales pitch. Sometimes its nice to simply connect with your customer base and wish them a happy holiday. This helps build brand recognition and trust. Our 4th of July postcards do just that. Use our greeting or create your own. Choose from a rustic flag postcard or one that celebrates the nostalgia of childhood summers.
Download the order form and email it to firstname.lastname@example.org 4th of July Order Form
School’s out and parents are looking for activities. Be a helpful resource with this Summer Bucket List postcard. Choose your county and we’ll provide 5 county specific activities. Or, if you have your own activities, we can plug those in as well.
These postcards are great “sticky pieces” meaning they are likely to stay in recipients’ hands for a while, giving your name and brand repeat exposure.
Download Summer Bucket Order Form
This month’s Tip Tuesdays are all about improving ROI. ROI stands for Return On Investment. The success of most marketing campaigns is determined by ROI. Did you make more money than you spent? Did you make enough money to make the investment of resources (time, money, manpower) worth while?
Improve ROI with a clear call to action and enticing incentive. Why are you running this particular marketing campaign? Do you want people to visit your website? To call you and set up an appointment? To refer you to their friends? Whatever action you want people to take, be very clear in telling them what that action is. Every postcard, flyers, email, social media post should have a clear call to action. It also helps if you have an incentive. This could be something big like a discount or free gift. Or something simple answers to their questions. Don’t just tell them to do something, give them a reason to do it.
Improve ROI by cleaning your list so you don’t mail to unresponsive addresses. It costs money to send emails and postcards. So don’t waste money on unresponsive addresses. Regularly go over your databases and delete addresses that are unresponsive, or that have asked not to be contacted, or that no longer meet the qualifications of your target audience. You’re marketing campaigns will be much more effective if they are being seen by people who are likely to respond to them.
Improve ROI by personalizing your mailings with variable data. Variable data is data that changes based on the recipient. It can be something as simple as a first name. You send out a letter that is exactly the same for every person except that the greeting changes, ie Dear Molly, Dear Matthew. You get the idea. The use of variable data can actually get very complex . But if you have the data, agencies like One Step Services can get it onto a card for you. Why variable data? People respond much better to messages that are personalized to them. We are almost constantly bombarded by marketing through email, social media, television, print and mail. We have learned how to tune it all out. But when something uses our name or other personal information, we pay attention.
Improve ROI by targeting your mailing with a specific message meant for a specific audience. You need to know who you are marketing to, and you need to know what messages are relevant to them. For example, if you are mailing a postcard to a farm filled mostly with young families living in town homes, an effective postcard would be one that talks about the benefits of upgrading to a larger house. You would not want to send this postcard to a community of retirees. Send relevant messages, through direct mail, email, social media ads, etc, and you’ll get a better response.
Improve ROI by branding all your mailers and including your name and photo/logo. People do business with people they trust. The more people see your branding, the more they’ll begin to trust you. Every time they are exposed to your marketing, the chances of them contacting you increase. Case in point. I sent a series of 3 branded emails to a list of nonprofit organizations. About half the list opened the emails but did not contact us. So I sent them a sample packet. From that, I got one response (so far). People need repeat exposure before they act.
Mother’s Day Direct Mail Postcards
Whether you’re trying to generate leads, or simply wishing the moms and mom figures in your life a nice holiday, these postcards are a perfect way to touch base with your farm, social list, past clients and leads.
Download Mothers Day Postcards Order Form
Spring lead generation postcards
Spring with spring break in full swing (or just ending) many people are already thinking about summer. Travel plans, warmer days, palm trees…sweet dreams are made of these. Get them thinking about selling their home as well with these lead generation real estate postcards. Looking to educate your recipients? Go with “4 reasons to sell this summer.” Want something quick and easy to read to pique their interest? Send out the “Navigating real estate” card.
Download 4 Reasons and Navigate Order Form