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Jan 08 2018

Mailbox Monday: The right offer, at the right time, sent to the right person.

 

Hello and welcome to Mailbox Monday. My name is Brianna, I’m the marketing strategist here at One Step Services.  Today I’m going to go through a direct mail postcard that I received in my own mailbox and just point out the really good things about it and give you some takeaways that you can apply to your next mailing.

I got this postcard from Amazon, Amazon Prints, I am a client of theirs already. I keep all of my photos on Amazon’s photo cloud. So I was a perfect target audience for this offer. Right away I’m going to tell you the two key things about this are the timing (when it landed in my mailbox) and the offer. Everything else about this piece is nothing special. It’s printed on pretty cheap paper, the design is nothing to speak of, but it was an effective mailing piece because of when it landed in my mailbox, which was in November, and just like it says just in time for gift giving season. That was exactly the time I was thinking about presents and what I wanted to get people. The timing of this piece was very effective as was the offer. 40% off is a fantastic offer. It is very compelling. Typically, sometimes 10%, sometimes even 15% off, is not going to compel somebody to take action but a 40% off offer is incredibly compelling.

So those are the two things about this. You know, sometimes it doesn’t take a whole lot, sometimes it’s just something very simple. The right offer at the right time sent to the right audience for a piece to be effective. The last little thing I’ll point out is its always nice when you can address your mail piece to an actual person and instead of “current resident” or something generic like that.

So there you go. Just some of the benefits of this direct mail postcard that hopefully you can takeaway and apply to your next postcard.

 

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