Amid the hustle and bustle of the holidays, don’t forget to keep the work hustle going. There are only 14 days left in 2017, and here are five things you can easily do in the next two weeks to ensure 2018 starts strong!
Order your save the dates. Spring is the big fundraising season for many nonprofits filled with galas, charity walks and golf tournaments. Although the event may be months away, NOW is the time to start marketing for it. Get your save the dates and invitations ordered. If you work with a mailing house, like One Step, you can also schedule those mailings for the future. Now is also the time to start working on programs, signage, emails, social media posts, and ads.
Clean your contact lists. Every direct mail piece, every email, every phone call, every door knock costs time and money. Stop wasting money on emails sent to bad addresses, postcards sent to people who no longer live at that address, or cold calling people who are not part of your target audience. Now is a great time to go through your lists and get rid of bad contacts, as well as add new ones you’ve made over the years.
Write new case studies or gather testimonials. What big projects did your organization accomplish in 2017? What were your significant impacts? Write those up as stories or case studies while they are fresh in your mind, and then you have impactful content ready for 2018. Now is also a great time to reach out to individual people who were impacted by your organization…recipients, employees, community members, donors, volunteers…and ask them for testimonials about your organization. Consider getting written and video testimonials.
Consider your brand. Take at a look at your visual brand and your messaging. Does it still reflect the values and goals of your organization? Does it convey the message you strive to live out in the day to day? If not, now is a great time to tweak it, or revamp it altogether.
Schedule your January marketing pieces. Order your direct mail postcards, write your email newsletter, schedule your social media posts and get that newspaper ad submitted. When everyone else is scrambling to get their stuff out that first week of January, you’ll already be done and strategizing for the next month.
The Challenge: The Chanje Movement needed help promoting their first ever golf classic and gala. Previously, their big fundraising event had been a charity run which required very different promotional materials. They came to us with a vague idea of what they wanted, but didn’t know the details. Specifically, they needed guidance on their invitations, programs and signage.
The Solution: At One Step, we’ve created and printed marketing materials for several charity galas, including American Heart Association, so we had several different ideas for Chanje. We pulled out our stack of samples and discussed content ideas, design ideas, paper types and budget. Once we narrowed down the details, we brought in a designer who created a look for the event by expanding on the logo they had already created.
The Surprise: Two weeks before the event, we were discussing signage and the founder, Dave, expressed a desire for a sign that encouraged people to participate in child sponsorships. Their One Step account rep, Brianna, suggested printing on a white board sign so that the team could use markers to track progress.
The Result: The whiteboard sign was a huge hit. One Step printed a simple thermometer design on white board material, and the Chanje team wrote their goal and tracked their progress with erasable marker. They’ll be able to reuse this sign to future events. In addition, One Step created elegant invitations, event programs, sponsorship banners and signs for each golf hole. The Chanje Movement was incredibly pleased with the result.
The Testimonial: “Working with Brianna at One Step Services makes it easy for our small organization to increase our impact. When we need help with graphics & design or fresh ideas for our content or marketing, she is available – and they’re affordable and fast! We planned our first ever golf & gala fundraiser and their support made it possible to focus on sharing our vision and connecting with people. Knowing they are there for us gives me a confidence we have the support we need.” – Dave Brodksy
Looking for a fun way to connect with donors and potential donors? Looking to touch base with your database and warm them up for the holiday giving season? These Halloween postcards are a great way to kick off your holiday fundraising and marketing campaigns.
These postcards are content ready, meaning all design and messaging has been created and set. However, if you have your own messaging, we are happy to replace our messaging with yours at no additional cost.
To order, simply fill out a Nonprofit Halloween postcards order form and email it to firstname.lastname@example.org. Questions? Shoot us an email or call 949-587-5301.
Nonprofits always receive 20% off list prices at One Step Services
#GivingTuesday is a social media movement intended to kick off the holiday giving season by raising awareness of charities, their specific missions and needs. We’ve created a series of pre designed printed and digital products you can use to participate in #GivingTuesday and increase awareness, engagement and fundraising for your organization.
Check out products. You can see bigger version of each one by viewing the order form. To place an order, simply fill out the form and email to email@example.com. You can also call 949-587-5301 with any questions.
This 3 postcard mailing campaign educates recipients about #GivingTuesday and drives them to your specific website where they can donate or learn more about your organization.
Choose from 3 different designs, but the messaging is the same. These handouts invite recipients to participate in #GivingTuesday by donating to your organization or volunteering. The piece drives people to your website and social media channels.
Download the Giving Tuesday Handouts order form
#GivingTuesday is a social media campaign, so to take full advantage of the movement you need to have a presence on social media! Purchase these images and use them in emails and across social media channels to increase engagement.
Download the GivingTuesday digital images order form