I tried a new auto mechanic this week. The auto shop I had gone to for years switched ownership and I wasn’t thrilled with the new management. Plus, I needed a shop closer to work. So I tried one of the many near the office and one highly recommended by my boss.
When I walked into the Finishline front office, I was immediately struck by the framed thank you notes hung on the walls. Many of these notes were handwritten. It was incredible to me that people had actually taken the time to handwrite a note to their mechanic. I’ve written online reviews for my mechanic, but a handwritten note? That beast of a task is reserved for friends and family. As I started to read the testimonials, it became clear that John, the owner, wasn’t just a mechanic. He was a friend, a friend people trusted with one of their most important worldly possessions.
I was feeling pretty good about my decision to come to Finishline. John gave a me a detailed quote before starting the work. He charged a fair price. He got the job done quickly. He was kind, respectful, and friendly.
Everything John did was worthy of a 5 Star Yelp Review. But I still wasn’t understanding the handwritten thank you notes. But at the end of the transaction, John handed me the keys and mentioned that he had noticed that one of the tires on the stroller in the back of the car was flat, and he filled it up. I couldn’t believe he had even noticed the flat tire, much less taken the time to refill it. Talk about going above and beyond. Right there, he earned a lifelong customer and a handwritten thank you note.
Service is the most important part of your brand. Make sure it’s excellent!
Our brand new Thanksgiving Designs are ready to order! Purchase mailable cards that we address, stamp and deliver for you. Or, choose print and return cards that you can place on gifts, stamp yourself, or hand deliver.
The order form has a choice of messaging for the back, or you can provide your own messaging.
Each design is available as an 8.5×5.5 postcard, a 5×7 folded card or a 4.25×5.5 folded card. Envelopes are available for folded cards.
Download the Thanksgiving Postcard order form
Thanksgiving Folded Cards
Download the order form Thanksgiving Folded Cards Order Form
Choose from 5×7 or 4.25×5.5
About a month ago, we had a client order a first class mailing with a letter and an insert stuffed in an envelope. It was pretty straight forward, just print, stuff and apply the first class stamp. But as our fulfillment division was stuffing, one of our conscientious employees noticed that the envelopes felt heavy. She weighed it an realized it was too heavy for just one stamp but didn’t need two full stamps. It needed a stamp and a half.
A quick trip to the post office and we had the proper stamps. We applied them and the mailing went out without a hitch.
Can you imagine, though, if the client had handled that themselves? Stamped all those envelopes with just one stamp, put it in the mailbox, and then got them all returned? It would have been a huge waste of money and the mailing would have been significantly delayed.
A couple weeks later, we had another client order a bulk mailing. At the last minute, they cancelled the mailing and just ask us to print the job. Not a problem, but we did ask why as it is an unusual thing for clients to do.
Turns out, the client had purchased 10 cent bulk mail stamps from the post office and planned to simply put one on each envelope and drop it in the mailbox. We explained that it didn’t work that way. First of all, you can’t put bulk rate mail in the regular post office box, you have to submit it with proper paperwork to a specific location. Second, 10 cents is not the FULL cost to send bulk mail. That stamp was just an add on, meant to be added to an existing stamp when something like weight caused a price increase at the last minute.
At the end of it all, the client was incredibly grateful we had asked the right questions and stopped them from making a costly mistake. We ran the job through regular bulk mail and everything went smoothly.
It may be tempting to handle your own direct mail marketing. However when you increase the amount of pieces mailed, you also increase cost, rules, and opportunities for error. A professional mail house like One Step Services will create a mailing campaign for you that is cost effective and follows all the rules, ensuring a smooth campaign with a great return on investment. Call us today for a free consultation and quote!
Halloween is one of our favorite marketing holidays. It’s a fun, care free holiday with lots of opportunity for creative marketing. These postcards are perfect for sending to your farm and/or social list. All of them have specific real estate calls to action, but the text on the back can be customized to fit just about any industry.
Ordering is easy! Just download the 2018 Halloween Postcards Order Form fill it out, and email it back to email@example.com. You can also fax it to us at 949-452-0381.
Although the traditional selling season may be coming to a close, it’s important to keep your marketing momentum going. There are people out there who will need to sell their home in the 4th quarter, and we want them to sell their home with you! So order one, or two, of these fall themed lead generation postcards and mail to your farm and social list.
Download the Fall Lead Generation Postcard Order Form fill it out and email it to firstname.lastname@example.org.
WAITING FOR A SIGN?
My brother got married a couple weeks ago to a wonderful woman in an absolutely beautiful ceremony. I can’t think of any other event that brings together so many business, large and small, at once. The caterer, the florist, the venue, the DJ, the dress salon, all of these businesses contributed to making the event special. Afterwards, I looked up every vendor whose name I could remember, and wrote a nice review on Yelp or Facebook. As someone who is in marketing, I know how crucial those reviews and testimonials are, particularly for small businesses that deal in very personal services like weddings.
I hope that all of you, dear readers, are actively asking for and gathering testimonials on a regular basis. If not, shoot me an email and we can chat about it (email@example.com). If you are, I want to give you some tips on how you can repurpose those testimonials and make them even more powerful tools in your marketing toolbox.
Turn your testimonials into visuals.
Using a program like Canva or PicMonkey, turn testimonials into visuals you can easily post to social media.
Expand testimonials into case studies.
If you have a client with a unique need, ask to use them as a case study. Describe the need, document your process, and write about the solution you created. Be sure to use photos, videos and direct quotes from the client.
Collect video testimonials.
In addition to asking for written testimonials, ask clients for video testimonials. Post these to social media, on your website and on your YouTube channel.
Use testimonials throughout marketing materials.
Don’t regulate them to just a page on your website. Put them on postcards, listing presentations, brochures, letters, etc.
Mail 300+ Postcards and get 100 Postcards Free
Promo expires April 30, 2018. Free postcards are printed only. If you want to mail the 100 free postcards, postage and mailing fees will apply. You can choose to have the postcards printed and returned to you. In that case, a nominal shipping fee may apply.
Mother’s Day is Sunday May 13. We recommend mailing postcards standard mail two weeks before the holiday to increase chance of timely delivery.
Download the Mother’s Day Postcard Order Form
This real estate themed postcard is sales centric with a strong call to action.
This classic Mother’s Day postcard can be used in any industry to wish recipients a wonderful holiday.
Order 200+ mailed postcards and we’ll waive the design fee!
Expires April 13, 2018.
Download Tax season postcard order form
While these postcards can be sent any time of year, they are particularly relevant to tax season. As recipients are getting their refunds, they may be thinking about doing some home improvement and the Home Improvements ROI postcards gives excellent guidance on which improvements will increase resale value.
The New Tax Law postcard gives some clarification as to how the new law effects homeowners in 2018 and beyond.
This year is already gearing up to be a busy and exciting one in real estate. Get your audience motivated to sell with these 2018 Market Forecast postcards. Or, send them a little love through Valentine’s Day postcards. Either way, you’ve got to get your name in front of their eyeballs so that when they sell this year, they sell with you!
Hello and welcome to Mailbox Monday. My name is Brianna, I’m the marketing strategist here at One Step Services. Today I’m going to go through a direct mail postcard that I received in my own mailbox and just point out the really good things about it and give you some takeaways that you can apply to your next mailing.
I got this postcard from Amazon, Amazon Prints, I am a client of theirs already. I keep all of my photos on Amazon’s photo cloud. So I was a perfect target audience for this offer. Right away I’m going to tell you the two key things about this are the timing (when it landed in my mailbox) and the offer. Everything else about this piece is nothing special. It’s printed on pretty cheap paper, the design is nothing to speak of, but it was an effective mailing piece because of when it landed in my mailbox, which was in November, and just like it says just in time for gift giving season. That was exactly the time I was thinking about presents and what I wanted to get people. The timing of this piece was very effective as was the offer. 40% off is a fantastic offer. It is very compelling. Typically, sometimes 10%, sometimes even 15% off, is not going to compel somebody to take action but a 40% off offer is incredibly compelling.
So those are the two things about this. You know, sometimes it doesn’t take a whole lot, sometimes it’s just something very simple. The right offer at the right time sent to the right audience for a piece to be effective. The last little thing I’ll point out is its always nice when you can address your mail piece to an actual person and instead of “current resident” or something generic like that.
So there you go. Just some of the benefits of this direct mail postcard that hopefully you can takeaway and apply to your next postcard.