At One Step Services, we are all about real estate farming. We truly believe it is one of the best ways for a real estate agent to market their business. And while direct mail is the backbone of farming, other channels, such as door knocking and social media, are also important.
One of those other channels is neighborhood involvement. If you send out postcards every month saying how much you love the community, how involved you are, etc, then you need to show it! And summer is a great time to get out and get involved.
Engaging with your community allows you to:
- Stay in contact with past clients (those buyers you moved into the neighborhood).
- Meet new prospects face to face, learn about them, and target your marketing to them.
- Build trust in you and your brand. When people see you putting your words into action, they’ll trust you more and will be more likely to do business with you.
Here are some ideas to get you engaged with the community this summer:
Neighborhood Scavenger Hunt. There are so many ways to do this, a simple search on Pinterest will lead to lots of ideas. This idea would be especially effective if you have a lot of new people who have moved into the neighborhood in the past year. It will help them discover new places and people in their new neighborhood.
Icecream Social. Everyone loves free ice cream! Simply set up a table in your driveway (or on a street corner) with ice cream supplies and some homemade signs. This works great as a last minute idea. Just do it in the evening as everyone is driving home from work and school and you won’t need to send out invitations.
Driveway Movie Night. This is great if you live in the neighborhood, or have a good friend that does. Set up a projector and show a movie on your garage door serve up popcorn and drinks, and encourage everyone to bring chairs and blankets. This is an easy low cost way to bring the neighborhood together.
Neighborhood Improvement Project. It can be as simple as a trash pick up day or something a little more complicated like fixing the yard of a neighbor in need. Whatever it is, getting everyone to rally around a cause that improves their community is great for morale, and property values.
Sponsor an HOA event. Every Easter, my HOA hosts an egg hunt at the clubhouse. One of the local real estate agents sponsors it. Her name is on the promotional material, and the day of the event she passes out prizes to each of the kids. Most people in the neighborhood recognize her name and brand, and many are friends with her. This annual event is a great way for her connect with old clients and new prospects.
Hand out Pop Bys. – Pop bys are little gifts you leave on doorsteps. The longer summer days give agents extra time to do some door knocking, and the gifts a great way to get prospects to remember you. Lots of agents hand out small yard flags for 4th of July. Other fun summer ideas would be a bottle of bubbles, a packet of seeds, a shovel and pail, insulated cups with your logo, reusable grocery bags. Make sure the gifts are relevant and can be used by people in your farm.
We’d love to hear your ideas. Tell us, what do you do to engage your farm?
Celebrate baseball’s opening day by mailing the complete season schedule for the Angels, Dodgers or Padres. These pieces provide valuable information that recipients are likely to keep around for a while, so they are perfect for building name recognition. Opening day is the beginning of April, so order today to ensure timely delivery.
Download Baseball Schedules 2017 order form
At One Step Services we are huge supporters of geographic farming for real estate agents. It’s simple, affordable and effective. If you haven’t yet, we highly encourage you to make farming a central part of your 2017 marketing plan. Here’s why:
So you’re a new real estate agent? Congrats! We’ve worked with agents for over 20 years, and we know how much hard work goes into getting your license. Now that you have the license, and you’ve chosen a broker to work with, it’s time to start getting your name out there.
Marketing your real estate business can be overwhelming, especially at the beginning. There are SO MANY different strategies, products, channels and all of them promise success. However, you don’t have the money or time to try them all. So here are the 5 most important marketing pieces you need as a new agent. Invest in these and save everything else for when you close that first deal.
Order your business cards, signs, brochures, stationery, and listing presentation from One Step Services! We create custom designs that will set you apart from your competitors. We are also experts in real estate marketing strategy and can help you create and execute a long term marketing plan to generate leads and get referrals. Call us at 949-587-5301 to set up a free consultation.
We’ve got two new content ready postcards for you. These cards are perfect for:
- Agents who don’t currently have listings to advertise
- Agents establishing their presence and expertise in a new farm
- Agents who want to use direct mail to generate new leads
Download the March Content Ready Postcards Order Form. Fill it out and either email to firstname.lastname@example.org or fax it to us at 949-452-0381
Sell Sooner Rather Than Later
We all know that mid spring through summer is the most popular time to list. Encourage owners to get ahead of the game by listing now. This postcard gives 4 reasons why.
Don’t Chance Your Home
You don’t just want people to list their homes, you want them to list their homes with you. This postcard encourages them to list with you rather than try to sell by themselves or with an inexperienced agent.
I received a fantastic lead generation piece from a real estate agent last week and had to share. The video is short and I highly recommend watching for the full scoop, but here are the highlights:
- Bright colors attract attention
- Handwritten notes make the piece more important
- Adding something like a magnet will improve brand visibility even after the note gets thrown away
The key to success in direct mail is consistency. You must consistently send branded pieces to the same people in order to increase brand awareness, gain trust, establish yourself as an expert and get the phone to ring. If you aren’t mailing at least once a month, you aren’t being consistent.
If you can’t afford to mail that often, consider walking and dropping your pieces instead. This way your marketing is still getting in the hands of your audience and you save on postage costs.
Get back on track and start mailing today.
Need help staying on track? We can call or email you reminders whenever it’s time to mail. Just let us know when you want to mail, i.e. the first and third Tuesday of every month, and we’ll remind you when it’s time to prepare that mailing piece. Call us at 949-587-5301 or email email@example.com and ask to be put on our call list.