How are real estate agents marketing their listings? How are they marketing themselves and their businesses? If you’re looking for fresh marketing ideas, or just wondering what the competition is up to, check out these 5 real estate marketing trends we are seeing from clients.
The Conversion Craze
Every year we run a report of our most popular products. And every year the top two are the same: Postcards and Property Flyers. These real estate marketing staples continue to be the cornerstone of successful strategies. What has changed is digital conversion. Many agents are asking us to take their postcards and and flyers and convert them into social media images and email content. Agents are learning that they need print and digital and that its much easier to do both when you repurpose content.
Much Ado About Matte
For many years, glossy card stock was THE paper choice for real estate marketing. And while this remains popular for postcards, many agents are opting for matte papers and finishes on property flyers and business cards. Many agents opt for matte because they feel it looks more sophisticated and it attracts fewer fingerprint smudges. Others, however, feel that the matte diminishes the quality of photos.
Whatever your preference, matte or glossy, One Step has a variety of different paper thicknesses and finishes to give your pieces a unique quality look.
Better Business Cards
At One Step we are noticing that more agents are looking for highly creative business cards. Not only do they want creative design, they’re also looking for creative production. Things like soft touch finishes, spot UV, painted edges, unique shapes, embossed and extra thick cards are very popular.
Previously, the main purpose of a business card was to communicate contact information. But now, digital business cards and apps can do that for free. Real estate agents are now looking to make a statement with their cards and they are more selective about who they give them too. They are willing to invest a little more money for a lesser quantity but higher quality business card order.
Photo focused marketing has been trending for a while and it isn’t going anywhere anytime soon. More and more agents are investing in professional photography for all listings, not just the really expensive ones. Those agents who want to take photographs themselves are getting educated on best practices and are investing in equipment the equipment necessary to take high quality photos.
Arial photography and videography is a relatively new trend that is becoming increasingly popular and, we predict, will become a staple in real estate photography very shortly.
Leave Behind Listing Books
Large expensive listing books are being replaced with smaller books that agents can leave with clients. Advances in print technology have made it possible to print professional books at smaller quantities and more reasonable prices. Plus, smaller books can be more easily updated, something many agents are opting to do 1-4 times a year. Leaving behind a listing book keeps the agent top of mind with the potential clients.
Today’s listing presentation books give just the highlights of an agents career and direct a potential client to the agent’s website for more information. Many agents are ordering 12-, 16- or 20- page listing books with gloss or matte cardstock covers and gloss text pages. These books are full color and bound with saddle staples.
What to implement these trends into your marketing strategy? Give us a call at 949-587-5301 or call firstname.lastname@example.org and schedule a free consultation.
My brother got married a couple weeks ago to a wonderful woman in an absolutely beautiful ceremony. I can’t think of any other event that brings together so many business, large and small, at once. The caterer, the florist, the venue, the DJ, the dress salon, all of these businesses contributed to making the event special. Afterwards, I looked up every vendor whose name I could remember, and wrote a nice review on Yelp or Facebook. As someone who is in marketing, I know how crucial those reviews and testimonials are, particularly for small businesses that deal in very personal services like weddings.
I hope that all of you, dear readers, are actively asking for and gathering testimonials on a regular basis. If not, shoot me an email and we can chat about it (email@example.com). If you are, I want to give you some tips on how you can repurpose those testimonials and make them even more powerful tools in your marketing toolbox.
Turn your testimonials into visuals.
Using a program like Canva or PicMonkey, turn testimonials into visuals you can easily post to social media.
Expand testimonials into case studies.
If you have a client with a unique need, ask to use them as a case study. Describe the need, document your process, and write about the solution you created. Be sure to use photos, videos and direct quotes from the client.
Collect video testimonials.
In addition to asking for written testimonials, ask clients for video testimonials. Post these to social media, on your website and on your YouTube channel.
Use testimonials throughout marketing materials.
Don’t regulate them to just a page on your website. Put them on postcards, listing presentations, brochures, letters, etc.
These brightly colored, summer themed postcards are sure to standout in the mailbox and grab the eye of recipients. The messaging is crafted specifically to generate real estate listing leads. These direct mail postcards are the perfect way to touch base with your geographic farm or social list this summer.
SPECIAL OFFER: When you mail 200+ postcards, you’ll receive a free digital version you can use on blogs, emails, and social media. Valid until July 6, 2018.
Download Summer Postcard Order Form
FLAMINGO SEEKING NEW LAWN
FISHING FOR NEW HABITAT
SUMMER SWEET DEAL
These festive direct mail postcards are perfect for small business and real estate agents to send to their geographic farm, social list, current clients and potentials.
Order by July 19, 2018 to ensure timely delivery.
Download the 4th of July Postcard Order Form Fill it out, and email it firstname.lastname@example.org. If you would prefer to place your order over the phone, please call us at 949-587-5301.
Looking for a fun, eye catching postcard to send to your list of past clients? Father’s Day is Sunday June 17th. These Father’s Day direct mail marketing postcards are the perfect way to touch base with your farm or social list.
Father’s Day is June 17th. Order by May 31 for timely delivery. Mail 200+ and we’ll waive the design fee!
Download Fathers Day Postcards Order Form
Give Dad A New House
Happy Father’s Day
Real Estate agents its selling season! We’ve got some fantastic postcards with strong calls to action that will motivate people to list with you!
For this month only, mail 200+ postcards and we’ll waive the design fee! Just download the order form below, fill it out and email back to email@example.com.
Customizable Market Update
Most real estate agents report that market updates are their most popular direct mail piece. This postcard makes market update stats easy to read and understand. Simply provide info for your specific area and we will plug it in!
Why sell this spring?
This brightly colored infograph clearly explains why now is the best time to sell
This beautiful postcard is a great way to touch base with your farm or social list and remind them that you are available to get them into the home of their dreams.
Mother’s Day is Sunday May 8th and we have several Mother’s Day postcards you can use to reach out to your farm, social list, clients and leads. Download the Mothers Day Order Form and either email it to firstname.lastname@example.org or fax it to 949-452-0381. Order by April 19th and receive 10% off printing costs.
Mother’s Day 1 & 2
These two postcards can be used for real estate agents or small business owners. They’re sentimental message is perfect for connecting with your audience on a personal level.
New House for Mama
This lighthearted, real estate centered postcard is perfect sending Mother’s Day wishes and generating leads in the form of buyers and sellers.
The holiday of love is coming up, and what better way to show your clients and leads some love than with a special greeting? You can mail these postcards, walk and drop them, or attach them to small gifts. For the first time ever, you also have the option of emailing these postcards to a list you provide. To learn more about email postcards, click here.
Download the Valentines_OrderForm_2016
This postcard is a perfect way to wish your social list a Happy Valentine’s Day, as well as remind them that your available for all their real estate needs.
Start gearing up for the spring selling season now! This Valentine’s postcard is the perfect way to get your recipients thinking about listing their home with you.
It’s important to provide useful information for homeowners even if they aren’t ready to sell. Postcards like this one help you build trust and brand familiarity. Then when they are ready to sell, you’ll be the one they call.