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Mar 05 2019

How To Avoid The Biggest Mistake Business Make In Direct Mail Marketing

What’s the biggest mistake businesses make when it comes to direct mail marketing? Inconsistency. In the past 9 years that I’ve worked for a direct mail marketing agency, the mistake I see repeated time and time again, the one that causes the most frustration and biggest lost of money, is inconsistency.

Businesses send out 2-3 mailings and expect that people will rush their store or website. Not true. Most people don’t start to recognize a brand or pay attention to their marketing until the 5th or 6th mailing. And it sometimes takes more mailings to get someone to take an action.

But it’s hard to be consistent! Yes, I know. That’s why so many people fail. BUT, if you have a strategy, the right tools, and a solid marketing team behind you, you can, in fact, do it.

direct mail marketing

Mail smaller quantities more frequently. We see it all the time. A business has a budget for 10,000 mailings and they decide to send all 10,000 at once in hopes of boosting business. BAD IDEA! Like I said earlier, people don’t pay attention to the first, second or even third mailing. You have to

So, instead of sending all 10,000 at once, it is better to choose a group of 1,000 or 2,000 recipients and mail to that group 5-10 times.

plan direct mail in advance

Plan your mailings in advance. If you think you’ll find time to sit down each month and decide on a mailing, you are wrong. You might remember the first and second month, but then you’ll get distracted by actually running your business and you’ll forget all about it.

So make a plan! Decide exactly what you want to mail for the next 6, 9 or 12 months. You can simply write down the ideas, or actually have the cards designed ahead of time.

use digital and direct mail marketing together

Include digital marketing touchpoints. I love direct mail marketing with my whole heart. I also love digital marketing. And while it is possible to be successful using just one, combining the two is the ultimate recipe for success.

You can pretty easily convert your mailing content into content for emails, blogs, and social media. Repurposing the content cuts down on time invested and dramatically increasing your opportunity for revenue growth.

Get help with direct mail marketing

Get help. It is possible to do direct mail marketing entirely on your own. But why would you want to? Our expert staff handles everything from graphic design to print to mail. We can remind you every month to order a mailing or we can create an entire multi month campaign at once and mail based on your directed schedule. Our primary goal is to keep you mailing consistently so that you see RESULTS!

Give us a call at 949-587-5301 or email info@onestepservices.com to set up your next direct mail marketing campaign.

Feb 28 2019

New Direct Mail Postcards For Lead Generation and Education

We’ve got a brand new batch of content ready postcards ready for you to order, personalize and send! Just download the March Content Ready Order Form  fill it out and email it to info@onestepservices.com. If you have any questions, give us a call at 949-587-5301.

Our first direct mail postcard is a lead generation postcard explaining the benefits of working with an experienced real estate agent as opposed to FSBO. This is a great postcard to mail to a farm, or to the homes surrounding your current listing.

 

 

 

 

 

 

 

 

 

 

Our second postcard is an information postcard telling recipients a little bit about how the new tax law affects them as homeowners. This card is perfect for sending a social sphere as well as a farm.

 

Feb 21 2019

Add These Promotional Items To Your Spring Marketing Strategy

The selling season is fast approaching. If you are looking to increase leads and stand apart from your competition, consider a branded promotional item.

Below are ideas for mailable promotional items. Most of these will fit in an envelope and can be customized with your company information and branding.

To get a pricing quote, email us at info@onestepservices.com. Please include the product you are interested in, the quantity that you need, and when you need it by. Don’t see what you want? Tell us what you are looking for and we can provide a quote.

Silicone Phone PocketSize: 2 1/4″ W x 3 3/4″H
Qty: Minimum 250
Adheres To Back Of Your Phone With Strong Adhesive. Perfect For Carrying Identification, Room Keys, Cash Or Credit Cards. Silicone Material

Seed Packets
Size: 3.25″ w x 4.5″ h
Qty: Minimum 100
Culinary Herbs are always in season.
Seed packets work great for direct mail inserts. Add Your 4 Color Logo and Tagline to our Photo and Layout Format. Customize our design with your four color digital art in three imprint areas.

House Jar Opener
Size: 4.75″x4.75″
Qty: Minimum 350
Item: #J133
Quality rubber, huge imprints make Jar Openers your best value; Screened imprints for crisp, opaque copy; Hundreds of uses; last for years;

Luggage TagSize: 4 1/4″w x 2 7/8″h
Qty: Minimum 250
This simple, yet functional luggage tag securely closes with an elastic band. Imprint Methods: Pad, Digital Direct Printing, Screen, Debossing

6 inch Ruler Die Cut
Size: 18-20 square inches
Qty: Minimum 150
Custom designed ruler; printed exclusively with our Digitek, 4/C process method directly on plastic with a high gloss laminated finish. Our custom, die cut rulers are truly one of a kind. Very easy to hand out at trade shows and perfect to send by mail.

Feb 21 2019

How to Write Effective Property Descriptions

As much as I, a copywriter, hate to admit it, I know that property photos are more important than property descriptions. However, this doesn’t mean a well written property description isn’t important. The photos grab potential buyers attention, but once they invested, they need the property description to tell them details that photos cannot.

Property descriptions don’t have to be lengthy or pulitzer prize winning, but they need to be effective. Here are a few tips for ya:

Use spell and grammar checks!

Every time you market a property you are also marketing yourself and you don’t want people to think you are incompetent because you don’t know how to hit spell check on a Word Document.

Don’t just describe photos, enhance them.

If the kitchen photos clearly show an island with a granite countertop, you don’t need to waste time repeating that in the property description. However, if there are drawers on the island that aren’t visible in the picture,  you should highlight those.

Don’t use fluffy adjectives.

The phrase “stunning views” is overused and doesn’t really mean anything. But “unobstructed views” or “360 degree views” are much more descriptive and set your listing apart from others.

Use second person language.

In all property marketing, you are trying to get potential buyers to imagine themselves living in that property. Help them out by using phrases like “You will love…” “Your new home is…”

Talk about the community.

Although the community is not the focus, it is important to mention community highlights. Many potential buyers want to know about community pools, gate access, nearby parks and schools, etc. (Pro Tip: Put full community descriptions on your website so potential buyers can learn more. Even if they don’t follow up on a particular listing, you may sell them on the community.)

Did you know One Step offers copywriting services? When you order a property flyer or brochure through us, just ask us to write a description based on the photos and bulleted amenities list you send over.

 

Feb 19 2019

5 Current Real Estate Marketing Trends

How are real estate agents marketing their listings? How are they marketing themselves and their businesses? If you’re looking for fresh marketing ideas, or just wondering what the competition is up to, check out these 5 real estate marketing trends we are seeing from clients.

The Conversion Craze

Every year we run a report of our most popular products. And every year the top two are the same: Postcards and Property Flyers. These real estate marketing staples continue to be the cornerstone of successful strategies. What has changed is digital conversion. Many agents are asking us to take their postcards and and flyers and convert them into social media images and email content. Agents are learning that they need print and digital and that its much easier to do both when you repurpose content.

Much Ado About Matte

For many years, glossy card stock was THE paper choice for real estate marketing. And while this remains popular for postcards, many agents are opting for matte papers and finishes on property flyers and business cards. Many agents opt for matte because they feel it looks more sophisticated and it attracts fewer fingerprint smudges. Others, however, feel that the matte diminishes the quality of photos.

Whatever your preference, matte or glossy, One Step has a variety of different paper thicknesses and finishes to give your pieces a unique quality look.

Better Business Cards

At One Step we are noticing that more agents are looking for highly creative business cards. Not only do they want creative design, they’re also looking for creative production. Things like soft touch finishes, spot UV, painted edges, unique shapes, embossed and extra thick cards are very popular.

Previously, the main purpose of a business card was to communicate contact information. But now, digital business cards and apps can do that for free. Real estate agents are now looking to make a statement with their cards and they are more selective about who they give them too. They are willing to invest a little more money for a lesser quantity but higher quality business card order.

Photo Focused

Photo focused marketing has been trending for a while and it isn’t going anywhere anytime soon. More and more agents are investing in professional photography for all listings, not just the really expensive ones. Those agents who want to take photographs themselves are getting educated on best practices and are investing in equipment the equipment necessary to take high quality photos.

Arial photography and videography is a relatively new trend that is becoming increasingly popular and, we predict, will become a staple in real estate photography very shortly.

Leave Behind Listing Books

Large expensive listing books are being replaced with smaller books that agents can leave with clients. Advances in print technology have made it possible to print professional books at smaller quantities and more reasonable prices. Plus, smaller books can be more easily updated, something many agents are opting to do 1-4 times a year. Leaving behind a listing book keeps the agent top of mind with the potential clients.

Today’s listing presentation books give just the highlights of an agents career and direct a potential client to the agent’s website for more information. Many agents are ordering 12-, 16- or 20- page listing books with gloss or matte cardstock covers and gloss text pages. These books are full color and bound with saddle staples.

What to implement these trends into your marketing strategy? Give us a call at 949-587-5301 or call info@onestepservices.com and schedule a free consultation.

Feb 05 2019

Time Change Postcards

The days are about to get longer! These time change postcards are a great way to touch base with your geographical farm and/or social list. Be sure to order by February 18th to ensure timely delivery and to receive a discount!

Download the Time Change Order Form and place your order today.

Feb 05 2019

Free Social Media Posts from One Step Services

Need content to post to your social media accounts? Look no further! We’ve created 5 images that you can download today and start posting right away!

To get started:

1. Click below to download all 5 social media images. Save them to your computer.

February Social Media Posts

2. Post to Instagram, Facebook, Twitter or into your email newsletter

If you’d like any of these converted into postcards, or if you would like them personalized, let us know! Thank you for doing business with One Step Services!

Jan 23 2019

15 Ways Real Estate Agents Can Use Direct Mail in 2019

real estate marketingAre you looking for ways to spice up your direct mail marketing in 2019? We’ve got some ideas to help you build your real estate business through direct mail.

Business Focused Mailed Pieces– these pieces promote your specific real estate business and their purpose is to familiarize people with your brand. While you are promoting your business, you want to make sure your doing so in a way that is relevant to recipients. The average person won’t care much about your list of awards, but they will care about what past clients have to say about you.

1. A large brochure that highlights all your sales of 2018

2. Testimonials from past clients

3. Send a personalized letter to your social list reminding them about your business and asking for referrals and repeat business.

4. On their one year purchase/sold anniversary, send a personal card to every client you worked with in 2018.

5. A small bio of you and any team members you may have. Include a business card that can be torn off and kept for future reference.

6. When you sell a home, send a personalized letter to surrounding neighbors introducing the new owners, briefly explaining the details of the sale and offering to help them sell their own home.

Real Estate Focused Mailed Pieces– these pieces talk about the industry in general and their purpose is to educate people about the industry and the processes of buying and selling a home. People who are considering a buy or sell will be particularly interested in these pieces.

1. A recent market update for that specific geographical farm

2. Find a relevant real estate article and rewrite it in a simple, easy to understand way

3. A list of questions frequently asked by your clients and your answers to them.

4. A checklist of things to do before putting a house on the market

5. A list of useful apps and online tools for buying and selling a home.

Community Focused Mailed Pieces– these pieces don’t talk much about real estate or your business, although your name, logo and photo should be on these pieces. Community pieces give helpful information about the surrounding community. The point of these is to grab the attention of people not interested in real estate at the time.

1. A list of community events taking place in the upcoming month or season.

2. A list of local small business and contractors that you have worked with and personally recommend. This could include housekeepers, plumbers, air conditioning specialists, doctors, dentists, etc.

3. Partner with a local business and send your recipients an exclusive coupon

4. Hold a coloring contest and mail the coloring page and entry form.

Need more ideas? Give us a call at 949-587-5301. Our customer service representatives will get to know your unique business and suggest creative and effective mailers to get your business booming.

Jan 16 2019

2019 Real Estate Forecast Postcards for Direct Mail

Looking for some direct mail postcards, farming postcards or walk and drop pieces? Start the new year with a strong marketing strategy and our content ready postcards. This month, we are promoting Valentine’s Day postcards as well as one summarizing the 2019 Real Estate Forecast.

To order, simply download this Valentines and Forecast Order Form and email it back to us.

2019 Real Estate Forecast. Please note, this information is from last year and will be changed. You will see updated information when you place an order.

 

 

 

 

 

 

 

 

Happy Valentine’s Day

Sweet Deal

 

Dec 03 2018

Mailable Promotional Items To Spice Up Your Holiday Mailings

Looking to spice up your holiday mailings? Below are ideas for mailable promotional items. Most of these will fit in an envelope and can be customized with your company information and branding.

To get a pricing quote, email us at info@onestepservices.com. Please include the product you are interested in, the quantity that you need, and when you need it by.

Silicone Phone PocketSize: 2 1/4″ W x 3 3/4″H
Qty: Minimum 250
Adheres To Back Of Your Phone With Strong Adhesive. Perfect For Carrying Identification, Room Keys, Cash Or Credit Cards. Silicone Material

Seed Packets
Size: 3.25″ w x 4.5″ h
Qty: Minimum 100
Culinary Herbs are always in season.
Seed packets work great for direct mail inserts. Add Your 4 Color Logo and Tagline to our Photo and Layout Format. Customize our design with your four color digital art in three imprint areas.

House Jar Opener
Size: 4.75″x4.75″
Qty: Minimum 350
Item: #J133
Quality rubber, huge imprints make Jar Openers your best value; Screened imprints for crisp, opaque copy; Hundreds of uses; last for years;

Luggage TagSize: 4 1/4″w x 2 7/8″h
Qty: Minimum 250
This simple, yet functional luggage tag securely closes with an elastic band. Imprint Methods: Pad, Digital Direct Printing, Screen, Debossing

6 inch Ruler Die Cut
Size: 18-20 square inches
Qty: Minimum 150
Custom designed ruler; printed exclusively with our Digitek, 4/C process method directly on plastic with a high gloss laminated finish. Our custom, die cut rulers are truly one of a kind. Very easy to hand out at trade shows and perfect to send by mail.