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Mar 20 2017

Holiday Greetings and Lead Generation Postcards for Spring

The first day of Spring is March 20, Easter is April 16 and we’ve got direct mail postcards to celebrate both! And of course, we’ve got a lead generation postcard for all you real estate agents. The market is ramping up, time to get those listings!

Download Easter and Spring Postcard Order Form

Happy Easter

A great way to touch base with past clients. Can be used by real estate agents or small businesses. As always, if you don’t like the text you can provide you’re own.

easter direct mail postcards

Happy Spring

If you want to celebrate the season with being specific to Easter, these cards are for you. Can be used by real estate agents or small businesses.

spring direct mail postcards

Peeps Wanna Buy Your Home

This Easter themed real estate postcards is great for generating leads. Let owners know that demand for their homes is high, which could result in hefty profits.

real estate easter postcards

Mar 16 2017

Instagram, Baby Moccs and Marketer’s Weakness

I’ve never been particularly fond of moccasins, and I’ve always thought baby shoes were a waste of money. But I’m currently obsessed with Freshly Picked baby moccasins. This, dear reader, is a story about storytelling and how one shoe company has used it to to build an incredibly successful business.

I was introduced to Freshly Picked at a friend’s baby shower, when my son was two and my daughter was simply a twinkle in my eye. While I wasn’t super impressed with the look of moccasins, the idea of soft soled shoes appealed to me. I quickly followed them on Instagram while I munched on cake. When I got home, I looked at the website and saw that the cost averaged $60. Sixty bucks for baby shoes? No thanks.

But I never unfollowed them. I watched as they released new designs and I started to actually like the look of the shoes. I saw pictures of chunky legged babies and energetic toddlers living fantastic lives, so it seemed, because of the moccs. I read testimonials from other moms claiming these were the best shoes ever. And now, as we approach my daughter’s first birthday, I am saving up to give her a pair of Freshly Picked moccs. I’ve caught the bug, and I’m not even sorry about it.

Surely, a company hasn’t turned me into a believer simply through their Instagram feed? They have. Honestly, it’s the only interaction I have had with them. Here’s how they did it:

Powerful visual storytelling

They’ve dubbed their shoes “memory keepers.” After a while, the baby’s footprint will appear at the bottom of the shoe. Their instagram feed is full of mom’s sharing old pairs of moccs that they hang onto because they love the footprint. It reminds them of park days, birthdays, first steps, first vacations, games of tag with siblings. Other FP posts show pictures of these events, smiling babies on a swing, sleeping newborns, big kids walking off to kindergarten. Scrolling through their feed is like looking at photo albums of a million happy, healthy, mocc wearing babies. Who doesn’t want that story for their kids? And while I know my kids can be perfectly happy without these shoes, cute shoes certainly don’t hurt.

Focused messaging

About 90% of Freshly Picked posts are about their moccasins. Whether it’s introducing a new design or showcasing a babe wearing their shoes, it’s mocc talk most of the time. When they do sway from the messaging, they still remain in the same sphere of family and baby products. This is important because it builds brand consistency, reinforces the message, and reduces risk of conflict or offense. As the old adage goes, do one thing and do it well. They do moccs and they don’t pretend to do anything else.   

Lots of engagement

I think they average one contest a week. And generally they are the same…in order to enter, you have to like their post and tag a friend. My friend and I tagged each other in every contest for a  year before one of us won (she did, not me. Sad day) And we could tag multiple friends for multiple entries, so I introduced a few friends to the brand through tagging. Those are simple actions for followers with a big impact for the brand. They have 724,000 followers. If even just 10% of those followers tagged one friend every contest, that’s exposure to 72,400 new followers every contest.

Freshly Picked not only encourages engagement from their followers, they do their part to engage as well. They respond to comments and questions on their posts, they like comments, and they repost photos of their customers sporting the moccs.

Through this engagement, they have created a community. While their Instagram feed is definitely a place where they introduce new product, advertise sales and encourage people to buy, it doesn’t FEEL like one big advertisement. It feels like a community, like a series of small stories. That’s why I keep following.

As someone who works in marketing, I like to consider myself immune to the “tricks of the trade.” But the truth is, the tricks work. Which is why baby girl will be getting a pair of ridiculously priced moccs on her first birthday. Sometimes, you just  gotta give into the emotional marketing, even if you know better.

Freshly Picked Baby Moccasins freshlypicked • Instagram photos and videos

Mar 09 2017

Lead Generation Postcards for Retirees and So Cal Residents

Download the Downsizing and ListingShortage Order Form

Downsizing

This unique lead generation postcard is specifically for recipients that are retirees or empty nesters. It highlights the benefits of selling their current home and buying a smaller one. Not sure who to send this to? We can give you some guidance on how to get a list of people who may have been ready to downsize.

downsizing postcardMarket Update: Listings Shortage

Recipients really appreciate being informed of the local market. These numbers show that its a sellers market with low inventory and high demand. Get this card out today be prepared for phone calls!

MarketUpdate

 

Mar 07 2017

4 Reasons To Start Farming Today

At One Step Services we are huge supporters of geographic farming for real estate agents. It’s simple, affordable and effective. If you haven’t yet, we highly encourage you to make farming a central part of your 2017 marketing plan. Here’s why:

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Feb 24 2017

First Five Marketing Pieces For New Real Estate Agents

So you’re a new real estate agent? Congrats! We’ve worked with agents for over 20 years, and we know how much hard work goes into getting your license. Now that you have the license, and you’ve chosen a broker to work with, it’s time to start getting your name out there.

Marketing your real estate business can be overwhelming, especially at the beginning. There are SO MANY different strategies, products, channels and all of them promise success. However, you don’t have the money or time to try them all. So here are the 5 most important marketing pieces you need as a new agent. Invest in these and save everything else for when you close that first deal.

First Five Marketing Pieces for real estate agents

Order your business cards, signs, brochures, stationery, and listing presentation from One Step Services! We create custom designs that will set you apart from your competitors. We are also experts in real estate marketing strategy and can help you create and execute a long term marketing plan to generate leads and get referrals. Call us at 949-587-5301 to set up a free consultation.

Feb 23 2017

Direct Mail Postcards Generate Real Estate Leads

We’ve got two new content ready postcards for you. These cards are perfect for:

  • Agents who don’t currently have listings to advertise
  • Agents establishing their presence and expertise in a new farm
  • Agents who want to use direct mail to generate new leads

Download the March Content Ready Postcards Order Form. Fill it out and either email to info@onestepservices.com or fax it to us at 949-452-0381

Sell Sooner Rather Than Later

Sell Sooner content ready postcard

We all know that mid spring through summer is the most popular time to list. Encourage owners to get ahead of the game by listing now. This postcard gives 4 reasons why.

Don’t Chance Your Home

gambling themed real estate postcard

You don’t just want people to list their homes, you want them to list their homes with you. This postcard encourages them to list with you rather than try to sell by themselves or with an inexperienced agent.

Feb 13 2017

Monday’s Mailbox Is Stuffed With A Neon Pink Envelope

I received a fantastic lead generation piece from a real estate agent last week and had to share. The video is short and I highly recommend watching for the full scoop, but here are the highlights:

  • Bright colors attract attention
  • Handwritten notes make the piece more important
  • Adding something like a magnet will improve brand visibility even after the note gets thrown away

 

Feb 07 2017

St Patricks Day Postcards and Time Change Postcards

Order Form

Download order form for March Content Ready Postcards

St Patricks Day Postcards

Use the luck of the Irish to help generate listings with these St Patricks Day themed direct mail postcards.

real estate marketing

St Pattys Day postcard

Time Change Postcards

Longer days are just around the corner. Because the date of the time change changes every year, most people really appreciate a reminder to set their clocks forward. These postcards are a simple way to touch base with your farm or social list and give them some information they’ll appreciate.

postcard marketing real estate postcards

Jan 26 2017

Time to Motivate Owners to SELL!

It’s time to motivate homeowners to SELL! These postcards were created to do just that. The “Hire an Agent” series encourages owners to hire an agent instead of selling it themselves. And the “Buyers are Coming” postcard is a fun nod to Game of Thrones that encourages owners to get their house on the market before the competitive spring market hits. If you’re looking to generate leads, send one of these cards.

Download the order form January Lead Generation Order Form

Hire an Agent

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The Buyers Are Coming

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Jan 24 2017

6 Tips For Strong Marketing Start To 2017

2017 is three weeks old. But if you’re like me, the first three weeks were spent putting away the Christmas stuff, getting sick, complaining about the rain, taking care of sick family members, returning gifts, and getting sick again. I’m just now making some headway on my resolutions and getting into a productive routine. SO, if you’re like me and getting a slow start to 2017 DON”T FRET! A slow start can still be a strong start. And for the next 6 weeks, we’ll be sharing some tips for getting a strong start in terms of marketing. Follow us on Facebook and Twitter to easily see a new tip every Tuesday. If you’re inpatient, you can just see them all here.

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Feel free to share these tips and images on your Facebook, Twitter or Pinterest page

Good Cause Marketing