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May 17 2018

Spring Selling Direct Mail Postcards for 2018

Real Estate agents its selling season! We’ve got some fantastic postcards with strong calls to action that will motivate people to list with you!

For this month only, mail 200+ postcards and we’ll waive the design fee! Just download the order form below, fill it out and email back to info@onestepservices.com.

Spring Selling Order Form

Customizable Market Update

Most real estate agents report that market updates are their most popular direct mail piece. This postcard makes market update stats easy to read and understand. Simply provide info for your specific area and we will plug it in!

Why sell this spring?

This brightly colored infograph clearly explains why now is the best time to sell

New Spring

This beautiful postcard is a great way to touch base with your farm or social list and remind them that you are available to get them into the home of their dreams.

May 14 2018

Make Social Media Content Creation Easier with Themed Hashtags

By far, the most helpful thing I’ve done in social media marketing is give certain days of the week a theme. Every Monday is a motivational quote, every Tuesday is sharing a helpful marketing tip, etc. Giving days a theme makes it so much easier to come up with content. At the beginning of each month, I create my themed posts all at once and schedule them through Hootsuite. I schedule 2-3 posts a week, leaving “freestyle days” when I can post organic content.

Another benefit of themed days is that I use hashtags that are popular on social media and, therefore, increase my visibility. #MotivationalMonday and #TipTuesday are frequently searched hashtags so using them opens up my post to more people than just my followers. Lastly, when I consistently post on themed days gives your followers something to look forward to. I recently started a new themed post called #WhatsItWednesday and I notice that a lot of the same followers are commenting and liking those particular posts. They seem to make it a point to check One Step’s Instagram on that day and engage with the post.

Below are some themes and hashtag ideas. The internet and I love alliteration, so all of the themes start with the same letter as its corresponding day of the week. That’s not a hard and fast rule, you can give each day whatever theme you want. Just keep it consistent!   

Monday:

#MondayMotivation – Share an inspirational quote or story

#MakeoverMonday – Share a makeover story! Could be the way you made over a house, a wardrobe, a room, a recipe, your face. Get creative!

#ManCrushMonday (#MCM) – This isn’t just used for romantic or physical attraction. Take advantage of this hashtag to highlight a male coworker, client, partner or community member who is doing something outstanding.

Tuesday:

#TipTuesday – Share your expertise with a short tip for your followers related to your industry.

#TransformationTuesday– This one is particularly popular with health and exercise businesses showing body transformations, as well as real estate agents and interior designers showing home transformations.

#TuneTuesday Share your favorite playlists or song with your followers. Even if you aren’t in the music industry, everyone loves a good song recommendation!

Wednesday:

#WomanCrushWednesday (#WCW) – Again, this doesn’t have to be a romantic or sexual thing. Highlight a lady coworker, partner, vendor, client or community member who is doing rad things in your industry.

#WhatsItWednesday – Take a picture of something obscure, or take an obscure picture of something mundane, and have your followers guess what it is. Don’t forget to post the answer!

#WorkItWednesday – A great opportunity to show how your business operates day to day.

Thursday:

#ThankfulThursday One of our partner companies does this. Every Thursday someone in the company holds up a white board sign with their thankfulness written out. It’s a great way to spread positivity and introduce your followers to people in your company.

#ThrowbackThursday – This was one of the original day of the week hashtags! Post a picture of your company in its beginning, or a childhood photo of an employee, or anything else that’s a blast from the past.

#ThoughtfulThursday – Share an inspiring quote, random thought or helpful tip.

Friday:

#FollowFriday – Highlight some of your favorite social accounts by tagging them in a post! Who knows, they may return the favor next week and you can help each other grow in followers.

#FunFriday – The perfect time share photos of everyone at the company potluck, team building activity or getting an after hours drink. Keep it light hearted and let your followers see a more fun, personable side of your business.

#FreebieFriday – Everyone loves free stuff! Share a free digital download or merchandise, or give a special discount. Or just offer some free advice!

May 01 2018

Tip Tuesday: 5 Tips for Shooting Video on Your Phone

Videos are an important part of any marketing strategy, and with today’s technology, it’s fairly easy to create a good quality video with just your phone. Of course, there are several occasions that require a professional videographer such as an event, high end real estate virtual tour, commercial campaign, etc. But if you are simply doing a a short video for your blog, social media or email marketing, there’s no reason you shouldn’t use your phone.

In most cases, however, it’s best not to just whip out your phone and shoot. A little preparation, and a few tools, can take your videos to the next level and increase your view rate and the impact on viewers.

Write out a plan
What are you going to film? What movements are you going to make? What are you going to say at what parts? Before you hit record, have a detailed plan written down so your video is polished, concise and impactful.

Invest in a handheld tripod and microphone
When shooting a video on your phone, the two most important accessories are a handheld tripod, to help keep a steady hand, and a microphone, to reduce background noise. Both are fairly inexpensive and will make a huge difference in video quality.

Make sure your area is well lit
Turn on all the lights in a house. Open up all the windows. Go outside. Do whatever you need to do to brighten up the space. Nobody will watch a dark video.

Put the video in focus
With most phones nowadays, getting a focused shot is as easy as touching the screen on the spot that you want to focus on.

Do not digitally zoom
If you want to get a close up of something, physically walk up to it. Digital zoom lessens the visual quality of the shot.

Apr 06 2018

Mother’s Day Direct Mail Postcards 2018

Mail 300+ Postcards and get 100 Postcards Free

Promo expires April 30, 2018. Free postcards are printed only. If you want to mail the 100 free postcards, postage and mailing fees will apply. You can choose to have the postcards printed and returned to you. In that case, a nominal shipping fee may apply.

Mother’s Day is Sunday May 13. We recommend mailing postcards standard mail two weeks before the holiday to increase chance of timely delivery.

Download the Mother’s Day Postcard Order Form

This real estate themed postcard is sales centric with a strong call to action.

This classic Mother’s Day postcard can be used in any industry to wish recipients a wonderful holiday.

Apr 03 2018

Tip Tuesdays – Envelopes are the sports jackets of direct mail

The envelope. The sports jacket of the direct mail world. Done properly, it can enhance your mailings and increase open rates. Done incorrectly, and it’s a first class ticket to the trash. So this month, our Tip Tuesday is dedicated to giving you some ideas on how to make the most of your direct mail envelope.

If I’ve said it once I’ve said it a million times. Brand your mailings, people. Put a logo in the return address box. Get a stamp with your tagline or motto and stamp the back flap. Put a line of your signature color along the bottom. Anonymous envelopes look like bills and credit card offers. They get thrown in the trash. Let people know who the envelope is from.

In addition to telling people who the envelope is from, you need to tell them why they need to open it. Put a call to action right on that baby. Ask a question. Make a compelling statement. Let them know there’s a free offer inside.  Make it short, simple and powerful.

When I was a kid I got quite a bit of personal mail. Birthday cards, postcards from friends, notes from my grandparents. Now, I’m lucky if I get a few Christmas cards. SO, when I see an envelope with a handwritten address, you better believe I open that up. Its usually just a note from my accountant or dentist telling me I need an appointment, but still. Handwritten = open.

Color attracts eyeballs. In a stack of white envelopes, your bright orange one is going to stand out and pique the recipient’s curiosity. While colored envelopes are a little more expensive than white, it is still a very simple and cost effective way to make your mailings unique.

 

Mar 27 2018

Real Estate Postcards for Tax Season 2018

Order 200+ mailed postcards and we’ll waive the design fee!

Expires April 13, 2018.

Download  Tax season postcard order form

While these postcards can be sent any time of year, they are particularly relevant to tax season. As recipients are getting their refunds, they may be thinking about doing some home improvement and the Home Improvements ROI postcards gives excellent guidance on which improvements will increase resale value.

The New Tax Law postcard gives some clarification as to how the new law effects homeowners in 2018 and beyond.

 

Mar 12 2018

2018 Baseball Schedules For Angels, Dodgers and Padres

These “sticky pieces” are perfect for building brand awareness and trust. Recipients will keep these baseball schedule postcards on hand and refer back to them often, each time being exposed to your brand, photo and name.

We’ve done the hard work for you! Just download the 2018 So Cal Baseball Schedule Postcards Order Form , fill it out, and email to info@onestepservices.com or fax it to 949-452-0381.

Jan 30 2018

2018 Real Estate Market Forecast and Valentine’s Day Postcards

This year is already gearing up to be a busy and exciting one in real estate. Get your audience motivated to sell with these 2018 Market Forecast postcards. Or, send them a little love through Valentine’s Day postcards. Either way, you’ve got to get your name in front of their eyeballs so that when they sell this year, they sell with you!

Download Market Forecast and Valentines Order Form

 

 

 

 

 

 

 

 

Jan 22 2018

Mailbox Monday: Using direct mail to drive traffic to a website or app

Hello and welcome to Mailbox Monday. My name is Brianna, I’m the marketing strategist here at One Step Services. Today I’m going to be looking at a piece of direct mail that I received that shows how you can use direct mail to drive traffic to your website or app.

So NextDoor is an app that people in the same neighborhood can join and then they can talk to each other about whats going on in the neighborhood. I received this envelope and the thing that stuck out to me was this cute little doodle. It made it personable and caught my attention.

The piece itself came from someone specific. It was her first and last name and the street she lived on. A lot of times we talk about personalizing the piece to the person that you are sending to, which is extremely important. But you can also personalize who it is coming from, and the fact that it came from a specific person as opposed to just the generic NextDoor App, I thought was really effective and helped build that trust factor that’s so important in marketing.

Something else about this piece is the code. The code allows you to track the effectiveness of a specific piece. So if I go to NextDoor and I join and I use this code, they are going to know that I came from that specific mailing. It just helps them to track the response to the mailings that they are sending out. And of course just some verbiage here, very simple, very straightforward that explains what the app is and encourages me to join.

So this is a great example of a way that you can combine your digital and your direct mail and you can use your direct mail to drive traffic. This is particularly effective if you don’t have email addresses of people. It’s also effective because the mailbox is less crowded than the inbox. So if you are really looking to grab people’s attention, you actually have a much better chance of doing that with direct mail than you do with an email. Those are some tips for you. Hopefully you can incorporate them into your next direct mail piece. Have a great day!

Jan 12 2018

2018 Winter Olympic Schedule

Olympic schedules are very popular mailing pieces. Recipients find the information valuable and they are likely to keep the pieces, giving you more brand exposure. The Olympics start February 9th, so order now!

Olympic Schedule 2018

 

 

 

 

 

 

 

 

On January 1, many homes became expired listings. These owners make a great target audience for direct mail marketing. Send these postcards to generate leads.

Expired Listings Postcards Order Form

Good Cause Marketing