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Sep 25 2018

Order Customized Candy For Halloween

These customizable candies are perfect for the holidays! Hand them out to trick-or-treaters, include them in gift bags, or attach them to holiday postcards for a fun walk and drop piece. Full color customization allows you proudly display your logo and visual brand.

Download the OSS Candy Order Form and email it back to info@onestepservices.com or fax it to us at 949-452-0381

Choose milk or dark chocolate. Outer wrapper customizable with full color.

1 oz package of gummy bears with full color customizable wrapper

Sep 05 2018

Holiday Hang Tags With Your Real Estate Brokers Branding

These hang tags are branded with broker brands. Choose from one of three messages: Welcome Home, Thank You, and Happy Holidays. They are perfect for client gifts! Attach them to a bottle of wine, tie them to a basket or tape to a package. The back of each tag is blank with room for a handwritten note.

These tags are size 2″ wide and 6″ tall printed on 16pt matte paper so they are sturdy. There is a hole drilled in the center so you can thread a string through (string not included).

Want a hang tag with a custom design? Just email info@onestepservices.com

Ready to order a template piece? Choose your broker below, fill out the order form, and email it back to info@onestepservices.com

Berkshire Hathaway HomeServices

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Century 21

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First Team

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Realty One

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Regency

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Pacific Sotheby’s

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Aug 14 2018

5 Instagram Post Ideas for Real Estate Agents

Instagram is a fantastic social media channel for real estate agents. It’s simple photo + story format make it very easy to operate and manage and the photo focus is perfect for showcasing houses. Using hashtags can easily get your content in front of more eyeballs. And the feed isn’t cluttered with fake news links and obnoxious ads like Facebook.

If you are new to Instagram, or if you just need some ideas to spice up your feed, here are 5 ideas to get you going.

  1. A Little Bit About Yourself (and your team!)

Like all social media, Instagram is a personal platform. What differentiates your feed from the feed of all other real estate agents? YOU! So don’t be afraid to post photos of the things that make you, you. Do you collect bird houses? Do you play in an adult soccer league? Going to your 15 year college reunion? Post it! You never know when someone will see it, relate to it, and decide that because of it, you are the one they want to sell your home! 3.

PROTIP: If you are part of a team, share photos of them too!

2. Places of Interest in the Community

Local restaurants. Your favorite walking spot. A popular park. A hidden gem in downtown. As you are out and about in your community, take pictures of various places of interest and post them with captions about why you love those spots and/or why your followers should go visit!

PROTIP: Ask local business if they’d like to partner with you by offering exclusive discounts to your followers. Start with something simple like 10% off lunch when someone shows the restaurant your Instagram post.

3. Home Decor Inspiration

You know how important staging is. Give your followers some tips and inspiration by posting photos of great interior design. Use your own work, but don’t be afraid to repost the work of others as well! Just be sure you give them credit.

PROTIP: Apps like RepostApp make reposting other people’s content, and giving them credit, really easy!

4. Testimonials

They are one of the most powerful marketing tools and you should be posting them EVERYWHERE! For Instagram, the photo would ideally be a photo of the people giving you the testimonial. But if you don’t have that, you can create a visual with one specific part of their testimonial. If the testimonial giver is also on Instagram, tag them so they can see the post and possible share it with their followers!

PROTIP: Using an online app like Canva to turn words into visuals.

5. Listings

You were worried I was going to go an entire post without talking about listings, weren’t you? Never fear! You absolutely should post your listings and open houses to Instagram. But don’t make it just another MLS listings (they can find that just about anywhere). Instead of posting a ton of pictures at once with a generic description, focus on unique aspects of the house. Does it come with a cool chandelier? Post that with some explanation. Does the backyard look like a resort? Write a post about that. Its better to do multiple posts focused on different  features than one post with a ton of pics.

PROTIP: Make sure you’re using those high quality professional photographs you paid for!

NEED HELP?

We can help you create a content calendar and create the actual posts. Give us a call at 949-587-5301 or email info@onestepservices.com

Aug 14 2018

2018-2019 Football Schedules Direct Mail Postcards

Are you ready for some football? These postcards give the full NFL schedule for the Chargers or Rams. Theses “sticky” postcards stay on people’s fridges and on their desks, giving repeated exposure to your brand and lots of encouragement for recipients to call you! Football season starts in early September, so order and mail these today!

Download the 2018-2019 Football Schedules Order Form

Aug 13 2018

Back to School Lead Generation Postcards

Three designs to choose from. All postcards achieve three specific marketing goals: exposing your target audience to your name/face/brand, explaining to your target audience what you do, encouraging your target audience to contact you. Whether you choose a card that gives helpful back to school info, or one that explains the basics of real estate, you’ll generate leads and interest with these direct mail postcards.

Download order form Back to School Postcard Order Form

Jul 10 2018

Tip Tuesday: How to creatively use your testimonials as marketing tools

My brother got married a couple weeks ago to a wonderful woman in an absolutely beautiful ceremony. I can’t think of any other event that brings together so many business, large and small, at once. The caterer, the florist, the venue, the DJ, the dress salon, all of these businesses contributed to making the event special. Afterwards, I looked up every vendor whose name I could remember, and wrote a nice review on Yelp or Facebook. As someone who is in marketing, I know how crucial those reviews and testimonials are, particularly for small businesses that deal in very personal services like weddings.

I hope that all of you, dear readers, are actively asking for and gathering testimonials on a regular basis. If not, shoot me an email and we can chat about it (brianna@onestepservices.com). If you are, I want to give you some tips on how you can repurpose those testimonials and make them even more powerful tools in your marketing toolbox.

Turn your testimonials into visuals.

Using a program like Canva or PicMonkey, turn testimonials into visuals you can easily post to social media.

Expand testimonials into case studies.

If you have a client with a unique need, ask to use them as a case study. Describe the need, document your process, and write about the solution you created. Be sure to use photos, videos and direct quotes from the client.

Collect video testimonials.

In addition to asking for written testimonials, ask clients for video testimonials. Post these to social media, on your website and on your YouTube channel.

Use testimonials throughout marketing materials.

Don’t regulate them to just a page on your website. Put them on postcards, listing presentations, brochures, letters, etc.

Jun 21 2018

Brightly Colored Direct Mail Postcards Standout in the Mailbox

These brightly colored, summer themed postcards are sure to standout in the mailbox and grab the eye of recipients. The messaging is crafted specifically to generate real estate listing leads. These direct mail postcards are the perfect way to touch base with your geographic farm or social list this summer.

SPECIAL OFFER: When you mail 200+ postcards, you’ll receive a free digital version you can use on blogs, emails, and social media. Valid until July 6, 2018.

Download Summer Postcard Order Form

FLAMINGO SEEKING NEW LAWN

 

 

FISHING FOR NEW HABITAT

 

SUMMER SWEET DEAL

 

Jun 08 2018

Postcards For 4th of July Direct Mail Marketing

These festive direct mail postcards are perfect for small business and real estate agents to send to their geographic farm, social list, current clients and potentials.

Order by July 19, 2018 to ensure timely delivery.

Download the 4th of July Postcard Order Form Fill it out, and email it info@onestepservices.com. If you would prefer to place your order over the phone, please call us at 949-587-5301.

Jun 07 2018

One Step Now Offers EDDM Services

One Step Services now offers full EDDM services. We handle everything from the design and print, to the bundling and post office delivery. Our prices are not only competitive, but often cheaper than other mail houses. Call us at 949-587-5301 or email info@onestepservices.com for a quote!

What is EDDM?

Every Door Direct Mail (EDDM) is a direct mail marketing program created by USPS. It allows businesses to send high volume mailings to local areas at a cost that is often cheaper than standard marketing mail.

EDDM works quite different from priority mail and standard marketing mail (aka bulk mail). The biggest difference is that EDDM is mailed to entire carrier routes, not to specific addresses. With standard mail, you are able to address every piece with a name and properly formatted address. Pieces are then delivered to those addresses, allowing you to pick and choose which specific people you want to mail to.

With EDDM, you choose a carrier route and all pieces are delivered to every single home on the carrier route. The pieces are addressed to “Local Postal Customer.” There can be no exclusions except for businesses and P.O. Boxes. You pick and choose carrier routes, not specific addresses within those routes.

Let’s say, for example, you have a list of past clients. Most of these clients live in the same city, and you find mail carrier routes that include all of those addresses. If you use EDDM, not only would you be mailing to your past clients, you’d be mailing to every other residential address on that route. There is absolutely no way to exclude residential addresses through EDDM. As stated earlier, you can choose to exclude business addresses and P.O. Boxes if you want.

EDDM has many benefits particularly to businesses who want to do high volume local mailings. Depending on your current mail marketing strategy, you may find that EDDM is cheaper and easier to execute than standard marketing mail. EDDM is particularly beneficial to businesses in the following industries: restaurant, automotive, home improvement services, gyms and fitness clubs, dry cleaners and nonprofits.

One Step Services has been a direct mail marketing agency in business in South Orange County for over 25 years. Call us at 949-587-5301 or email info@onestepservices.com for an Every Door Direct Mail quote. 

Jun 01 2018

25 Ideas For Summer Content Marketing

Looking for ideas of things to post to social media, put in your email newsletter, put on direct mail postcards or post to your blog? Look no further. Here are 25 Ideas to get you through the summer. And if you need help converting any of these into direct mail postcards, just let us know! 01

Community Info

  • Midterm Elections voter guide. No need to be divisive or state a specific political belief. Simply let people know when the elections are, share a voting guide or instruct them on how they can register to vote.
  • Schedule for concerts and movies in the park. Almost every city offers free summer concerts. Share the schedule for your city.
  • Kids activities. Parents will appreciate a handy resource that gives information on different camps, classes and activities to keep their kids busy this summer.
  • Small business promotion. Do you have a Sunday Brunch spot? Is there a store downtown you always go to for gifts? Promoting small business in your community benefits everyone. Talk to the business owners and they may be willing to offer your recipients and followers an exclusive discount.
  • 4th of July celebrations. Residents want to know when and where the parades, fireworks, and festivals are happening.
  • Current events update. Is there a new shopping center being built? Is road construction set to begin? Let the people know!
  • Beach Guide. Which is the best beach for kayaking? Bonfire? Where can people camp? Don’t assume this is just for coastal agents, in fact, those that do business in the Inland Empire may have more success with this as their recipients aren’t as familiar with beaches as coastal residents.
  • Summer Bucket List. Make a list of the must do things in your community and share with your audience.

Homeowner Info

  • Pool safety tips. So Cal families are in the pool all summer. They’ll appreciate a reminder on how to stay safe and prevent drownings.
  • Energy saving tips. Give homeowners some innovative ways to keep their electric bill as low as possible during the summer months.
  • Home security tips. Remind people of the best ways to secure their home before going on vacation.
  • Warm weather home improvements. People don’t think about it much, but summer is actually the perfect time to seal windows, repair roofs, clean gutters, etc. Give homeowners a guide of improvements best done in the summer.
  • Summer design trends. What paint colors are trendiest? What’s the best way to design a deck? Give your residents some summer makeover inspiration.

Real Estate Info

  • Testimonials. Share testimonials from past clients.
  • Market update. Share information about the specific neighborhood you specialize in. The more specific the better.
  • Home Valuation. Invite owners to your website to find out how much their home is worth
  • Recent solds. Share photos, prices and days on the market for your recent solds.
  • Seller mistakes. Share the most common mistakes sellers make and how to avoid them.
  • Why use an agent? Educate your audience on the benefit of using a real estate agent as opposed to selling themselves.
  • Downsizing. After the kids graduate, many people start thinking about downsizing. Let them know that you’d love to help them get into a better home.
Good Cause Marketing