I frequently participate in forums on Alignable, asking and answering marketing questions. I occasionally bring bits of the forum here to the blog. Today, I’ll be expanding on an answer I gave to a childcare center who needed ideas on how to promote a new location opening.
How do you alert others of a new location opening? We are opening a new location of our childcare center – Spectrum Station Barry Road. We are enrolling and hiring new staff. What is the best way you would suggest communicating this with the local community?
Alright readers, 10 points if you can guess what marketing tactic I suggest first. I’ll wait here.
Did you guess direct mail? Of course you did! We are all about direct mail here at One Step Services. But seriously though, direct mail marketing is PERFECT for this sort of thing. A 3 month, 6 month or even year long campaign to residents directly surrounding the new daycare center would be very effective. There are two ways to go about doing this, and you’d have to run the numbers to see what would be most cost effective. The first way is to use the US Postal Services EDDM program. With this program, you don’t address to specific people. You simply pick a carrier route (or multiple routes) in the area you want to target. The pieces are addressed with “postal customer” and every single house on the route gets a piece. The rates for EDDM are lower than first class or standard mail. If most residences in the routes you choose have children, then this is probably the best way to go. However, if there aren’t a lot of residences with kids, the second option may be better.
The second option is to purchase a targeted list. You can set geographic parameters, and also choose to only get addresses of residences with children. The list will have specific names and addresses. With this list, you know that each piece is going to a home with kids. Plus, you can use variable data to personalize the pieces which will give you a better return on investment. You’ll also receive standard mail discounts, which is cheaper than first class, not as cheap as EDDM. But if you are mailing to fewer houses, it might save you money overall.
In addition to direct mail, I highly recommend getting current staff, students and families on board with promoting the new site. I send my kids to daycare and would gladly share about my experience to friends and family on social media. I’d also write a review on Yelp or any other site. But, I’d have to be asked. This is key. Those parents and staff are busy, so you have to ask and then ask again. Send an email, post on the social media channels they follow, put a note in the kids cubbies or folders. And if you really want to amp up the referral game, offer a tuition or registration discount for families that get other families to sign up.
Summer is in full swing! And we know the beach is calling your name and you’re finding it hard to choose work over Pina Coladas, but it’s so important to keep marketing and prospecting even during the slower summer months. Our content ready postcards make it so easy. Just pick one, give us your info, and we’ll plug it in and mail it on your behalf. So go ahead, download an order form and submit it, then take a well deserved lounge by the pool.
Download the Pool Tips + Whats Your Next Move OSS Order Form
Download the Summer Bucket Order Form
Download the 4 Reasons and Navigate Order Form
Download the Summer BBQ Order Form
Download the HighDemand+SecureHome_OSS-OrderForm
Celebrate baseball’s opening day by mailing the complete season schedule for the Angels, Dodgers or Padres. These pieces provide valuable information that recipients are likely to keep around for a while, so they are perfect for building name recognition. Opening day is the beginning of April, so order today to ensure timely delivery.
Download Baseball Schedules 2017 order form
Selling season is in full swing and now is the time to take a look at your listing presentation. Has it been updated with your new brand? Does your bio reflect your most recent awards? Do you need to replace your agent photo? The creative marketing team at One Step Services can make changes big or small, or we can design an entirely new presentation from scratch. Our specific listing presentation creation services include:
- Graphic and layout design
- Custom brand implementation
- Printing with a variety of paper options
- A variety of bindery options
- Creation of digital copies you can display on a computer or tablet
- Creation of smaller leave behind brochures that summarize the listing presentation
A professionally designed listing presentation will put you a step ahead of the competition and make quite an impression with potential clients. Call one of our friendly customer service reps at 888-587-5301 or email firstname.lastname@example.org to start your order.