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Mar 14 2019

2019 Baseball Schedules ready to order

Anaheim Angels. LA Dodgers. San Diego Padres. We’ve got all your Southern California fans covered with our 2019 baseball schedules. We’ve done all the hard work for you, you simply tell us which schedule you want, we’ll add your photo, logo and contact info. Then we’ll print and mail for you!

Click below to download an order form. Or just email info@onestepservices.com and request an order of baseball schedule postcards.

Baseball Schedules 2019

Feb 21 2019

How to Write Effective Property Descriptions

As much as I, a copywriter, hate to admit it, I know that property photos are more important than property descriptions. However, this doesn’t mean a well written property description isn’t important. The photos grab potential buyers attention, but once they invested, they need the property description to tell them details that photos cannot.

Property descriptions don’t have to be lengthy or pulitzer prize winning, but they need to be effective. Here are a few tips for ya:

Use spell and grammar checks!

Every time you market a property you are also marketing yourself and you don’t want people to think you are incompetent because you don’t know how to hit spell check on a Word Document.

Don’t just describe photos, enhance them.

If the kitchen photos clearly show an island with a granite countertop, you don’t need to waste time repeating that in the property description. However, if there are drawers on the island that aren’t visible in the picture,  you should highlight those.

Don’t use fluffy adjectives.

The phrase “stunning views” is overused and doesn’t really mean anything. But “unobstructed views” or “360 degree views” are much more descriptive and set your listing apart from others.

Use second person language.

In all property marketing, you are trying to get potential buyers to imagine themselves living in that property. Help them out by using phrases like “You will love…” “Your new home is…”

Talk about the community.

Although the community is not the focus, it is important to mention community highlights. Many potential buyers want to know about community pools, gate access, nearby parks and schools, etc. (Pro Tip: Put full community descriptions on your website so potential buyers can learn more. Even if they don’t follow up on a particular listing, you may sell them on the community.)

Did you know One Step offers copywriting services? When you order a property flyer or brochure through us, just ask us to write a description based on the photos and bulleted amenities list you send over.

 

Feb 19 2019

5 Current Real Estate Marketing Trends

How are real estate agents marketing their listings? How are they marketing themselves and their businesses? If you’re looking for fresh marketing ideas, or just wondering what the competition is up to, check out these 5 real estate marketing trends we are seeing from clients.

The Conversion Craze

Every year we run a report of our most popular products. And every year the top two are the same: Postcards and Property Flyers. These real estate marketing staples continue to be the cornerstone of successful strategies. What has changed is digital conversion. Many agents are asking us to take their postcards and and flyers and convert them into social media images and email content. Agents are learning that they need print and digital and that its much easier to do both when you repurpose content.

Much Ado About Matte

For many years, glossy card stock was THE paper choice for real estate marketing. And while this remains popular for postcards, many agents are opting for matte papers and finishes on property flyers and business cards. Many agents opt for matte because they feel it looks more sophisticated and it attracts fewer fingerprint smudges. Others, however, feel that the matte diminishes the quality of photos.

Whatever your preference, matte or glossy, One Step has a variety of different paper thicknesses and finishes to give your pieces a unique quality look.

Better Business Cards

At One Step we are noticing that more agents are looking for highly creative business cards. Not only do they want creative design, they’re also looking for creative production. Things like soft touch finishes, spot UV, painted edges, unique shapes, embossed and extra thick cards are very popular.

Previously, the main purpose of a business card was to communicate contact information. But now, digital business cards and apps can do that for free. Real estate agents are now looking to make a statement with their cards and they are more selective about who they give them too. They are willing to invest a little more money for a lesser quantity but higher quality business card order.

Photo Focused

Photo focused marketing has been trending for a while and it isn’t going anywhere anytime soon. More and more agents are investing in professional photography for all listings, not just the really expensive ones. Those agents who want to take photographs themselves are getting educated on best practices and are investing in equipment the equipment necessary to take high quality photos.

Arial photography and videography is a relatively new trend that is becoming increasingly popular and, we predict, will become a staple in real estate photography very shortly.

Leave Behind Listing Books

Large expensive listing books are being replaced with smaller books that agents can leave with clients. Advances in print technology have made it possible to print professional books at smaller quantities and more reasonable prices. Plus, smaller books can be more easily updated, something many agents are opting to do 1-4 times a year. Leaving behind a listing book keeps the agent top of mind with the potential clients.

Today’s listing presentation books give just the highlights of an agents career and direct a potential client to the agent’s website for more information. Many agents are ordering 12-, 16- or 20- page listing books with gloss or matte cardstock covers and gloss text pages. These books are full color and bound with saddle staples.

What to implement these trends into your marketing strategy? Give us a call at 949-587-5301 or call info@onestepservices.com and schedule a free consultation.

Jul 16 2018

Marketing Case Study: Sweet Chills Frozen Yogurt

A few years ago, Dawn Stanley, VP of Sales for Sweet Chills yogurt brands, came to One Step Services with a simple request. She needed flavor tags to promote new flavors on the company website. She loved the finished product, and we loved designing with pictures of tasty froyo. Since then, we have created dozens of different marketing products for this California based frozen yogurt company.

design frozen yogurt flavor tags

Sweet Chills is a parent company to two different yogurt brands. A big part of our job is ensuring brand consistency on each piece. This includes the correct use of colors, fonts and logos. One Step’s graphic design work includes template pieces and fully custom creative work.

design print business cards

Our regular work for Sweet Chills includes flavor tags, web banners, promotional flyers, point of sale signage, cup designs and static clings. When they create a new flavor, or run a promo, One Step Services designs and prints the promotional collateral.

point of sale flyers

In addition to typical work, the One Step designers have created some pretty unique products for Sweet Chills. Dawn is extremely creative and we love taking her big ideas and making them a reality. Last year, she needed branded signage for a trade show. She had three requirements:  

  • A map
  • The tagline “Locally  Connected, Globally Sourced.”
  • Made of a material that people could stick pins in

Our design team went to work on the design, while our production team tossed around ideas on how to print the sign. The finished product, shown below, was printed on foam core with holes drilled in the corners and across the top. The Sweet Chills team hung it from hooks placed on their partition wall at the trade show.

Other unique products One Step has created for Sweet Chills includes a car wrap, product labels, and a credit card holder.

Do you have a cafe, restaurant, dessert shop or food company that needs promotion? Call One Step Services today at 949-587-5301 or email info@onestepservices.com to set up your free consultation.