Videos are an important part of any marketing strategy, and with today’s technology, it’s fairly easy to create a good quality video with just your phone. Of course, there are several occasions that require a professional videographer such as an event, high end real estate virtual tour, commercial campaign, etc. But if you are simply doing a a short video for your blog, social media or email marketing, there’s no reason you shouldn’t use your phone.
In most cases, however, it’s best not to just whip out your phone and shoot. A little preparation, and a few tools, can take your videos to the next level and increase your view rate and the impact on viewers.
Write out a plan
What are you going to film? What movements are you going to make? What are you going to say at what parts? Before you hit record, have a detailed plan written down so your video is polished, concise and impactful.
Invest in a handheld tripod and microphone
When shooting a video on your phone, the two most important accessories are a handheld tripod, to help keep a steady hand, and a microphone, to reduce background noise. Both are fairly inexpensive and will make a huge difference in video quality.
Make sure your area is well lit
Turn on all the lights in a house. Open up all the windows. Go outside. Do whatever you need to do to brighten up the space. Nobody will watch a dark video.
Put the video in focus
With most phones nowadays, getting a focused shot is as easy as touching the screen on the spot that you want to focus on.
Do not digitally zoom
If you want to get a close up of something, physically walk up to it. Digital zoom lessens the visual quality of the shot.
2017 is three weeks old. But if you’re like me, the first three weeks were spent putting away the Christmas stuff, getting sick, complaining about the rain, taking care of sick family members, returning gifts, and getting sick again. I’m just now making some headway on my resolutions and getting into a productive routine. SO, if you’re like me and getting a slow start to 2017 DON”T FRET! A slow start can still be a strong start. And for the next 6 weeks, we’ll be sharing some tips for getting a strong start in terms of marketing. Follow us on Facebook and Twitter to easily see a new tip every Tuesday. If you’re inpatient, you can just see them all here.
Feel free to share these tips and images on your Facebook, Twitter or Pinterest page
Why do you do business with specific stores, people, and establishments? I bet you can come up with a long list of reasons- quality products, affordable prices, great customer service. All of these reasons can be summed up in one word: trust. You do business with people and establishments that you trust. It would stand to reason that your clients are the same way.
Building trust is an ongoing process. Not only do you build trust with potentials in order to encourage them to do business with you, but you must also continue to build trust with current and past clients. This way they’ll do repeat business with you and refer you to your friends.
This month’s Tip Tuesdays give you specific ways to build trust with potentials, clients and past clients. Have your own tips? Share them in the comments!
To build brand trust, focus on education more than a hard sell. Marketing today is all about educating the consumer. Don’t assume that just because there is so much information available on the internet, your audience already knows it. The opposite is true, there is so much out there people have a hard time filtering through and understanding it all. Become a resource that not only shares information but shows how it is relevant to specific audiences and situations.
To build brand trust, share content that is relevant and valuable to your clients and potentials. Take time to know what your clients and potentials need. Are you farming to a condo complex where owners are looking to upgrade to bigger houses? Are your customers young people interested in fashion? Are you trying to sell a product to cooks? By knowing what your audience needs, and wants, you can provide information they find useful and it will be easy to keep them coming back for more.
To build brand trust, your marketing must be truthful. Getting caught in even one lie can completely ruin your reputation. If you run into a situation where you think telling the truth will hurt your business, consult a marketing expert who can help you communicate a hard truth in a positive way.
To build brand trust, you must expose your audience to your brand frequently and consistently. People trust the familiar, so when your brand becomes familiar, you’ll start to gain trust. Consistently mail, email, blog, post to social media, advertise, attend events and do whatever you can to get your audience’s eyeballs on your brand.
To build brand trust, you must engage with your audience. We’ve got some great ideas for you on our marketing blog. The key thing to remember is that marketing is not a one way street. Yes you need to deliver messages, but you also need to listen to your audience and respond.
Do you need a personal business brand created or updated? Already have a brand but need help incorporating it into your marketing? Call our Director of Client Relations, Valerie, and set up a free consultation appointment to go over your branding needs.
Readers, my brain is tired. I leave for 3 months in August and I’ve been cranking out blog posts and social media posts and content ready ideas in the hopes of getting everything scheduled and automated when I’m gone. I almost forgot to to Tip Tuesdays for June, and when I sat down to write them, by brain would not cooperate. Luckily, the internet exists. So while these months tips are curated, and not created from my own brain, I think you’ll find them just has helpful. Make sure you click on the links associated with each tip, as they lead to articles with even more tips. Happy Tuesday!
- To be more productive, schedule prospecting appointments first http://www.marketleader.com/blog/2014/09/29/5-productivity-principles-for-real-estate-agents/#
- To be more productive, use a desktop app to limit online distractions https://www.kabbage.com/blog/4-ways-small-business-owners-boost-productivity
- To be more productive, schedule your day around your emotions and energy levels http://www.businessinsider.com/productivity-tricks-small-business-owners-2015-7
- To be more productive, use positive affirmations http://bhgrealestateblog.com/5-habits-of-highly-productive-real-estate-agents/