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Jun 22 2017

Stay top of mind with these summer real estate postcards

Download the Pool Tips + Whats Your Next Move OSS Order Form

Share important pool safety tips in with this postcard, which also has a strong call to action on the back. Postcards like this are important for building trust and staying top of mind with owners who aren’t ready to sell right now.

direct mail postcards

You don’t want people calling any real estate agent, you want them calling you! This lead generation postcard tells homeowners why you are the most qualified agent to sell their home.

postcard marketing

Jun 12 2017

4th of July direct mail postcards for real estate agents, small business owners and non profits

Not every marketing piece has to be a sales pitch. Sometimes its nice to simply connect with your customer base and wish them a happy holiday. This helps build brand recognition and trust. Our 4th of July postcards do just that. Use our greeting or create your own. Choose from a rustic flag postcard or one that celebrates the nostalgia of childhood summers.

Download the order form and email it to info@onestepservices.com 4th of July Order Form

Jun 06 2017

Tip Tuesday: What NOT to post to your business social media profiles

Our lives are lived online. We post the mundane details and the life changing events. But, there is such a thing as oversharing, particularly on your business page. Posting certain things could jeopardize the safety of you and your family, unnecessarily upset a lot of followers, or detract from your main brand message. Here are a couple tips on what you should keep off your business social pages.

  • Personal details. Things like where your kids go to school, where you live, the fact that you eat at the same breakfast spot every Thursday, should all be kept OFF of your business page. You don’t know who is monitoring your activity and may want to use that information to harm you and your family.
  • Vacation details. Don’t post when you are going on vacation or where. If necessary, Avoid posting pictures until after you are back. Believe it or not, there are people who track when people go on vacation so they can rob them.
  • Strong political or religious views. Occasionally something may come up in the news that is political or religious in nature but also directly related to your business or industry. In that instance, it may be good to comment in a moderate, rational manner to open up a discussion amongst your followers. But most of the time, your opinions about religion and politics are better left offline. No need to frustrate or annoy customers over something not even related to your business.
  • Your net worth. Most people are not posting a specific number of their net worth. But all those pictures of your new car, new jewelry, kitchen remodel, vacations, etc speak volumes about what you’re worth. Again, robbery and identity theft are big concerns here. You don’t want to make yourself a target.

BONUS TIP

  • Watch what others are posting about you on Facebook. This only applies to your personal FB profile, but you can set up filters so that nothing gets posted to your timeline without your consent. And on any social media channel, if someone posts to their profile something about you that makes you feel uncomfortable, ask them to take it down.

Have you ever posted something to your business profile that you later regretted? Let us learn from your mistakes, share in the comments below.

Image courtesy of photostock at FreeDigitalPhotos.net
Jun 06 2017

Direct Mail Postcards: Summer Bucket List

School’s out and parents are looking for activities. Be a helpful resource with this Summer Bucket List postcard. Choose your county and we’ll provide 5 county specific activities. Or, if you have your own activities, we can plug those in as well.

These postcards are great “sticky pieces” meaning they are likely to stay in recipients’ hands for a while, giving your name and brand repeat exposure.

Download Summer Bucket Order Form

 

Jun 01 2017

Four Instagram post ideas for nonprofits

I think Instagram is the best social media channel for nonprofits. It’s simple photo + story format make it very easy to operate and manage. Using hashtags can easily get your content in front of more eyeballs. And the feed isn’t cluttered with fake news links and obnoxious ads like Facebook.

Over the next couple week’s we’ll be doing a series of posts about how nonprofits can use Instagram. Today we are starting with the basics…what to post! Have more ideas? Share them with us in the comments below. Don’t forget to include your Instagram handle so we can follow you.

Staff Bios

Snap a photo of a staff member and write a little blurb about them. Doesn’t have to be extravagant or detailed, just a little something to help followers get to know the organization better. Include things like their job description, how many years they’ve worked/volunteered, their most memorable moment with the organization, hobbies, pets, family, etc. Keep it light, informal and funny.

PROTIP: Warn your staff a day or two before you plan to take the pictures otherwise you’ll hear a bunch of “I’m not camera ready” excuses.

#TBT

It stands for Throw Back Thursday and it’s a great way to educate followers about the history of your organization. Go way back into the archives and dig up some old photos of the founders, early days working out of a garage, old events, etc.

PROTIP: #TBT posts are perfect for advanced scheduling. Find a stack of 10-20 photos, write up the captions, and schedule them to publish throughout the year.

Inspirational Quotes

Was there a particularly powerful quote shared at the last team meeting? Do you have a certain song on repeat during your work day? Share your inspiration with your followers. Include a personal note about specific ways that inspiration is helping you get through the day.

PROTIP: Sites like Recite.com allow you to turn those quotes and lyrics into graphics perfect for Instagram.

Impact Stories

The most important things to share with your followers are the various ways your organization impacts individuals and the community. You should be constantly gathering these stories so that you have a bank of them to share. Did you just build a house for an Army Veteran? Post a picture of the house and the story of why your organization built that specific house for the specific person. Are you making blankets for premature babies? Take a picture of volunteers sewing together and tell your followers where the blankets are going.

PROTIP: Always make sure you have someone’s permission before posting their picture and sharing their story. Let them see all content before posting to ensure they are 100% comfortable with what is being shared. Their well being is more important than any marketing strategy.

**BONUS** Reposts

Repost what people are posting about you. It’s super easy and helps build a relationships with your followers.

PROTIP You can’t repost within the Instagram app, you need a third party app called RepostApp.

NEED HELP?

We can help you create a content calendar and create the actual posts. Give us a call at 949-587-5301 or email info@onestepservices.com

May 09 2017

Beauty and the Rebrand

I’m a little late to the party, but I finally saw the live action Beauty and the Beast last weekend. You guys, I’m OBSESSED! The costumes, the music, the scenery. Emma Watson and that spunky, kind, fearless personality. Dan Stevens with that voice and those eyes! I love it more than a grown woman probably should but, whatever. The world is a dark place, just let me be happy.

So why am I gushing about a Disney film on a marketing blog? I’ll be honest, I was actively looking for an excuse to research the movie and listen to the soundtrack while at work. BUT ALSO, it occurred to me that remaking a movie is a lot like rebranding a company. And since the remaking of Beauty and the Beast was successful, I figured there were some lessons that could be applied to rebranding a company, something we do a lot of here at One Step Services.

Make new friends, but keep the old. I’ve watched enough bonus features to know that without composer Alan Menken and lyricist/executive producer Howard Ashman, Beauty and the Beast wouldn’t have been the blockbuster that it was. So it makes sense that they brought Menken back to rearrange original songs and compose new ones for the live action remake.* The new songs fit seamlessly with the original and the movie is once again a musical masterpiece.

When rebranding your company, think very hard about what elements you want to keep and what you want to ditch. Then decide who of the “old friends” is going to help you maintain this new vision, and who is going to detract from it. And whether you’re keeping the old or hiring the new, make sure everyone is loyal to and passionate about the brand. You’re going to have a hard enough time getting clients on board with this new brand, you don’t want to also be fighting employees, vendors and business partners.

If it’s broken, fix it. As a child, Beauty and the Beast was perfect. But rewatching it as an adult, I notice a couple of plot holes. Like, why exactly does Belle fall in love with Beast? She was terrified of him and angry, and all he has to do to win her over is save her from some wolves and throw a snowball at her? It sounds more like Stockholm Syndrome than love. Apparently I was not the only person who had this thought because the character of Beast is much more developed in the new movie, as is his relationship with Belle. There were several other plot holes that were patched up in the remake.

Before you rebrand, it’s important to know what’s working for your company and what isn’t. The rebrand should fix the things that aren’t working. Perhaps your logo looks outdated. Maybe your customer service policy needs to be changed to better fit your new customer database. Maybe your company mission has changed and you need a new slogan to reflect that. Maybe you are recovering from a major PR fiasco. Whatever the case, look at the rebrand as an opportunity to fix what is broken.

Test your audience. In an interview, Dan Stevens explained that he was originally topless when he transformed back into the prince. However, the test audience said that was inappropriate for a kids movie.** So they reshot it.

Once you decide what needs to be fixed and you come up with a solution, you need to make sure that solution is going to be effective for you. You’ve got to test it. Obviously, you can’t please everyone, nor should you try. But it’s always a good idea to run tests to make sure you are getting things right with most people.

If you’re ready to rebrand yourself and/or your company, give One Step Services a call at 949-587-5301. Come in for a free consultation with our graphic designers who can help create a new visual representation of your new brand. Now if you’ll excuse me, I’m going to go listen to Evermore one million times and cry at my desk.

*Side Note: Howard Ashman died 8 months before the original animated Beauty and the Beast was released. The story of how his battle with AIDS affected his creation of Beauty and the Beast is fascinating and heartbreaking. Another interesting tidbit, the lyricist for the new songs on the new Beauty and the Beast was Tim Rice, who worked with Menken on songs for Aladdin. So, still an old friend of Disney. See? I told you I watch a lot of DVD bonus features.

**Boo! Those people are no fun!

May 02 2017

Direct Mail Postcards for Memorial Day 2017

The unofficial start of summer is just around the corner! Whether you want to mail a serious tribute to those honored on Memorial Day, or a light hearted lead generation postcard, we’ve got you covered.

Memorial Day 2017 Order Form

 

Apr 14 2017

Mother’s Day and Lead Generation Postcards for Spring

Mother’s Day Direct Mail Postcards

Whether you’re trying to generate leads, or simply wishing the moms and mom figures in your life a nice holiday, these postcards are a perfect way to touch base with your farm, social list, past clients and leads.

Download Mothers Day Postcards Order Form

MothersDayQueen MothersHeart

 

Spring lead generation postcards

Spring with spring break in full swing (or just ending) many people are already thinking about summer. Travel plans, warmer days, palm trees…sweet dreams are made of these. Get them thinking about selling their home as well with these lead generation real estate postcards. Looking to educate your recipients? Go with “4 reasons to sell this summer.” Want something quick and easy to read to pique their interest? Send out the “Navigating real estate” card.

Download 4 Reasons and Navigate Order Form

4Reasons_Summer Navigate

Apr 11 2017

Ways to Engage Your Geographic Farm This Summer

ways to engageAt One Step Services, we are all about real estate farming. We truly believe it is one of the best ways for a real estate agent to market their business. And while direct mail is the backbone of farming, other channels, such as door knocking and social media, are also important.

One of those other channels is neighborhood involvement. If you send out postcards every month saying how much you love the community, how involved you are, etc, then you need to show it! And summer is a great time to get out and get involved.

Engaging with your community allows you to:

  • Stay in contact with past clients (those buyers you moved into the neighborhood).
  • Meet new prospects face to face, learn about them, and target your marketing to them.
  • Build trust in you and your brand. When people see you putting your words into action, they’ll trust you more and will be more likely to do business with you.

Here are some ideas to get you engaged with the community this summer:

Neighborhood Scavenger Hunt. There are so many ways to do this, a simple search on Pinterest will lead to lots of ideas. This idea would be especially effective if you have a lot of new people who have moved into the neighborhood in the past year. It will help them discover new places and people in their new neighborhood.

Icecream Social. Everyone loves free ice cream! Simply set up a table in your driveway (or on a street corner) with ice cream supplies and some homemade signs. This works great as a last minute idea. Just do it in the evening as everyone is driving home from work and school and you won’t need to send out invitations.

Driveway Movie Night. This is great if you live in the neighborhood, or have a good friend that does. Set up a projector and show a movie on your garage door serve up popcorn and drinks, and encourage everyone to bring chairs and blankets. This is an easy low cost way to bring the neighborhood together.

Neighborhood Improvement Project. It can be as simple as a trash pick up day or something a little more complicated like fixing the yard of a neighbor in need. Whatever it is, getting everyone to rally around a cause that improves their community is great for morale, and property values.

Sponsor an HOA event. Every Easter, my HOA hosts an egg hunt at the clubhouse. One of the local real estate agents sponsors it. Her name is on the promotional material, and the day of the event she passes out prizes to each of the kids. Most people in the neighborhood recognize her name and brand, and many are friends with her. This annual event is a great way for her connect with old clients and new prospects.

Hand out Pop Bys. – Pop bys are little gifts you leave on doorsteps. The longer summer days give agents extra time to do some door knocking, and the gifts a great way to get prospects to remember you. Lots of agents hand out small yard flags for 4th of July. Other fun summer ideas would be a bottle of bubbles, a packet of seeds, a shovel and pail, insulated cups with your logo, reusable grocery bags. Make sure the gifts are relevant and can be used by people in your farm.

We’d love to hear your ideas. Tell us, what do you do to engage your farm?

Apr 06 2017

Generate leads from people in a season of change

Our Seasons of Change postcards target recipients who are going through big life changes that may motivate them to sell their home. We have one for relocation, one for downsizing and one for moving into a bigger house. Choose the one most relevant to the most people on your list in order to generate leads.

Download the Seasons of Change_Spring Order Form and either email or fax it back to One Step Services.

 

NEW HOME

This postcard can be effective on a wide variety of people, but you’ll most likely find people in their 30s and 40s relating to it. People well into their careers who may need to move for work, people with kids looking to move closer to family, people looking to move to a more affordable town, all of these people will identify with this card and call you to help them relocate.

spring lead generation postcards real estate

 

NEED MORE SPACE

This postcard is great for young families, singles, or couples living in condos or townhouses. It gets them thinking about the need for a bigger home.

real estate direct mail postcard

 

DOWNSIZE

Do you have a lot of contacts that are empty nesters, retirees, or seniors? This postcard will motivate them to sell that big single family home and move into something more manageable.

real estate postcards spring

 

 

Good Cause Marketing