I frequently participate in forums on Alignable, asking and answering marketing questions. I occasionally bring bits of the forum here to the blog. Today, I’ll be expanding on an answer I gave to a print company about setting up a business blog.
How can i start a daily blog related to my business and products? should i just do it on Facebook and use my business page as the “blog” or should i create an actual new site for the blog, then share that link on my Facebook/LinkedIn business page?
Like many others, I would recommend integrating the blog with your actual website. If you don’t have a website, or you are looking to revamp, WordPress and Wix are easy to use, very affordable (sometimes free) and have blog integrations. Our current blog and website are set up on WordPress and I love it. It’s very versatile and if you have a bit of time to learn, or a bit of money to hire a professional, you can do some really stuff.
And yes, you definitely need to be sharing your blog posts on social media. You can set it up so that when you publish a post it automatically goes to social channels, but I also recommend manually posting to increase visibility and engagement.
I blog for a print company and have a few additional insights to share.
1) It takes quite a while to see ROI on a blog. I was blogging regularly for about 3 years before I started to see it make any difference.
2) Most likely you will burn out trying to do a daily blog, especially if you have a lot of other responsibilities in the company. I recommend starting with once a week, or once every other week.
3) Pinterest has been the most effective social media platform for promoting our blog. I always put a picture with every post and then put that picture on Pinterest and often get at least 1-2 clicks to our website.
4) In addition to blogging educational articles, I blog about new products with pictures included. I use a lot of key words in these articles and this has really increased our visibility. Many people who call us from the website do so because they saw one of the product articles.
The summer is already coming to an end. Time to pack up the beach gear, get out the school supplies, and get back on a regular marketing schedule. These back to school postcards are a great way to connect with your geographic farm or social list. Your clients are getting back into a routine, time to get back on their radar!
Download Back To School Order Form. Fill it out and email it to firstname.lastname@example.org
The preseason starts August 12th! Football schedules are sticky pieces, meaning recipients are likely to keep them around for awhile and get repeat exposure to your name! Plus, they are relevant to a wide variety of audiences. Order today.
Download Football Schedule order form
I frequently participate in forums on Alignable, asking and answering marketing questions. I occasionally bring bits of the forum here to the blog. Today, I’ll be expanding on an answer I gave to a childcare center who needed ideas on how to promote a new location opening.
How do you alert others of a new location opening? We are opening a new location of our childcare center – Spectrum Station Barry Road. We are enrolling and hiring new staff. What is the best way you would suggest communicating this with the local community?
Alright readers, 10 points if you can guess what marketing tactic I suggest first. I’ll wait here.
Did you guess direct mail? Of course you did! We are all about direct mail here at One Step Services. But seriously though, direct mail marketing is PERFECT for this sort of thing. A 3 month, 6 month or even year long campaign to residents directly surrounding the new daycare center would be very effective. There are two ways to go about doing this, and you’d have to run the numbers to see what would be most cost effective. The first way is to use the US Postal Services EDDM program. With this program, you don’t address to specific people. You simply pick a carrier route (or multiple routes) in the area you want to target. The pieces are addressed with “postal customer” and every single house on the route gets a piece. The rates for EDDM are lower than first class or standard mail. If most residences in the routes you choose have children, then this is probably the best way to go. However, if there aren’t a lot of residences with kids, the second option may be better.
The second option is to purchase a targeted list. You can set geographic parameters, and also choose to only get addresses of residences with children. The list will have specific names and addresses. With this list, you know that each piece is going to a home with kids. Plus, you can use variable data to personalize the pieces which will give you a better return on investment. You’ll also receive standard mail discounts, which is cheaper than first class, not as cheap as EDDM. But if you are mailing to fewer houses, it might save you money overall.
In addition to direct mail, I highly recommend getting current staff, students and families on board with promoting the new site. I send my kids to daycare and would gladly share about my experience to friends and family on social media. I’d also write a review on Yelp or any other site. But, I’d have to be asked. This is key. Those parents and staff are busy, so you have to ask and then ask again. Send an email, post on the social media channels they follow, put a note in the kids cubbies or folders. And if you really want to amp up the referral game, offer a tuition or registration discount for families that get other families to sign up.
Are you a real estate agent going after expired listings? Check our latest batch of content ready postcards, with postcards aimed specifically at owners of expired listings. Let them know that you have the tools and expertise needed to get that home sold.
Download Expired Listings Postcard Order Form
Not going after expireds? Not a problem. We also have a new traditional listings lead generation postcard. This “Choose Your Selling Adventure” postcard shows people that regardless of their situation, they need to give you a call!
Summer is in full swing! And we know the beach is calling your name and you’re finding it hard to choose work over Pina Coladas, but it’s so important to keep marketing and prospecting even during the slower summer months. Our content ready postcards make it so easy. Just pick one, give us your info, and we’ll plug it in and mail it on your behalf. So go ahead, download an order form and submit it, then take a well deserved lounge by the pool.
Download the Pool Tips + Whats Your Next Move OSS Order Form
Download the Summer Bucket Order Form
Download the 4 Reasons and Navigate Order Form
Download the Summer BBQ Order Form
Download the HighDemand+SecureHome_OSS-OrderForm
Contests are a great way to engage your audience. Whether you are trying make connections with current clientele, or you are trying to build a list of potentials, a contest is a fun way to get people to notice your brand and take action. Of course, there are hundreds of different types of contests. Below I’ve detailed the four most popular contests you can easily run through direct mail.
Audience: Typically families. Usually kids will want to do the coloring but you need the parents to give permission and fill out the entry form.
Execution: You mail a coloring page with an attached submission form that asks for basic contact information. Participants can make the form back or drop it off at a predetermined location. You pick the winner on a designated date. Typically, there are a few different winners, one for each age group. You can mail the prize or drop it off. Do not make the recipients claim the prize. The idea is to make entering and redeeming as easy as possible.
Your Benefit: You can collect contact information for leads and follow up with emails and/or phone calls.
Execution: This is a very popular one with our real estate clients. They mail out a flyer that details the prize, which is large and relevant to motivate participation. $500 gift cards to theme parks, grocery stores, and home improvement stores are common. The flyer also has a tear off portion that asks for contact information and also asks for a bit more information about the participant (are they interested in selling, do they want a free market update, etc). Participants can mail the tear off portion back, or drop it off at a local office
Your Benefit: You get more information about people on your mailing list, which you can use for follow up emails and phone calls.
Execution: My son subscribes to a children’s magazine. On one edition, he received a postcard with three spaces to scratch off. He did so, and won a small prize which he claimed by mailing the postcard back to the magazine company. This contest works well if you have a lot of small prizes to give away. If you have many winners, you’ll get lots of great response but you have to be sure you’ve got enough prizes and an inexpensive way to get them to the participants.
Your Benefit: You can take the opportunity to gather more information, or keep it simple and just engage your audience in a positive way that builds brand trust and recognition.
Audience: People that live near your brick and mortar business.
Execution: I’ve seen this one done at restaurants a lot, but it could work for any brick and mortar business. Send participants a scratcher or sealed envelope. Assure them that there is a prize voucher inside but that they have to open or scratch it off in the store in order to redeem. Make sure the prize is something they can use while in the store that day, like a discount or free product.
Your Benefit: Brings people into your store and motivates them to purchase that day. You don’t have to pay for return postage.
One Step can help facilitate any of these contests for you by designing, printing and mailing the entry forms. Just give us a call at 949-587-5301 or email email@example.com to get started.
Download the Pool Tips + Whats Your Next Move OSS Order Form
Share important pool safety tips in with this postcard, which also has a strong call to action on the back. Postcards like this are important for building trust and staying top of mind with owners who aren’t ready to sell right now.
You don’t want people calling any real estate agent, you want them calling you! This lead generation postcard tells homeowners why you are the most qualified agent to sell their home.
Not every marketing piece has to be a sales pitch. Sometimes its nice to simply connect with your customer base and wish them a happy holiday. This helps build brand recognition and trust. Our 4th of July postcards do just that. Use our greeting or create your own. Choose from a rustic flag postcard or one that celebrates the nostalgia of childhood summers.
Download the order form and email it to firstname.lastname@example.org 4th of July Order Form