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Mar 12 2018

2018 Baseball Schedules For Angels, Dodgers and Padres

These “sticky pieces” are perfect for building brand awareness and trust. Recipients will keep these baseball schedule postcards on hand and refer back to them often, each time being exposed to your brand, photo and name.

We’ve done the hard work for you! Just download the 2018 So Cal Baseball Schedule Postcards Order Form , fill it out, and email to or fax it to 949-452-0381.

Feb 12 2018

2018 Marketing Planner

It’s not too late to create a real estate marketing plan for 2018. And we’ve got a FREE tool to help you do it. Our 2018 Marketing planner allows you to plan when you will send postcards, emails, place ads, post to social media, door knock, warm call, etc. It provides a great birds eye view of your marketing for the year.

Download One Step 2018 Marketing Planner

We also have printed planners available. Just ask for one next time you come to the office, or we can ship one with your next order. Just let us know!

Feb 12 2018

BHHS REImagine Templates

Direct mail is still a relevant, effective marketing strategy. When done consistently, and when seen as a partner to digital instead of a competitor, direct mail generates leads, increases sales, drives traffic to websites, and increases brand awareness and trust.

If you’re ready to get started with direct mail for real estate, or you want to start again, we’ve got THE EASIEST solution for you.

Are you ready?

1. Pick a postcard (or postcards) from the options below.
2. Fill out the order form (or forms)
3. Submit your order form with your agent photo (if we don’t already have it)
4. Approve your proof when we send it
5. Answer the phone when recipients call you!

That’s it! No content creation, no trips to the post office, to applying stamps. We do it all. Scroll down to see all of the BHHS templates we have ready to mail for you!

Buyer Connect Order Form

Home’s Value Order Form

Core Values Order Form

Buyers Connect Campaign








These postcards let homeowners know you have qualified buyers looking to purchase their home. They encourage homeowners to contact you about selling.

Download Buyer Connect Order Form

Home’s Value Campaign








We watched the presentation for your new Home Valuation Site and it is so cool! These postcards direct people to your Home Valuation Site and help you make the most of that tool.

Download Home’s Value Order Form

Core Values Campaign








This series of postcards demonstrates the core values of Berkshire Hathaway HomeServices California Properties. It allows you to utilize the power of the BHHS brand to gain listings.

Download Core Values Order Form

Looking for something more custom?

We offer fully custom design services and can create a unique logo and brand just for you. We can then take that brand and convert it into powerfully effective direct mail postcards, property flyers, signs, stationery, etc. Give us a call at 949-587-5301 to set up your free consultation.

Jan 30 2018

2018 Real Estate Market Forecast and Valentine’s Day Postcards

This year is already gearing up to be a busy and exciting one in real estate. Get your audience motivated to sell with these 2018 Market Forecast postcards. Or, send them a little love through Valentine’s Day postcards. Either way, you’ve got to get your name in front of their eyeballs so that when they sell this year, they sell with you!

Download Market Forecast and Valentines Order Form









Jan 22 2018

Mailbox Monday: Using direct mail to drive traffic to a website or app

Hello and welcome to Mailbox Monday. My name is Brianna, I’m the marketing strategist here at One Step Services. Today I’m going to be looking at a piece of direct mail that I received that shows how you can use direct mail to drive traffic to your website or app.

So NextDoor is an app that people in the same neighborhood can join and then they can talk to each other about whats going on in the neighborhood. I received this envelope and the thing that stuck out to me was this cute little doodle. It made it personable and caught my attention.

The piece itself came from someone specific. It was her first and last name and the street she lived on. A lot of times we talk about personalizing the piece to the person that you are sending to, which is extremely important. But you can also personalize who it is coming from, and the fact that it came from a specific person as opposed to just the generic NextDoor App, I thought was really effective and helped build that trust factor that’s so important in marketing.

Something else about this piece is the code. The code allows you to track the effectiveness of a specific piece. So if I go to NextDoor and I join and I use this code, they are going to know that I came from that specific mailing. It just helps them to track the response to the mailings that they are sending out. And of course just some verbiage here, very simple, very straightforward that explains what the app is and encourages me to join.

So this is a great example of a way that you can combine your digital and your direct mail and you can use your direct mail to drive traffic. This is particularly effective if you don’t have email addresses of people. It’s also effective because the mailbox is less crowded than the inbox. So if you are really looking to grab people’s attention, you actually have a much better chance of doing that with direct mail than you do with an email. Those are some tips for you. Hopefully you can incorporate them into your next direct mail piece. Have a great day!

Jan 12 2018

2018 Winter Olympic Schedule

Olympic schedules are very popular mailing pieces. Recipients find the information valuable and they are likely to keep the pieces, giving you more brand exposure. The Olympics start February 9th, so order now!

Olympic Schedule 2018









On January 1, many homes became expired listings. These owners make a great target audience for direct mail marketing. Send these postcards to generate leads.

Expired Listings Postcards Order Form

Jan 08 2018

Mailbox Monday: The right offer, at the right time, sent to the right person.


Hello and welcome to Mailbox Monday. My name is Brianna, I’m the marketing strategist here at One Step Services.  Today I’m going to go through a direct mail postcard that I received in my own mailbox and just point out the really good things about it and give you some takeaways that you can apply to your next mailing.

I got this postcard from Amazon, Amazon Prints, I am a client of theirs already. I keep all of my photos on Amazon’s photo cloud. So I was a perfect target audience for this offer. Right away I’m going to tell you the two key things about this are the timing (when it landed in my mailbox) and the offer. Everything else about this piece is nothing special. It’s printed on pretty cheap paper, the design is nothing to speak of, but it was an effective mailing piece because of when it landed in my mailbox, which was in November, and just like it says just in time for gift giving season. That was exactly the time I was thinking about presents and what I wanted to get people. The timing of this piece was very effective as was the offer. 40% off is a fantastic offer. It is very compelling. Typically, sometimes 10%, sometimes even 15% off, is not going to compel somebody to take action but a 40% off offer is incredibly compelling.

So those are the two things about this. You know, sometimes it doesn’t take a whole lot, sometimes it’s just something very simple. The right offer at the right time sent to the right audience for a piece to be effective. The last little thing I’ll point out is its always nice when you can address your mail piece to an actual person and instead of “current resident” or something generic like that.

So there you go. Just some of the benefits of this direct mail postcard that hopefully you can takeaway and apply to your next postcard.


Dec 27 2017

It’s not too late to send Happy New Year’s 2018 Postcards

Unlike other holidays, it’s socially acceptable to wish people a Happy New Year a couple weeks past the actual holiday. If you weren’t able to send out Christmas cards, these Happy New Year postcards are a great way to reach out to your farm or social sphere.

SPECIALS: Order 200+ and we’ll waive the production fee.

Download the New Years 2018 Post Card Order Form


Dec 15 2017

5 Things real estate agents can do NOW to prepare you for a successful new year

Amid the hustle and bustle of the holidays, don’t forget to keep the work hustle going. There are only 16 days left in 2017, and here are five things you can easily do in the next two weeks to ensure 2018 starts strong!

Create a marketing budget and strategy. Marketing should be something you do throughout the year, not just when you get a listing. Check out our detailed post on how to create a successful marketing strategy.

Clean your contact lists. Every direct mail piece, every email, every phone call, every door knock costs time and money. Stop wasting money on emails sent to bad addresses, postcards sent to people who no longer live at that address, or cold calling people who are not part of your target audience. Now is a great time to go through your lists and get rid of bad contacts, as well as add new ones you’ve made over the years.

Ask for testimonials. Ideally, you should be asking for testimonials after every closing. But if you’ve fallen behind, no worries, now is a great time to catch up. Reach out to everyone you helped sell or buy a house for in 2017. Consider a video testimonial in addition to a written one.

Consider your brand. Take at a look at your visual brand and your messaging. Does it still reflect your values and uniqueness? Is it still appealing to your target audience? Does it convey the message you strive to live out in every transaction? If not, now is a great time to tweak it, or revamp it altogether.

Schedule your January marketing pieces. Order your direct mail postcards, write your email newsletter, schedule your social media posts and get that newspaper ad submitted. When everyone else is scrambling to get their stuff out that first week of January, you’ll already be done and strategizing for the next month.

Dec 12 2017

How to prepare a real estate marketing strategy for 2018

Marketing should not be something you do only for listings. You need to be marketing yourself and your business throughout the year…that’s how you get the listings! Below are some of our tried and true tips for creating an effective real estate marketing strategy.

Set a budget. I know this is hard for real estate agents, because your income varies with each listing. But a great way to start is simply by determining what percentage of each commission is going to go towards marketing. To get an idea of how much you’ll make, look at your income from last year. Create a budget based on those two factors, and then adjust as necessary throughout the year.

Example- You decide you will use 10% of each commission for marketing. Last year, you made $80,000 in commission. Therefore, you could plan for a 2018 marketing budget of $8,000. If that feels high to you, set your budget a little lower. It’s always easier to add money to the budget than to take it away.

Create tangible goals and know how to track them. How many leads do you want a month? Are you trying to increase your referrals? Are you looking to increase your listings above a certain price point? Set these tangible goals and then monitor your marketing strategies to see which ones are helping you accomplish these goals.

Example. You want 50 leads a month without having to make cold calls. So in January, you set up a regular email campaign, direct mail campaign and Facebook ads. After about 2 months monitoring clicks and asking leads how they heard about you, you determine that email is bringing in the least amount of leads. So you scale it back and use that time and money on Google Ads. After a few more months, you realize this combination is helping you go above and beyond your goals, so you commit to it for the rest of the year, while still monitoring and being open to change should one of those strategies start to dwindle.

Determine a visual brand. A consistent visual brand is crucial to real estate marketing. Some agents use their broker’s brand…the colors, the logo, etc. Others find a professional graphic designer to create a brand that is unique to them and communicates their unique value. There are advantages to both, the important thing is to stay consistent. If you already have a brand, now is a good time to review it. It is relevant to your target audience? Is it modern? Does it still communicate your unique value and they key elements of your business?

Define your audience. I know you WANT to sell everyone’s home, but realistically, you cannot. And your marketing will be a lot more effective if you define an audience and tailor your marketing to them. Many real estate agents define their audience by location. They choose a geographic farm and consistently send direct mail, door knock and participate in community events within that farm. Other agents choose to focus on retirees, while others are marketing to luxury property owners. It’s also okay to have a few different target audiences, as long as each are defined.

Create your messaging. I recently wrote an entire blog about how to create good content. While a marketing plan is not the place to create specific messages, it is a good time to determine general messaging themes and goals. For example, maybe you want your 2018 marketing to focus on why people should live in your farm specifically, or giving people reasons to list this year instead of waiting, or encouraging them to choose you over your competition. Having a  general theme, or a couple themes, will help you avoid content writers block and keep your messaging consistent and powerful.

Be willing to be flexible. Real estate is an ever changing industry. It’s likely your marketing needs and ability to execute will change throughout the year. That’s okay! A marketing plan isn’t meant to be a chain, but rather a solid foundation from which to build and change an effective marketing strategy that works for your specific business!

CALL ONE STEP SERVICES! Need help creating a marketing strategy? Need to update your visual brand or create a new one? We are real estate marketing experts ready to help you grow your business. We are currently taking appointments for December and January, so please give us a call at 949-587-5301 or email to request and appointment with Valerie, our Director of Client Relations.

Good Cause Marketing