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One Step Services
Oct 05 2017

Holiday Kickoff Recap

Thank you to everyone who tuned in to our Holiday Marketing Kickoff, our first ever Facebook Live event! We are so thankful that you took time out of your day to view the video and engage with comments. On a personal note, I want to particularly thank you all for being so encouraging! I was very nervous about how this would go but you guys made it a lot of fun!

If you missed the live video, don’t worry. You can watch the recording on our Facebook page and get some great holiday marketing and gift ideas.

We talked about ALOT of stuff in that hour, so I’ve compiled all links, products, order forms, etc into one place so it’s easy to view! If you have any follow up questions, feel free to reach out to us on Facebook, through email info@onestepservices.com or call 949-587-5301.

Also, if you haven’t already, don’t forget to sign up for our monthly newsletter. We give lots of great marketing tips, for print, direct mail, social media and email. We also give free printables or exclusive discounts every month, and for October we are giving away free printable gift tags. Sign up by October 6 to ensure you get the October newsletter.

Prices list and special items pricing

One Step Price Sheet 0517

Halloween Coloring Contest Sheet (100 sheets) – $30 + design time

Custom Looseleaf Notepads (250 sheets) – $40

Acrylic Notepad Holder – $10

Wine Bottle Boxes (excludes design time) – Qty 10 : $3.75 each – Qty 25: $2.85 each – Qty 50: $2.55 each – Qty 100: $2.45 each

Order Forms

Halloween 2017 Order Form

Daylight Savings OrderForm 2017

Thanksgiving Order Form 2017

Christmas Holiday Order Form 2017

Outside Vendors

4AllPromos.com (custom candy corn)

4Imprint.com (custom reusable grocery bags)

Fancy Fortune Cookies (giant fortune cookies)

Man Crates (gift boxes with “manly” gifts)

Your Memory Lane (custom personalized artwork)

 

 

 

 

Oct 04 2017

2017 Time Change Postcards Build Brand Loyalty and Recognition

Daylight savings is a great opportunity to touch base with your direct mail recipients. For one thing, it’s not an event many business capitalize on so there is minimal competition in the mailbox. Plus, it’s giving useful information without asking anything in return. This builds brand trust and loyalty. Third, its a piece that people are likely to keep around for a while as reminder to switch their clocks. This helps to build brand recognition, since every time they look at the piece they’ll see your brand!

We have two content ready time change postcards, ready to be personalized and sent out! Of course, as always, we can do custom work as well. To order a content ready card, simply download this Daylight Savings Postcard Order Form, fill it out and email to info@onestepservices.com.

Sep 21 2017

Meaningful Holiday Marketing Ideas For Real Estate Agents

As a real estate agent, the holidays provide quite a few unique marketing opportunities. Unlike retail businesses, this probably isn’t going to an incredibly busy time for you as far as listings go. So instead of pushing deals, sales and freebies, you’ll want to use this time to build and maintain relationships within the community and with past and current clients. If you aren’t busy with listings, focus on increasing your brand awareness and engagement so that when people decide to sell, you’ll be the one they go to.

Say “thank you.”

If you’re still in business, you have your clients to thank for it. So thank them! It’s important to touch base with all clients – whether it’s through email, direct mail, phone calls or in person – and let them know how much their business and referrals mean to you. We always release a variety of beautiful and uniquely designed postcards and holiday cards which are perfect for communicating with your farm or social list. We can also convert these designs to email headers and social media images.

For clients that have been particularly loyal, or given quite a few referrals, you may want to consider giving them a gift. We’ve found some truly unique client gifts over the years and shared them in a recent holiday giving blog post. You can also find more ideas by visiting our Pinterest page.

Buddy up.

You can double your impact by partnering with a local nonprofit. It’s best to contact the nonprofit and ask how you can best support them this holiday season. Common partnership ideas include donating a portion of your profits, collecting donations on their behalf, or sponsoring one of their events. This increases your brand exposure, demonstrates your company values and, most importantly, helps improve the local community and benefits residents.

Engage the community.

There are so many opportunities for engagement during the holidays. Take advantage of the many community events to get to know fellow residents. This isn’t the time for a hard sell, but it never hurts to mention what you do and hand out a business card. Here are some specific engagement ideas:

  • Hand out branded treats to trick or treaters
  • Sponsor an HOA holiday party
  • Hand out a holiday schedule of events while door knocking
  • Go Christmas caroling
  • If your neighborhood does Christmas lights, set up a hot cocoa station in the driveway

Don’t forget lead generation.

While fostering relationships will be your primary focus this holiday season, successful agents are still going after those listings in very specific ways. Many unique life situations could force a homeowner to put up a For Sale sign instead of Christmas tree, and you should be the one they call. Try some of these lead generation tactics specific to the holidays.

  • Send a postcard or email detailing the benefits of selling during the holidays
  • Make holiday open houses extra special with holiday cookies, hot cocoa, carols playing in the background, and some subtle holiday decorations.  
  • Call past clients to wish them happy holidays, update their contact information, and ask if they have any real estate needs.
  • Follow up with leads and let them know about any special promotions or partnerships with nonprofits you have at this time.
  • When you send Christmas cards to clients, tuck in a few referral cards that they can pass out to friends and family.

Need help creating a detailed marketing plan for the holidays? Call 949-587-5301 for a free consultation with One Step Services.

Sep 19 2017

Holiday 2017 Direct Mail Marketing Schedule

Want to make the most out of the holidays? Download our 2017 direct mail marketing schedule. We tell you what to mail every week, taking into account deadlines for holidays. Our schedule includes our content ready postcards as well as full custom content. Pick and choose what you want, or simply give us a call and ask us to set up weekly mailings based on the schedule. We’ll handle everything for you!

Download 15 Weeks of Holiday Mailing_OSS

 

Sep 13 2017

2017 Halloween Postcards for Real Estate Agents

Our Halloween postcards are fun and festive, with carefully crafted messaging to generate phone calls or drive traffic. They are an eye catching relevant way to tell people about your real estate business.

Here are 5 ways to use Halloween postcards:

  1. Send to your real estate farm.
  2. Send to list of past and current clients.
  3. Having an event? These can easily convert to invitations
  4. Hand out with candy to trick or treaters
  5. Use digital versions in emails and on social media

Plus, if you place a mailing order of 300+ before by September 29th, you’ll get 100 free print and return postcards. Download the order form Halloween Postcards fill it out, and email to info@onestepservices.com

Halloween Pumpkins

 

 

 

 

 

 

Boo-tiful House

 

 

 

 

 

 

Star-witch Halloween

 

Sep 05 2017

September Tip Tuesdays – Make Your Holiday Mailings Stand Out

Whether you are a real estate agent thanking clients for their business, a nonprofit asking for donations, or a small business promoting a sale, holiday mailings are crucial for client/donor relations.

#1 – Segment your list

Chances are, you don’t want to send the exact same holiday cards to everyone. There are some people you may want to send handwritten, very personable cards too. There are others you may want to send a postcard to, with automated personalization using variable data. And there may be a good chunk of your list that is going to a beautifully crafted email.

Also, keep in mind that you can change the list based on the holiday. For example, if you want to touch base on Thanksgiving and Christmas, you can save money by sending everyone an email on Thanksgiving but doing cards and postcards for Christmas (or vica versa).

How you divide your list will depend on your sales goals and your budget. But it’s a vital first step when planning your holiday marketing strategy.

#2 – Use handwriting and color

The direct mail pieces that stick out the most are those that have a handwritten addresses and a colorful envelope. While it does cost extra than a regular mailing, it’s actually one of the easiest and most cost effective ways to make your mailing stand out. And you can save even more money by hand addressing yourself.

One Step Services does offer hand addressing and hand stamping as a service. Just make sure you get your order in early (like, October) so there is plenty of time to get everything set up and sent out.

#3 – Use variable data

Variable data allows us to customize any piece quickly. This is a great tool for those who want to customize their big mailings printed on our digital press. Perhaps you are a nonprofit wanting to thank a donor. We can create a template letter and insert individual names and donation amounts. Or maybe you are a retail wanting to give different discounts depending on buying patterns. Simply give us a spreadsheet with the person’s name and the discount they should get, and we’ll insert that variable data into a templated piece.

The way you send over variable data is extremely important. Be sure to talk with one of One Step Services’ customer reps before placing an order to be sure everything goes smoothly.

#4 – Consider a gift

It can be something as simple as a coupon or store credit, or something a little more elaborate like a gift basket. Check out our recent article about client gifts we’ve given for more inspiration.

It’s a good idea to choose gifts that will remind the recipient of your company. Include a handwritten note and business card with food gifts. Put your logo on office supply gifts. Or send a free product or sample to entice them to order again.

Aug 28 2017

Postcard marketing made easy for real estate agents

Do you have a farm with many first time home owners? They may be wanting to sell but are nervous about the process since they’ve never sold before. Send them this postcard to assure them that you will walk them through the process and give them all the info they need to make an informed decision.

Download First Time and Fix It order form

Not every postcard needs to be a sales solicitation. It’s a good idea to send useful, relevant information to your recipients in order to build brand trust and recognition. This Fall Fix It postcard is perfect for just that.

Download First Time and Fix It order form

Aug 07 2017

Back to School, Back to Marketing

The summer is already coming to an end. Time to pack up the beach gear, get out the school supplies, and get back on a regular marketing schedule. These back to school postcards are a great way to connect with your geographic farm or social list. Your clients are getting back into a routine, time to get back on their radar!

Download Back To School Order Form. Fill it out and email it to info@onestepservices.com

 

Aug 01 2017

2017 Football Schedules for Direct Mail

The preseason starts August 12th! Football schedules are sticky pieces, meaning recipients are likely to keep them around for awhile and get repeat exposure to your name! Plus, they are relevant to a wide variety of audiences. Order today.

Download  Football Schedule order form

Jun 30 2017

Summer direct mail postcards for real estate agents

Summer is in full swing! And we know the beach is calling your name and you’re finding it hard to choose work over Pina Coladas, but it’s so important to keep marketing and prospecting even during the slower summer months. Our content ready postcards make it so easy. Just pick one, give us your info, and we’ll plug it in and mail it on your behalf. So go ahead, download an order form and submit it, then take a well deserved lounge by the pool.

Download the Pool Tips + Whats Your Next Move OSS Order Form

postcard marketing direct mail postcards

 

Download the Summer Bucket Order Form

 

Download the 4 Reasons and Navigate Order Form

Download the Summer BBQ Order Form

 

Download the HighDemand+SecureHome_OSS-OrderForm

direct mail summer postcards

 

Good Cause Marketing