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One Step Services
Aug 07 2017

Back to School, Back to Marketing

The summer is already coming to an end. Time to pack up the beach gear, get out the school supplies, and get back on a regular marketing schedule. These back to school postcards are a great way to connect with your geographic farm or social list. Your clients are getting back into a routine, time to get back on their radar!

Download Back To School Order Form. Fill it out and email it to info@onestepservices.com

 

Aug 01 2017

2017 Football Schedules for Direct Mail

The preseason starts August 12th! Football schedules are sticky pieces, meaning recipients are likely to keep them around for awhile and get repeat exposure to your name! Plus, they are relevant to a wide variety of audiences. Order today.

Download  Football Schedule order form

Jun 30 2017

Summer direct mail postcards for real estate agents

Summer is in full swing! And we know the beach is calling your name and you’re finding it hard to choose work over Pina Coladas, but it’s so important to keep marketing and prospecting even during the slower summer months. Our content ready postcards make it so easy. Just pick one, give us your info, and we’ll plug it in and mail it on your behalf. So go ahead, download an order form and submit it, then take a well deserved lounge by the pool.

Download the Pool Tips + Whats Your Next Move OSS Order Form

postcard marketing direct mail postcards

 

Download the Summer Bucket Order Form

 

Download the 4 Reasons and Navigate Order Form

Download the Summer BBQ Order Form

 

Download the HighDemand+SecureHome_OSS-OrderForm

direct mail summer postcards

 

Jun 22 2017

Stay top of mind with these summer real estate postcards

Download the Pool Tips + Whats Your Next Move OSS Order Form

Share important pool safety tips in with this postcard, which also has a strong call to action on the back. Postcards like this are important for building trust and staying top of mind with owners who aren’t ready to sell right now.

direct mail postcards

You don’t want people calling any real estate agent, you want them calling you! This lead generation postcard tells homeowners why you are the most qualified agent to sell their home.

postcard marketing

May 02 2017

Tip Tuesday: Improve ROI On Direct Marketing Campaigns

This month’s Tip Tuesdays are all about improving ROI. ROI stands for Return On Investment. The success of most marketing campaigns is determined by ROI. Did you make more money than you spent? Did you make enough money to make the investment of resources (time, money, manpower) worth while?

Improve ROI with a clear call to action and enticing incentive. Why are you running this particular marketing campaign? Do you want people to visit your website? To call you and set up an appointment? To refer you to their friends? Whatever action you want people to take, be very clear in telling them what that action is. Every postcard, flyers, email, social media post should have a clear call to action. It also helps if you have an incentive. This could be something big like a discount or free gift. Or something simple answers to their questions. Don’t just tell them to do something, give them a reason to do it.

 

 

 

Improve ROI by cleaning your list so you don’t mail to unresponsive addresses. It costs money to send emails and postcards. So don’t waste money on unresponsive addresses. Regularly go over your databases and delete addresses that are unresponsive, or that have asked not to be contacted, or that no longer meet the qualifications of your target audience. You’re marketing campaigns will be much more effective if they are being seen by people who are likely to respond to them.

 

 

 

 

Improve ROI by personalizing your mailings with variable data. Variable data is data that changes based on the recipient. It can be something as simple as a first name. You send out a letter that is exactly the same for every person except that the greeting changes, ie Dear Molly, Dear Matthew. You get the idea. The use of variable data can actually get very complex . But if you have the data, agencies like One Step Services can get it onto a card for you. Why variable data? People respond much better to messages that are personalized to them. We are almost constantly bombarded by marketing through email, social media, television, print and mail. We have learned how to tune it all out. But when something uses our name or other personal information, we pay attention.

 

 

Improve ROI by targeting your mailing with a specific message meant for a specific audience. You need to know who you are marketing to, and you need to know what messages are relevant to them. For example, if you are mailing a postcard to a farm filled mostly with young families living in town homes, an effective postcard would be one that talks about the benefits of upgrading to a larger house. You would not want to send this postcard to a community of retirees. Send relevant messages, through direct mail, email, social media ads, etc, and you’ll get a better response.

 

 

 

Improve ROI by branding all your mailers and including your name and photo/logo. People do business with people they trust. The more people see your branding, the more they’ll begin to trust you. Every time they are exposed to your marketing, the chances of them contacting you increase. Case in point. I sent a series of 3 branded emails to a list of nonprofit organizations. About half the list opened the emails but did not contact us. So I sent them a sample packet. From that, I got one response (so far). People need repeat exposure before they act.

Mar 09 2017

Lead Generation Postcards for Retirees and So Cal Residents

Download the Downsizing and ListingShortage Order Form

Downsizing

This unique lead generation postcard is specifically for recipients that are retirees or empty nesters. It highlights the benefits of selling their current home and buying a smaller one. Not sure who to send this to? We can give you some guidance on how to get a list of people who may have been ready to downsize.

downsizing postcardMarket Update: Listings Shortage

Recipients really appreciate being informed of the local market. These numbers show that its a sellers market with low inventory and high demand. Get this card out today be prepared for phone calls!

MarketUpdate

 

Mar 07 2017

Baseball Schedule Postcards Ready To Order

Celebrate baseball’s opening day by mailing the complete season schedule for the Angels, Dodgers or Padres. These pieces provide valuable information that recipients are likely to keep around for a while, so they are perfect  for building name recognition. Opening day is the beginning of April, so order today to ensure timely delivery.

Download Baseball Schedules 2017 order form

baseball schedule dodgers baseball schedule padres baseball schedule angels

Feb 23 2017

Direct Mail Postcards Generate Real Estate Leads

We’ve got two new content ready postcards for you. These cards are perfect for:

  • Agents who don’t currently have listings to advertise
  • Agents establishing their presence and expertise in a new farm
  • Agents who want to use direct mail to generate new leads

Download the March Content Ready Postcards Order Form. Fill it out and either email to info@onestepservices.com or fax it to us at 949-452-0381

Sell Sooner Rather Than Later

Sell Sooner content ready postcard

We all know that mid spring through summer is the most popular time to list. Encourage owners to get ahead of the game by listing now. This postcard gives 4 reasons why.

Don’t Chance Your Home

gambling themed real estate postcard

You don’t just want people to list their homes, you want them to list their homes with you. This postcard encourages them to list with you rather than try to sell by themselves or with an inexperienced agent.

Feb 13 2017

Monday’s Mailbox Is Stuffed With A Neon Pink Envelope

I received a fantastic lead generation piece from a real estate agent last week and had to share. The video is short and I highly recommend watching for the full scoop, but here are the highlights:

  • Bright colors attract attention
  • Handwritten notes make the piece more important
  • Adding something like a magnet will improve brand visibility even after the note gets thrown away

 

Feb 07 2017

St Patricks Day Postcards and Time Change Postcards

Order Form

Download order form for March Content Ready Postcards

St Patricks Day Postcards

Use the luck of the Irish to help generate listings with these St Patricks Day themed direct mail postcards.

real estate marketing

St Pattys Day postcard

Time Change Postcards

Longer days are just around the corner. Because the date of the time change changes every year, most people really appreciate a reminder to set their clocks forward. These postcards are a simple way to touch base with your farm or social list and give them some information they’ll appreciate.

postcard marketing real estate postcards

Good Cause Marketing