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Nov 07 2018

2018 Holiday Schedule Postcards for Southern California

2018 Holiday Schedule Postcards Order Today!

Holiday schedules are a great way to connect with your farm, showing them that you are a community expert. These pieces are also effective because they are sticky, meaning people keep them around and reference them repeatedly.

We’ve done the hard work for you and pulled events from Orange, LA and San Diego counties. Simply choose your design and the county you want to feature, and we’ll do the rest! Want to feature specific events we missed? No problem, just email us the details and we’ll put it on the card for you.

Each design comes in 8.5×5.5 and 8.5×8.5. The smaller postcards feature 10 events, the larger ones feature 16.

Download the 2018 Holiday Schedule Postcards

 

 

Oct 22 2018

2018 Thanksgiving Cards Are Ready To Order

Our brand new Thanksgiving Designs are ready to order! Purchase mailable cards that we address, stamp and deliver for you. Or, choose print and return cards that you can place on gifts, stamp yourself, or hand deliver.

The order form has a choice of messaging for the back, or you can provide your own messaging.

Each design is available as an 8.5×5.5 postcard, a 5×7 folded card or a 4.25×5.5 folded card. Envelopes are available for folded cards.

Thanksgiving Postcards

Download the Thanksgiving Postcard order form

8.5×5.5

Thanksgiving Folded Cards

Download the order form Thanksgiving Folded Cards Order Form

Choose from 5×7 or 4.25×5.5

Oct 10 2018

Don’t Mail That! How One Step Services helps you avoid costly mailing mistakes

About a month ago, we had a client order a first class mailing with a letter and an insert stuffed in an envelope. It was pretty straight forward, just print, stuff and apply the first class stamp. But as our fulfillment division was stuffing, one of our conscientious employees noticed that the envelopes felt heavy. She weighed it an realized it was too heavy for just one stamp but didn’t need two full stamps. It needed a stamp and a half.  

A quick trip to the post office and we had the proper stamps. We applied them and the mailing went out without a hitch.

Can you imagine, though, if the client had handled that themselves? Stamped all those envelopes with just one stamp, put it in the mailbox, and then got them all returned? It would have been a huge waste of money and the mailing would have been significantly delayed.

A couple weeks later, we had another client order a bulk mailing. At the last minute, they cancelled the mailing and just ask us to print the job. Not a problem, but we did ask why as it is an unusual thing for clients to do.

Turns out, the client had purchased 10 cent bulk mail stamps from the post office and planned to simply put one on each envelope and drop it in the mailbox. We explained that it didn’t work that way. First of all, you can’t put bulk rate mail in the regular post office box, you have to submit it with proper paperwork to a specific location. Second, 10 cents is not the FULL cost to send bulk mail. That stamp was just an add on, meant to be added to an existing stamp when something like weight caused a price increase at the last minute.

At the end of it all, the client was incredibly grateful we had asked the right questions and stopped them from making a costly mistake. We ran the job through regular bulk mail and everything went smoothly.

It may be tempting to handle your own direct mail marketing. However when you increase the amount of pieces mailed, you also increase cost, rules, and opportunities for error. A professional mail house like One Step Services will create a mailing campaign for you that is cost effective and follows all the rules, ensuring a smooth campaign with a great return on investment. Call us today for a free consultation and quote!

Oct 08 2018

Daylight Savings Reminder Postcards

We’ve got two fantastic direct mail postcards for you to send out this week! One is an effective lead generation postcard that gives reasons for homeowners to sell during the holiday season. The second is an adorable reminder that time change is coming on November 4. Whichever postcard you choose, you’ll be getting your name and branding in front of potential clients, increasing brand recognition and exposure so that when people think about selling their homes, they think of you!

Download the order form here Time Change and Reasons to Sell Order Form 2018

Oct 03 2018

October Tip Tuesday: Add pizzaz to your pieces this holiday marketing season

Direct mail increases during the holidays. During the summer maybe your piece was 1 of 5 in the mailbox, and now its 1 of 10. It’s time to move beyond the cardstock postcard and a little pizazz to your pieces. Below are five ideas that deal with paper, finishes and packaging. Has a full service graphic design agency, One Step Services can also give you lots of creative design ideas specific to your brand. Just come in for a consultation!    

A beautiful design can be enhanced with beautiful paper. Sometimes something as simple as going with a thicker stock can make a difference. But when you really want to make an impact, consider a different colored or textured paper. The possibilities are endless and we have lots of samples you can look at before making a decision.

There are so many ways to personalize a piece, but the goal is always the same: to make a connection with the recipient. They don’t need another ad, they need a solution to their problem, or a note . You can add variable data so the piece looks like it was custom created for a specific person or group of people. You can add your handwritten signature or a personal note. With the holidays just around the corner, this is the perfect time to share a photo of you, your staff, and/or family in a holiday card.

A specialty finish enhances the way a piece feels and grabs recipients attention through touch. With so many One of the many benefits of direct mail is that it is tactile. As wonderful as digital is, there is an effect on the brain that it misses because it doesn’t engage the sense of touch.We have samples of all these finishes in our office, feel free to come by anytime and check them out before ordering.

Rectangular postcards are the bread and butter of direct mail marketing. Spice things up by cutting your postcard into a unique shape. It could be something basic like a circle, or something that is unique to your company and brand.  

It may seem counterintuitive, but if you want your piece to stand out, consider covering it up. An interesting package can create a sense of mystery that prompts special attention. Put it in a envelope with a creative call to action. If it’s a formal piece, like an invitation, use an inner envelope or a pocket as well. Roll the piece up and put it in a tube, or use a thin box. Make the piece lumpy by adding a small promotional item.  

Jun 21 2018

Brightly Colored Direct Mail Postcards Standout in the Mailbox

These brightly colored, summer themed postcards are sure to standout in the mailbox and grab the eye of recipients. The messaging is crafted specifically to generate real estate listing leads. These direct mail postcards are the perfect way to touch base with your geographic farm or social list this summer.

SPECIAL OFFER: When you mail 200+ postcards, you’ll receive a free digital version you can use on blogs, emails, and social media. Valid until July 6, 2018.

Download Summer Postcard Order Form

FLAMINGO SEEKING NEW LAWN

 

 

FISHING FOR NEW HABITAT

 

SUMMER SWEET DEAL

 

Feb 12 2018

BHHS REImagine Templates

Direct mail is still a relevant, effective marketing strategy. When done consistently, and when seen as a partner to digital instead of a competitor, direct mail generates leads, increases sales, drives traffic to websites, and increases brand awareness and trust.

If you’re ready to get started with direct mail for real estate, or you want to start again, we’ve got THE EASIEST solution for you.

Are you ready?

1. Pick a postcard (or postcards) from the options below.
2. Fill out the order form (or forms)
3. Submit your order form with your agent photo (if we don’t already have it)
4. Approve your proof when we send it
5. Answer the phone when recipients call you!

That’s it! No content creation, no trips to the post office, to applying stamps. We do it all. Scroll down to see all of the BHHS templates we have ready to mail for you!

Buyer Connect Order Form

Home’s Value Order Form

Core Values Order Form

Buyers Connect Campaign

 

 

 

 

 

 

 

These postcards let homeowners know you have qualified buyers looking to purchase their home. They encourage homeowners to contact you about selling.

Download Buyer Connect Order Form

Home’s Value Campaign

 

 

 

 

 

 

 

We watched the presentation for your new Home Valuation Site and it is so cool! These postcards direct people to your Home Valuation Site and help you make the most of that tool.

Download Home’s Value Order Form

Core Values Campaign

 

 

 

 

 

 

 

This series of postcards demonstrates the core values of Berkshire Hathaway HomeServices California Properties. It allows you to utilize the power of the BHHS brand to gain listings.

Download Core Values Order Form

Looking for something more custom?

We offer fully custom design services and can create a unique logo and brand just for you. We can then take that brand and convert it into powerfully effective direct mail postcards, property flyers, signs, stationery, etc. Give us a call at 949-587-5301 to set up your free consultation.

Jan 30 2018

2018 Real Estate Market Forecast and Valentine’s Day Postcards

This year is already gearing up to be a busy and exciting one in real estate. Get your audience motivated to sell with these 2018 Market Forecast postcards. Or, send them a little love through Valentine’s Day postcards. Either way, you’ve got to get your name in front of their eyeballs so that when they sell this year, they sell with you!

Download Market Forecast and Valentines Order Form

 

 

 

 

 

 

 

 

Jan 12 2018

2018 Winter Olympic Schedule

Olympic schedules are very popular mailing pieces. Recipients find the information valuable and they are likely to keep the pieces, giving you more brand exposure. The Olympics start February 9th, so order now!

Olympic Schedule 2018

 

 

 

 

 

 

 

 

On January 1, many homes became expired listings. These owners make a great target audience for direct mail marketing. Send these postcards to generate leads.

Expired Listings Postcards Order Form

Jan 08 2018

Mailbox Monday: The right offer, at the right time, sent to the right person.

 

Hello and welcome to Mailbox Monday. My name is Brianna, I’m the marketing strategist here at One Step Services.  Today I’m going to go through a direct mail postcard that I received in my own mailbox and just point out the really good things about it and give you some takeaways that you can apply to your next mailing.

I got this postcard from Amazon, Amazon Prints, I am a client of theirs already. I keep all of my photos on Amazon’s photo cloud. So I was a perfect target audience for this offer. Right away I’m going to tell you the two key things about this are the timing (when it landed in my mailbox) and the offer. Everything else about this piece is nothing special. It’s printed on pretty cheap paper, the design is nothing to speak of, but it was an effective mailing piece because of when it landed in my mailbox, which was in November, and just like it says just in time for gift giving season. That was exactly the time I was thinking about presents and what I wanted to get people. The timing of this piece was very effective as was the offer. 40% off is a fantastic offer. It is very compelling. Typically, sometimes 10%, sometimes even 15% off, is not going to compel somebody to take action but a 40% off offer is incredibly compelling.

So those are the two things about this. You know, sometimes it doesn’t take a whole lot, sometimes it’s just something very simple. The right offer at the right time sent to the right audience for a piece to be effective. The last little thing I’ll point out is its always nice when you can address your mail piece to an actual person and instead of “current resident” or something generic like that.

So there you go. Just some of the benefits of this direct mail postcard that hopefully you can takeaway and apply to your next postcard.

 

Good Cause Marketing