What’s the biggest mistake businesses make when it comes to direct mail marketing? Inconsistency. In the past 9 years that I’ve worked for a direct mail marketing agency, the mistake I see repeated time and time again, the one that causes the most frustration and biggest lost of money, is inconsistency.
Businesses send out 2-3 mailings and expect that people will rush their store or website. Not true. Most people don’t start to recognize a brand or pay attention to their marketing until the 5th or 6th mailing. And it sometimes takes more mailings to get someone to take an action.
But it’s hard to be consistent! Yes, I know. That’s why so many people fail. BUT, if you have a strategy, the right tools, and a solid marketing team behind you, you can, in fact, do it.
Mail smaller quantities more frequently. We see it all the time. A business has a budget for 10,000 mailings and they decide to send all 10,000 at once in hopes of boosting business. BAD IDEA! Like I said earlier, people don’t pay attention to the first, second or even third mailing. You have to
So, instead of sending all 10,000 at once, it is better to choose a group of 1,000 or 2,000 recipients and mail to that group 5-10 times.
Plan your mailings in advance. If you think you’ll find time to sit down each month and decide on a mailing, you are wrong. You might remember the first and second month, but then you’ll get distracted by actually running your business and you’ll forget all about it.
So make a plan! Decide exactly what you want to mail for the next 6, 9 or 12 months. You can simply write down the ideas, or actually have the cards designed ahead of time.
Include digital marketing touchpoints. I love direct mail marketing with my whole heart. I also love digital marketing. And while it is possible to be successful using just one, combining the two is the ultimate recipe for success.
You can pretty easily convert your mailing content into content for emails, blogs, and social media. Repurposing the content cuts down on time invested and dramatically increasing your opportunity for revenue growth.
Get help. It is possible to do direct mail marketing entirely on your own. But why would you want to? Our expert staff handles everything from graphic design to print to mail. We can remind you every month to order a mailing or we can create an entire multi month campaign at once and mail based on your directed schedule. Our primary goal is to keep you mailing consistently so that you see RESULTS!
Give us a call at 949-587-5301 or email firstname.lastname@example.org to set up your next direct mail marketing campaign.
The days are about to get longer! These time change postcards are a great way to touch base with your geographical farm and/or social list. Be sure to order by February 18th to ensure timely delivery and to receive a discount!
Download the Time Change Order Form and place your order today.
Looking for some direct mail postcards, farming postcards or walk and drop pieces? Start the new year with a strong marketing strategy and our content ready postcards. This month, we are promoting Valentine’s Day postcards as well as one summarizing the 2019 Real Estate Forecast.
To order, simply download this Valentines and Forecast Order Form and email it back to us.
2019 Real Estate Forecast. Please note, this information is from last year and will be changed. You will see updated information when you place an order.
Happy Valentine’s Day
2018 Holiday Schedule Postcards Order Today!
Holiday schedules are a great way to connect with your farm, showing them that you are a community expert. These pieces are also effective because they are sticky, meaning people keep them around and reference them repeatedly.
We’ve done the hard work for you and pulled events from Orange, LA and San Diego counties. Simply choose your design and the county you want to feature, and we’ll do the rest! Want to feature specific events we missed? No problem, just email us the details and we’ll put it on the card for you.
Each design comes in 8.5×5.5 and 8.5×8.5. The smaller postcards feature 10 events, the larger ones feature 16.
Download the 2018 Holiday Schedule Postcards
Our brand new Thanksgiving Designs are ready to order! Purchase mailable cards that we address, stamp and deliver for you. Or, choose print and return cards that you can place on gifts, stamp yourself, or hand deliver.
The order form has a choice of messaging for the back, or you can provide your own messaging.
Each design is available as an 8.5×5.5 postcard, a 5×7 folded card or a 4.25×5.5 folded card. Envelopes are available for folded cards.
Download the Thanksgiving Postcard order form
Thanksgiving Folded Cards
Download the order form Thanksgiving Folded Cards Order Form
Choose from 5×7 or 4.25×5.5
About a month ago, we had a client order a first class mailing with a letter and an insert stuffed in an envelope. It was pretty straight forward, just print, stuff and apply the first class stamp. But as our fulfillment division was stuffing, one of our conscientious employees noticed that the envelopes felt heavy. She weighed it an realized it was too heavy for just one stamp but didn’t need two full stamps. It needed a stamp and a half.
A quick trip to the post office and we had the proper stamps. We applied them and the mailing went out without a hitch.
Can you imagine, though, if the client had handled that themselves? Stamped all those envelopes with just one stamp, put it in the mailbox, and then got them all returned? It would have been a huge waste of money and the mailing would have been significantly delayed.
A couple weeks later, we had another client order a bulk mailing. At the last minute, they cancelled the mailing and just ask us to print the job. Not a problem, but we did ask why as it is an unusual thing for clients to do.
Turns out, the client had purchased 10 cent bulk mail stamps from the post office and planned to simply put one on each envelope and drop it in the mailbox. We explained that it didn’t work that way. First of all, you can’t put bulk rate mail in the regular post office box, you have to submit it with proper paperwork to a specific location. Second, 10 cents is not the FULL cost to send bulk mail. That stamp was just an add on, meant to be added to an existing stamp when something like weight caused a price increase at the last minute.
At the end of it all, the client was incredibly grateful we had asked the right questions and stopped them from making a costly mistake. We ran the job through regular bulk mail and everything went smoothly.
It may be tempting to handle your own direct mail marketing. However when you increase the amount of pieces mailed, you also increase cost, rules, and opportunities for error. A professional mail house like One Step Services will create a mailing campaign for you that is cost effective and follows all the rules, ensuring a smooth campaign with a great return on investment. Call us today for a free consultation and quote!
We’ve got two fantastic direct mail postcards for you to send out this week! One is an effective lead generation postcard that gives reasons for homeowners to sell during the holiday season. The second is an adorable reminder that time change is coming on November 4. Whichever postcard you choose, you’ll be getting your name and branding in front of potential clients, increasing brand recognition and exposure so that when people think about selling their homes, they think of you!
Download the order form here Time Change and Reasons to Sell Order Form 2018
Direct mail increases during the holidays. During the summer maybe your piece was 1 of 5 in the mailbox, and now its 1 of 10. It’s time to move beyond the cardstock postcard and a little pizazz to your pieces. Below are five ideas that deal with paper, finishes and packaging. Has a full service graphic design agency, One Step Services can also give you lots of creative design ideas specific to your brand. Just come in for a consultation!
A beautiful design can be enhanced with beautiful paper. Sometimes something as simple as going with a thicker stock can make a difference. But when you really want to make an impact, consider a different colored or textured paper. The possibilities are endless and we have lots of samples you can look at before making a decision.
There are so many ways to personalize a piece, but the goal is always the same: to make a connection with the recipient. They don’t need another ad, they need a solution to their problem, or a note . You can add variable data so the piece looks like it was custom created for a specific person or group of people. You can add your handwritten signature or a personal note. With the holidays just around the corner, this is the perfect time to share a photo of you, your staff, and/or family in a holiday card.
A specialty finish enhances the way a piece feels and grabs recipients attention through touch. With so many One of the many benefits of direct mail is that it is tactile. As wonderful as digital is, there is an effect on the brain that it misses because it doesn’t engage the sense of touch.We have samples of all these finishes in our office, feel free to come by anytime and check them out before ordering.
Rectangular postcards are the bread and butter of direct mail marketing. Spice things up by cutting your postcard into a unique shape. It could be something basic like a circle, or something that is unique to your company and brand.
It may seem counterintuitive, but if you want your piece to stand out, consider covering it up. An interesting package can create a sense of mystery that prompts special attention. Put it in a envelope with a creative call to action. If it’s a formal piece, like an invitation, use an inner envelope or a pocket as well. Roll the piece up and put it in a tube, or use a thin box. Make the piece lumpy by adding a small promotional item.
These brightly colored, summer themed postcards are sure to standout in the mailbox and grab the eye of recipients. The messaging is crafted specifically to generate real estate listing leads. These direct mail postcards are the perfect way to touch base with your geographic farm or social list this summer.
SPECIAL OFFER: When you mail 200+ postcards, you’ll receive a free digital version you can use on blogs, emails, and social media. Valid until July 6, 2018.
Download Summer Postcard Order Form
FLAMINGO SEEKING NEW LAWN
FISHING FOR NEW HABITAT
SUMMER SWEET DEAL
Direct mail is still a relevant, effective marketing strategy. When done consistently, and when seen as a partner to digital instead of a competitor, direct mail generates leads, increases sales, drives traffic to websites, and increases brand awareness and trust.
If you’re ready to get started with direct mail for real estate, or you want to start again, we’ve got THE EASIEST solution for you.
Are you ready?
1. Pick a postcard (or postcards) from the options below.
2. Fill out the order form (or forms)
3. Submit your order form with your agent photo (if we don’t already have it)
4. Approve your proof when we send it
5. Answer the phone when recipients call you!
That’s it! No content creation, no trips to the post office, to applying stamps. We do it all. Scroll down to see all of the BHHS templates we have ready to mail for you!
Buyers Connect Campaign
These postcards let homeowners know you have qualified buyers looking to purchase their home. They encourage homeowners to contact you about selling.
Download Buyer Connect Order Form
Home’s Value Campaign
We watched the presentation for your new Home Valuation Site and it is so cool! These postcards direct people to your Home Valuation Site and help you make the most of that tool.
Download Home’s Value Order Form
Core Values Campaign
This series of postcards demonstrates the core values of Berkshire Hathaway HomeServices California Properties. It allows you to utilize the power of the BHHS brand to gain listings.
Download Core Values Order Form
Looking for something more custom?
We offer fully custom design services and can create a unique logo and brand just for you. We can then take that brand and convert it into powerfully effective direct mail postcards, property flyers, signs, stationery, etc. Give us a call at 949-587-5301 to set up your free consultation.