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Jun 21 2018

Brightly Colored Direct Mail Postcards Standout in the Mailbox

These brightly colored, summer themed postcards are sure to standout in the mailbox and grab the eye of recipients. The messaging is crafted specifically to generate real estate listing leads. These direct mail postcards are the perfect way to touch base with your geographic farm or social list this summer.

SPECIAL OFFER: When you mail 200+ postcards, you’ll receive a free digital version you can use on blogs, emails, and social media. Valid until July 6, 2018.

Download Summer Postcard Order Form

FLAMINGO SEEKING NEW LAWN

 

 

FISHING FOR NEW HABITAT

 

SUMMER SWEET DEAL

 

Jun 07 2018

One Step Now Offers EDDM Services

One Step Services now offers full EDDM services. We handle everything from the design and print, to the bundling and post office delivery. Our prices are not only competitive, but often cheaper than other mail houses. Call us at 949-587-5301 or email info@onestepservices.com for a quote!

What is EDDM?

Every Door Direct Mail (EDDM) is a direct mail marketing program created by USPS. It allows businesses to send high volume mailings to local areas at a cost that is often cheaper than standard marketing mail.

EDDM works quite different from priority mail and standard marketing mail (aka bulk mail). The biggest difference is that EDDM is mailed to entire carrier routes, not to specific addresses. With standard mail, you are able to address every piece with a name and properly formatted address. Pieces are then delivered to those addresses, allowing you to pick and choose which specific people you want to mail to.

With EDDM, you choose a carrier route and all pieces are delivered to every single home on the carrier route. The pieces are addressed to “Local Postal Customer.” There can be no exclusions except for businesses and P.O. Boxes. You pick and choose carrier routes, not specific addresses within those routes.

Let’s say, for example, you have a list of past clients. Most of these clients live in the same city, and you find mail carrier routes that include all of those addresses. If you use EDDM, not only would you be mailing to your past clients, you’d be mailing to every other residential address on that route. There is absolutely no way to exclude residential addresses through EDDM. As stated earlier, you can choose to exclude business addresses and P.O. Boxes if you want.

EDDM has many benefits particularly to businesses who want to do high volume local mailings. Depending on your current mail marketing strategy, you may find that EDDM is cheaper and easier to execute than standard marketing mail. EDDM is particularly beneficial to businesses in the following industries: restaurant, automotive, home improvement services, gyms and fitness clubs, dry cleaners and nonprofits.

One Step Services has been a direct mail marketing agency in business in South Orange County for over 25 years. Call us at 949-587-5301 or email info@onestepservices.com for an Every Door Direct Mail quote. 

Jun 01 2018

25 Ideas For Summer Content Marketing

Looking for ideas of things to post to social media, put in your email newsletter, put on direct mail postcards or post to your blog? Look no further. Here are 25 Ideas to get you through the summer. And if you need help converting any of these into direct mail postcards, just let us know! 01

Community Info

  • Midterm Elections voter guide. No need to be divisive or state a specific political belief. Simply let people know when the elections are, share a voting guide or instruct them on how they can register to vote.
  • Schedule for concerts and movies in the park. Almost every city offers free summer concerts. Share the schedule for your city.
  • Kids activities. Parents will appreciate a handy resource that gives information on different camps, classes and activities to keep their kids busy this summer.
  • Small business promotion. Do you have a Sunday Brunch spot? Is there a store downtown you always go to for gifts? Promoting small business in your community benefits everyone. Talk to the business owners and they may be willing to offer your recipients and followers an exclusive discount.
  • 4th of July celebrations. Residents want to know when and where the parades, fireworks, and festivals are happening.
  • Current events update. Is there a new shopping center being built? Is road construction set to begin? Let the people know!
  • Beach Guide. Which is the best beach for kayaking? Bonfire? Where can people camp? Don’t assume this is just for coastal agents, in fact, those that do business in the Inland Empire may have more success with this as their recipients aren’t as familiar with beaches as coastal residents.
  • Summer Bucket List. Make a list of the must do things in your community and share with your audience.

Homeowner Info

  • Pool safety tips. So Cal families are in the pool all summer. They’ll appreciate a reminder on how to stay safe and prevent drownings.
  • Energy saving tips. Give homeowners some innovative ways to keep their electric bill as low as possible during the summer months.
  • Home security tips. Remind people of the best ways to secure their home before going on vacation.
  • Warm weather home improvements. People don’t think about it much, but summer is actually the perfect time to seal windows, repair roofs, clean gutters, etc. Give homeowners a guide of improvements best done in the summer.
  • Summer design trends. What paint colors are trendiest? What’s the best way to design a deck? Give your residents some summer makeover inspiration.

Real Estate Info

  • Testimonials. Share testimonials from past clients.
  • Market update. Share information about the specific neighborhood you specialize in. The more specific the better.
  • Home Valuation. Invite owners to your website to find out how much their home is worth
  • Recent solds. Share photos, prices and days on the market for your recent solds.
  • Seller mistakes. Share the most common mistakes sellers make and how to avoid them.
  • Why use an agent? Educate your audience on the benefit of using a real estate agent as opposed to selling themselves.
  • Downsizing. After the kids graduate, many people start thinking about downsizing. Let them know that you’d love to help them get into a better home.
May 01 2018

Tip Tuesday: 5 Tips for Shooting Video on Your Phone

Videos are an important part of any marketing strategy, and with today’s technology, it’s fairly easy to create a good quality video with just your phone. Of course, there are several occasions that require a professional videographer such as an event, high end real estate virtual tour, commercial campaign, etc. But if you are simply doing a a short video for your blog, social media or email marketing, there’s no reason you shouldn’t use your phone.

In most cases, however, it’s best not to just whip out your phone and shoot. A little preparation, and a few tools, can take your videos to the next level and increase your view rate and the impact on viewers.

Write out a plan
What are you going to film? What movements are you going to make? What are you going to say at what parts? Before you hit record, have a detailed plan written down so your video is polished, concise and impactful.

Invest in a handheld tripod and microphone
When shooting a video on your phone, the two most important accessories are a handheld tripod, to help keep a steady hand, and a microphone, to reduce background noise. Both are fairly inexpensive and will make a huge difference in video quality.

Make sure your area is well lit
Turn on all the lights in a house. Open up all the windows. Go outside. Do whatever you need to do to brighten up the space. Nobody will watch a dark video.

Put the video in focus
With most phones nowadays, getting a focused shot is as easy as touching the screen on the spot that you want to focus on.

Do not digitally zoom
If you want to get a close up of something, physically walk up to it. Digital zoom lessens the visual quality of the shot.

Mar 27 2018

Real Estate Postcards for Tax Season 2018

Order 200+ mailed postcards and we’ll waive the design fee!

Expires April 13, 2018.

Download  Tax season postcard order form

While these postcards can be sent any time of year, they are particularly relevant to tax season. As recipients are getting their refunds, they may be thinking about doing some home improvement and the Home Improvements ROI postcards gives excellent guidance on which improvements will increase resale value.

The New Tax Law postcard gives some clarification as to how the new law effects homeowners in 2018 and beyond.

 

Mar 12 2018

2018 Baseball Schedules For Angels, Dodgers and Padres

These “sticky pieces” are perfect for building brand awareness and trust. Recipients will keep these baseball schedule postcards on hand and refer back to them often, each time being exposed to your brand, photo and name.

We’ve done the hard work for you! Just download the 2018 So Cal Baseball Schedule Postcards Order Form , fill it out, and email to info@onestepservices.com or fax it to 949-452-0381.

Jan 30 2018

2018 Real Estate Market Forecast and Valentine’s Day Postcards

This year is already gearing up to be a busy and exciting one in real estate. Get your audience motivated to sell with these 2018 Market Forecast postcards. Or, send them a little love through Valentine’s Day postcards. Either way, you’ve got to get your name in front of their eyeballs so that when they sell this year, they sell with you!

Download Market Forecast and Valentines Order Form

 

 

 

 

 

 

 

 

Jan 12 2018

2018 Winter Olympic Schedule

Olympic schedules are very popular mailing pieces. Recipients find the information valuable and they are likely to keep the pieces, giving you more brand exposure. The Olympics start February 9th, so order now!

Olympic Schedule 2018

 

 

 

 

 

 

 

 

On January 1, many homes became expired listings. These owners make a great target audience for direct mail marketing. Send these postcards to generate leads.

Expired Listings Postcards Order Form

Jan 08 2018

Mailbox Monday: The right offer, at the right time, sent to the right person.

 

Hello and welcome to Mailbox Monday. My name is Brianna, I’m the marketing strategist here at One Step Services.  Today I’m going to go through a direct mail postcard that I received in my own mailbox and just point out the really good things about it and give you some takeaways that you can apply to your next mailing.

I got this postcard from Amazon, Amazon Prints, I am a client of theirs already. I keep all of my photos on Amazon’s photo cloud. So I was a perfect target audience for this offer. Right away I’m going to tell you the two key things about this are the timing (when it landed in my mailbox) and the offer. Everything else about this piece is nothing special. It’s printed on pretty cheap paper, the design is nothing to speak of, but it was an effective mailing piece because of when it landed in my mailbox, which was in November, and just like it says just in time for gift giving season. That was exactly the time I was thinking about presents and what I wanted to get people. The timing of this piece was very effective as was the offer. 40% off is a fantastic offer. It is very compelling. Typically, sometimes 10%, sometimes even 15% off, is not going to compel somebody to take action but a 40% off offer is incredibly compelling.

So those are the two things about this. You know, sometimes it doesn’t take a whole lot, sometimes it’s just something very simple. The right offer at the right time sent to the right audience for a piece to be effective. The last little thing I’ll point out is its always nice when you can address your mail piece to an actual person and instead of “current resident” or something generic like that.

So there you go. Just some of the benefits of this direct mail postcard that hopefully you can takeaway and apply to your next postcard.

 

Dec 27 2017

It’s not too late to send Happy New Year’s 2018 Postcards

Unlike other holidays, it’s socially acceptable to wish people a Happy New Year a couple weeks past the actual holiday. If you weren’t able to send out Christmas cards, these Happy New Year postcards are a great way to reach out to your farm or social sphere.

SPECIALS: Order 200+ and we’ll waive the production fee.

Download the New Years 2018 Post Card Order Form

 

Good Cause Marketing