How are real estate agents marketing their listings? How are they marketing themselves and their businesses? If you’re looking for fresh marketing ideas, or just wondering what the competition is up to, check out these 5 real estate marketing trends we are seeing from clients.
The Conversion Craze
Every year we run a report of our most popular products. And every year the top two are the same: Postcards and Property Flyers. These real estate marketing staples continue to be the cornerstone of successful strategies. What has changed is digital conversion. Many agents are asking us to take their postcards and and flyers and convert them into social media images and email content. Agents are learning that they need print and digital and that its much easier to do both when you repurpose content.
Much Ado About Matte
For many years, glossy card stock was THE paper choice for real estate marketing. And while this remains popular for postcards, many agents are opting for matte papers and finishes on property flyers and business cards. Many agents opt for matte because they feel it looks more sophisticated and it attracts fewer fingerprint smudges. Others, however, feel that the matte diminishes the quality of photos.
Whatever your preference, matte or glossy, One Step has a variety of different paper thicknesses and finishes to give your pieces a unique quality look.
Better Business Cards
At One Step we are noticing that more agents are looking for highly creative business cards. Not only do they want creative design, they’re also looking for creative production. Things like soft touch finishes, spot UV, painted edges, unique shapes, embossed and extra thick cards are very popular.
Previously, the main purpose of a business card was to communicate contact information. But now, digital business cards and apps can do that for free. Real estate agents are now looking to make a statement with their cards and they are more selective about who they give them too. They are willing to invest a little more money for a lesser quantity but higher quality business card order.
Photo focused marketing has been trending for a while and it isn’t going anywhere anytime soon. More and more agents are investing in professional photography for all listings, not just the really expensive ones. Those agents who want to take photographs themselves are getting educated on best practices and are investing in equipment the equipment necessary to take high quality photos.
Arial photography and videography is a relatively new trend that is becoming increasingly popular and, we predict, will become a staple in real estate photography very shortly.
Leave Behind Listing Books
Large expensive listing books are being replaced with smaller books that agents can leave with clients. Advances in print technology have made it possible to print professional books at smaller quantities and more reasonable prices. Plus, smaller books can be more easily updated, something many agents are opting to do 1-4 times a year. Leaving behind a listing book keeps the agent top of mind with the potential clients.
Today’s listing presentation books give just the highlights of an agents career and direct a potential client to the agent’s website for more information. Many agents are ordering 12-, 16- or 20- page listing books with gloss or matte cardstock covers and gloss text pages. These books are full color and bound with saddle staples.
What to implement these trends into your marketing strategy? Give us a call at 949-587-5301 or call firstname.lastname@example.org and schedule a free consultation.
Looking for some direct mail postcards, farming postcards or walk and drop pieces? Start the new year with a strong marketing strategy and our content ready postcards. This month, we are promoting Valentine’s Day postcards as well as one summarizing the 2019 Real Estate Forecast.
To order, simply download this Valentines and Forecast Order Form and email it back to us.
2019 Real Estate Forecast. Please note, this information is from last year and will be changed. You will see updated information when you place an order.
Happy Valentine’s Day
2018 Holiday Schedule Postcards Order Today!
Holiday schedules are a great way to connect with your farm, showing them that you are a community expert. These pieces are also effective because they are sticky, meaning people keep them around and reference them repeatedly.
We’ve done the hard work for you and pulled events from Orange, LA and San Diego counties. Simply choose your design and the county you want to feature, and we’ll do the rest! Want to feature specific events we missed? No problem, just email us the details and we’ll put it on the card for you.
Each design comes in 8.5×5.5 and 8.5×8.5. The smaller postcards feature 10 events, the larger ones feature 16.
Download the 2018 Holiday Schedule Postcards
– Fully customizable with your branding, logo and contact information.
– Over 25 different snack and candy options, at three different price points.
– Great to use as client gifts, pop bys, event handouts, or as filling in the company candy jar.
– Great way to build brand recognition, connect with old, current and potential clients, and drive sales.
– A great tasting, high quality product
These 1oz candy and snack pouches are a wonderful promotional marketing item that is affordable, fun and effective. Ordering is easy! Simply choose a filling, and we’ll design the bag based on your brand. Once approved, we print and ship directly to you.
Click on the Customized Promotional Candy Order Form to see all filling options and prices.
To order, simply download the Customized Promotional Candy Order Form fill it out, and email it to email@example.com or call 949-587-5301.
I tried a new auto mechanic this week. The auto shop I had gone to for years switched ownership and I wasn’t thrilled with the new management. Plus, I needed a shop closer to work. So I tried one of the many near the office and one highly recommended by my boss.
When I walked into the Finishline front office, I was immediately struck by the framed thank you notes hung on the walls. Many of these notes were handwritten. It was incredible to me that people had actually taken the time to handwrite a note to their mechanic. I’ve written online reviews for my mechanic, but a handwritten note? That beast of a task is reserved for friends and family. As I started to read the testimonials, it became clear that John, the owner, wasn’t just a mechanic. He was a friend, a friend people trusted with one of their most important worldly possessions.
I was feeling pretty good about my decision to come to Finishline. John gave a me a detailed quote before starting the work. He charged a fair price. He got the job done quickly. He was kind, respectful, and friendly.
Everything John did was worthy of a 5 Star Yelp Review. But I still wasn’t understanding the handwritten thank you notes. But at the end of the transaction, John handed me the keys and mentioned that he had noticed that one of the tires on the stroller in the back of the car was flat, and he filled it up. I couldn’t believe he had even noticed the flat tire, much less taken the time to refill it. Talk about going above and beyond. Right there, he earned a lifelong customer and a handwritten thank you note.
Service is the most important part of your brand. Make sure it’s excellent!
Direct mail increases during the holidays. During the summer maybe your piece was 1 of 5 in the mailbox, and now its 1 of 10. It’s time to move beyond the cardstock postcard and a little pizazz to your pieces. Below are five ideas that deal with paper, finishes and packaging. Has a full service graphic design agency, One Step Services can also give you lots of creative design ideas specific to your brand. Just come in for a consultation!
A beautiful design can be enhanced with beautiful paper. Sometimes something as simple as going with a thicker stock can make a difference. But when you really want to make an impact, consider a different colored or textured paper. The possibilities are endless and we have lots of samples you can look at before making a decision.
There are so many ways to personalize a piece, but the goal is always the same: to make a connection with the recipient. They don’t need another ad, they need a solution to their problem, or a note . You can add variable data so the piece looks like it was custom created for a specific person or group of people. You can add your handwritten signature or a personal note. With the holidays just around the corner, this is the perfect time to share a photo of you, your staff, and/or family in a holiday card.
A specialty finish enhances the way a piece feels and grabs recipients attention through touch. With so many One of the many benefits of direct mail is that it is tactile. As wonderful as digital is, there is an effect on the brain that it misses because it doesn’t engage the sense of touch.We have samples of all these finishes in our office, feel free to come by anytime and check them out before ordering.
Rectangular postcards are the bread and butter of direct mail marketing. Spice things up by cutting your postcard into a unique shape. It could be something basic like a circle, or something that is unique to your company and brand.
It may seem counterintuitive, but if you want your piece to stand out, consider covering it up. An interesting package can create a sense of mystery that prompts special attention. Put it in a envelope with a creative call to action. If it’s a formal piece, like an invitation, use an inner envelope or a pocket as well. Roll the piece up and put it in a tube, or use a thin box. Make the piece lumpy by adding a small promotional item.
These customizable candies are perfect for the holidays! Hand them out to trick-or-treaters, include them in gift bags, or attach them to holiday postcards for a fun walk and drop piece. Full color customization allows you proudly display your logo and visual brand.
Download the OSS Candy Order Form and email it back to firstname.lastname@example.org or fax it to us at 949-452-0381
Although the traditional selling season may be coming to a close, it’s important to keep your marketing momentum going. There are people out there who will need to sell their home in the 4th quarter, and we want them to sell their home with you! So order one, or two, of these fall themed lead generation postcards and mail to your farm and social list.
Download the Fall Lead Generation Postcard Order Form fill it out and email it to email@example.com.
WAITING FOR A SIGN?
Are you ready for some football? These postcards give the full NFL schedule for the Chargers or Rams. Theses “sticky” postcards stay on people’s fridges and on their desks, giving repeated exposure to your brand and lots of encouragement for recipients to call you! Football season starts in early September, so order and mail these today!
Download the 2018-2019 Football Schedules Order Form
These brightly colored, summer themed postcards are sure to standout in the mailbox and grab the eye of recipients. The messaging is crafted specifically to generate real estate listing leads. These direct mail postcards are the perfect way to touch base with your geographic farm or social list this summer.
SPECIAL OFFER: When you mail 200+ postcards, you’ll receive a free digital version you can use on blogs, emails, and social media. Valid until July 6, 2018.
Download Summer Postcard Order Form
FLAMINGO SEEKING NEW LAWN
FISHING FOR NEW HABITAT
SUMMER SWEET DEAL