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Jun 21 2018

Brightly Colored Direct Mail Postcards Standout in the Mailbox

These brightly colored, summer themed postcards are sure to standout in the mailbox and grab the eye of recipients. The messaging is crafted specifically to generate real estate listing leads. These direct mail postcards are the perfect way to touch base with your geographic farm or social list this summer.

SPECIAL OFFER: When you mail 200+ postcards, you’ll receive a free digital version you can use on blogs, emails, and social media. Valid until July 6, 2018.

Download Summer Postcard Order Form

FLAMINGO SEEKING NEW LAWN

 

 

FISHING FOR NEW HABITAT

 

SUMMER SWEET DEAL

 

May 23 2018

Father’s Day Postcards for Real Estate Agents

Looking for a fun, eye catching postcard to send to your list of past clients? Father’s Day is Sunday June 17th. These Father’s Day direct mail marketing postcards are the perfect way to touch base with your farm or social list.

Father’s Day is June 17th. Order by May 31 for timely delivery. Mail 200+ and we’ll waive the design fee!

Download Fathers Day Postcards Order Form

Give Dad A New House

Happy Father’s Day

 

May 17 2018

Spring Selling Direct Mail Postcards for 2018

Real Estate agents its selling season! We’ve got some fantastic postcards with strong calls to action that will motivate people to list with you!

For this month only, mail 200+ postcards and we’ll waive the design fee! Just download the order form below, fill it out and email back to info@onestepservices.com.

Spring Selling Order Form

Customizable Market Update

Most real estate agents report that market updates are their most popular direct mail piece. This postcard makes market update stats easy to read and understand. Simply provide info for your specific area and we will plug it in!

Why sell this spring?

This brightly colored infograph clearly explains why now is the best time to sell

New Spring

This beautiful postcard is a great way to touch base with your farm or social list and remind them that you are available to get them into the home of their dreams.

Apr 06 2018

Mother’s Day Direct Mail Postcards 2018

Mail 300+ Postcards and get 100 Postcards Free

Promo expires April 30, 2018. Free postcards are printed only. If you want to mail the 100 free postcards, postage and mailing fees will apply. You can choose to have the postcards printed and returned to you. In that case, a nominal shipping fee may apply.

Mother’s Day is Sunday May 13. We recommend mailing postcards standard mail two weeks before the holiday to increase chance of timely delivery.

Download the Mother’s Day Postcard Order Form

This real estate themed postcard is sales centric with a strong call to action.

This classic Mother’s Day postcard can be used in any industry to wish recipients a wonderful holiday.

Mar 27 2018

Real Estate Postcards for Tax Season 2018

Order 200+ mailed postcards and we’ll waive the design fee!

Expires April 13, 2018.

Download  Tax season postcard order form

While these postcards can be sent any time of year, they are particularly relevant to tax season. As recipients are getting their refunds, they may be thinking about doing some home improvement and the Home Improvements ROI postcards gives excellent guidance on which improvements will increase resale value.

The New Tax Law postcard gives some clarification as to how the new law effects homeowners in 2018 and beyond.

 

Mar 12 2018

2018 Baseball Schedules For Angels, Dodgers and Padres

These “sticky pieces” are perfect for building brand awareness and trust. Recipients will keep these baseball schedule postcards on hand and refer back to them often, each time being exposed to your brand, photo and name.

We’ve done the hard work for you! Just download the 2018 So Cal Baseball Schedule Postcards Order Form , fill it out, and email to info@onestepservices.com or fax it to 949-452-0381.

Feb 12 2018

BHHS REImagine Templates

Direct mail is still a relevant, effective marketing strategy. When done consistently, and when seen as a partner to digital instead of a competitor, direct mail generates leads, increases sales, drives traffic to websites, and increases brand awareness and trust.

If you’re ready to get started with direct mail for real estate, or you want to start again, we’ve got THE EASIEST solution for you.

Are you ready?

1. Pick a postcard (or postcards) from the options below.
2. Fill out the order form (or forms)
3. Submit your order form with your agent photo (if we don’t already have it)
4. Approve your proof when we send it
5. Answer the phone when recipients call you!

That’s it! No content creation, no trips to the post office, to applying stamps. We do it all. Scroll down to see all of the BHHS templates we have ready to mail for you!

Buyer Connect Order Form

Home’s Value Order Form

Core Values Order Form

Buyers Connect Campaign

 

 

 

 

 

 

 

These postcards let homeowners know you have qualified buyers looking to purchase their home. They encourage homeowners to contact you about selling.

Download Buyer Connect Order Form

Home’s Value Campaign

 

 

 

 

 

 

 

We watched the presentation for your new Home Valuation Site and it is so cool! These postcards direct people to your Home Valuation Site and help you make the most of that tool.

Download Home’s Value Order Form

Core Values Campaign

 

 

 

 

 

 

 

This series of postcards demonstrates the core values of Berkshire Hathaway HomeServices California Properties. It allows you to utilize the power of the BHHS brand to gain listings.

Download Core Values Order Form

Looking for something more custom?

We offer fully custom design services and can create a unique logo and brand just for you. We can then take that brand and convert it into powerfully effective direct mail postcards, property flyers, signs, stationery, etc. Give us a call at 949-587-5301 to set up your free consultation.

Jan 30 2018

2018 Real Estate Market Forecast and Valentine’s Day Postcards

This year is already gearing up to be a busy and exciting one in real estate. Get your audience motivated to sell with these 2018 Market Forecast postcards. Or, send them a little love through Valentine’s Day postcards. Either way, you’ve got to get your name in front of their eyeballs so that when they sell this year, they sell with you!

Download Market Forecast and Valentines Order Form

 

 

 

 

 

 

 

 

Jan 12 2018

2018 Winter Olympic Schedule

Olympic schedules are very popular mailing pieces. Recipients find the information valuable and they are likely to keep the pieces, giving you more brand exposure. The Olympics start February 9th, so order now!

Olympic Schedule 2018

 

 

 

 

 

 

 

 

On January 1, many homes became expired listings. These owners make a great target audience for direct mail marketing. Send these postcards to generate leads.

Expired Listings Postcards Order Form

Dec 12 2017

How to prepare a real estate marketing strategy for 2018

Marketing should not be something you do only for listings. You need to be marketing yourself and your business throughout the year…that’s how you get the listings! Below are some of our tried and true tips for creating an effective real estate marketing strategy.

Set a budget. I know this is hard for real estate agents, because your income varies with each listing. But a great way to start is simply by determining what percentage of each commission is going to go towards marketing. To get an idea of how much you’ll make, look at your income from last year. Create a budget based on those two factors, and then adjust as necessary throughout the year.

Example- You decide you will use 10% of each commission for marketing. Last year, you made $80,000 in commission. Therefore, you could plan for a 2018 marketing budget of $8,000. If that feels high to you, set your budget a little lower. It’s always easier to add money to the budget than to take it away.

Create tangible goals and know how to track them. How many leads do you want a month? Are you trying to increase your referrals? Are you looking to increase your listings above a certain price point? Set these tangible goals and then monitor your marketing strategies to see which ones are helping you accomplish these goals.

Example. You want 50 leads a month without having to make cold calls. So in January, you set up a regular email campaign, direct mail campaign and Facebook ads. After about 2 months monitoring clicks and asking leads how they heard about you, you determine that email is bringing in the least amount of leads. So you scale it back and use that time and money on Google Ads. After a few more months, you realize this combination is helping you go above and beyond your goals, so you commit to it for the rest of the year, while still monitoring and being open to change should one of those strategies start to dwindle.

Determine a visual brand. A consistent visual brand is crucial to real estate marketing. Some agents use their broker’s brand…the colors, the logo, etc. Others find a professional graphic designer to create a brand that is unique to them and communicates their unique value. There are advantages to both, the important thing is to stay consistent. If you already have a brand, now is a good time to review it. It is relevant to your target audience? Is it modern? Does it still communicate your unique value and they key elements of your business?

Define your audience. I know you WANT to sell everyone’s home, but realistically, you cannot. And your marketing will be a lot more effective if you define an audience and tailor your marketing to them. Many real estate agents define their audience by location. They choose a geographic farm and consistently send direct mail, door knock and participate in community events within that farm. Other agents choose to focus on retirees, while others are marketing to luxury property owners. It’s also okay to have a few different target audiences, as long as each are defined.

Create your messaging. I recently wrote an entire blog about how to create good content. While a marketing plan is not the place to create specific messages, it is a good time to determine general messaging themes and goals. For example, maybe you want your 2018 marketing to focus on why people should live in your farm specifically, or giving people reasons to list this year instead of waiting, or encouraging them to choose you over your competition. Having a  general theme, or a couple themes, will help you avoid content writers block and keep your messaging consistent and powerful.

Be willing to be flexible. Real estate is an ever changing industry. It’s likely your marketing needs and ability to execute will change throughout the year. That’s okay! A marketing plan isn’t meant to be a chain, but rather a solid foundation from which to build and change an effective marketing strategy that works for your specific business!

CALL ONE STEP SERVICES! Need help creating a marketing strategy? Need to update your visual brand or create a new one? We are real estate marketing experts ready to help you grow your business. We are currently taking appointments for December and January, so please give us a call at 949-587-5301 or email info@onestepservices.com to request and appointment with Valerie, our Director of Client Relations.

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