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Mar 12 2018

2018 Baseball Schedules For Angels, Dodgers and Padres

These “sticky pieces” are perfect for building brand awareness and trust. Recipients will keep these baseball schedule postcards on hand and refer back to them often, each time being exposed to your brand, photo and name.

We’ve done the hard work for you! Just download the 2018 So Cal Baseball Schedule Postcards Order Form , fill it out, and email to or fax it to 949-452-0381.

Feb 12 2018

BHHS REImagine Templates

Direct mail is still a relevant, effective marketing strategy. When done consistently, and when seen as a partner to digital instead of a competitor, direct mail generates leads, increases sales, drives traffic to websites, and increases brand awareness and trust.

If you’re ready to get started with direct mail for real estate, or you want to start again, we’ve got THE EASIEST solution for you.

Are you ready?

1. Pick a postcard (or postcards) from the options below.
2. Fill out the order form (or forms)
3. Submit your order form with your agent photo (if we don’t already have it)
4. Approve your proof when we send it
5. Answer the phone when recipients call you!

That’s it! No content creation, no trips to the post office, to applying stamps. We do it all. Scroll down to see all of the BHHS templates we have ready to mail for you!

Buyer Connect Order Form

Home’s Value Order Form

Core Values Order Form

Buyers Connect Campaign








These postcards let homeowners know you have qualified buyers looking to purchase their home. They encourage homeowners to contact you about selling.

Download Buyer Connect Order Form

Home’s Value Campaign








We watched the presentation for your new Home Valuation Site and it is so cool! These postcards direct people to your Home Valuation Site and help you make the most of that tool.

Download Home’s Value Order Form

Core Values Campaign








This series of postcards demonstrates the core values of Berkshire Hathaway HomeServices California Properties. It allows you to utilize the power of the BHHS brand to gain listings.

Download Core Values Order Form

Looking for something more custom?

We offer fully custom design services and can create a unique logo and brand just for you. We can then take that brand and convert it into powerfully effective direct mail postcards, property flyers, signs, stationery, etc. Give us a call at 949-587-5301 to set up your free consultation.

Jan 30 2018

2018 Real Estate Market Forecast and Valentine’s Day Postcards

This year is already gearing up to be a busy and exciting one in real estate. Get your audience motivated to sell with these 2018 Market Forecast postcards. Or, send them a little love through Valentine’s Day postcards. Either way, you’ve got to get your name in front of their eyeballs so that when they sell this year, they sell with you!

Download Market Forecast and Valentines Order Form









Jan 12 2018

2018 Winter Olympic Schedule

Olympic schedules are very popular mailing pieces. Recipients find the information valuable and they are likely to keep the pieces, giving you more brand exposure. The Olympics start February 9th, so order now!

Olympic Schedule 2018









On January 1, many homes became expired listings. These owners make a great target audience for direct mail marketing. Send these postcards to generate leads.

Expired Listings Postcards Order Form

Dec 12 2017

How to prepare a real estate marketing strategy for 2018

Marketing should not be something you do only for listings. You need to be marketing yourself and your business throughout the year…that’s how you get the listings! Below are some of our tried and true tips for creating an effective real estate marketing strategy.

Set a budget. I know this is hard for real estate agents, because your income varies with each listing. But a great way to start is simply by determining what percentage of each commission is going to go towards marketing. To get an idea of how much you’ll make, look at your income from last year. Create a budget based on those two factors, and then adjust as necessary throughout the year.

Example- You decide you will use 10% of each commission for marketing. Last year, you made $80,000 in commission. Therefore, you could plan for a 2018 marketing budget of $8,000. If that feels high to you, set your budget a little lower. It’s always easier to add money to the budget than to take it away.

Create tangible goals and know how to track them. How many leads do you want a month? Are you trying to increase your referrals? Are you looking to increase your listings above a certain price point? Set these tangible goals and then monitor your marketing strategies to see which ones are helping you accomplish these goals.

Example. You want 50 leads a month without having to make cold calls. So in January, you set up a regular email campaign, direct mail campaign and Facebook ads. After about 2 months monitoring clicks and asking leads how they heard about you, you determine that email is bringing in the least amount of leads. So you scale it back and use that time and money on Google Ads. After a few more months, you realize this combination is helping you go above and beyond your goals, so you commit to it for the rest of the year, while still monitoring and being open to change should one of those strategies start to dwindle.

Determine a visual brand. A consistent visual brand is crucial to real estate marketing. Some agents use their broker’s brand…the colors, the logo, etc. Others find a professional graphic designer to create a brand that is unique to them and communicates their unique value. There are advantages to both, the important thing is to stay consistent. If you already have a brand, now is a good time to review it. It is relevant to your target audience? Is it modern? Does it still communicate your unique value and they key elements of your business?

Define your audience. I know you WANT to sell everyone’s home, but realistically, you cannot. And your marketing will be a lot more effective if you define an audience and tailor your marketing to them. Many real estate agents define their audience by location. They choose a geographic farm and consistently send direct mail, door knock and participate in community events within that farm. Other agents choose to focus on retirees, while others are marketing to luxury property owners. It’s also okay to have a few different target audiences, as long as each are defined.

Create your messaging. I recently wrote an entire blog about how to create good content. While a marketing plan is not the place to create specific messages, it is a good time to determine general messaging themes and goals. For example, maybe you want your 2018 marketing to focus on why people should live in your farm specifically, or giving people reasons to list this year instead of waiting, or encouraging them to choose you over your competition. Having a  general theme, or a couple themes, will help you avoid content writers block and keep your messaging consistent and powerful.

Be willing to be flexible. Real estate is an ever changing industry. It’s likely your marketing needs and ability to execute will change throughout the year. That’s okay! A marketing plan isn’t meant to be a chain, but rather a solid foundation from which to build and change an effective marketing strategy that works for your specific business!

CALL ONE STEP SERVICES! Need help creating a marketing strategy? Need to update your visual brand or create a new one? We are real estate marketing experts ready to help you grow your business. We are currently taking appointments for December and January, so please give us a call at 949-587-5301 or email to request and appointment with Valerie, our Director of Client Relations.

Nov 10 2017

These sticky holiday direct mail pieces provide a great return on investment

Our annual holiday schedules of events are ready to order! We’ve done things a little differently this year. Instead of choosing a city, you simply choose your county and we’ll put together a list of major events taking place in different areas throughout the county. Have some specific events you want featured? No problem, just send those over and we’ll put them on the card you choose.

These pieces are particularly effective because they are sticky, meaning people are likely to keep them around for a while and reference them more than once. Every time they do, they’ll be reminded of your name, your face and your brand. These pieces have a strong ROI and are a  great way to wrap up your 2017 direct mail marketing efforts.

Each design is available as an 8.5×8.5 postcard or 8.5×5.5 postcard. As always, the production fee of $12 is waived when you order 200 or more. Additional bulk discounts apply for orders of 500+ and 1,000+. Download the order form and email it to or give us a call if you have questions 949-587-5301.

Holiday Schedule Order Form 2017


Oct 10 2017

2017 Thanksgiving Postcards – Order Now, Mail Later

This year, consider sending your clients cards and gifts at Thanksgiving instead of Christmas. They’ll love the creativity and thoughtfulness, and you’ll love having extra time to attend to things that have to be done around Christmas (like last minute shopping!) Our full line of Thanksgiving cards are available to order now. We can print and return them to you, OR mail them for you on a future date. Simple download the order forms, fill them out and return them to Have questions? Feel free to call us at 949-587-5301.

Thanksgiving Order Form 2017

These postcards have messaging geared toward real estate or small businesses. However, the messaging can be changed to fit your specific marketing needs.



Sep 19 2017

Holiday 2017 Direct Mail Marketing Schedule

Want to make the most out of the holidays? Download our 2017 direct mail marketing schedule. We tell you what to mail every week, taking into account deadlines for holidays. Our schedule includes our content ready postcards as well as full custom content. Pick and choose what you want, or simply give us a call and ask us to set up weekly mailings based on the schedule. We’ll handle everything for you!

Download 15 Weeks of Holiday Mailing_OSS


Sep 13 2017

2017 Halloween Postcards for Real Estate Agents

Our Halloween postcards are fun and festive, with carefully crafted messaging to generate phone calls or drive traffic. They are an eye catching relevant way to tell people about your real estate business.

Here are 5 ways to use Halloween postcards:

  1. Send to your real estate farm.
  2. Send to list of past and current clients.
  3. Having an event? These can easily convert to invitations
  4. Hand out with candy to trick or treaters
  5. Use digital versions in emails and on social media

Plus, if you place a mailing order of 300+ before by September 29th, you’ll get 100 free print and return postcards. Download the order form Halloween Postcards fill it out, and email to

Halloween Pumpkins







Boo-tiful House







Star-witch Halloween


Aug 07 2017

Back to School, Back to Marketing

The summer is already coming to an end. Time to pack up the beach gear, get out the school supplies, and get back on a regular marketing schedule. These back to school postcards are a great way to connect with your geographic farm or social list. Your clients are getting back into a routine, time to get back on their radar!

Download Back To School Order Form. Fill it out and email it to


Good Cause Marketing