Daylight savings is a great opportunity to touch base with your direct mail recipients. For one thing, it’s not an event many business capitalize on so there is minimal competition in the mailbox. Plus, it’s giving useful information without asking anything in return. This builds brand trust and loyalty. Third, its a piece that people are likely to keep around for a while as reminder to switch their clocks. This helps to build brand recognition, since every time they look at the piece they’ll see your brand!
We have two content ready time change postcards, ready to be personalized and sent out! Of course, as always, we can do custom work as well. To order a content ready card, simply download this Daylight Savings Postcard Order Form, fill it out and email to email@example.com.
Want to make the most out of the holidays? Download our 2017 direct mail marketing schedule. We tell you what to mail every week, taking into account deadlines for holidays. Our schedule includes our content ready postcards as well as full custom content. Pick and choose what you want, or simply give us a call and ask us to set up weekly mailings based on the schedule. We’ll handle everything for you!
Download 15 Weeks of Holiday Mailing_OSS
Our Halloween postcards are fun and festive, with carefully crafted messaging to generate phone calls or drive traffic. They are an eye catching relevant way to tell people about your real estate business.
Here are 5 ways to use Halloween postcards:
- Send to your real estate farm.
- Send to list of past and current clients.
- Having an event? These can easily convert to invitations
- Hand out with candy to trick or treaters
- Use digital versions in emails and on social media
Plus, if you place a mailing order of 300+ before by September 29th, you’ll get 100 free print and return postcards. Download the order form Halloween Postcards fill it out, and email to firstname.lastname@example.org
Sometimes buyers are hesitant to sell because they don’t think buyers are interested. This postcard lets them know that you have interested buyers and motivates them to give you a call.
Download Buyers and Boxes Postcard order form
Many homes in Southern California have more equity than owners realize. This postcard encourages recipients to contact you to find out the value of their home.
Download Money Tree Postcard order form
Whether you are a real estate agent thanking clients for their business, a nonprofit asking for donations, or a small business promoting a sale, holiday mailings are crucial for client/donor relations.
Chances are, you don’t want to send the exact same holiday cards to everyone. There are some people you may want to send handwritten, very personable cards too. There are others you may want to send a postcard to, with automated personalization using variable data. And there may be a good chunk of your list that is going to a beautifully crafted email.
Also, keep in mind that you can change the list based on the holiday. For example, if you want to touch base on Thanksgiving and Christmas, you can save money by sending everyone an email on Thanksgiving but doing cards and postcards for Christmas (or vica versa).
How you divide your list will depend on your sales goals and your budget. But it’s a vital first step when planning your holiday marketing strategy.
The direct mail pieces that stick out the most are those that have a handwritten addresses and a colorful envelope. While it does cost extra than a regular mailing, it’s actually one of the easiest and most cost effective ways to make your mailing stand out. And you can save even more money by hand addressing yourself.
One Step Services does offer hand addressing and hand stamping as a service. Just make sure you get your order in early (like, October) so there is plenty of time to get everything set up and sent out.
Variable data allows us to customize any piece quickly. This is a great tool for those who want to customize their big mailings printed on our digital press. Perhaps you are a nonprofit wanting to thank a donor. We can create a template letter and insert individual names and donation amounts. Or maybe you are a retail wanting to give different discounts depending on buying patterns. Simply give us a spreadsheet with the person’s name and the discount they should get, and we’ll insert that variable data into a templated piece.
The way you send over variable data is extremely important. Be sure to talk with one of One Step Services’ customer reps before placing an order to be sure everything goes smoothly.
It can be something as simple as a coupon or store credit, or something a little more elaborate like a gift basket. Check out our recent article about client gifts we’ve given for more inspiration.
It’s a good idea to choose gifts that will remind the recipient of your company. Include a handwritten note and business card with food gifts. Put your logo on office supply gifts. Or send a free product or sample to entice them to order again.
Summer is over and we are speeding towards the holidays. Every year, I make the mistake of waiting too long to come up with client gifts and at the beginning of December there is great snarling and gnashing of teeth as I curse last minute shipping costs. But not this year! This year I am determined to have the gifts picked out and bought and landing on clients’ doorsteps before Thanksgiving.
If you’re trying to get ahead of the game as well, here are some client gift ideas for you. All of these are ones we’ve bought in the past and they’ve been a big hit. Got another idea? Share it in the comments below.
- A giant fortune cookie with a customized fortune from Fancy Fortune Cookies.
- Champagne gummy bears from Sugarfina
- Customized desktop notepads and notepad holders from One Step Services
- Decision paperweight from Uncommon Goods
- Branded reusable grocery bags from 4imprint
Here are few more gifts that are a bit more expensive and personalized. We’ve sent these to consultants, vendors, even our boss.
- Jerkygram from Mancrates
- Custom Bobblehead (can’t remember which company we used, but there are lots of different ones).
- Custom tie from Zazzle
- Personalized lifetime artwork from Your Memory Lane
We understand that a majority of our clients want listings! But many agents, especially those starting out, enjoy working with buyers as well. These postcards are geared towards buyers. They would be effective as direct mail postcards to apartment residents or renters in your farm, or you could keep some on hand to give to those you meet who express an interest in buying.
Click here to download the order form Motivate buyers and sellers order form
This postcards can be used for buyers and sellers. It points out the optimistic attributes of the current real estate market and discusses opportunities for buyers and sellers