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One Step Services
Nov 16 2017

Case Study: What Marketing Materials Does A Non Profit Need For A Gala?

White board sign showing progress toward child sponsorships at the Chanje Gala

The Challenge: The Chanje Movement needed help promoting their first ever golf classic and gala. Previously, their big fundraising event had been a charity run which required very different promotional materials. They came to us with a vague idea of what they wanted, but didn’t know the details. Specifically, they needed guidance on their invitations, programs and signage.

The Solution: At One Step, we’ve created and printed marketing materials for several charity galas, including American Heart Association, so we had several different ideas for Chanje. We pulled out our stack of samples and discussed content ideas, design ideas, paper types and budget. Once we narrowed down the details, we brought in a designer who created a look for the event by expanding on the logo they had already created.

The Surprise: Two weeks before the event, we were discussing signage and the founder, Dave, expressed a desire for a sign that encouraged people to participate in child sponsorships. Their One Step account rep, Brianna, suggested printing on a white board sign so that the team could use markers to track progress.

The Result: The whiteboard sign was a huge hit. One Step printed a simple thermometer design on white board material, and the Chanje team wrote their goal and tracked their progress with erasable marker. They’ll be able to reuse this sign to future events. In addition, One Step created elegant invitations, event programs, sponsorship banners and signs for each golf hole. The Chanje Movement was incredibly pleased with the result.

The Testimonial: “Working with Brianna at One Step Services makes it easy for our small organization to increase our impact.  When we need help with graphics & design or fresh ideas for our content or marketing, she is available – and they’re affordable and fast!  We planned our first ever golf & gala fundraiser and their support made it possible to focus on sharing our vision and connecting with people.  Knowing they are there for us gives me a confidence we have the support we need.” – Dave Brodksy

Good Cause Marketing