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Nov 19 2018

Brand New 2019 Holiday Card Designs Just Released!

We’ve just released 10 brand new holiday card designs! They span a wide variety of design themes including coastal Christmas, traditional holiday, modern magical and Hanukkah. Each design comes as an 8.5×5.5 postcard or a 5×7 folded greeting card with envelope. Select designs also come in small notecard size (4.25×5.5).  Choose from 4 different messages or provide your own.

To order, simply download the order form below and return it to info@onestepservices.com. Call us at 949-587-5301 with any questions!

One Step 2018 Holiday Postcards

One Step Services 2019 Holiday Greeting Cards

One Step Services 2019 Holiday Notecards

Nov 02 2018

New Customized Candy Options For Promotional Marketing

Why Promotional Candy Pouches?

– Fully customizable with your branding, logo and contact information.

– Over 25 different snack and candy options, at three different price points.

– Great to use as client gifts, pop bys, event handouts, or as filling in the company candy jar.

– Great way to build brand recognition, connect with old, current and potential clients, and drive sales.

– A great tasting, high quality product

These 1oz candy and snack pouches are a wonderful promotional marketing item that is affordable, fun and effective. Ordering is easy! Simply choose a filling, and we’ll design the bag based on your brand. Once approved, we print and ship directly to you.

Click on the Customized Promotional Candy Order Form to see all filling options and prices.

To order, simply download the Customized Promotional Candy Order Form fill it out, and email it to info@onestepservices.com or call 949-587-5301.

Oct 22 2018

2018 Thanksgiving Cards Are Ready To Order

Our brand new Thanksgiving Designs are ready to order! Purchase mailable cards that we address, stamp and deliver for you. Or, choose print and return cards that you can place on gifts, stamp yourself, or hand deliver.

The order form has a choice of messaging for the back, or you can provide your own messaging.

Each design is available as an 8.5×5.5 postcard, a 5×7 folded card or a 4.25×5.5 folded card. Envelopes are available for folded cards.

Thanksgiving Postcards

Download the Thanksgiving Postcard order form

8.5×5.5

Thanksgiving Folded Cards

Download the order form Thanksgiving Folded Cards Order Form

Choose from 5×7 or 4.25×5.5

Oct 10 2018

Don’t Mail That! How One Step Services helps you avoid costly mailing mistakes

About a month ago, we had a client order a first class mailing with a letter and an insert stuffed in an envelope. It was pretty straight forward, just print, stuff and apply the first class stamp. But as our fulfillment division was stuffing, one of our conscientious employees noticed that the envelopes felt heavy. She weighed it an realized it was too heavy for just one stamp but didn’t need two full stamps. It needed a stamp and a half.  

A quick trip to the post office and we had the proper stamps. We applied them and the mailing went out without a hitch.

Can you imagine, though, if the client had handled that themselves? Stamped all those envelopes with just one stamp, put it in the mailbox, and then got them all returned? It would have been a huge waste of money and the mailing would have been significantly delayed.

A couple weeks later, we had another client order a bulk mailing. At the last minute, they cancelled the mailing and just ask us to print the job. Not a problem, but we did ask why as it is an unusual thing for clients to do.

Turns out, the client had purchased 10 cent bulk mail stamps from the post office and planned to simply put one on each envelope and drop it in the mailbox. We explained that it didn’t work that way. First of all, you can’t put bulk rate mail in the regular post office box, you have to submit it with proper paperwork to a specific location. Second, 10 cents is not the FULL cost to send bulk mail. That stamp was just an add on, meant to be added to an existing stamp when something like weight caused a price increase at the last minute.

At the end of it all, the client was incredibly grateful we had asked the right questions and stopped them from making a costly mistake. We ran the job through regular bulk mail and everything went smoothly.

It may be tempting to handle your own direct mail marketing. However when you increase the amount of pieces mailed, you also increase cost, rules, and opportunities for error. A professional mail house like One Step Services will create a mailing campaign for you that is cost effective and follows all the rules, ensuring a smooth campaign with a great return on investment. Call us today for a free consultation and quote!

Oct 03 2018

October Tip Tuesday: Add pizzaz to your pieces this holiday marketing season

Direct mail increases during the holidays. During the summer maybe your piece was 1 of 5 in the mailbox, and now its 1 of 10. It’s time to move beyond the cardstock postcard and a little pizazz to your pieces. Below are five ideas that deal with paper, finishes and packaging. Has a full service graphic design agency, One Step Services can also give you lots of creative design ideas specific to your brand. Just come in for a consultation!    

A beautiful design can be enhanced with beautiful paper. Sometimes something as simple as going with a thicker stock can make a difference. But when you really want to make an impact, consider a different colored or textured paper. The possibilities are endless and we have lots of samples you can look at before making a decision.

There are so many ways to personalize a piece, but the goal is always the same: to make a connection with the recipient. They don’t need another ad, they need a solution to their problem, or a note . You can add variable data so the piece looks like it was custom created for a specific person or group of people. You can add your handwritten signature or a personal note. With the holidays just around the corner, this is the perfect time to share a photo of you, your staff, and/or family in a holiday card.

A specialty finish enhances the way a piece feels and grabs recipients attention through touch. With so many One of the many benefits of direct mail is that it is tactile. As wonderful as digital is, there is an effect on the brain that it misses because it doesn’t engage the sense of touch.We have samples of all these finishes in our office, feel free to come by anytime and check them out before ordering.

Rectangular postcards are the bread and butter of direct mail marketing. Spice things up by cutting your postcard into a unique shape. It could be something basic like a circle, or something that is unique to your company and brand.  

It may seem counterintuitive, but if you want your piece to stand out, consider covering it up. An interesting package can create a sense of mystery that prompts special attention. Put it in a envelope with a creative call to action. If it’s a formal piece, like an invitation, use an inner envelope or a pocket as well. Roll the piece up and put it in a tube, or use a thin box. Make the piece lumpy by adding a small promotional item.  

Jul 10 2018

Tip Tuesday: How to creatively use your testimonials as marketing tools

My brother got married a couple weeks ago to a wonderful woman in an absolutely beautiful ceremony. I can’t think of any other event that brings together so many business, large and small, at once. The caterer, the florist, the venue, the DJ, the dress salon, all of these businesses contributed to making the event special. Afterwards, I looked up every vendor whose name I could remember, and wrote a nice review on Yelp or Facebook. As someone who is in marketing, I know how crucial those reviews and testimonials are, particularly for small businesses that deal in very personal services like weddings.

I hope that all of you, dear readers, are actively asking for and gathering testimonials on a regular basis. If not, shoot me an email and we can chat about it (brianna@onestepservices.com). If you are, I want to give you some tips on how you can repurpose those testimonials and make them even more powerful tools in your marketing toolbox.

Turn your testimonials into visuals.

Using a program like Canva or PicMonkey, turn testimonials into visuals you can easily post to social media.

Expand testimonials into case studies.

If you have a client with a unique need, ask to use them as a case study. Describe the need, document your process, and write about the solution you created. Be sure to use photos, videos and direct quotes from the client.

Collect video testimonials.

In addition to asking for written testimonials, ask clients for video testimonials. Post these to social media, on your website and on your YouTube channel.

Use testimonials throughout marketing materials.

Don’t regulate them to just a page on your website. Put them on postcards, listing presentations, brochures, letters, etc.

Jun 13 2018

EDDM or Standard Marketing Mail – Which Is Right For Your Company?

Should your company use EDDM, standard mail, or both? When it comes to direct mail marketing, the United States Postal Service offers several different options. The two most cost effective are standard marketing mail (aka bulk mail) and Every Door Direct Mail (aka EDDM). With standard mail, you provide names and addresses for each piece. With EDDM, you choose one or more carrier routes and your piece is delivered to every single address on that route. Each program is effective, but for very different reasons.

Why use EDDM?

Businesses who want to target a local audience, but do not need to target a specific audience based on different demographic data, find EDDM very effective. For them, EDDM is less expensive and easier to execute than standard mail.

EDDM is easier for many business because it doesn’t require addresses. Obtaining a database of addresses can be expensive, and formating the addresses onto a mailing piece difficult and time intensive. If you don’t want to bother with all of that, EDDM is the way to go. You simply choose carrier routes through the USPS website and don’t have to deal with addresses.

Restaurants, automotive shops, home services, and gyms have found EDDM particularly effective. These brick and mortar businesses send large mailings to homes on carrier routes close to them and often receive a great response.

Why use Standard Mail?

Business with a direct mail marketing strategy centered on unique mailing pieces, or dependent on specific targeted databases, have found standard mailing to be the most effective program.

Standard marketing mail allows for a much wider variety in size and shape of mailing piece than EDDM. Businesses who want to mail a variety of postcard sizes and shapes, as well as unique pieces like booklets, envelopes, folded pieces, and lumpy mail, need to use standard mail.

Some businesses have a database of past clients, current clients and leads that they keep up to date. They create campaigns specific to this audience, they may even use variable data to make the mailings highly personalized. These businesses will want to continue using standard mail as EDDM does not allow them to mail to a database. Standard mail is also the best way to mail for business that want to target audiences with very specific demographic criteria. For example, if a business ONLY wanted to mail to people in a certain age group, or with a certain income, etc., they would need to purchase a database that matches that demographic and send to the database through standard mail.  

Many of One Step Services’ real estate agents send to geographic farms, social lists and absentee owners. All of these effective strategies require standard marketing mail.

Can you use both?

Absolutely! There is no reason why a direct mail marketing strategy can’t include both EDDM and standard marketing mail. You just need to be strategic about what pieces you send through each program. Our customer service staff at One Step Services can help you create and execute a comprehensive strategy that effectively targets the correct audiences and gives you the best return on investment. We design, print and mail all types of direct mail marketing pieces. Give us a call at 949-587-5301 or email info@onestepservices.com to set up a consultation appointment.

May 14 2018

Make Social Media Content Creation Easier with Themed Hashtags

By far, the most helpful thing I’ve done in social media marketing is give certain days of the week a theme. Every Monday is a motivational quote, every Tuesday is sharing a helpful marketing tip, etc. Giving days a theme makes it so much easier to come up with content. At the beginning of each month, I create my themed posts all at once and schedule them through Hootsuite. I schedule 2-3 posts a week, leaving “freestyle days” when I can post organic content.

Another benefit of themed days is that I use hashtags that are popular on social media and, therefore, increase my visibility. #MotivationalMonday and #TipTuesday are frequently searched hashtags so using them opens up my post to more people than just my followers. Lastly, when I consistently post on themed days gives your followers something to look forward to. I recently started a new themed post called #WhatsItWednesday and I notice that a lot of the same followers are commenting and liking those particular posts. They seem to make it a point to check One Step’s Instagram on that day and engage with the post.

Below are some themes and hashtag ideas. The internet and I love alliteration, so all of the themes start with the same letter as its corresponding day of the week. That’s not a hard and fast rule, you can give each day whatever theme you want. Just keep it consistent!   

Monday:

#MondayMotivation – Share an inspirational quote or story

#MakeoverMonday – Share a makeover story! Could be the way you made over a house, a wardrobe, a room, a recipe, your face. Get creative!

#ManCrushMonday (#MCM) – This isn’t just used for romantic or physical attraction. Take advantage of this hashtag to highlight a male coworker, client, partner or community member who is doing something outstanding.

Tuesday:

#TipTuesday – Share your expertise with a short tip for your followers related to your industry.

#TransformationTuesday– This one is particularly popular with health and exercise businesses showing body transformations, as well as real estate agents and interior designers showing home transformations.

#TuneTuesday Share your favorite playlists or song with your followers. Even if you aren’t in the music industry, everyone loves a good song recommendation!

Wednesday:

#WomanCrushWednesday (#WCW) – Again, this doesn’t have to be a romantic or sexual thing. Highlight a lady coworker, partner, vendor, client or community member who is doing rad things in your industry.

#WhatsItWednesday – Take a picture of something obscure, or take an obscure picture of something mundane, and have your followers guess what it is. Don’t forget to post the answer!

#WorkItWednesday – A great opportunity to show how your business operates day to day.

Thursday:

#ThankfulThursday One of our partner companies does this. Every Thursday someone in the company holds up a white board sign with their thankfulness written out. It’s a great way to spread positivity and introduce your followers to people in your company.

#ThrowbackThursday – This was one of the original day of the week hashtags! Post a picture of your company in its beginning, or a childhood photo of an employee, or anything else that’s a blast from the past.

#ThoughtfulThursday – Share an inspiring quote, random thought or helpful tip.

Friday:

#FollowFriday – Highlight some of your favorite social accounts by tagging them in a post! Who knows, they may return the favor next week and you can help each other grow in followers.

#FunFriday – The perfect time share photos of everyone at the company potluck, team building activity or getting an after hours drink. Keep it light hearted and let your followers see a more fun, personable side of your business.

#FreebieFriday – Everyone loves free stuff! Share a free digital download or merchandise, or give a special discount. Or just offer some free advice!

Apr 03 2018

Tip Tuesdays – Envelopes are the sports jackets of direct mail

The envelope. The sports jacket of the direct mail world. Done properly, it can enhance your mailings and increase open rates. Done incorrectly, and it’s a first class ticket to the trash. So this month, our Tip Tuesday is dedicated to giving you some ideas on how to make the most of your direct mail envelope.

If I’ve said it once I’ve said it a million times. Brand your mailings, people. Put a logo in the return address box. Get a stamp with your tagline or motto and stamp the back flap. Put a line of your signature color along the bottom. Anonymous envelopes look like bills and credit card offers. They get thrown in the trash. Let people know who the envelope is from.

In addition to telling people who the envelope is from, you need to tell them why they need to open it. Put a call to action right on that baby. Ask a question. Make a compelling statement. Let them know there’s a free offer inside.  Make it short, simple and powerful.

When I was a kid I got quite a bit of personal mail. Birthday cards, postcards from friends, notes from my grandparents. Now, I’m lucky if I get a few Christmas cards. SO, when I see an envelope with a handwritten address, you better believe I open that up. Its usually just a note from my accountant or dentist telling me I need an appointment, but still. Handwritten = open.

Color attracts eyeballs. In a stack of white envelopes, your bright orange one is going to stand out and pique the recipient’s curiosity. While colored envelopes are a little more expensive than white, it is still a very simple and cost effective way to make your mailings unique.

 

Feb 12 2018

2018 Marketing Planner

It’s not too late to create a real estate marketing plan for 2018. And we’ve got a FREE tool to help you do it. Our 2018 Marketing planner allows you to plan when you will send postcards, emails, place ads, post to social media, door knock, warm call, etc. It provides a great birds eye view of your marketing for the year.

Download One Step 2018 Marketing Planner

We also have printed planners available. Just ask for one next time you come to the office, or we can ship one with your next order. Just let us know!

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