My brother got married a couple weeks ago to a wonderful woman in an absolutely beautiful ceremony. I can’t think of any other event that brings together so many business, large and small, at once. The caterer, the florist, the venue, the DJ, the dress salon, all of these businesses contributed to making the event special. Afterwards, I looked up every vendor whose name I could remember, and wrote a nice review on Yelp or Facebook. As someone who is in marketing, I know how crucial those reviews and testimonials are, particularly for small businesses that deal in very personal services like weddings.
I hope that all of you, dear readers, are actively asking for and gathering testimonials on a regular basis. If not, shoot me an email and we can chat about it (email@example.com). If you are, I want to give you some tips on how you can repurpose those testimonials and make them even more powerful tools in your marketing toolbox.
Turn your testimonials into visuals.
Using a program like Canva or PicMonkey, turn testimonials into visuals you can easily post to social media.
Expand testimonials into case studies.
If you have a client with a unique need, ask to use them as a case study. Describe the need, document your process, and write about the solution you created. Be sure to use photos, videos and direct quotes from the client.
Collect video testimonials.
In addition to asking for written testimonials, ask clients for video testimonials. Post these to social media, on your website and on your YouTube channel.
Use testimonials throughout marketing materials.
Don’t regulate them to just a page on your website. Put them on postcards, listing presentations, brochures, letters, etc.