{"id":154,"date":"2020-06-26T23:22:10","date_gmt":"2020-06-26T23:22:10","guid":{"rendered":"http:\/\/onestepservices.com\/blog\/?p=154"},"modified":"2020-06-29T21:50:53","modified_gmt":"2020-06-29T21:50:53","slug":"real-estate-agents-do-you-know-how-to-run-a-targeted-direct-mail-campaign-for-your-listing","status":"publish","type":"post","link":"https:\/\/onestepservices.com\/blog\/real-estate-agents-do-you-know-how-to-run-a-targeted-direct-mail-campaign-for-your-listing\/","title":{"rendered":"Real estate agents, do you know how to run a targeted direct mail campaign for your listing?"},"content":{"rendered":"\n<p>Several of our real estate clients have great success with targeted mailings. These mailings target the houses surrounding their current listings. The idea is that if you sell a home, the easiest place to get another listing is in that same neighborhood. Neighbors talk and pay attention to real estate activity in their neighborhood, so if you do a good job on one house chances are other owners are going to hire you to sell theirs.<\/p>\n\n\n\n<p>The key to a successful targeted mailing is frequency. Typically you are mailing to fewer houses than a farm, but you should be mailing more frequently. Mail once a week or once every other week from the time the house lists until Escrow closes for maximum impact.&nbsp;<\/p>\n\n\n\n<p>Here is a list of the most important postcards in a targeted mailing campaign.<\/p>\n\n\n\n<ul><li>Just Listed and\/or In Escrow<\/li><li>Open House<\/li><li>Just Sold<\/li><li>Ready to sell?&nbsp;<\/li><\/ul>\n\n\n\n<p>If you\u2019d like to mail a few more times, either during the listing\/escrow process or afterwards, here are a few more ideas:<\/p>\n\n\n\n<ul><li>Market Update<\/li><li>Testimonial from the sellers&nbsp;<\/li><li>Biography or \u201cAbout Me\u201d&nbsp;<\/li><li>Community info (event schedules, coupons to local businesses, etc)&nbsp;<\/li><li>Meet your new neighbors&nbsp;<\/li><li>I have buyers looking for a home like yours&nbsp;<\/li><\/ul>\n\n\n\n<p>At One Step Services, we can create all of these postcards for you, as well as a mailing schedule so you don\u2019t have to think about every individual mailing. Just place one order and we\u2019ll take care of everything. Give us a call at 949-587-5301 or email <a href=\"mailto:info@onestepservices.com\">info@onestepservices.com<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Several of our real estate clients have great success with targeted mailings. These mailings target the houses surrounding their current listings. The idea is that [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":164,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/onestepservices.com\/blog\/wp-json\/wp\/v2\/posts\/154"}],"collection":[{"href":"https:\/\/onestepservices.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onestepservices.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onestepservices.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/onestepservices.com\/blog\/wp-json\/wp\/v2\/comments?post=154"}],"version-history":[{"count":1,"href":"https:\/\/onestepservices.com\/blog\/wp-json\/wp\/v2\/posts\/154\/revisions"}],"predecessor-version":[{"id":156,"href":"https:\/\/onestepservices.com\/blog\/wp-json\/wp\/v2\/posts\/154\/revisions\/156"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onestepservices.com\/blog\/wp-json\/wp\/v2\/media\/164"}],"wp:attachment":[{"href":"https:\/\/onestepservices.com\/blog\/wp-json\/wp\/v2\/media?parent=154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onestepservices.com\/blog\/wp-json\/wp\/v2\/categories?post=154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onestepservices.com\/blog\/wp-json\/wp\/v2\/tags?post=154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}