{"id":271,"date":"2021-02-09T07:45:00","date_gmt":"2021-02-09T07:45:00","guid":{"rendered":"http:\/\/onestepservices.com\/blog\/?p=271"},"modified":"2021-02-05T01:47:30","modified_gmt":"2021-02-05T01:47:30","slug":"is-it-time-to-update-your-mailing-list","status":"publish","type":"post","link":"https:\/\/onestepservices.com\/blog\/is-it-time-to-update-your-mailing-list\/","title":{"rendered":"Is It Time To Update Your Mailing List?"},"content":{"rendered":"\n<p>We recommend our clients update their mailing lists every 6-12 months. The beginning of the year is the perfect time to edit your lists, adding new clients or potentials, and deleting those who you don&#8217;t want to work with. Below are some tips and things to consider when updating your list and sending it over to One Step. <\/p>\n\n\n\n<p>SOCIAL LIST (aka CLIENT LIST) <\/p>\n\n\n\n<ul><li>If you have a CRM or client database, export all of your clients and leads.<\/li><li>Comb carefully through your list. Who has moved? Who has gotten divorced or married? Who has passed away? Time to update those records.<\/li><li>Add to your client\/potentials list. Who did you work with in 2020? Who showed interest but didn&#8217;t make a move? Who is a good candidate for an upsell, referral or repeat business?  Make sure those people are added to your list.<\/li><li>Add to your social or personal contacts list. Go through the Christmas cards you just received and add those addresses. Add people you know from school, church or social clubs. <\/li><li>Ask for addresses from people in your social circle, from church, school, social clubs, etc. Add these to the list. <\/li><li>Its never fun to delete addresses, but if there are people who you know are never going to work with you or buy from you, don&#8217;t waste money marketing to them. Delete and move on. <\/li><\/ul>\n\n\n\n<p>FARM LIST (aka GEOGRAPHIC AREA LIST)<\/p>\n\n\n\n<ul><li>If you a real estate agent, get an updated list from your title company. <\/li><li>If you purchased a list, it might be time to purchase an update, especially if your list is over 1 year old.<\/li><li>Determine if you are going to send to the owners mailing address, or the site address, or both. Read our <a href=\"https:\/\/onestepservices.com\/blog\/do-you-know-who-you-are-mailing-to\/\">latest blog<\/a> to learn the difference.<\/li><li>You may want to consider asking your list provider for more demographic information so you can segment your list and send more targeted marketing pieces. <\/li><\/ul>\n\n\n\n<p>THE PROPER FORMAT<\/p>\n\n\n\n<p>Its very important that you send us your updated list in the proper format. Incorrect mailing lists may incur a higher set up fee or may be rejected all together. Please note the following:<\/p>\n\n\n\n<ul><li>The file must be an excel spreadsheet or a .csv file. <\/li><li>We CANNOT accept a numbers file, Word Doc, a scanned document or anything other than an excel or .csv file.<\/li><li>There should be 6 columns total: First Name, Last Name, Street Address, City, State and Zip Code. All other information should be deleted.<\/li><li>If you would like a business name to appear in addition to a persons name, you can put that information in a 7th column titled &#8220;Alternate Name.&#8221; <\/li><li>Don&#8217;t worry about duplicates. We always check and delete them.  <\/li><\/ul>\n\n\n\n<p>We must have your list in an excel spreadsheet or a .csv file. There must<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We recommend our clients update their mailing lists every 6-12 months. The beginning of the year is the perfect time to edit your lists, adding [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":275,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[31,58,8,20,57,61,7],"_links":{"self":[{"href":"https:\/\/onestepservices.com\/blog\/wp-json\/wp\/v2\/posts\/271"}],"collection":[{"href":"https:\/\/onestepservices.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onestepservices.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onestepservices.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/onestepservices.com\/blog\/wp-json\/wp\/v2\/comments?post=271"}],"version-history":[{"count":3,"href":"https:\/\/onestepservices.com\/blog\/wp-json\/wp\/v2\/posts\/271\/revisions"}],"predecessor-version":[{"id":288,"href":"https:\/\/onestepservices.com\/blog\/wp-json\/wp\/v2\/posts\/271\/revisions\/288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onestepservices.com\/blog\/wp-json\/wp\/v2\/media\/275"}],"wp:attachment":[{"href":"https:\/\/onestepservices.com\/blog\/wp-json\/wp\/v2\/media?parent=271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onestepservices.com\/blog\/wp-json\/wp\/v2\/categories?post=271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onestepservices.com\/blog\/wp-json\/wp\/v2\/tags?post=271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}