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Enhancing Your Real Estate Marketing Content

Here is a refresher on something we’ve covered before – the essence of enriching your real estate marketing strategy. Much of your content should stem from your own experiences, achievements, and insights. This includes your just listed and just sold properties, valuable client testimonials, tips for a successful real estate transaction, and your unique professional wisdom.

Your marketing strategy plays a crucial role in establishing your real estate business’s presence. Nevertheless, there are times when curating content can be a lifesaver. Whether you’re grappling with a hectic schedule, facing a business lull, or just seeking fresh perspectives, curated content can be a game-changer. It’s an effective way to keep your direct mail, emails, social media, and even videos engaging and relevant.

Let’s explore some trusted sources for curated real estate content:

KCM Blog – Keeping Current Matters: For a steady stream of articles, social media visuals, and infographics, consider subscribing to KCM Blog. Their content covers a wide range of topics, ensuring there’s always something to share.

Local Newspapers: The real estate sections of local newspapers like The OC Register and LA Times are treasure troves of real estate insights.

Inman News: This subscription-based news service offers comprehensive real estate articles from all around the country, keeping you informed about the latest trends and developments.

City Website and Social Pages: Explore your city’s official website and social media channels to discover valuable information about community events, upcoming construction projects, new local laws, and other content tailored to your specific audience. Keep an eye on real estate-related laws scheduled for upcoming elections. This resource is invaluable for staying informed about potential changes that could impact your market. Sometimes, revisiting the fundamentals can be enlightening. Investopedia simplifies complex real estate terms, processes, and concepts, making it easier for you to explain them to your audience.

Local Real Estate Association: If you’re in California, the California Association of Realtors website is a must-visit. Their yearly forecast, in particular, offers valuable insights that can be transformed into informative postcards. 

National Association of Realtors: Dive into their Data and Research section for essential data that can enrich your postcard content.

Housingwire: This source provides a wealth of free articles spanning real estate markets across the nation and related topics. Many of their articles are freely accessible, making it convenient to share pertinent information with your audience.

NextDoor: Despite its mixed reputation, NextDoor can be a goldmine for hyper-local community updates. While not everything may be shareable, you’re likely to find some valuable nuggets to pass on to your audience.

Your Partners: Collaborate with your escrow company, title representative, and other trusted vendors, such as contractors, plumbers, electricians, interior designers, and house cleaners. They often share valuable content that you can curate with proper attribution.

When curating content, remember these key principles:

Always cite your source. Plagiarism is a no-go. Seek permission if needed.
Verify the legitimacy of your sources and fact-check to ensure accuracy.
Share only content that adds value and avoids any potentially harmful material.
Inject your own perspective into the curated content, even if it’s just a sentence or two, to make it more personal and unique.

*Some content courtesy of Brianna Alexander

If you’re interested in turning online content into postcards, we’re here to assist you! Reach out to us at or call us at 949-587-5301.

Keep your real estate marketing fresh and engaging by blending your original content with curated gems from these reputable sources. Happy marketing!