Every Door Direct Mail (EDDM) is a direct mail marketing program created by USPS. It allows businesses to send high volume mailings to local areas at a cost that is often cheaper than standard marketing mail.
EDDM works quite differently from priority mail and standard marketing mail (aka bulk mail). The biggest difference is that EDDM is mailed to entire carrier routes, not to specific addresses. With standard mail, you are able to address every piece with a name and properly formatted address. Pieces are then delivered to those addresses, allowing you to pick and choose which specific people you want to mail to.
With EDDM, you choose a carrier route and all pieces are delivered to every single home on the carrier route. The pieces are addressed to “Local Postal Customer.” There can be no exclusions except for businesses and P.O. Boxes. You pick and choose carrier routes, not specific addresses within those routes.
Let’s say, for example, you have a list of past clients. Most of these clients live in the same city, and you find mail carrier routes that include all of those addresses. If you use EDDM, not only would you be mailing to your past clients, you’d be mailing to every other residential address on that route. There is absolutely no way to exclude residential addresses through EDDM. As stated earlier, you can choose to exclude business addresses and P.O. Boxes if you want.
EDDM has many benefits particularly to businesses who want to do high volume local mailings. Depending on your current mail marketing strategy, you may find that EDDM is cheaper and easier to execute. EDDM is particularly beneficial to businesses in the following industries: restaurant, automotive, home improvement services, gyms and fitness clubs, dry cleaners and nonprofits.
One Step Services now offers full EDDM services. We handle everything from the design and print, to the bundling and post office delivery. Call us at 949-587-5301 or email info@onestepservices.com for a quote!