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10 Ways You Can Improve Your Next Marketing Video

lights camera action tips for filming your next marketing video

Are you creating and sharing video as part of your marketing strategy? If so, good for you! Getting in front of a camera is nerve wracking for many people, and if you (or someone on your team) is doing it consistently, then that is excellent.

Are you ready to take your video up a notch and improve the quality? I spoke with one of my colleagues who creates marketing video for a living, and he had some great tips for amateur videographers. With the purchase of a few accessories, and the implementation of a few tricks, you can continue using your self recording on your phone but greatly increase the quality of your videos.

Let’s check out those tips, shall we?

  • Video in landscape mode. Of course, if you are recording for Instagram or Facebook stories, you are going to want to keep it portrait. But for most video publishing, including YouTube, go landscape.
  • Invest in a handheld tripod so the video doesn’t get shaky. We have used Joby brand tripods and really like them, but there are a lot of great options out there.
  • Shoot multiple times. You’ll mess up and that’s okay. Keep shooting until you get what you want.
  • Invest in a mic so your background noise is minimized and your voice is sharp. A mic doesn’t have to be big or break the bank. At One Step, we use one from Shure that plugs right into an iPhone and costs under $200.
  • Write out a plan before you record. Describe shots and actions. Write out a full script or speaking notes.
  • Make sure your area is well lit. This may be as simple as turning on all the lights and opening windows. If you feel you need more lighting, you can invest in a ring light. These come in a variety of sizes and price points.
  • Don’t digitally zoom. If you want to shoot something close, walk up to it and film.
  • Make sure your video is in focus.
  • Keep the video short without sacrificing important details. 30seconds – 5 minutes is good for most marketing videos. Plan ahead and prioritize so you don’t miss important info.
  • Use iMovie or Windows Movie Maker to edit video. Both are free and easy to use.

Have any other tips you’d like to share with the class? Please leave them in our comments section and we’ll share on social media!