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8 Real Estate Marketing Messages for the Holidays

8 holiday marketing messages for real estate agents

As the market slows down for the holidays, it can be difficult to come up with marketing messages that keep your audience engaged and interested in your business. That’s why we created a list of 8 messages specifically for real estate agents that you can use for direct mail, email, text message or social media. Each of them has customizable parts, so make sure you fill those in before you copy and paste. Also, pay attention to the calls to action in these scripts. If the last sentence says “leave a comment below” but you’re going to use this script on a postcard, you’ll want to adjust that last line slightly. 

Script #1

Happy Holidays! One of my favorite things to do this time of year is to participate in all of the fantastic community events our city has to offer. There are events for kids and families, indoor and outdoor, paid classes and free festivals. 

If you are looking for something local and fun to do this holiday season, check out my calendar of community events <<insert link.>>

When you go, I’d love to see pictures! Post them on Instagram and tag me <<insert insta tag>> so I can see all the fun things you are up to in our community. 

Script #2

Happy New Year <<insert name>>,

Can you believe it has been ___ years since you purchased your home? I’d love to hear how you are enjoying it. Have you done any remodels? Which feature is your favorite? Do you still love the location? 

I also wanted to remind you that if you have any friends or family who are thinking about selling their home in 2023, I would love the chance to talk to them and see if my real estate services would be a good fit. Please feel free to share my email and phone number. 

And of course, if you are considering a move this year, I’d love to partner with you again on your real estate journey. 

Script #3

Merry Christmas! I hope that you are enjoying this season with bustling activities, some much needed rest, or a little bit of both! I am preparing to have family come over for the holidays and I wanted to take a minute to share my favorite <<recipe type>> recipe with you. I make this every year and it is always a huge hit. <<insert link to recipe>>

I’d love to hear about one of your favorite recipes or holiday traditions! Let me know in the comments below. 

Script #4

Happy New Year! Thank you for trusting me with the sale/purchase of your home this year. It was an honor to help you take the next step in achieving your long term real estate goals. I’d like to be your Realtor for life, not just for the transaction, so please let me know if you need anything such as recommendations for home services (landscapers, electricians, plumbers, house cleaners, etc), home maintenance tips, local business suggestions, or anything else! 

If you have friends or family looking to make a move in 2023, I’d love the opportunity to chat with them and see if I could help them in their move.

Thanks again for your business. I hope you have a healthy, happy and prosperous 2023! 

Script #5

Happy Holidays! I know this is a joyous season for some, but for others it comes with a lot of struggles. If you are struggling this holiday season and need assistance, please let me know. Even if I can’t personally help, I can get you connected with community resources. Wishing you and your family a safe, joyous season! 

Script #6

Happy New Year! If you’re curious about the housing market in 2023, check out the real estate forecast from the California Association of Realtors

If you have questions about how the market will affect your real estate plans for 2023, I’d love to discuss that with you. Just let me know your availability and we can set up a time to chat. 

Script #7

Hi! Have you thought about selling your home lately? Even though it’s the holiday season, I have buyers eagerly looking to move into your neighborhood NOW. Let me know if you’re interested in discussing further. 

Script #8

Hello! My name is _____ and I’m a real estate agent with _______. I was given your information by _____. They were chatting with you at a holiday party and you mentioned you were thinking of selling your home. I sold their home and they had a great experience, I’d love to give you the same star treatment. Let me know a good time to call and we can chat this week.

Need help getting these messages to your audience? One Step Services specializes in direct mail marketing and we can assist in email and social media marketing as well. Just reach out to us at 949-587-5301 or email